StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Destination Marketing and Sydney - Literature review Example

Comments (0) Cite this document
Summary
The aim of this literature review "Destination Marketing and Sydney" is to outline the main researches conducted to understand the concept of tourism. The customers of the tourism industry consist of a wide range of people coming from different cultures, backgrounds, and socioeconomic milieus…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Destination Marketing and Sydney
Read Text Preview

Extract of sample "Destination Marketing and Sydney"

Download file to see previous pages The hotel is also home to some of the most exotic and beautiful rooms the visitors can dream of.
The research aims to seek what type of people visited the hotel during the year 2009-2010. What were the hallmarks of the hotel that attracted them? What type of facilities available at the hotel helps them in their business activities and what benefits do they derive from these activities. The primary objective behind conducting this kind of research is to open new avenues for growth, cut down on negative obstacles and ensure the smooth running of the business. In the long run, it will help the business get more revenue and cut down on risk factors. It will also assist the management level of the hotel to come up with more innovative and effective solutions to tackle business challenges.
One of the basic grounds on which development can be considered in this area is through destination marketing. Destination marketing is an emerging phenomenon and is increasingly being considered by many marketers in the tourism industry to promote their business. Westin Hotel is stationed in Sydney, which is one of the most popular tourist attractions around the globe. Given its prime location, in the center of a metropolitan city, destination marketing can be worked on to capitalize on the business potential of this Hotel. The research will seek to find how destination marketing can help improvise this business.
Tourism activities are directly related to the destination. Today, the destination of tourists is one of the biggest factors, that they consider before setting off for vacations or their corporate tours. In the words of WTO, 2002, “Destinations are the fundamental unit of analysis in tourism.” The destination locales can vary depending on the choice of the tourists. For tourists, interested in mountain climbing mountainous locales will be the best, for those interested in exotic locations. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Destination Marketing and Sydney Literature review, n.d.)
Destination Marketing and Sydney Literature review. https://studentshare.org/marketing/1741673-literature-review-for-tourism-and-hospitality-research-and-analysis
(Destination Marketing and Sydney Literature Review)
Destination Marketing and Sydney Literature Review. https://studentshare.org/marketing/1741673-literature-review-for-tourism-and-hospitality-research-and-analysis.
“Destination Marketing and Sydney Literature Review”. https://studentshare.org/marketing/1741673-literature-review-for-tourism-and-hospitality-research-and-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Destination Marketing and Sydney

Destination Marketing and Management

...Destination Marketing and Sydney... Destination Marketing and Sydney... Management Contents Introduction 3 Analysis and Evaluation 4 Strategic and tactical management process 5 Application to Industry 10 Conclusion 15 Reference 17 Introduction With a changing pattern in the global economic and production and consumption and also with a rise in the economic globalization, has proved to be highly beneficial for the tourism industry. Increased professionalism is also a factor which has given rise to tourism. Critical external factors such as economic crises, environmental issues have a significant impact on the destinations and on supply and demand are also said to be the key factors which has helped in the development of the tourism industry. With...
12 Pages (3000 words) Assignment

Destination Marketing

...Destination Marketing and Sydney... Destination Marketing and Sydney... Destination marketing (DM) is an activity that sets the structure and direction for overall marketing drives for a particular tourist destination. It begins from conducting market research to establish its characteristics; this is in terms of competitor analysis and market prescience (Wang, Pizam 2011). DM also goes further to manage this tourism brand and strategize on cooperative marketing initiatives that can spur tourism sector growth. This report finds that destination marketing in Vietnam is conducted by government authorities with support from the private sector; this is a challenge to marketing as strict government regulation hinders private sector participation in...
14 Pages (3500 words) Essay

Destination Marketing

...Destination Marketing and Sydney... Destination Marketing and Sydney... Introduction Tourists desire novelty and difference; they have a desire to explore exotic destinations. Thus choice of tourism destination depends upon tourists’ motivation and background (Espinoza, 1998). The UK tourists seek to explore destinations and the UK tops as the leading source of tourists to Kenya (ETN, 2011) but Kenya has been carrying an adverse image on the minds of the people. The tourism sector in Kenya has enjoyed periods of recovery such as in 2004, 2007 and 2010, but prolonged poor performance has raised the concerns of the stakeholders (Mayaka and Prasad, 2012). Strategic issues and challenges have undermined the competitiveness and sustainability of Kenya ...
12 Pages (3000 words) Coursework

Destination marketing: Brazil

...Destination Marketing and Sydney... Destination Marketing and Sydney... Destination Marketing: Brazil Outline Content page Executive Summary………………………………………………………………..3 Goals and Mission…………………………………………………………………..5 i. Financial Goals………………………………………………………………5 ii. Non-financial Goals…………………………………………………………5 Strategies in attaining the goals and Missions……………………………………….5 Situational Analysis…………………………………………………………………7 i. Strengths and Opportunities………………………………………………..7 ii. Weaknesses and Threats……………………………………………………..9 Competitors………………………………………………………………………….10 Target Market……………………………………………………………………….11 Brazil’s Brand Position and Marketing Mix…………………………………………11 World Cup 2014 Related Marketing…………………………………………………14 Budget, schedule and...
11 Pages (2750 words) Coursework

Tourism Destination Marketing

...Destination Marketing and Sydney... Destination Marketing and Sydney... Destination Marketing Table of Contents 0 Introduction 3 2.0 Audit of the Current Status of Canary Islands 4 2 Market Analysis of the Canary Islands 4 2.2 Internal Analysis of the Canary Islands 5 2.3 Competition Analysis of Canary Islands 5 2.4 Role and Structure of Canary Islands 6 3.0 Future Strategic Marketing Direction for the Canary Islands 7 3.1 Evidences of Future Strategic Planning for the Canary Islands 8 3.2 Tourism Model (Life Cycle of the Tourism Product) 10 3.3 Suggestion for the Future Strategic Marketing Direction 12 4.0 Proposed Integrated Marketing Communication Strategy 14 4.1 Ensuring of Market Accessibility 16 4.2 Reformulation of the Marketing Mix 16 4.3 ...
13 Pages (3250 words) Essay

Destination Marketing

...Destination Marketing and Sydney... Destination Marketing and Sydney... Marketing Table of Contents Definition of Destination 3 Definition of Destination Marketing 3 Development History of Destination Marketing 5 Destination Marketing Process 6 Strategy 7 Tourist Destination Imagery 7 Critical Evaluation of Destination Marketing (Industry Practice) 8 Case Study on Destination Marketing: Dubai 10 Conclusion 12 References 13 Bibliography 16 Definition of Destination Different authors have defined the term ‘destination’ in various ways. According to certain authors, destination can be viewed as the units at various geographical levels, however without different geographical boundaries. It is even seen as an image that results from social practice....
10 Pages (2500 words) Essay

Tourism destination marketing

...Destination Marketing and Sydney... Destination Marketing and Sydney... Tourism Destination Marketing About United Arab Emirates al Affiliation: Tourism Destination Marketing About United Arab Emirates Tourism destination marketing offers fully outsourced online marketing solutions for travel brokers, hotels, tourism boards, airlines among other online travel providers. It enables both traditional and online marketing firms to attract, convert and maintain high value visitors, improve packaging and also increase customer life time. It requires an agency which is interactive to think broadly and to operate on the right grand scale. The tourism destination marketing employs different marketing and promotional practices according to Oxford Business...
4 Pages (1000 words) Essay

Destination Marketing

...Destination Marketing and Sydney... Destination Marketing and Sydney... Located at the southern tip of the African continent is the majestic Mother which offers a variety of attractive features to the fun lovers from across the whole world. Cape Town is the name and this city is located in South Africa and is the gateway to one of the most attractive continent in terms of the natural tourist attractions dotted around it. This analysis is going to explore some of the factors that affect tourism in this chosen destination which lies in the southern region of Africa. In the African continent, South Africa forms the economic powerhouse and the Western Cape region of this country is home to one of the most diverse, dynamic and innovative economies on ...
11 Pages (2750 words) Essay

Destination marketing

...Destination Marketing and Sydney... Destination Marketing and Sydney... advancement, the global media, and increased international competition affect the way in which destinations are imagined, perceived, and consumed (Grovers, Go & Kumar, 2007). Image formation of a destination is no more a one-way ‘push’ process through traditional mass communication. The internet has brought about radical changes and today destination image formation is a dynamic process through selecting, reflecting, sharing, and experiencing. Significant differences have been found in the online images projected by public and private players (Dwivedi, 2009). The image of a destination should have two main components – it should be attribute-based and holistic (Grovers, Go &...
9 Pages (2250 words) Essay

Destination marketing strategy- patagonia

...Destination Marketing and Sydney... Destination Marketing and Sydney... Marketing Strategy- Patagonia Table of Contents Introduction 3 Strategic Discussion 3 Ansoff Matrix 6 Potential Strategic Issues 7 SMART Objectives 8 Tactical Marketing Campaign 9 Communicational Mix 10 Social media strategy 10 Implementation and Control 11 Conclusion 11 Reference List 13 Bibliography 15 Introduction This assignment is based on two important elements one is destination marketing of Patagonia and the other is the positioning strategy for promoting the place as an attractive destination place for the tourists. There was two potential target market discussed in the first assignment, one is soft adventurers and the other is the hard adventurers. In this paper on...
12 Pages (3000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Literature review on topic Destination Marketing and Sydney for FREE!

Contact Us