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Marketing Essays

Result for Subject Marketing:
19930 essays
Brand Marketing Plan for Nestle Purina Marketing Case Study
13 pages (3802 words) , Download 3 , Case Study
Free
The paper "Brand Marketing Plan for Nestle Purina" is a good example of a case study on marketing. Nestle Purina is a leader in the manufacture of pet foods. The company offers a range of cat foods such as wet cat food, dry cat food, cat litter, and cat treats. Its key product brands include Cat Chow, Purinary Veterinary diets, Purina One, Fancy Feast, Secondnature, Whisker Lickin and Pro Plan.
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Easyjet Airline - Environmental Analysis of the UK and European Airline Market Marketing Case Study
10 pages (2756 words) , Download 0 , Case Study
Free
The paper “Easyjet Airline - Environmental Analysis of the UK and European Airline Market" is a great example of a case study on marketing. There seems to be a number of factors that affect the daily operations of firms in every industry. These factors are external while others are internal and the firm will, therefore, need to adjust its current strategies from time to time.
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Integrated Marketing Communication for M&Ms Candy Company Marketing Case Study
8 pages (2373 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication for M&M’s Candy Company" is an outstanding example of a case study on marketing. It is evidently clear from the discussion that marketing communication is the communication of information that has a singular objective of facilitating or expediting the exchange of process.
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Sass & Bide: Strategic Marketing Plan Marketing Case Study
16 pages (4904 words) , Download 0 , Case Study
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The paper "Sass & Bide: Strategic Marketing Plan" is a perfect example of a case study on marketing. Sass & Bide, a company manufacturing clothes for women and children, was established in 1999 by Heidi Middleton and Jane Clarke who were former accounting graduates. Its headquarters are situated in Sydney Australia with outlets in Wellington and Melbourne (Sass & Bide, 2013).
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Integrated Marketing Communication Plan of KFC Marketing
10 pages (2809 words) , Download 2
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The paper "Integrated Marketing Communication Plan of KFC" is a great example of a business plan on marketing. This integrated marketing plan for KFC is meant to investigate the possibility of increasing the market base for KFC’s main product (chicken pieces). The entire marketing communication team at KFC will focus mainly on both marketing and advertising.
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Planned and Emergent Approaches to Marketing Band Business Planning Marketing Essay
8 pages (2376 words) , Download 0 , Essay
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The paper “Planned and Emergent Approaches to Marketing Band Business Planning" is a thrilling variant of an essay on marketing. It is always the aim of every business organization to reap maximum benefits in the present times and in the future. It has become of utmost importance for marketing managers to come up with strategies that enable them to cope with operational challenges.
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Strategic Management of McDonald's Company Marketing Research Paper
12 pages (3302 words) , Download 0 , Research Paper
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The paper "Strategic Management of McDonald's Company" is an excellent example of a research paper on marketing. McDonald's aims to counter the threat posed by full-service competitors such as KFC and Burger King. It seeks an integrated marketing communications campaign to reposition itself in the market.
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Hong Kong International Airport: the Campaign Ho Ho Sik Marketing Case Study
7 pages (2118 words) , Download 0 , Case Study
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The Elaboration Likelihood Model demonstrates that ideas can be formed and later changed along a continuum from low elaboration to high elaboration. All promotional and advertising campaigns can be classified using the continuum based on the content of the campaign. This model has been advanced by researchers in the social psychology realm.
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The Concept of Marketing Commodities in a Consumer Market Marketing Case Study
7 pages (2112 words) , Download 2 , Case Study
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The United Kingdom is no exception to this rule as well. What follows is an exposition on how the term “Marketing Ethics” is an oxymoron and a contradiction in terms. This is done by citing prominent marketing and advertising campaigns of the last few years across the world. It has long been a trend in the marketing industry.
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Enviro Golf Tees Marketing Case Study
9 pages (2414 words) , Download 2 , Case Study
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Marketing communication will be focused on the creation and execution of printed materials, the television, newspapers and other forms of media.  This will also be aided with customer service and customer relations.  The general behavior of the organization that will be promoted to stakeholders will play a key role.  This will also be focused on product and service and demand generation of golf tees. 
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Strategic Marketing - Market Segmentation, Targeting & Positioning Marketing Essay
8 pages (2154 words) , Download 0 , Essay
Free
The paper “Strategic Marketing - Market Segmentation, Targeting & Positioning" is a persuading example of the essay on marketing. Customers are not alike. Not every offering is right for every customer. Every customer is not responsive to your efforts. This means you cannot bring your product to the awareness of every customer.
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The Grand Renaissance Corridor and The Water Winter Wonderland Marketing Assignment
6 pages (1645 words) , Download 0 , Assignment
Free
The paper "The Grand Renaissance Corridor and The Water Winter Wonderland" is a wonderful example of an assignment on marketing. According to the project report, Michigan has been dependent on the auto industries. With the upcoming changes, there is a need to shift from current major focus areas. Global warming has been raised as the main issue in the proposal.
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Web-Based Rating Systems Designed Combat the Adverse Effects of Multimedia Marketing on Children Marketing Coursework
7 pages (2555 words) , Download 0 , Coursework
Free
The paper "Web-Based Rating Systems Designed Combat the Adverse Effects of Multimedia Marketing on Children" is an outstanding example of coursework on marketing. Advertising is a pervasive presence in the lives of most American children. Estimates suggest that young people watch over three hours of television per day.
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Marketing plan for Thurya Satellite Telecommunication Company Marketing Case Study
11 pages (3258 words) , Download 0 , Case Study
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The paper "Marketing plan for Thuraya Satellite Telecommunication Company" is a great example of a case study on marketing. It is a high-level summary of the marketing plan. The objectives of this business plan are to identify the steps that would be undertaken to achieve the maximum number of subscribers and airtime generation for the MSS market in Nigeria. 
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Why Should Companies' Service Managers Control the Word of Mouth Marketing Term Paper
7 pages (2402 words) , Download 0 , Term Paper
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The paper “Why Should Companies’ Service Managers Control the Word of Mouth?" is an intriguing example of term paper on marketing. A strong correlation exists between the growth rate of a company and the percentage of customers who are also promoters of the services offered by such a company.
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The Role and Purpose of a Marketing Plan to a Medium-Large Sized Manufacturing or Service Company Marketing Coursework
14 pages (3784 words) , Download 0 , Coursework
Free
The paper “The Role and Purpose of a Marketing Plan to a Medium-Large Sized Manufacturing or Service Сompany" is an affecting example of coursework on marketing. When a company, person, or business firm decides to make a business plan, an important component of that overall business plan will be the marketing plan.
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Titans Macro-Environment Audit Marketing Case Study
3 pages (953 words) , Download 0 , Case Study
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The paper “Titan’s Macro-Environment Audit " is a cogent example of a case study on marketing. The company’s External Analysis begins with the learning of political and economic factors affecting the business. Indian watch market generates sales of almost 25 million units per annum. Due to a change in consumer perception of watches, the watch market is flooded with designer trendy watches.
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Changes That Have Contributed in Strengthening of the Companys Value Proposition Marketing Essay
14 pages (3890 words) , Download 0 , Essay
Free
The paper "Changes That Have Contributed to the Strengthening of the Company’s Value Proposition" is an outstanding example of an essay on marketing. Marks & Spencer (M&S) is one of the largest retailers in the United Kingdom with a selling space of 12.5 million square feet, established since 1884 and earlier named as ‘Penny Bazaar’.
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Consumers Behavior in the Dynamic Nature of the Marketing Environment Marketing Essay
6 pages (1744 words) , Download 0 , Essay
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The paper "Consumers Behavior in the Dynamic Nature of the Marketing Environment" is an excellent example of an essay on marketing. The marketing environment is never static and looking at its dynamic nature, the company adopts its marketing strategies to understand various factors that determine consumers’ behavior.
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Symex Holding Ltd - Mission, Situation Analysis, Markets, SWOT analysis, Marketing Objectives, and Strategies Marketing Case Study
10 pages (2811 words) , Download 0 , Case Study
Free
The paper “Symex Holding Ltd - Mission, Situation Analysis, Markets, SWOT analysis, Marketing Objectives, and Strategies" is a forceful example of a case study on marketing. John Kitchen established Symex Holdings (initially as John Kitchen and Sons) in 1856 as a small business; it dealt with candle making business. The company is located in Port Melbourne, Victoria.
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Marketing Paradigm for Electronic Commerce Marketing Assignment
7 pages (1998 words) , Download 0 , Assignment
Free
It is quite obvious that there will be a lot of fundamental differences, between the way businesses are operated on the Internet and in the real world.  World Vision uses direct marketing to recruit new famine participants, direct marketing is used via a three-stage process.
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British Airways - Providing Quality Products while Reducing Airline Ticket Price Marketing Case Study
8 pages (2276 words) , Download 0 , Case Study
Free
The paper “British Airways - Providing Quality Products while Reducing Airline Ticket Price" is an outstanding example of a case study on marketing. British Airways which is an international company allot prices to its services with the general aim of maximizing profit. This model of pricing comes along with major factors that must be put into consideration.
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The Concept of Service Quality Marketing Term Paper
8 pages (2273 words) , Download 0 , Term Paper
Free
It constitutes the intangible part of a product. Services have intrinsic characteristics, which set it apart from the goods, that is, services are intangible, inseparable and heterogeneous. Serviced quality is a process that makes an organization to be more competitive than related businesses.
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Marketing on Facebook and Other Social Networking Sites Marketing Case Study
6 pages (1778 words) , Download 0 , Case Study
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The paper “Marketing on Facebook and Other Social Networking Sites" is a breathtaking example of a case study on marketing. Facebook is undoubtedly among the most popular social networking sites (SNSs) today. Every hour, thousands of young people ready to interact, exchange information and learn new things are logged onto the social network.
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Marketing Plan for Led Firefly Lamp Marketing Case Study
12 pages (3721 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Led Firefly Lamp" is an amazing example of a case study on marketing. Rapid developments that are emerging in the solar cells, the lighting that is being supplied through LEDs is creating a lot of cost reduction in many of the developed countries. A country running on LED will tend to save a lot of power consumption.
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Theories Relating to Consumer Behaviour and Decision Making Marketing Case Study
12 pages (3355 words) , Download 0 , Case Study
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Simply put, consumer behaviour refers to the study of how a person buys products, but this has to be with respect to the other phenomena mentioned in the previous definition. Consumer behaviour is not just about tangible goods such as automobiles; it also includes consumers’ utilisation of activities, services, experiences and ideas, such as taking a car for after sales service, and so forth.
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Marketing Concept and Marketing Segmentation in Practice Marketing Term Paper
36 pages (9625 words) , Term Paper
Nobody downloaded yet
Philip Kotler (2009) defines marketing as an exchange process whose goals are to satisfy customer’s needs. Marketing is not just a way of providing goods and services but a way of providing benefits to the changing customer’s tastes and preferences.
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Analyzing Market Segmentation for Apple's Products Marketing Case Study
11 pages (3015 words) , Download 0 , Case Study
Free
The paper "Analyzing Market Segmentation for Apple's Products" is a perfect example of a case study on marketing. For various reasons like its philosophy of comprehensive aesthetic design to its advertising campaigns that are much distinctive, the company has established a reputation that is very unique in the industry of consumer electronics.
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Advertisements Currently Appearing in the Market Environment of the UK Marketing Assignment
8 pages (2184 words) , Download 0 , Assignment
Free
The paper "Advertisements Currently Appearing in the Market Environment of the UK" is a wonderful example of an assignment on marketing. Human behavior is the population of conduct displayed by human beings and it is life factors such as traditions, emotions, morals, authority, genetics, and values.
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Analysis of Marketing Mix Elements in Starbucks Example Marketing Case Study
6 pages (186 words) , Download 0 , Case Study
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These include the product element, the price element, the distribution or place element and the promotional element, which commonly termed as the 4Ps in marketing management (Armstrong & Kotler, 2009). Following is an assessment of these key elements of the marketing mix.
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Retailer Branding and Store Design Marketing Case Study
10 pages (2649 words) , Download 0 , Case Study
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Therefore, Harvey Norman and JB Hi- Fi are two of the stores that have built a positive reputation in the market due to their popularity among the consumers. Harvey Norman specialises in household appliances, and it is situated in Australia. Its success has significantly developed over the years and is now a franchisor to other chain stores.
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Globalus Travel Company Marketing Plan Marketing Case Study
8 pages (2280 words) , Download 0 , Case Study
Free
The paper "Globalus Travel Company Marketing Plan" is a wonderful example of a case study on marketing. Globalus traveling company was formed to provide travel packages with fashionable accommodations, dabbed Holiday to live for. The packages emphasize more adventures, free time and cultural immersion to younger clients.
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Interviewing the Job Seeker on the Position of Marketing Assistant Marketing Term Paper
6 pages (1797 words) , Download 0 , Term Paper
Free
The paper “Interviewing the Job Seeker on the Position of Marketing Assistant" is an intriguing example of term paper on marketing. This interview package is designed for the positions of a marketing assistant of Master care cleaning and Restoration Company. It gives a precise but brief description of the behavior criteria clearly outlining the qualities that the candidate should pose.
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Marketing Strategy of Vermont Teddy Bear Marketing Research Paper
17 pages (4361 words) , Download 0 , Research Paper
Free
The paper "Marketing Strategy of Vermont Teddy Bear" is an outstanding example of a research paper on marketing. This paper tells that in the engagements of any business the marketing aspect is vital. This is the basis of how the products produced by the company or firm will be introduced in the new environment.
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Developing a Personal Development Plan for a Student Pursuing MSC in Marketing Marketing Assignment
6 pages (1702 words) , Download 0 , Assignment
Free
The paper "Developing a Personal Development Plan for a Student Pursuing MSC in Marketing" is a wonderful example of an assignment on marketing. Personal development is a complex process. It is essential in ensuring that an individual strives to achieve their goals in life. Being a complex process, it calls for a person to put in place a proper plan on how they will pursue their dreams.
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Marketing Plan for D J Miles & Co Ltd Marketing Case Study
18 pages (4888 words) , Download 0 , Case Study
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The paper “Marketing Plan for D J Miles & Co Ltd" is a delightful example of a case study on marketing. D J Miles & Co Ltd is run by the Miles family. The company is tea and coffee merchants based in West Somerset. The company tastes, buys, blends and packs its own brand of tea 'Miles Tea', in Minehead and emphasizes on the provision of quality services for grounding, roasting, and packing.
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Moon Trust Bank's Customer Loyalty and Relationship Marketing Marketing Case Study
14 pages (4110 words) , Download 0 , Case Study
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The paper “Moon Trust Bank’s Customer Loyalty and Relationship Marketing" is an engrossing example of a case study on marketing. Customer satisfaction and relationship marketing are important aspects of business today, particularly in attempts by organizations to implement and maintain the ever-diversifying customer- firm relationships.
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Consumer Market for the Business Marketing Assignment
13 pages (3428 words) , Download 0 , Assignment
Free
The paper "Consumer Market for the Business" is a worthy example of a marketing assignment. Analyzing the current consumer market for Powerbike business focusing on demographics and psychographics consumer market segmentation it is clear that the current consumer market for Powerbike business is growing tremendously given the health, environmental, and social benefits associated with cycling.
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Consumption and Brand Perception in the Context of Self-Identities and Social-Identities Marketing Coursework
10 pages (2957 words) , Download 0 , Coursework
Free
The paper “Consumption and Brand Perception in the Context of Self-Identities and Social-Identities " is an affecting example of coursework on marketing. “Our position within a certain social group and a group’s position in relation to another group is articulated through the consumption and display of certain key objects with symbolic value.
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Recycling of Electronic Parts as Green Marketing Related Issue Marketing Coursework
9 pages (2547 words) , Download 0 , Coursework
Free
The paper “Recycling of Electronic Parts as Green Marketing Related Issue" is a worthy example of coursework on marketing. All human activities including marketing are influenced by environmental issues. Most business behaviors have started being modified so as to address the new concerns of society. Some have been quick to integrate concepts like systems of environmental management.
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Changing Consumer Behavior Marketing Coursework
8 pages (2222 words) , Download 0 , Coursework
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The paper "Changing Consumer Behavior" is a brilliant example of coursework on marketing. There have been several kinds of literature concerning the changing consumer behavior. The literature has offered diverse and dissimilar opinions concerning the way consumers react to what is offered in the market.
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Services Marketing: Case of Inn Restaurant Marketing Case Study
8 pages (2281 words) , Download 0 , Case Study
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The paper "Services Marketing: Case of Inn Restaurant" is a great example of a case study on marketing. The service industry is faced with many challenges ranging from competition to quality of services offered. Inn Restaurant is an example of such a business that serves consumers with foods and drinks.
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The Role Marketing Strategies Performs for 21st Century Business Marketing Coursework
10 pages (2987 words) , Download 0 , Coursework
Free
The paper "The Role Marketing Strategies Performs for 21st Century Business" is a brilliant example of coursework on marketing. Marketing communications strategies refer to the messages that are transferred within the organization and are meant to convey some information to the customer for the purposes of winning their confidence so that they can buy from the business or create trust in them.
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The Effects of the Colours and Shapes Found on Wine Labels Marketing Research Paper
7 pages (2443 words) , Download 0 , Research Paper
Free
Separate questionnaires were used. The first focussed on the aspect of shape, where various shapes were displayed this includes; trapeze, parallelogram, diamond, squares, rectangles round-edged, octagon, isosceles triangles, circles, hexagon, and ellipse. The next questionnaire consisted of various colors; brown, gold, green, yellow, and white.
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Qantas Airlines: Service Marketing Analysis Marketing Case Study
8 pages (2423 words) , Download 0 , Case Study
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This fact is supported by Anderson that the role of marketing in strategic planning involves the identification of the most suitable long-term positions. It is fundamental to briefly explore the profile of an airline in order to gain a comprehensive insight into some of its most rudimentary undertakings founded on the needs of consumers.
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Hongkong and Shanghai Banking Corporation Marketing Case Study
8 pages (2156 words) , Download 0 , Case Study
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The report also looks at the marketing mix and dwells upon the marketing environment by looking into the delivery of services by the bank. The report also looks into the manner the bank has been able to deliver on it. The report thus highlights the area that needs to be worked upon so that HSBC bank is able to deliver better services.
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The Importance and Growth of the Social Network in Marketing Marketing Assignment
6 pages (1650 words) , Download 0 , Assignment
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The paper "The Importance and Growth of the Social Network in Marketing" is a wonderful example of an assignment on marketing. The Internet has an interesting history which has made marketing communication quite easy and innovative. The article First map of Australia's Twittersphere highlights the importance and growth of the social network, Twitter.
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Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy Marketing Case Study
15 pages (4217 words) , Download 1 , Case Study
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The paper “Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy" is a persuading example of a case study on management. Event making is the art of preparing a place with the expectation of visitors of which one will be the host(Stea & Turan, 1993). Over the years, event making has been going on without any regulations.
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Analysis Whirlpool GreenKitchen: Inovation Development and Marketing Strategy Marketing Case Study
9 pages (2427 words) , Download 0 , Case Study
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The paper "Analysis Whirlpool GreenKitchen: Innovation Development and Marketing Strategy" is a perfect example of a case study on marketing. It is evidently clear from the discussion that the case of Whirlpool Kitchen has provided a very comprehensive scenario of how the company’s approach to the green market is.
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Types of Research Methologies in Marketing Marketing Assignment
6 pages (1673 words) , Download 0 , Assignment
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The paper "Types of Research Methodologies in Marketing" is an outstanding example of an assignment on marketing. Observational research - The representativeness of this approach is fair; this is because of the sample selected, every fourth person visiting Gold Class. With a rate of 50 visitors, it means that about 12 of the visitors will actually participate in the research process.
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