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Marketing Essays

Result for Subject Marketing:
19895 essays
Moon Trust Bank's Customer Loyalty and Relationship Marketing Marketing Case Study
14 pages (4110 words) , Download 0 , Case Study
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The paper “Moon Trust Bank’s Customer Loyalty and Relationship Marketing" is an engrossing example of a case study on marketing. Customer satisfaction and relationship marketing are important aspects of business today, particularly in attempts by organizations to implement and maintain the ever-diversifying customer- firm relationships.
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Consumer Market for the Business Marketing Assignment
13 pages (3428 words) , Download 0 , Assignment
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The paper "Consumer Market for the Business" is a worthy example of a marketing assignment. Analyzing the current consumer market for Powerbike business focusing on demographics and psychographics consumer market segmentation it is clear that the current consumer market for Powerbike business is growing tremendously given the health, environmental, and social benefits associated with cycling.
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Consumption and Brand Perception in the Context of Self-Identities and Social-Identities Marketing Coursework
10 pages (2957 words) , Download 0 , Coursework
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The paper “Consumption and Brand Perception in the Context of Self-Identities and Social-Identities " is an affecting example of coursework on marketing. “Our position within a certain social group and a group’s position in relation to another group is articulated through the consumption and display of certain key objects with symbolic value.
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Recycling of Electronic Parts as Green Marketing Related Issue Marketing Coursework
9 pages (2547 words) , Download 0 , Coursework
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The paper “Recycling of Electronic Parts as Green Marketing Related Issue" is a worthy example of coursework on marketing. All human activities including marketing are influenced by environmental issues. Most business behaviors have started being modified so as to address the new concerns of society. Some have been quick to integrate concepts like systems of environmental management.
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Changing Consumer Behavior Marketing Coursework
8 pages (2222 words) , Download 0 , Coursework
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The paper "Changing Consumer Behavior" is a brilliant example of coursework on marketing. There have been several kinds of literature concerning the changing consumer behavior. The literature has offered diverse and dissimilar opinions concerning the way consumers react to what is offered in the market.
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Services Marketing: Case of Inn Restaurant Marketing Case Study
8 pages (2281 words) , Download 0 , Case Study
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The paper "Services Marketing: Case of Inn Restaurant" is a great example of a case study on marketing. The service industry is faced with many challenges ranging from competition to quality of services offered. Inn Restaurant is an example of such a business that serves consumers with foods and drinks.
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The Role Marketing Strategies Performs for 21st Century Business Marketing Coursework
10 pages (2987 words) , Download 0 , Coursework
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The paper "The Role Marketing Strategies Performs for 21st Century Business" is a brilliant example of coursework on marketing. Marketing communications strategies refer to the messages that are transferred within the organization and are meant to convey some information to the customer for the purposes of winning their confidence so that they can buy from the business or create trust in them.
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The Effects of the Colours and Shapes Found on Wine Labels Marketing Research Paper
7 pages (2443 words) , Download 0 , Research Paper
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Separate questionnaires were used. The first focussed on the aspect of shape, where various shapes were displayed this includes; trapeze, parallelogram, diamond, squares, rectangles round-edged, octagon, isosceles triangles, circles, hexagon, and ellipse. The next questionnaire consisted of various colors; brown, gold, green, yellow, and white.
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Qantas Airlines: Service Marketing Analysis Marketing Case Study
8 pages (2423 words) , Download 0 , Case Study
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This fact is supported by Anderson that the role of marketing in strategic planning involves the identification of the most suitable long-term positions. It is fundamental to briefly explore the profile of an airline in order to gain a comprehensive insight into some of its most rudimentary undertakings founded on the needs of consumers.
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Hongkong and Shanghai Banking Corporation Marketing Case Study
8 pages (2156 words) , Download 0 , Case Study
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The report also looks at the marketing mix and dwells upon the marketing environment by looking into the delivery of services by the bank. The report also looks into the manner the bank has been able to deliver on it. The report thus highlights the area that needs to be worked upon so that HSBC bank is able to deliver better services.
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The Importance and Growth of the Social Network in Marketing Marketing Assignment
6 pages (1650 words) , Download 0 , Assignment
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The paper "The Importance and Growth of the Social Network in Marketing" is a wonderful example of an assignment on marketing. The Internet has an interesting history which has made marketing communication quite easy and innovative. The article First map of Australia's Twittersphere highlights the importance and growth of the social network, Twitter.
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Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy Marketing Case Study
15 pages (4217 words) , Download 1 , Case Study
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The paper “Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy" is a persuading example of a case study on management. Event making is the art of preparing a place with the expectation of visitors of which one will be the host(Stea & Turan, 1993). Over the years, event making has been going on without any regulations.
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Analysis Whirlpool GreenKitchen: Inovation Development and Marketing Strategy Marketing Case Study
9 pages (2427 words) , Download 0 , Case Study
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The paper "Analysis Whirlpool GreenKitchen: Innovation Development and Marketing Strategy" is a perfect example of a case study on marketing. It is evidently clear from the discussion that the case of Whirlpool Kitchen has provided a very comprehensive scenario of how the company’s approach to the green market is.
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Types of Research Methologies in Marketing Marketing Assignment
6 pages (1673 words) , Download 0 , Assignment
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The paper "Types of Research Methodologies in Marketing" is an outstanding example of an assignment on marketing. Observational research - The representativeness of this approach is fair; this is because of the sample selected, every fourth person visiting Gold Class. With a rate of 50 visitors, it means that about 12 of the visitors will actually participate in the research process.
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Developing a Project Plan: Frozen Pizzas Marketing Assignment
8 pages (2245 words) , Download 0 , Assignment
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The current project entails baking frozen pizzas using locally available ingredients. It involves the use of local labor that is provided by the residents of Mena city. It focuses on the mass production of frozen pizzas so as to serve the local market. Because of the need to maximize the profit margins and increase the revenue of the country.
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What Is Involvement and How Marketers Can Influence Consumer Marketing Case Study
7 pages (2026 words) , Download 0 , Case Study
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The paper "What Is Involvement and How Marketers Can Influence Consumer" is a worthy example of a case study on marketing. Consumer involvement refers to the extent of importance a consumer attaches to a certain product that influences consumer behavior and decisions when purchasing products? It can also be defined as It varies with age, sex, occupation, and income.
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Marketing as a Practice Marketing Literature review
22 pages (6323 words) , Literature review
Nobody downloaded yet
The paper "Marketing as a Practice" is a good example of a literature review on marketing. Marketing as a practice has concentrated on consumer sovereignty and consumer needs satisfaction and profits to shareholders with little concern given to the protection of societal interest for this is deemed to be the responsibility of the government (Crane & Desmond 2002).
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Impact of Relationship Marketing in Marketing Communications Marketing Essay
8 pages (2269 words) , Download 0 , Essay
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The paper "Impact of Relationship Marketing in Marketing Communications" is an outstanding example of an essay on marketing. Every organization needs a workable marketing plan that is executed proficiently to enhance the required results. This is because; marketing entails disseminating information to potential buyers that certain products are available, at what price, quantity, and any discount.
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Motivating Sales Representatives So That They Can Reverse Decline in Sales Marketing Assignment
7 pages (1985 words) , Download 0 , Assignment
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The paper " Motivating Sales Representatives So That They Can Reverse Decline in Sales" is a good example of an assignment on marketing. I agree with the assertion that if you pay a salesperson enough money he will be motivated. Motivation can be defined as a driving force that pushes or encourages people to work.
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Autos-Luxus Group Strategic Marketing Plan Marketing Case Study
11 pages (3423 words) , Download 0 , Case Study
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In this same section, the paper develops a mission statement for the business and outlines what each section of the mission statement entails. In the body part of the essay, a discussion is carried out to determine the relevance of the mission statement, SMART objectives, and hierarchy of strategies respectively.
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The Concepts and Principles of Marketing in a Business Environment Marketing Assignment
10 pages (2971 words) , Download 0 , Assignment
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The paper "The Concepts and Principles of Marketing in a Business Environment" is a wonderful example of an assignment on marketing. Marketing is an integral process in the operations of the firm since it offers an inter-phase between the firm and consumers/ market and firm and competitors and firm & the macro-environment.
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Buyer, Consumer Behavior, and Brand Performance Marketing Assignment
7 pages (2295 words) , Download 0 , Assignment
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The paper "Buyer, Consumer Behavior, and Brand Performance" is a worthy example of a marketing assignment. For the Brand Corn Flakes Market share (%) = (Sales of Corn Flakes/ Total sales of the product category) *100 = (117/318)*100 =37 It indicates Corn Flakes’ brand size is 37%; it is the proportion of total sales of this brand.
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Market Environment of Mexico Marketing Term Paper
8 pages (2606 words) , Download 0 , Term Paper
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The paper "Market Environment of Mexico" is a brilliant example of a term paper on marketing. Mexico is a country with a population of more than 103 million with a growth of 1% annually. The country’s Gross Domestic Product amounted to 768.4 billion USD while GNI value accounts for 7310 USA. Mexico has been practicing the free market economy system.
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The Social Psychology of Consumer Behaviour - Myths about Selling, Persuading Buyers Marketing Assignment
9 pages (2408 words) , Download 0 , Assignment
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The paper “The Social Psychology of Consumer Behaviour - Myths about Selling, Persuading Buyers" is a forceful example of an assignment on marketing. These are generally the four myths about selling: salespeople are being replaced by new technologies, a salesperson should never take no for an answer, a good salesperson can sell any product or service to anyone, and salespeople are born, not made.
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Marketing Strategies of Daewoo Car Company Marketing Case Study
11 pages (2948 words) , Download 0 , Case Study
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The paper "Marketing Strategies of Daewoo Car Company" is a great example of a case study on marketing. The name Daewoo means Great Universe in Korea and Daewoo Car Company was reported to be the chief South Korean multinational company in the early years. It was formed as Daewoo Industrial on 22nd march 1967 as but it was later broken by the administration of South Korea in the year 1999.
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Behavioural Aspects of Marketing: Electricity Market in UK Marketing Term Paper
10 pages (3032 words) , Download 0 , Term Paper
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The paper "Behavioural Aspects of Marketing: Electricity Market in the UK" is an excellent example of a term paper on marketing. This paper tells that the electricity market consists of the sale of electricity to industrial, commercial, household and other end-users, including agricultural and transport users.
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A New Cafe Which Incorporates Ethical Policies into Their Marketing Marketing Case Study
20 pages (5303 words) , Download 0 , Case Study
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The paper "A New Cafe Which Incorporates Ethical Policies into Their Marketing" is a good example of a case study on marketing. Many marketers use this technique in combination with the more traditional approach, especially in the case of packaged goods or food items. It is because the traditional test marketing is viewed as very expensive, time-consuming and open to spying by competitors.
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Argos Enter the Chinese Market Marketing Research Paper
13 pages (4198 words) , Download 1 , Research Paper
Free
The paper "Argos Enter the Chinese Market" is a worthy example of a research paper on marketing. The chief area of investigation of this paper is to check out the role played by the ARGOS by the process of entering the market. This paper concentrates on the continuous growth of the retailing market of China and thereby tries to find out the contributions as forwarded by Argos.
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How Companies Decide on Product, Pricing, Promotion and Distribution Policies Marketing Essay
8 pages (2089 words) , Download 0 , Essay
Free
The paper "How Companies Decide on Product, Pricing, Promotion, and Distribution Policies" is an outstanding example of an essay on marketing. Theoretically, a good marketing strategy tells us to develop our products based on the selected few P’s that have been mentioned in the paper. However, it should be kept in mind that one should not only limit themselves to just a few actors.
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The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes Marketing Case Study
19 pages (5606 words) , Download 0 , Case Study
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The paper “The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes" is a forceful example of a case study on marketing. If we analyze then we come to know that in the business market there is so much rivalry that companies sell exterior the country to boost sales.
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The Prospects of Interesting New Products Company in the Australian Flavoured Water Market Marketing Case Study
12 pages (3233 words) , Download 0 , Case Study
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The paper “The Prospects of Interesting New Products Company in the Australian Flavoured Water Market  " is a wonderful example of a case study on marketing. The ever-increasing competition in the Fast Moving Consumer Good market (FMCG) segment such as the flavored water requires companies in this production line to carry out a SWOT analysis to know their positions in the market.
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Marketing Analysis of Five Asia Hotel Marketing Case Study
12 pages (3385 words) , Download 0 , Case Study
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The hotel is planning to increase the customer base from the current 15% to 40% within the year in terms of quarterly basis timescale. The strategy brings in some parts of 7Ps marketing mix which ensures that the objectives and goals of the company are achieved.
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Benefits and Value Derived by the Customers of Dyson Ltd Marketing Case Study
14 pages (3886 words) , Download 1 , Case Study
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Constraints are faced by all whether financial, time or resource by nature. For some entrepreneurs the constraints may be confronted at a very extent while for few others on a medium or small scale, but every aspirer has to face the struggles and hardships to make a stand among his rivals.
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Coors Breweries - Value Added Marketing and Its Related Strategies Marketing Literature review
20 pages (5531 words) , Download 0 , Literature review
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The paper “Coors Breweries – Value Added Marketing and Its Related Strategies" is a fascinating example of a literature review on marketing. Baye and Nelson (2001) give an overview of the history of the brewery by arguing that William Bass laid down the foundations of the Bass brewery in the UK in the year 1777.
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Marketing Tools of IMC - Creative Brand-Building Activities Marketing Case Study
12 pages (3148 words) , Download 0 , Case Study
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The paper “Marketing Tools of IMC - Creative Brand-Building Activities" is a persuading example of a case study on marketing. The concept of integrating marketing communication is being increasingly used by many firms. The process is, in essence, strategic integration of a variety of communication tools such as advertising, sales, promotion, personal selling, public relations, etc.
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Choosing Brand Elements to Build Brand Equity Marketing Assignment
12 pages (3146 words) , Download 0 , Assignment
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The paper "Choosing Brand Elements to Build Brand Equity" is a wonderful example of an assignment on marketing. This week's lectures deal with Choosing Brand Elements to Build Brand Equity and Designing Marketing Programs to Build Brand Equity. The purpose is to provide a comprehensive idea regarding the process of introducing a product to the verge of distribution.
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Market Audit Plan of Amazon Marketing Case Study
6 pages (1583 words) , Download 0 , Case Study
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The paper "Market Audit Plan of Amazon" is an excellent example of a case study on marketing. Amazon.com has a foremost edge in the world of e-commerce. It has a tough competitive benefit. Conversely, like many online retailers, certain characteristics of doing business online create difficulties and need for marketing planning.
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Integrated Marketing Communication Plan for Nike Inc Marketing Case Study
18 pages (4736 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Plan for Nike Inc" is a brilliant example of a case study on marketing. This report is based on an integrated marketing communication plan for an organization that is looking to raise its profile relating to carbon consciousness among its consumers. The report specifically introduces new products in Nike Inc.
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Customer Relationship Marketing in Non-Profit Setting Marketing Research Paper
17 pages (4443 words) , Download 0 , Research Paper
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The paper "Customer Relationship Marketing in Non-Profit Setting" is an excellent example of a research paper on marketing. This paper tells that Customer Relationship Marketing is the process of covering all marketing activities which focus on establishing, developing and maintaining successful customer relationships.
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Managing Customer Relationships at Circular Book Solutions Marketing Coursework
10 pages (3021 words) , Download 0 , Coursework
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The paper "Managing Customer Relationships at Circular Book Solutions" is a brilliant example of coursework on marketing. Circular Book Solutions is a medium level company in the provision of warehousing facilities to small publishers of books. After the books are printed and bound at a printing facility, they are shipped to Circular for handling.
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Coca Cola's Strategic Planning, Product Pricing and Marketing Research Marketing Case Study
8 pages (2157 words) , Download 0 , Case Study
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The paper “Coca Cola’s Strategic Planning, Product Pricing and Marketing Research" is a persuading example of a case study on marketing. Coca – Cola is one of the largest beverage producers and has maintained this despite the rise in its number of competitors. It has obtained a large market share worldwide with many African countries solely associating it with carbonated drinks.
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Trading the Kunst 1600 Vacuum Pump 12 Marketing Case Study
12 pages (3250 words) , Download 0 , Case Study
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A study to determine the advantage of the Kunst 1600 vacuum pump has been carried out as well as examination of the levels of competition in the potential segments. The study on the potential segments was aimed at arriving at the segment that would give the highest return in terms of sales and how customers view the new brand of vacuum pump.
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Marketing Management for Restaurant Industry: Case of Chun Po Marketing Case Study
11 pages (2969 words) , Download 0 , Case Study
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The paper "Marketing Management for Restaurant Industry: Case of Chun Po" is an excellent example of a case study on marketing. This is the situational analysis for Chun Po Chinese restaurant, which helps to demonstrate the internal analysis including the 7P’s of marketing, the external analysis, competitor analysis, customer analysis, and SWOT.
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Integrated Marketing Communication Plan for the Ford 2011 Fusion Hybrid Car Marketing Case Study
11 pages (3319 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Plan for the Ford 2011 Fusion Hybrid Car" is a perfect example of a case study on marketing. The author of the paper states that marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market (Allred, et al, 2007).
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Marketing Plan fof Chun Po Restaurant Marketing Case Study
12 pages (3456 words) , Download 0 , Case Study
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The paper "Marketing Plan for Chun Po Restaurant" is a perfect example of a case study on marketing. Chun Po is a restaurant in Australia which is offering Chinese cuisine and has been successful in it. The restaurant has been successful and is looking towards devising ways to improve their methods of operations.
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Brand Marketing of Red Bull Marketing Case Study
7 pages (2268 words) , Download 0 , Case Study
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The paper "Brand Marketing of Red Bull" is a perfect example of a case study on marketing. Red Bull Company was officially launched in Austria, the year 1987 by Dietrich Mateschitz as the founder. He had been employed as a marketing executive for many other companies dealing in toothpaste and cosmetics.
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Building Brand Equity for Red Bull Marketing Coursework
7 pages (2175 words) , Download 0 , Coursework
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The paper "Building Brand Equity for Red Bull" is a great example of a term paper on marketing. Brand marketing for Red bull has undergone a broad evolution to build brand equity as an acceptable energy drink product. This aggressive growth was due to the company’s marketing strategy which was aimed at more customer satisfaction.
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Last Chances Juicy Drinks Marketing Case Study
11 pages (3409 words) , Download 0 , Case Study
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The company’s promotion of its non carbonated soft drinks with a nutritive value has made it responsive to the consumer needs consequently becoming a favourite soft drink vendor to most European consumers. The health benefits associated with the drinks because of their nutritive value has given Last Chance a niche over their competitors.
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Hilton Hotel Web Site In Australia and ACCOR Hotel In Australia Website Marketing Coursework
12 pages (3271 words) , Download 0 , Coursework
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The paper "Hilton Hotel Web Site In Australia and ACCOR Hotel In Australia Website" is a good example of coursework on business. Corporation of Hilton Hotels is a top hospitality firm that owns more than 2000 hotels across the world. The international arm of the company, Conrad Hotels, has a presence in Australia, Ireland, England, Belgium, Egypt, Hong Kong, Turkey, and Singapore.
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Strategic Marketing Management of Halfords Bicycle Marketing
12 pages (3618 words) , Download 0
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The paper "Strategic Marketing Management of Halfords Bicycle" is a perfect example of a business plan on marketing. Fredrick Rushbrooke established Halfords Bicycle Group in the late 1800s in Birmingham in the United Kingdom, dealing with large-scale production and sale of ironmongery. In the 1940s, the company bought the Birmingham Bicycle Company (Halfords Bicycle, 2010).
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