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The Market Position of M&S - Case Study Example

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The paper "The Market Position of M&S " attempts to excavate the strategies that M&S adopted to sail through the difficult time. Though it was a victim of the recession and its market share was drastically affected, the acumen of the management ensured that the company is able to surpass it all…
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The Market Position of M&S
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Download file to see previous pages The global downturn during 2008-2009 is one of the worst recessions faced by the world economy. All the developed western countries like US, UK, France etc were badly hit by this global meltdown. Many companies of these developed nations were unable to cope up with the recession despite adopting relevant strategies and finally went bankrupt or were acquired by other companies. Lehman Brothers, Washington Mutual, Barnsley Building Society, Alliance & Leicester and Bear Stearns etc to name a few.
This paper will attempt to ‘analyse and account for the market position of Marks & Spencer (M&S) which has adapted to recent changes in the economic climate effectively’. In order to meet the objective of this paper, a detailed analysis of M&S’s position during and after the recession will be discussed. At first, a brief overview of M&S will be provided followed by a review of literature which will include the effects of the economic cycle on business. It will be pursued by a discussion on M&S’s situation during the financial crisis. A business forecast of M&S is also provided. Finally, a conclusion will be drawn based on the findings of this paper.
M&S is one of the leading retailers in the UK that offers fast-moving consumer goods and consumer durable products. This retail company is one of the oldest in the UK, founded during the late nineteenth century. Currently, it offers a wide variety of products that includes clothing and home products and each week around 21 million people visit this retail store (M&S-a, “Company overview”). It has over 600 retail stores in the UK, and internationally it has over 300 retail stores in more than 40 countries (M&S-b, “Where we are”). M&S has successfully created its brand value by implementing strong long-term strategies that focus on “Quality, Value, Service, Innovation and Trust” for the welfare of customers, stakeholders and society (M&S-c, “Our plan”).
Both external, as well as internal factors, affect the strategies and the policies implemented by the business. The external factors comprise of four main factors: political, economic, social and technological. ...Download file to see next pagesRead More
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