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Marketing Essays

Result for Subject Marketing:
19702 essays
Outsourcing of Production Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
Firstly, the offshoring of jobs was viewed as an opposite of self-sufficiency and capabilities of firms. However, with the passage of time, statistics have proved that it is response or product of globalization and not of the mindset of individual organizations. This type of outsourcing or offshoring and the love of companies towards it comes as no surprise.
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Using The Internet In Hospitality And Tourism Industry Marketing Research Paper
25 pages (6250 words) , Download 2 , Research Paper
The site provides availability details, locations, room features and descriptions of the surrounding area. But the provision of these details is not enough for the highly competitive hospitality industry. Holiday Inn hotels need to develop a website which highlights its core competencies, tackles competition from market rivals.
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Integrated Marketing Communications Marketing Research Paper
28 pages (7000 words) , Download 3 , Research Paper
The application of integrated marketing communication could be traced from the period of cold war. During this period the US army has used the concept of IMC to attract youths in the army. Later the concept of IMC has evolved using various forms of advertising and promotions involving variant sources of promotion - print media, TV, internet etc.
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Applying Key Concepts And Techniques Of Marketing Marketing Research Paper
22 pages (5500 words) , Download 2 , Research Paper
Despite the financial pressures developed in the international television industry the development of the industry worldwide is not particularly delayed mostly because of the continuous update of the technology involved in this sector’s products/ appliances. The 3D television represents the most advanced technology in the television sector.
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Advertising Critique Marketing Report
8 pages (2246 words) , Download 1 , Report
Free
The first one simply confuses the customer, while the second one presents its message in the simplest of manner. The second one shows that it identifies with the consumer by understanding and addressing their problem, while the second one poses that it has used an image just for the sake of using an image.
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Qualitative Analysis Marketing Report
5 pages (1554 words) , Download 0 , Report
Free
This analysis is primarily qualitative. A quantitative approach would view reality as objective and singular, while the reality is subjective and multiple under the qualitative paradigm (Hussey and Hussey, 1997:48). It is based upon constructivism and multiple truths are assumed under this approach (Sale et al, 2002). 
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CIM Assessment Marketing Assignment
11 pages (2750 words) , Download 11 , Assignment
Free
The needs of the consumers are going through a continuous shift and it has actually become a challenge for the sellers and service providers to meet the needs of their customers. The sellers and service providers have to adapt to flexible methodology in their work process to come out with newer and better techniques to attract more customers.
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Product and Pricing of the Energy Drink Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
The success of a product or service depends on the effectiveness of its marketing strategies. Generally, the core marketing strategy includes the four Ps of marketing i.e. product, pricing, promotion, and place. Every organization must develop relevant and effective strategies after taking into account these four Ps of marketing.
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Innovation And Product Development Of Nokia Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
Nokia has been able to capture a wide demographic consumer segment especially by offering products to the consumers in a variety of price range. There are products offered for the high-income group, low-income group, business people, college and university goers, music lovers and also people requiring high memory space.
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Creation and Distribution of Goods and Services in Aldus Corporation Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Their main product was PageMaker, which allowed people, to design, edit, and produce printed communications electronically, thereby reducing the time and expense associated with traditional publishing techniques. This new microcomputer-based publishing 'soon became known as "desktop publishing,".
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Strategic Marketing Simulation Marketing Assignment
10 pages (3045 words) , Download 1 , Assignment
Free
The author states that in order to check the customer retention level, the overall customer satisfaction percentage was reduced to 30% from 70% and the rate of complaints was increased to 20% from 10%. It caused an adverse effect of the customer retention rate and it fell to 56.4% from 75.1%.
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Global Food Industry Congregates in UAE Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The companies operating in the food industry and other industries of UAE are enjoying a peaceful political environment. Stable government is one of the major factors because of which UAE economy becomes one of the attractive markets. The UAE Economy Ministry is also promoting new laws to modernize the current legislative system of the Gulf’s nation.
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Farmers Markets in Ontario Canada Marketing Research Paper
1 pages (250 words) , Download 1 , Research Paper
Free
Research Proposal Introduction Every year, farmers confront huge losses, and consumers are unable to get hold of fresh fruits and vegetables due to lack of infrastructure and facilities in different parts of the globe (Hinsley, pp. 23-25). However,
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Marketing and Engineering in Apple Inc Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
It is evident from the Apple’s story that while engineers steer the company to move upwards, it is always the sales and marketing team which keeps the company and its products running. Therefore, it is important to understand how both teams within a company cannot be successful without one another.
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KFC Fast Food Industry Marketing Case Study
11 pages (2784 words) , Download 4 , Case Study
Free
Given that competition in the market is intense, KFC can entrench its position in the market by attempting to diversify its products as one of the most viable options. This gives it the opportunity to attract new customers given that it already has a unique chicken brand which is valuable to the customers. 
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Why We Buy, the Science of Shopping Marketing Essay
5 pages (1322 words) , Download 0 , Essay
Free
It was first explained by the American Market Association as an “activity”. Later the definition was elaborated and modified to involve the various institutions and processes employed for making, communicating, and delivering products that are of value to the stakeholders-customers, clients, partners, and the society at large.
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The Enteringof the Multinational Enterprises in the Asian Market Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
Foreign competition in the retail sector is small. Before 2000, the local governments could grant permission to open new stores without the approval of the central government in Beijing. However, then only smaller formats were introduced in the retail sector. The larger formats are fairly new and can displace the smaller independent shops
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The Strategic Capability of Noni Limited Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
When opening any new outlets, it needs to have a thorough inspection of the location and must also consider the lease rent that they need to pay. Before closing any unprofitable segment they must also consider the losses that they have to bear after such closure in terms of leftover inventories and loss of reputation
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Lloyds TSB Brand Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
In the paper, the internal and external environment analysis has been conducted. It has found through SWOT analysis that LTSB is financially weak and lack strong marketing strategies, however, LTSB has major strengths like a strong brand image. Moreover, opportunities and threats have been also identified.
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Online Community of Apple iPhone 4 Marketing Case Study
7 pages (1832 words) , Download 1 , Case Study
Free
Apple Hosts are also the employees of the company and they are responsible to gather technical feedback and forwarding it to the Apple group and they also identify suitable content for Apple's knowledge base. Apple Employees assist the users in the company’s products and they are the volunteer personnel participating in the forum.
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E-marketing Services Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
Free
RUNNING HEAD: E-MARKETING SERVICES    E-Marketing Services The fundamental concept of this business lies in the provision of customized e-marketing services. The business will provide services beginning from situation analysis to the delivery of
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International Marketing Mix Commentary for Lionel Poilane Bakery in Paris Marketing Case Study
8 pages (2634 words) , Download 2 , Case Study
Free
Healthier food items have great demand there due to the rapidly rising obesity issue here. Moreover, the products targeting old consumers have a ready market there. E-marketing will be the readily acceptable promotion strategy there since these old consumers are less mobile than the young consumers. 
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Customer's Commitment and its Importance Marketing Literature review
5 pages (1454 words) , Download 1 , Literature review
Free
Attitudinal commitment refers to the intention of both parties to stay in the relationship. This type of commitment calls for a flexible attitude from both parties. It is important to notice that companies need to follow a track which leads to customer satisfaction through psychological paths by meeting demands, expectations, and respects the beliefs of customers about their current relationship.
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Factors That Affect Emerging Stock Markets Marketing Literature review
20 pages (5000 words) , Download 2 , Literature review
Free
The author states that it is important to understand that oil may have a direct or indirect impact on the growth of the market. Thus, it is important to take a look at this by understanding the impact of oil on the growth of stock in emerging markets. It is important to understand that there must be some factors that lead to major changes in 11 markets.
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Integrated Marketing Communications Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
Nowadays consumers are more inclined to green products and services. As a result, the business houses too are manufacturing green products and offering nature-friendly services to tap the market of environment-conscious consumers. However, this metamorphosis from a usual corporate image to a ‘green-oriented’ organization, is a gradual one.
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Organizational Failure and Renewal Marketing Case Study
8 pages (2313 words) , Download 2 , Case Study
Free
In the fast transforming business dynamics, the survival of the business is highly dependent on the various external and internal factors that significantly impact the performance outcome of the organizations. Indeed, the success of the firm is always the driving force behind the business strategies. But it is nevertheless, highly unrealistic for every business to succeed at all times.
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The E-marketing Strategy of the Perfect Potion Company Marketing Term Paper
23 pages (5750 words) , Download 2 , Term Paper
Prior to analyzing the PP’s e-marketing mix, I offer a brief evaluation of the current marketing strategy of the company. Regarding the Product Life Cycle (see Appendix C), it is possible to assume that the Perfect Potion Company is now on its Growth Phase, aiming to make existing and prospective customers aware about their products and services.
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International Marketing: Analysis of Teas.Com.Au Marketing Case Study
11 pages (3086 words) , Download 2 , Case Study
Free
The concept of the tea website is one that shows different aspects of tea. The strengths of this site are based on the strong presence of images, layout and the ability to see the cost of different teas and tea categories easily. However, there is not the ability to gain information and a level of trust about the brand that is being used.
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Destination Marketing and Sydney Marketing Literature review
11 pages (3194 words) , Download 2 , Literature review
Free
Consumer satisfaction is a post-consumption evaluation (Test and Wilton, 1988) of the product or service acquired. According to Kazak and Remington (2000), meeting tourist’s expectations through experience considerably impacts on the tourist’s choice of the holiday destination, the satisfaction from a hotel's products and services, and the decision to visit the destination in the future.
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Marketing Strategy Marketing Term Paper
10 pages (2500 words) , Download 5 , Term Paper
Free
Halifax is currently operating as a subsidiary of Lloyds Banking Group and it is recognized as a bank of Scotland with branches in Northern Ireland, Wales, and England. Halifax brand offers residential mortgages and saving accounts to the consumers. Halifax appears as one of the successful brands of Lloyds Banking Group.
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Segmentation in the Marketing Marketing Assignment
4 pages (1147 words) , Download 0 , Assignment
Free
In modern business, PR is important because it is the most influential way of communicating with the target customer of any company. PR is required to let the outer world know of the inner information of a company. In this way, customers can be made to feel important by sharing relevant information with them.
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Perfect Competition - Protectionism Marketing Case Study
4 pages (1155 words) , Download 0 , Case Study
Free
No barriers to entry or exit: In a perfectly competitive industry, a firm can enter and exit the industry freely. There are no costs of entering the market. For example, a farmer does not have to incur a lot of investment to grow wheat and hence can enter the market easily. But a car manufacturer needs a lot of capital investment to buy machinery and hence it is not easy to enter the market.
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Marketing Plan of Customized Electronic Notebooks Marketing Case Study
6 pages (1728 words) , Download 1 , Case Study
Free
The product will be sold in the Australian market which will be divided into geographical segments. Our products will be manufactured in Australia and in the beginning we will only sell in Australia and overseas (if the customer accepts to pay shipping cost). The specialized traders and importers will be also attracted to distribute our products through their channels.
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Leveraging Technology to Execute Winning Strategies Marketing Assignment
7 pages (2082 words) , Download 2 , Assignment
Free
The author states that marketing is the concept that, boosts up sales. It is basically a presale activity. Marketing is something which needs innovation and creativity as the act of marketing depends on the need and preferences of the consumers. Marketing is the blood of the company without the proper act of marketing it is very hard to sell a product.
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Store Location In Shopping Centers Marketing Case Study
25 pages (6250 words) , Download 2 , Case Study
The kiosks technology has been able to be accessed by many people in different occasions and in different ways but there are people who have not been used to such technology which has limited the use of the kiosks system. Questions were asked regarding the usage of kiosks in the shopping mall and the reason for such happening.
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Country-Of-Origin Information In The Evaluation Of Products Marketing Research Paper
36 pages (9000 words) , Download 3 , Research Paper
The research methodology seeks to answer questions through the appliance of scientific procedures. The aim of this research includes using scientific methods and tools and techniques to find out the truth that has been hidden and to bring out a novel and fresh take on the research topic, making for its advancement (Kumar 2008).
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Corporate Strategy of Emerson Electric ACP Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This research tells that the ACP unit specializes in air comfort products like ceiling, exhaust and ventilation fans. These products are sold through wholesalers and distributors across the United States. In the contemporary environment of recessive trends, the company needs to judiciously exploit various tools of profit pool to maintain its market position.
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Target Market of Head and Shoulders Marketing Case Study
5 pages (1587 words) , Download 0 , Case Study
Free
All over the world, it is seen that businesses have expanded to heights to which they were not previously seen. With growing competition in the field of business, it is seen that businesses are formulating new methods through which they can become more successful. Marketing forms an important part of the strategy adopted by these businesses.
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Emerging Markets BA Marketing Management with Business Studies Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The study shows that in order to internationalize their businesses, the managers of the Brazilian export companies adopt a policy whereby they use the concept of psyche distance. The psyche distance may apply to product adaptation, price adaptation, promotion adaptation, and distribution adaptation.
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Barriers of Entry of a Company into a Marketplace Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
In the business world companies face different economic variables that influence the entry of a company into a marketplace. These variables are commonly referred to as barriers of entry. Barriers of entry can be defined as circumstances particular to
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Marketing for the Information Age Marketing Report
5 pages (1545 words) , Download 0 , Report
Free
Manufacturing in the footwear industry has evolved considerably. Also, as the economies in the US and the developed countries have grown, resources are slowly being forced to the developing regions of the world. Nike, Adidas, and Reebok are examples of this fact. The reason behind the dominance of these companies is the focus on the skills that they perform better than anyone else.
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The Basic Principles Applied in Selling on the Web Used in the Brick and Mortar World Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The security of customer information and financial transactions gives comfort and attracts visitors. This single factor transcends the three areas of attraction, services, and retaining customers and must be considered seriously while designing revenue generating websites. An SSL certificate, available cheap, gives the visitor confidence.
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Marketing Management of Abercrombie & Fitch Marketing Case Study
8 pages (2272 words) , Download 3 , Case Study
Free
Abercrombie & Fitch Co. has been a major player in the lifestyle range of products. It takes pride in its selection or an assortment of merchandise. Also, it has been very active in the promotion of its brand in different ways. The company offers mostly casual garments, which is highly acclaimed among the younger generation both male and female. 
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Effective Marketing Tools Marketing Term Paper
15 pages (3750 words) , Download 2 , Term Paper
Free
The event of the palace’s opening up to the public for different activities became the crux of my project. (Brussels by Europe Cities, 2009). I had made an application to the Ministry of Foreign Affairs, Belgium for undertaking the project. The application was addressed to the Project and Training Officer, located in Rue de Namur.
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Market Efficiency Hoyothesis Marketing Term Paper
13 pages (3250 words) , Download 3 , Term Paper
Free
The objectives of this research have been articulated, to discuss the unpredictability of the capital market under the market efficiency hypothesis, to detect the effect of different pieces of information on the capital market efficiency, to evaluate whether the stock prices fully reflect the dividend announcement of the respective companies.
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The Air Industry and the Airline Marketing and Pricing Marketing Admission/Application Essay
8 pages (2219 words) , Download 2 , Admission/Application Essay
Free
The author states that a Singapore-based company is to be advised on venturing into the airline industry. The company has been able to secure US$ 500 million as the capital investment. The drawback is that the company has little experience in the field of aviation. The company is making cautious advancements.
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Marketing for Information Age: Four Major Evolutionary Processes Marketing Coursework
5 pages (1419 words) , Download 0 , Coursework
Free
When a purchase is being made, there are certain evaluation mechanisms that are considered. Primarily, the phases of purchasing involve; alternative evaluation, purchase, and feedback. These phases remain the same in all forms of purchases; within these, the approach differs when it comes to consumer buying vs. organizational buying.
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Marketing in management Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Running Head: MARKETING IN MANAGEMENT Lecturer: Presentation: A products life cycle might be long or short depending on various factors such as competing firms, inappropriate marketing strategies and declining economic conditions that may severely
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The Concept of Governance in Hong Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The concept of corporate governance in Hong Kong is identified as the stock ownership of a company and how it relates specifically to the operating performance of a company.  The importance of corporate governance is one that is known to directly affect the performance of a company.  This not only changes the way in which companies work in relation.
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The Importance of Price in the Marketing Mix Marketing Essay
5 pages (1517 words) , Download 0 , Essay
Free
Establishing a low product price in order to attract potential customers is an integral part of the market-penetration pricing strategy.  On the other hand, the price-skimming strategy applies to establishing a higher price for a product for the purpose of quickly recovering the cost of new product development.
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