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Marketing Essays

Result for Subject Marketing:
19914 essays
Titans Macro-Environment Audit Marketing Case Study
3 pages (953 words) , Download 0 , Case Study
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The paper “Titan’s Macro-Environment Audit " is a cogent example of a case study on marketing. The company’s External Analysis begins with the learning of political and economic factors affecting the business. Indian watch market generates sales of almost 25 million units per annum. Due to a change in consumer perception of watches, the watch market is flooded with designer trendy watches.
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Changes That Have Contributed in Strengthening of the Companys Value Proposition Marketing Essay
14 pages (3890 words) , Download 0 , Essay
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The paper "Changes That Have Contributed to the Strengthening of the Company’s Value Proposition" is an outstanding example of an essay on marketing. Marks & Spencer (M&S) is one of the largest retailers in the United Kingdom with a selling space of 12.5 million square feet, established since 1884 and earlier named as ‘Penny Bazaar’.
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Consumers Behavior in the Dynamic Nature of the Marketing Environment Marketing Essay
6 pages (1744 words) , Download 0 , Essay
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The paper "Consumers Behavior in the Dynamic Nature of the Marketing Environment" is an excellent example of an essay on marketing. The marketing environment is never static and looking at its dynamic nature, the company adopts its marketing strategies to understand various factors that determine consumers’ behavior.
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Symex Holding Ltd - Mission, Situation Analysis, Markets, SWOT analysis, Marketing Objectives, and Strategies Marketing Case Study
10 pages (2811 words) , Download 0 , Case Study
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The paper “Symex Holding Ltd - Mission, Situation Analysis, Markets, SWOT analysis, Marketing Objectives, and Strategies" is a forceful example of a case study on marketing. John Kitchen established Symex Holdings (initially as John Kitchen and Sons) in 1856 as a small business; it dealt with candle making business. The company is located in Port Melbourne, Victoria.
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Marketing Paradigm for Electronic Commerce Marketing Assignment
7 pages (1998 words) , Download 0 , Assignment
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It is quite obvious that there will be a lot of fundamental differences, between the way businesses are operated on the Internet and in the real world.  World Vision uses direct marketing to recruit new famine participants, direct marketing is used via a three-stage process.
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British Airways - Providing Quality Products while Reducing Airline Ticket Price Marketing Case Study
8 pages (2276 words) , Download 0 , Case Study
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The paper “British Airways - Providing Quality Products while Reducing Airline Ticket Price" is an outstanding example of a case study on marketing. British Airways which is an international company allot prices to its services with the general aim of maximizing profit. This model of pricing comes along with major factors that must be put into consideration.
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The Concept of Service Quality Marketing Term Paper
8 pages (2273 words) , Download 0 , Term Paper
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It constitutes the intangible part of a product. Services have intrinsic characteristics, which set it apart from the goods, that is, services are intangible, inseparable and heterogeneous. Serviced quality is a process that makes an organization to be more competitive than related businesses.
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Marketing on Facebook and Other Social Networking Sites Marketing Case Study
6 pages (1778 words) , Download 0 , Case Study
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The paper “Marketing on Facebook and Other Social Networking Sites" is a breathtaking example of a case study on marketing. Facebook is undoubtedly among the most popular social networking sites (SNSs) today. Every hour, thousands of young people ready to interact, exchange information and learn new things are logged onto the social network.
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Marketing Plan for Led Firefly Lamp Marketing Case Study
12 pages (3721 words) , Download 0 , Case Study
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The paper "Marketing Plan for Led Firefly Lamp" is an amazing example of a case study on marketing. Rapid developments that are emerging in the solar cells, the lighting that is being supplied through LEDs is creating a lot of cost reduction in many of the developed countries. A country running on LED will tend to save a lot of power consumption.
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Theories Relating to Consumer Behaviour and Decision Making Marketing Case Study
12 pages (3355 words) , Download 0 , Case Study
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Simply put, consumer behaviour refers to the study of how a person buys products, but this has to be with respect to the other phenomena mentioned in the previous definition. Consumer behaviour is not just about tangible goods such as automobiles; it also includes consumers’ utilisation of activities, services, experiences and ideas, such as taking a car for after sales service, and so forth.
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Marketing Concept and Marketing Segmentation in Practice Marketing Term Paper
36 pages (9625 words) , Term Paper
Nobody downloaded yet
Philip Kotler (2009) defines marketing as an exchange process whose goals are to satisfy customer’s needs. Marketing is not just a way of providing goods and services but a way of providing benefits to the changing customer’s tastes and preferences.
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Analyzing Market Segmentation for Apple's Products Marketing Case Study
11 pages (3015 words) , Download 0 , Case Study
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The paper "Analyzing Market Segmentation for Apple's Products" is a perfect example of a case study on marketing. For various reasons like its philosophy of comprehensive aesthetic design to its advertising campaigns that are much distinctive, the company has established a reputation that is very unique in the industry of consumer electronics.
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Advertisements Currently Appearing in the Market Environment of the UK Marketing Assignment
8 pages (2184 words) , Download 0 , Assignment
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The paper "Advertisements Currently Appearing in the Market Environment of the UK" is a wonderful example of an assignment on marketing. Human behavior is the population of conduct displayed by human beings and it is life factors such as traditions, emotions, morals, authority, genetics, and values.
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Analysis of Marketing Mix Elements in Starbucks Example Marketing Case Study
6 pages (186 words) , Download 0 , Case Study
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These include the product element, the price element, the distribution or place element and the promotional element, which commonly termed as the 4Ps in marketing management (Armstrong & Kotler, 2009). Following is an assessment of these key elements of the marketing mix.
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Retailer Branding and Store Design Marketing Case Study
10 pages (2649 words) , Download 0 , Case Study
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Therefore, Harvey Norman and JB Hi- Fi are two of the stores that have built a positive reputation in the market due to their popularity among the consumers. Harvey Norman specialises in household appliances, and it is situated in Australia. Its success has significantly developed over the years and is now a franchisor to other chain stores.
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Globalus Travel Company Marketing Plan Marketing Case Study
8 pages (2280 words) , Download 0 , Case Study
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The paper "Globalus Travel Company Marketing Plan" is a wonderful example of a case study on marketing. Globalus traveling company was formed to provide travel packages with fashionable accommodations, dabbed Holiday to live for. The packages emphasize more adventures, free time and cultural immersion to younger clients.
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Interviewing the Job Seeker on the Position of Marketing Assistant Marketing Term Paper
6 pages (1797 words) , Download 0 , Term Paper
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The paper “Interviewing the Job Seeker on the Position of Marketing Assistant" is an intriguing example of term paper on marketing. This interview package is designed for the positions of a marketing assistant of Master care cleaning and Restoration Company. It gives a precise but brief description of the behavior criteria clearly outlining the qualities that the candidate should pose.
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Marketing Strategy of Vermont Teddy Bear Marketing Research Paper
17 pages (4361 words) , Download 0 , Research Paper
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The paper "Marketing Strategy of Vermont Teddy Bear" is an outstanding example of a research paper on marketing. This paper tells that in the engagements of any business the marketing aspect is vital. This is the basis of how the products produced by the company or firm will be introduced in the new environment.
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Developing a Personal Development Plan for a Student Pursuing MSC in Marketing Marketing Assignment
6 pages (1702 words) , Download 0 , Assignment
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The paper "Developing a Personal Development Plan for a Student Pursuing MSC in Marketing" is a wonderful example of an assignment on marketing. Personal development is a complex process. It is essential in ensuring that an individual strives to achieve their goals in life. Being a complex process, it calls for a person to put in place a proper plan on how they will pursue their dreams.
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Marketing Plan for D J Miles & Co Ltd Marketing Case Study
18 pages (4888 words) , Download 0 , Case Study
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The paper “Marketing Plan for D J Miles & Co Ltd" is a delightful example of a case study on marketing. D J Miles & Co Ltd is run by the Miles family. The company is tea and coffee merchants based in West Somerset. The company tastes, buys, blends and packs its own brand of tea 'Miles Tea', in Minehead and emphasizes on the provision of quality services for grounding, roasting, and packing.
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Moon Trust Bank's Customer Loyalty and Relationship Marketing Marketing Case Study
14 pages (4110 words) , Download 0 , Case Study
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The paper “Moon Trust Bank’s Customer Loyalty and Relationship Marketing" is an engrossing example of a case study on marketing. Customer satisfaction and relationship marketing are important aspects of business today, particularly in attempts by organizations to implement and maintain the ever-diversifying customer- firm relationships.
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Consumer Market for the Business Marketing Assignment
13 pages (3428 words) , Download 0 , Assignment
Free
The paper "Consumer Market for the Business" is a worthy example of a marketing assignment. Analyzing the current consumer market for Powerbike business focusing on demographics and psychographics consumer market segmentation it is clear that the current consumer market for Powerbike business is growing tremendously given the health, environmental, and social benefits associated with cycling.
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Consumption and Brand Perception in the Context of Self-Identities and Social-Identities Marketing Coursework
10 pages (2957 words) , Download 0 , Coursework
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The paper “Consumption and Brand Perception in the Context of Self-Identities and Social-Identities " is an affecting example of coursework on marketing. “Our position within a certain social group and a group’s position in relation to another group is articulated through the consumption and display of certain key objects with symbolic value.
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Recycling of Electronic Parts as Green Marketing Related Issue Marketing Coursework
9 pages (2547 words) , Download 0 , Coursework
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The paper “Recycling of Electronic Parts as Green Marketing Related Issue" is a worthy example of coursework on marketing. All human activities including marketing are influenced by environmental issues. Most business behaviors have started being modified so as to address the new concerns of society. Some have been quick to integrate concepts like systems of environmental management.
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Changing Consumer Behavior Marketing Coursework
8 pages (2222 words) , Download 0 , Coursework
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The paper "Changing Consumer Behavior" is a brilliant example of coursework on marketing. There have been several kinds of literature concerning the changing consumer behavior. The literature has offered diverse and dissimilar opinions concerning the way consumers react to what is offered in the market.
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Services Marketing: Case of Inn Restaurant Marketing Case Study
8 pages (2281 words) , Download 0 , Case Study
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The paper "Services Marketing: Case of Inn Restaurant" is a great example of a case study on marketing. The service industry is faced with many challenges ranging from competition to quality of services offered. Inn Restaurant is an example of such a business that serves consumers with foods and drinks.
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The Role Marketing Strategies Performs for 21st Century Business Marketing Coursework
10 pages (2987 words) , Download 0 , Coursework
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The paper "The Role Marketing Strategies Performs for 21st Century Business" is a brilliant example of coursework on marketing. Marketing communications strategies refer to the messages that are transferred within the organization and are meant to convey some information to the customer for the purposes of winning their confidence so that they can buy from the business or create trust in them.
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The Effects of the Colours and Shapes Found on Wine Labels Marketing Research Paper
7 pages (2443 words) , Download 0 , Research Paper
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Separate questionnaires were used. The first focussed on the aspect of shape, where various shapes were displayed this includes; trapeze, parallelogram, diamond, squares, rectangles round-edged, octagon, isosceles triangles, circles, hexagon, and ellipse. The next questionnaire consisted of various colors; brown, gold, green, yellow, and white.
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Qantas Airlines: Service Marketing Analysis Marketing Case Study
8 pages (2423 words) , Download 0 , Case Study
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This fact is supported by Anderson that the role of marketing in strategic planning involves the identification of the most suitable long-term positions. It is fundamental to briefly explore the profile of an airline in order to gain a comprehensive insight into some of its most rudimentary undertakings founded on the needs of consumers.
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Hongkong and Shanghai Banking Corporation Marketing Case Study
8 pages (2156 words) , Download 0 , Case Study
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The report also looks at the marketing mix and dwells upon the marketing environment by looking into the delivery of services by the bank. The report also looks into the manner the bank has been able to deliver on it. The report thus highlights the area that needs to be worked upon so that HSBC bank is able to deliver better services.
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The Importance and Growth of the Social Network in Marketing Marketing Assignment
6 pages (1650 words) , Download 0 , Assignment
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The paper "The Importance and Growth of the Social Network in Marketing" is a wonderful example of an assignment on marketing. The Internet has an interesting history which has made marketing communication quite easy and innovative. The article First map of Australia's Twittersphere highlights the importance and growth of the social network, Twitter.
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Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy Marketing Case Study
15 pages (4217 words) , Download 1 , Case Study
Free
The paper “Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy" is a persuading example of a case study on management. Event making is the art of preparing a place with the expectation of visitors of which one will be the host(Stea & Turan, 1993). Over the years, event making has been going on without any regulations.
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Analysis Whirlpool GreenKitchen: Inovation Development and Marketing Strategy Marketing Case Study
9 pages (2427 words) , Download 0 , Case Study
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The paper "Analysis Whirlpool GreenKitchen: Innovation Development and Marketing Strategy" is a perfect example of a case study on marketing. It is evidently clear from the discussion that the case of Whirlpool Kitchen has provided a very comprehensive scenario of how the company’s approach to the green market is.
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Types of Research Methologies in Marketing Marketing Assignment
6 pages (1673 words) , Download 0 , Assignment
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The paper "Types of Research Methodologies in Marketing" is an outstanding example of an assignment on marketing. Observational research - The representativeness of this approach is fair; this is because of the sample selected, every fourth person visiting Gold Class. With a rate of 50 visitors, it means that about 12 of the visitors will actually participate in the research process.
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Developing a Project Plan: Frozen Pizzas Marketing Assignment
8 pages (2245 words) , Download 0 , Assignment
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The current project entails baking frozen pizzas using locally available ingredients. It involves the use of local labor that is provided by the residents of Mena city. It focuses on the mass production of frozen pizzas so as to serve the local market. Because of the need to maximize the profit margins and increase the revenue of the country.
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What Is Involvement and How Marketers Can Influence Consumer Marketing Case Study
7 pages (2026 words) , Download 0 , Case Study
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The paper "What Is Involvement and How Marketers Can Influence Consumer" is a worthy example of a case study on marketing. Consumer involvement refers to the extent of importance a consumer attaches to a certain product that influences consumer behavior and decisions when purchasing products? It can also be defined as It varies with age, sex, occupation, and income.
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Marketing as a Practice Marketing Literature review
22 pages (6323 words) , Literature review
Nobody downloaded yet
The paper "Marketing as a Practice" is a good example of a literature review on marketing. Marketing as a practice has concentrated on consumer sovereignty and consumer needs satisfaction and profits to shareholders with little concern given to the protection of societal interest for this is deemed to be the responsibility of the government (Crane & Desmond 2002).
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Impact of Relationship Marketing in Marketing Communications Marketing Essay
8 pages (2269 words) , Download 0 , Essay
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The paper "Impact of Relationship Marketing in Marketing Communications" is an outstanding example of an essay on marketing. Every organization needs a workable marketing plan that is executed proficiently to enhance the required results. This is because; marketing entails disseminating information to potential buyers that certain products are available, at what price, quantity, and any discount.
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Motivating Sales Representatives So That They Can Reverse Decline in Sales Marketing Assignment
7 pages (1985 words) , Download 0 , Assignment
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The paper " Motivating Sales Representatives So That They Can Reverse Decline in Sales" is a good example of an assignment on marketing. I agree with the assertion that if you pay a salesperson enough money he will be motivated. Motivation can be defined as a driving force that pushes or encourages people to work.
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Autos-Luxus Group Strategic Marketing Plan Marketing Case Study
11 pages (3423 words) , Download 0 , Case Study
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In this same section, the paper develops a mission statement for the business and outlines what each section of the mission statement entails. In the body part of the essay, a discussion is carried out to determine the relevance of the mission statement, SMART objectives, and hierarchy of strategies respectively.
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The Concepts and Principles of Marketing in a Business Environment Marketing Assignment
10 pages (2971 words) , Download 0 , Assignment
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The paper "The Concepts and Principles of Marketing in a Business Environment" is a wonderful example of an assignment on marketing. Marketing is an integral process in the operations of the firm since it offers an inter-phase between the firm and consumers/ market and firm and competitors and firm & the macro-environment.
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Buyer, Consumer Behavior, and Brand Performance Marketing Assignment
7 pages (2295 words) , Download 0 , Assignment
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The paper "Buyer, Consumer Behavior, and Brand Performance" is a worthy example of a marketing assignment. For the Brand Corn Flakes Market share (%) = (Sales of Corn Flakes/ Total sales of the product category) *100 = (117/318)*100 =37 It indicates Corn Flakes’ brand size is 37%; it is the proportion of total sales of this brand.
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Market Environment of Mexico Marketing Term Paper
8 pages (2606 words) , Download 0 , Term Paper
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The paper "Market Environment of Mexico" is a brilliant example of a term paper on marketing. Mexico is a country with a population of more than 103 million with a growth of 1% annually. The country’s Gross Domestic Product amounted to 768.4 billion USD while GNI value accounts for 7310 USA. Mexico has been practicing the free market economy system.
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The Social Psychology of Consumer Behaviour - Myths about Selling, Persuading Buyers Marketing Assignment
9 pages (2408 words) , Download 0 , Assignment
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The paper “The Social Psychology of Consumer Behaviour - Myths about Selling, Persuading Buyers" is a forceful example of an assignment on marketing. These are generally the four myths about selling: salespeople are being replaced by new technologies, a salesperson should never take no for an answer, a good salesperson can sell any product or service to anyone, and salespeople are born, not made.
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Marketing Strategies of Daewoo Car Company Marketing Case Study
11 pages (2948 words) , Download 0 , Case Study
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The paper "Marketing Strategies of Daewoo Car Company" is a great example of a case study on marketing. The name Daewoo means Great Universe in Korea and Daewoo Car Company was reported to be the chief South Korean multinational company in the early years. It was formed as Daewoo Industrial on 22nd march 1967 as but it was later broken by the administration of South Korea in the year 1999.
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Behavioural Aspects of Marketing: Electricity Market in UK Marketing Term Paper
10 pages (3032 words) , Download 0 , Term Paper
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The paper "Behavioural Aspects of Marketing: Electricity Market in the UK" is an excellent example of a term paper on marketing. This paper tells that the electricity market consists of the sale of electricity to industrial, commercial, household and other end-users, including agricultural and transport users.
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A New Cafe Which Incorporates Ethical Policies into Their Marketing Marketing Case Study
20 pages (5303 words) , Download 0 , Case Study
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The paper "A New Cafe Which Incorporates Ethical Policies into Their Marketing" is a good example of a case study on marketing. Many marketers use this technique in combination with the more traditional approach, especially in the case of packaged goods or food items. It is because the traditional test marketing is viewed as very expensive, time-consuming and open to spying by competitors.
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Argos Enter the Chinese Market Marketing Research Paper
13 pages (4198 words) , Download 1 , Research Paper
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The paper "Argos Enter the Chinese Market" is a worthy example of a research paper on marketing. The chief area of investigation of this paper is to check out the role played by the ARGOS by the process of entering the market. This paper concentrates on the continuous growth of the retailing market of China and thereby tries to find out the contributions as forwarded by Argos.
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How Companies Decide on Product, Pricing, Promotion and Distribution Policies Marketing Essay
8 pages (2089 words) , Download 0 , Essay
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The paper "How Companies Decide on Product, Pricing, Promotion, and Distribution Policies" is an outstanding example of an essay on marketing. Theoretically, a good marketing strategy tells us to develop our products based on the selected few P’s that have been mentioned in the paper. However, it should be kept in mind that one should not only limit themselves to just a few actors.
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The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes Marketing Case Study
19 pages (5606 words) , Download 0 , Case Study
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The paper “The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes" is a forceful example of a case study on marketing. If we analyze then we come to know that in the business market there is so much rivalry that companies sell exterior the country to boost sales.
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