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g in mind that less that 65 percent of Australian tourist are locals hence the market needs to be invested in and promotions carried to promote international customers.
A market share is a contributing factor towards any business achieving certain revenue. The report was design to determine the reason as to why Village Road show Theme Parks have been registering a decline in revenue from international customers. There exist models in which the theme parks should design and adapt tin order to keep their revenue flow at bay. The reports will analyse on the nature at which these models would prove effective. The base of the changing trend will be the year 2003. The negative effects of reduced international customers would be used as a means of innovating marketing strategies to increase the local customers and use the increased number to compensate the amount of revenue lost as a result of reduced number of international clients. There exist emerging trends in the Theme Parks in that the demand for services offered has led to competitors appreciating the market and investing.
Village Road show Theme Parks are designed to offer a range of diversified services. The theme benefits from the economies of scale due to its diverse nature. The theme parks operate on the basis that both the local and international tourist would enjoy services provide in the parks. Revenue collected range differently in every theme park under the Village Road show Theme Parks brand name. The park boast of various parks and according to Australasian (2014), the launch of wet and wild Sydney Park, saw the theme park register a 6 million profit within week one of its inauguration. The revenue increased as compared to 2009. The year indicated higher number of local tourist as compared to international tourist,
The management decision to venture into the Asian market was a positive move. According to March (2003), Australia was the preferred destination for many of the Asian tourist. Over the
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(“Research Report Essay Example | Topics and Well Written Essays - 1000 words - 3”, n.d.)
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(Research Report Essay Example | Topics and Well Written Essays - 1000 Words - 3)
“Research Report Essay Example | Topics and Well Written Essays - 1000 Words - 3”, n.d. https://studentshare.org/tourism/1660143-research-report.
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