Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Buyer Behaviour - Essay Example

Comments (0) Cite this document
The aim of the study is to analyse the choice of holiday destination of three individuals and analyse these decisions according to the theories of motivation, values and self-identity. The analysis showed that perceived needs, based on particular value-sets, motivates potential customers to make decisions…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Buyer Behaviour
Read TextPreview

Extract of sample "Buyer Behaviour"

Download file to see previous pages By analysing the factors that lead to decision making it is then possible to pre-empt the choices that people make in purchasing products or services. This information is vital for successful marketing.
The study is confined to three respondents and to three theories of consumer decision making namely: motivation, values and self/self-identity. The three respondents were interviewed and then asked to complete an evaluation form where they ranked several holiday destinations based on a particular set of criteria. The theories used enable analysis of reasoning,
Respondent 1 is a 45-year-old female executive at a pharmaceutical company. She is married to an orthopaedic surgeon and has two children aged 12 and 15. Her job allows her to take two months of the year off, which coincides with school holidays. She enjoys spending time with her children and husband and because of her very demanding work-parenting schedule holidays are an essential part of her life (see Appendix A). Respondent 2 is a 25-year old female. She is unmarried and works as a PR account manager. She does not have any children but has a boyfriend who is working in Japan. They try to see each other at least four times a year. The rest of her family lives in Brazil - her country of origin. Annually, she receives 24 days of leave and often has to supplement with unpaid leave (see Appendix B). Respondent 3 is a 34 year old male computer engineer. He is married but does not have any children. His wife does not work, meaning they only live on his income. Currently, they are saving to purchase a house. Each year he receives 15 days of leave which is primarily spent vacationing (see Appendix C).
2.2 Rankings
Six holiday option sets were given namely: domestic vs. international, backpacking vs. luxury, snow vs. tropical, adventure vs. relaxing, historic vs. contemporary, shopping vs. culinary. Respondents had to rank (6 was very important while 1 was least important) the following factors: cost constraints, time constraints, change in weather, family constraints, adventure and relaxation. Cost ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Buyer Behaviour Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Buyer Behaviour Essay Example | Topics and Well Written Essays - 2500 Words)
“Buyer Behaviour Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Buyer behaviour

...? Buyer behavior Introduction One of the most commonly recognized advertisement campaign in the world by any sportsman is ‘JustDo It’ by Nike. However, it is not only recognized by sportsmen only, but by almost everyone who engages themselves in sport like activities. In this report, one is going to analyze one of the most mentioned slogan that acts as a campaign strategy for the product in question. In 1988, Nike came up with one of the most successful campaign slogans that saw them take the industry by storm. The slogan “Just Do It” has been in use since then as the organization’s campaign slogan. One of the main reasons of this report is to study how this advertisement campaign slogan has helped in boosting the organization’s sales...
10 Pages(2500 words)Essay

Consumer Buyer Behaviour and Organisational Buyer Behaviour

The researcher of this essay aims to analyze the buying process of the consumers which entails few different stages while arriving at a final purchase decision. The ‘consumer buying behavior’ is explained to be the buying of the products for the reason of personal or even household use but is not indulged in for any kind of business intentions. In a similar way, organizational buying is referred to be a multifaceted process related to decision making as well as communication. This multifaceted process is learned to occur over time entailing numerous organizational members along with their association with the other existing organizations as well as institutions. The process of organizational buying behavior is observed to be a def...
9 Pages(2250 words)Essay

Buyer behaviour

...?Buyer Behaviour The Brand: Advertisements that appeal to the aesthetic sense of the audience and that match the consumer perception about the product are vital components in the success of a brand and its marketing strategy. The ad under review relates to Bayerische Motoren Werke or popularly known as BMW, one of the most sought after and successful brands in luxury vehicles across the globe. The company has remained a key player in this segment of the motor industry since 1917. During 2009 BMW has been awarded the honour of the coolest, best performing brand and the best exterior brand design, based on a national online survey of more than 12000 users. The brand was also listed as the #1 company in the world by in June 2012...
8 Pages(2000 words)Essay

Buyer Behaviour

...ains of the Porsche Blackberry is the appeal of the “interplay between work and play” which would become attractive to customers who gives importance to their personal lives as they do on their professional work which could prove to be effective in regaining its leading market position in the smartphone segment. 3. Facebook a. Describe the principle theories of Conditioning in relation to Buyer Behaviour. Conditioning is the process where a behavior is “conditioned” or prepared to respond to a particular stimulus. One of the pioneers in Conditioning is Pavlov who was famous for his experiment in making a dog salivate at the sound of a bell. This basic principle of Pavlov about conditioning has been expanded in other fields such as...
8 Pages(2000 words)Essay

Buyer Behaviour : Summative Assignment

...?Buyer Behavior – Summative Assignment Table of Contents Buyer Behavior – Summative Assignment Table of Contents 2 Introduction 3 Aims and Approaches of the Campaign 3 Perception of the Campaign 5 Buyer Process 6 Involvement Levels/Risk Perception 6 Marketing Mix Elements 7 Product 7 Pricing 8 Place 8 Promotion 8 Critique and Recommendations 9 Conclusion 10 References 11 Introduction An advertising campaign is a chain of commercial messages that is shared to the public for representing a single marketing theme or an idea. An ad campaign takes up its formation by way of different media, which is carried out in a specific frame of time (Breaking Travel News, 2013; Roger, 2010). In this study, the main idea pertaining to a latest ad campaign...
8 Pages(2000 words)Essay

Buyer Behaviour Case Study

The youth today is not lured by goods that are merely expensive. They want value for money and they purchase luxury goods for self-identity and well-being. Purchasing certain branded luxury goods help them to display their own tastes and values. For some it serves to fulfill the emotional needs where they see luxury as an indulgence of their senses. Luxury goods are premium goods with high quality products, aesthetic design supported by excellent service, purchased by people from the higher income bracket (Cheng, 2006). In the earlier days the term ‘luxury’ was applied to products that were rare and scarce and available to a small segment of the people. The luxury items were out of reach of the ordinary people and cons...
7 Pages(1750 words)Case Study


... and brand differentiation among others. This paper therefore seeks to identify and illustrate the concepts that facilitate understanding of buyer behaviour as well as evaluate the various models or theories of buyer behaviour with close association with the concept of neuroscience. Another area that will be looked at is the area of decision making process in consumption that gives rise to the various types of consumer purchases. To begin, buyer behaviour generally refers the process in which consumers take in order to make decisions on acquiring certain goods or services for their own use. Consumer buying behaviour is therefore a multi-staged process that involves the identification of a specific need and even goes beyond the consumption...
10 Pages(2500 words)Essay

Buyer behaviour

...Smart Objectives al Affiliation: SMART According to Wayne , Smart objectives means Specific, Measurable, Achievable, Relevant and Time-Oriented. The S.M.A.R.T acronym is used as a guide to developing measurable goals. In planning and marketing a product, SMART objectives helps in achieving the target successfully. This paper discusses how the smart objectives can help in marketing Samsung cell phones especially the Galaxy Note 4. “S” for specific. Here concrete answers have to be provided for questions such as who is the targeted buyer, where to meet the right customers, when to meet them, what the customers need and why. In marketing the Galaxy Note 4 cell phone, the marketing team has to identify the specific customers, the location...
1 Pages(250 words)Assignment

Buyer behaviour

... Decision Making and Behaviour Introduction The study of consumer behaviours help firms improves their marketing and advertising approaches by incorporating various brand improvement strategies. Consumer behaviour is concerned with the psychology of the buyers, which describes the way they think, feel, reason and even make a decision between two identical products or even manufacturers in the market. Consumer behaviour is the study of individuals, groups or even organization in order to understand the factors that influence their buying behaviours within the market (Williams, 2014). Consumer behaviour can be individualized or associated with a group in which friends or even families possess the power to influence the buying and consumption...
12 Pages(3000 words)Essay

Understanding and Supporting Behaviour

Ben has started wetting himself, after having achieved bladder control six months ago.  Angela approaches Ben’s mother who, although reluctant to talk at first, tells her that Ben recently witnessed his father being arrested and that the farther is now in prison, on remand.

Children have different ways of coping with stress. Some simply cry it out and spring back to normalcy but others manifest more challenging behaviors that originate from deeply-seated negative emotions that may be difficult for them to process. Adults living or working with very young children must be sensitive to such responses to stress, as they are in a better position to understand what the child is going through.

In the cas...
15 Pages(3750 words)Case Study

Marketing and Consumer Behaviour

Promotion aims to generate a hunger in the customer for the product and selection of the place of availability of the product is based upon the premise of easing the accessibility of the product for the target group of customers. Highlight on the thus evident customer centrism of the entire process of marketing.

Importance of Consumers – Focus on the fact that it is the customers that make the purchases, and this role of the customer is that crucial element which actually converts all the promotion plans, cost reducing and quality improving activities, advertising of the brand etc into profits for the organisation. Therefore final objective of all marketing strategies and activities is to make the consumer buy the...
8 Pages(2000 words)Assignment

Analysis of a Management Practitioner Article Using Relevant Organisational Behaviour Theory

The culture of an organization is its integral part and the behaviors and attitudes of its people are responsible for the organization’s success or failure. The ingredients of change are coordination, commitment, and competencies. Coordination is the key to improving the organization. Commitment is the key to concerted effort to achieve the vision that magnifies the desired improvement. Competencies are the skills that are required to bring about the change.

While there are many well defined and understood theories of strategic management there are few for cultural and management practices. The managers often fall back on these theories to emulate them in practice.

According to Nelson and Winter (1982)...
11 Pages(2750 words)Term Paper

Smoking Restrictions and Changes in Smoking Behaviour

Bartosch and Pope (2002) conducted a study to determine if the restaurant business declines or improves after the implementation of restrictive restaurant smoking policies. Contrary to the claims made by the hospitality and the tobacco industry, survey data revealed that people would continue to dine in establishments once they are smoke-free and many would even frequent more often when restrictions on smoking are imposed. The study by Alamar and Glantz (2004) shows that the workers enjoy better health when restaurants are declared smoke-free zones is testimony to the fact that exposure to environmental tobacco smoke (ETS) is a health hazard. Passive smoking does affect the employees as better productivity has been reported by the...
10 Pages(2500 words)Literature review

Impact of Feedback on Students Behaviour

One group of students verbalized aloud while solving problems during all sessions, the second group verbalized aloud during the first half of the training program (first three sessions) but not during the second half, and the third group did not verbalize. It was expected that overt verbalization during the first half of training would help students learn how to work subtraction problems in a strategic (algorithmic) fashion. To the extent that students could then shift this means of regulating their task performance to a covert level, we felt that continued verbalization would offer no benefits. Researchers have shown that once strategic task behaviors are instilled, overt verbalization may be discontinued with no performance decr...
23 Pages(5750 words)Case Study

Do Violent Video Games Affect Behaviour

Video games are all kinds that are famous between children and adolescents on the basis of their usage of enhanced technology and diversity. People have shown interest in all kinds of video games and violent games are one of them (Anderson, Gentile and Buckley 2007). Gentile and Anderson inform in their work, “Violent Video Games: The Effects on Youth and Public Policy Implications” that parents pay a little attention to children’s usage of violent video games. According to them, the parents stop their children to stay away from all kinds of violence but their attitude towards the violence in media and video games is negligible (Gentile and Anderson 2006).
Freedman informs in his article, “Evaluating t...
7 Pages(1750 words)Assignment

Suicidal Behaviour: Nature, Nurture and Genetic Factors

Various studies have demonstrated the effect of perinatal and early childhood factors on mental health including suicidal behavior. Glover & OConnor (2002) demonstrated the adverse effects of antenatal maternal stress on the psychological development of the offspring. Brown et al (2000) reported that maternal malnutrition during pregnancy results in a higher incidence of affective disorders in adulthood. Thompson et al (2001) demonstrated similar results with low birth weight. In 2004, Mittendorfer- Rutz et al reported that low birth weight and younger maternal age was associated with suicide in the offsprings when they became young adults. In 2006, Riordian et al studied the relationship between perinatal circumstances and su...
8 Pages(2000 words)Term Paper

International Management Behaviour

Researchers and scholars have put forward the theories that indicate the significance of developing a relationship between organizational personnel in the host country and the expatriates since it helps them in gaining necessary knowledge about their new socio-cultural and business environments2. The organizational ‘insiders’ of the host country which comprises of staff members, employees, supervisors, and co-workers, act as reservoirs of information which is important for the newcomers to learn and understand in order to work effectively and efficiently in their new environments3. As an outsider, the pressure of working on an international assignment in a completely unfamiliar environment causes significant stress and...
8 Pages(2000 words)Assignment

Investigation of the Transient Behaviour of Earthing Systems Subjected to High Impulse Currents

The effect of the transient voltages and currents on the earthing systems has a great influence on the performance and evaluation of the substation equipment against lightning overvoltage. While the characteristics of the earthing system under steady-state depends on the electrode design and soil prosperities alone, the characteristics of the earthing system under impulse currents depends on the magnitude and shape of the impulse current. The experimental setup for the impulse tests on earthing systems has been designed with an impulse generator, voltage and current transducers and different types of earthing systems. The impulse tests with impulse voltages ranging from 500 V to 4 kV have been carried out and the impulse resistanc...
136 Pages(34000 words)Dissertation

An Evaluation of the Role That the Principles of Behaviour Therapy Have to Play in Clinical Hypnosis

Hamburg (2006) first used this combined effort to treat two patients who were scared of dying. He uses his paper to encourage clinicians to refrain from not using their knowledge at the introductory classes of hypnosis but to go into it deeper. Many therapists at that time were taking the bold step of combining behavior therapy with hypnosis (Chaves, 2006). One group used hypnosis for desensitization therapy (Kirsch et al, 1995). However, there was general disagreement about the manner of hypnosis being employed and the methods of mentalist constructs. Chaves who strongly believed in the treatment combination used it as a base for many of his therapeutic interventions (Chaves, 1997a as cited in Chaves, 2006). The hypnotic therapy...
8 Pages(2000 words)Article

Buyer Behaviour

... You Define and Explain Consumer Loyalty? Critically Evaluate The Viability Of Customer Loyalty Programmes, Bringing In Recent Research Findings 1.1. Definition and Explanation of Consumer Loyalty The concept of ‘Customer Loyalty’ relates to the propensity which depends on the psychological attributes of the customers. Thus, it lacks in providing an appropriate and unambiguous definition. However, as stated by East & Et. Al. (2000), the concept of customer loyalty can be defined as the propensity shown by the customers in terms of their buying behaviour and/or attitude towards a product, service or brand (East & Et. Al., 2000). From the modern day perspective of marketing, it can be stated that gaining customer loyalty has become quite...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Buyer Behaviour for FREE!

Contact Us