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Marketing Essays

Result for Subject Marketing:
19702 essays
KFC Marketing Objectives Assessment Marketing Case Study
7 pages (1930 words) , Download 1 , Case Study
Free
Kentucky Fried Chicken or commonly known as KFC has been in the industry for a long period of time now. The company has been able to spread its operations to over 90 different countries across the world. KFC has become every house name and the recognition of the brand and its various products are wide and well known. The company caters to a niche market and focuses on customer satisfaction at all levels of the company.
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Consumer Food-Buying Behavior Marketing Research Paper
5 pages (1676 words) , Download 0 , Research Paper
Free
Developing ideas with regards to consumer’s wants, needs, and buying behavior is the utmost criterion for delivering successful products (Bized, 2010). Today, consumers have developed their own way to decide what to eat and follow a separate mechanism according to the Food Guide Pyramid. Knowing the food-buying behavior is very essential.
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Behaviors of Internet Shopping Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers.  This research examines the behaviors, motivations, and attitudes of this new form of consumer entity.  Online consumer behavior has been studied for over 20 years.
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Innovation of Web-Based Financial Service Marketing Term Paper
15 pages (3750 words) , Download 3 , Term Paper
Free
Innovation in web-based financial services has led to increased market transparency. While much analysis has been devoted to the significance of real-time transactions for global financial markets, less attention has been paid to the impacts of these new technologies at most humble ends of the banking sector.
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Problems Faced by Tesco Marketing Assignment
14 pages (3500 words) , Download 3 , Assignment
Free
This essay analyzes that Britain’s primary retailer, Tesco is among the top three retailers around the globe, operating over 3,900 stores around the world. Tesco has its stores in 14 nations outside the UK. Life keeps on changing every day and the Tesco team does extremely well at responding to those changes.
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Marketing Communication - The Consumer Behaviour of Individuals Belonging To the Age Group of 30-50 Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
In the context of growing competition, it has become extremely imperative for organizations to have an effective brand image. The market is also characterised by the presence of numerous kinds of customers with varying needs and wants. To gain a considerable market share, companies must provide tailor-made products and services.  
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Marketing Techniques for Caterpillar Brand Marketing Report
8 pages (2055 words) , Download 1 , Report
Free
The report starts with a discussion on marketing in a global world, the various aspects that influence the marketing mix and strategy of any organization. Market segmentation and its importance to target the appropriate market is discussed. Branding and its peripherals are explained. A comparison between the brand logo and a competitive brand logo is done. The marketing mix of one of the products from caterpillars is scrutinized and analyzed.
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Customer Neuroscience - Hope Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
Free
HOPE IN CONSUMER NEUROSCIENCE Consumer Neuroscience marks the advent of a completely new era in the area of consumer buying behavior and product/service marketing. Research has proven that roughly 90% of customer buying behavior is unconscious and
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The Chocolate Confectionery in the UK Marketing Research Paper
5 pages (1514 words) , Download 46 , Research Paper
Free
The paper "The Chocolate Confectionery in the UK" is a good example of a report on marketing. The PESTLE analysis was conducted in order to find out the opportunity of chocolate confectionery in the UK. There are four major factors identified to capsulate the different factors found from the different environmental influences.
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Instructional Design Models Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
Over the years the Instructional Design has been viewed as a discipline of study. As a field of study, Instructional Design can be defined as the science of creating detailed specifications for the development, evaluation, and maintenance of situations which facilitate the learning of both large and small units of subject matter.
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Coca-Cola BlacK in America Marketing Assignment
4 pages (1000 words) , Download 0 , Assignment
Free
 Coca-Cola BlācK in America 1. Identify the target consumer for Coca-Cola BlācK in America and provide a rationale for this decision. Coca-Cola BlāK was one of many designs and developments that Coca-Cola made to recover its declining sales in
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Marketing Mix - Le Bistort Pierre Restaurant Marketing Assignment
6 pages (2037 words) , Download 2 , Assignment
Free
Presently there are 8 Bistorts spread over in the United Kingdom. But all the bistorts have different interiors compared to the ghostly interior in Derby, to the impressive modern building in Sheffield. While the interior is different in all the bistorts, the locations are also very different from each other. 
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PC Industry without Steve Jobs Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
The author states that product-oriented definitions bluntly depict how marketing is equated to money-making itself. It is just an instinctive process in perfecting a transaction -- not a channel. Such definitions mirror how the market used to be before the age of information; when the way of living was still slow and simple.
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Understanding and Implementation of Co-Branding Marketing Thesis Proposal
10 pages (2825 words) , Download 1 , Thesis Proposal
Free
Brand extension is a part of brand management and is a marketing strategy in which the company tends to diversify in a new product category under the same brand name. It aims to leverage the existing brand’s image and loyalty into the new product’s success. It is also seen as a means of creating integrated brand architecture.
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Competition in the Premium Chocolate Industry Marketing Case Study
7 pages (1785 words) , Download 0 , Case Study
Free
An estimate made in 2006 reveals in Canada the market size for the chocolate industry amounted to $167 million. Annually the 2006 market was expected to grow at the rate of 2 percent. It was observed that though the overall market for chocolate was falling yet the market for the premium segment was increasing at the rate of 20 percent on annual basis.
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Calvin Klein Fragrance Advertisements Marketing Essay
6 pages (1617 words) , Download 0 , Essay
Free
Two Calvin Klein fragrance advertisements were compared to one another. The fragrances were different as well as the magazines that they came from. The first advertisement came from GQ Magazine, a magazine that caters to men’s clothing. The fragrance in this advertisement is called in2u.
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Strategic Choices of Toyota Company Marketing Research Paper
3 pages (750 words) , Download 1 , Research Paper
Free
Strategic Management: Strategic Choices TOYOTA TOYOTA Introduction The well established organization or more to say an automobile enterprise with well known name “Toyota” has taken audacious efforts to build up its worldwide recognition. Toyota
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Social Marketing in the Age of Direct Benefit and Upstream Marketing Marketing Assignment
9 pages (2438 words) , Download 1 , Assignment
Free
The treated water may be stored and used safely for agricultural watering or spraying, pesticide or herbicide dilution, flushing systems, livestock cleaning purposes and fire control systems. As far as the target audiences are concerned, they can be any hotel, which is interested in going for sustainable and greener options regarding water usage. 
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Role of Farmers Markets in the Mainstream Food System Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Food security and food sustainability have been the two major achievements brought about by farmers' markets in Ontario. The social and community level impact of farmers' markets have been amazing, as these markets function as a venue for person to person interactions in an urban setting, where people lose  their faces in the crowd 
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Marketing, Product and SWOT Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
Free
Marketing- New Product Table of Contents Product - Introduction 3 SWOT Analysis 4 Issue Analysis 7 Objectives 8 References 9 Bibliography 10 Product - Introduction The product chosen for marketing is a debit rewards card which is offered by
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Marketing: Design of Desire Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
Free
Design of Desire Many of us have this unquenchable thirst for buying things no matter what the situation we are in. We cant just get away from the thought of buying materials how much ever we restrain ourselves. It is a common thing that we have
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Marketing and the Information Technology Sector Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
IT has become more important in the order entry and processing phase of moving the product from the marketer to the client. Finally, with the selling of IT products, new issues have surfaced for the marketer such as product security during storage and technical support in the distribution of the product 
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How Well Does the Company Create Value for Its Market Segments Marketing Assignment
4 pages (1299 words) , Download 0 , Assignment
Free
McDonald's has created a price war but price wars only result in reduced income for franchisees that start running in losses. Price wars create a false demand and while the sales growth for some time, the profits reduce. Moreover, as people all over the world have become health conscious, they are willing to pay higher prices for a quality product.
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Marketing Plan for Starbucks Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Demographic segmentation strategy will be used to segment the market. The following table shows that the market will be segmented based on age and salary. Actually, age is considered a very important factor in the coffee industry of US. These two variables have been selected based on the trends of age and salary in the coffee trends report
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Relationship and Traditional Marketing Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
This essay discusses that the shift that has to be made within the internal environment then becomes reliant on the way in which the organization looks at employees and the work that they offer to the corporation. The environment is one which requires affiliations, partnerships and relationships with the company from the internal organization.
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The Social Marketing Activities of Tesco Marketing Case Study
6 pages (1859 words) , Download 2 , Case Study
Free
Tesco is one of the biggest giants in the retail industry. In terms of revenues, Tesco occupies the third position in the global market, just behind Wal-Mart and Carrefour. Founded in 1919 by Jack Cohen in East London, Tesco has now spread to more than 4800 locations worldwide. Over the past few years, Tesco has seemed to understand the need and importance of social marketing or corporate social responsibility.
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Red Bull Building Brand Equity in Non-Traditional Ways Marketing Case Study
9 pages (2250 words) , Download 4 , Case Study
Free
It is evidently clear from the discussion that Red Bull achieved the first mover advantage in the Western markets by inventing “functional energy” beverage category. Brand’s prominence also appeared as a source of brand equity because Red Bull appeared as an originating energy drink in most of the markets it entered into.
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Obstacles to Strategy Implementation Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The success of organizational strategies is related with different requirements and standards; it can be assumed that organizational leaders and middle managers will have to choose those criteria that need to be set as a priority in the context of a strategy’s implementation; at this point, there is the following problem.
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Strategic Marketing Strategy: Digital and Physical Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Strategic Marketing Strategy (digital and physical) Introduction Internet has changed the outlook of modern business. The popularization of the internet, in the end of the 20th century and in the beginning of 21st century, has forced organization to
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The Coca-Cola Company: An Analysis of Fundamental Marketing Techniques Marketing Case Study
7 pages (2302 words) , Download 1 , Case Study
Free
From mass marketing, Coca-Cola has successfully evolved to target specific market segments for greater positioning. It has also productively adjusted its operations for its global expansion with its own distinct distribution system that allows for the product to be made available in virtually every part of the world.
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Advertising and Marketing Management of Mas Holdings Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
MAS Company puts importance on complying with its corporate social responsibility to the local as well as the international community. MAS Company overshoots its goal of increasing revenues through compliance with all aspects, especially its social responsibility to contribute to the betterment of society, despite its initial negative image.
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Marketing of Sony PS3 Marketing Case Study
4 pages (1151 words) , Download 0 , Case Study
Free
People are very much pre-occupied with their work and other related daily activities. For this reason, the use of traditional marketing tools and techniques such as direct marketing’ or ‘brand marketing’ is no longer considered an effective communication tool between the company and consumers (Grayson, 2006).
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Marketing Mix Strategies Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The purpose of launching and the Primary Focus of this Social Marketing campaign is to create mass awareness amongst the people of the United Kingdom about the dire consequences of alcohol abuse. It is to trigger a responsible behavior amongst the citizens and aware them of the fact that excessive drinking and alcohol abuse.
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Lestra Design in the Japanese Market Marketing Article
5 pages (1250 words) , Download 0 , Article
Free
This essay demonstrates that Lestra Design’s lack of success is not good considering that, from the market survey conducted by Legrand, the Japanese market for duvets and eiderdowns was the largest in the world standing at half of its 120 million inhabitants. The failure of Lestra Design to succeed in Japan can be placed squarely on Mr. Claude Leopold.
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Marketing as a Business Discipline Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Marketing is a business discipline that was developed in the early 20th century as the industrial revolution was helping companies thrive in the marketplace. The globalization movement force marketers to create new ideas on how to attract more sales. In the 1950’s companies began to realize that the old ways of selling were no longer effective.  
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Marketing Principals and Concepts Marketing Essay
6 pages (1701 words) , Download 1 , Essay
Free
Social marketing is an effective tool for achieving specific behavioral objectives for social good by using other techniques and concepts. Sometimes it is only used to get viable marketing practices to get noncommercial ambitions. So the main difference between social and commercial marketing is that the basic objective of social marketing is “social good” whereas in the case of commercial marketing the sole purpose is to get “finance”.
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The Concept of Sales Force Automation Marketing Assignment
5 pages (1486 words) , Download 0 , Assignment
Free
Competition among business entities has increased tremendously in the globalized world and entrepreneurs have been facing new challenges. In fact, the owners have to adopt new practices and use tools and techniques that could help to maximize business productivity, internal efficiency, performance and effectiveness. Undoubtedly, the focus of today’s organizations is on product and process innovations, differentiation and positioning.
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By Invitation Marketing Marketing Dissertation
51 pages (12750 words) , Download 2 , Dissertation
The various luxury brands organize special events to market their products in the fashion industry. Event management is an art and is utilized by these brands in marketing their products to the niche segment hence making them feel special. It is observed in this chapter that the products marketed to the niche segment are exclusive. 
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Semiotic Analysis and Comparison of the Oilatum and Elvive Ads Marketing Term Paper
6 pages (1648 words) , Download 1 , Term Paper
Free
When the “Elvive” product is effective for five hair-problems, the “Oilatum” is effective for only one, namely eczema. But the usage of the “Oilatum” product requires at least two types of the bottle in its healing process. That is, first the user has to soak or shower with the Oilatum and then he/she has to apply the Oilatum cream.
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Principles of Direct Marketing Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
Free
Principles of Direct Marketing The Facts: The direct media used for this communication is internet. This email had arrived on Wednesday, October 20, 2010, at around 8 O’clock in morning. The Device: Description: The communication was in the form of
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Marketing Plans for a Manufacturer of Home Computer and a Supplier of Major Computer System Marketing Case Study
8 pages (2419 words) , Download 1 , Case Study
Free
Effective use of marketing mix network involves the optimal use of product, price, place and promotion tools in gaining leverage over existing competitors and thereby gathering a huge customer base. In order to gain the most from marketing, plan strategies must be incorporated to focus on the target customer base.
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International Marketing Marketing Assignment
8 pages (2215 words) , Download 3 , Assignment
Free
With the improvement of technology and its acceptance across the globe, the marketing of domestic products in a foreign country does not seem to be a costly affair. Nations have been increasingly resorting to web marketing which has reduced the cost of international marketing even further and enhanced efficiency and effectiveness of the process (Kumar, n.d., p.15).
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Marketing Limited Capital Resources Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
The major problem, which Newfoundland Tea Company has been facing, is that it is apprehended from entering in retail tea market because of stiff competition and extreme level of price sensitivity. For instance, the polybag producers usually tempt unskilled and miscellaneous occupation groups by charging low prices for their low-quality weak brands.
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Organizational Behavior of Whole Foods Market Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
Organizational behaviour is the study of how employees in a work environment behave or interact with each other while working together and accomplishing the given tasks. Various emotions and behavioural patterns like attitude, needs, expectations, problems, experiences, etc will be at play, as the employees go on communicating with each other.
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Environmental Factors Affecting Starbucks Marketing Decisions Marketing Essay
5 pages (1351 words) , Download 0 , Essay
Free
Against this background, it can also be seen that various environmental factors affect domestic and global marketing decisions. The essay aims to critically analyze the case study for Starbucks which operates in a global market. Basically, “marketing is the art of finding, developing, and profiting from opportunities” (Kotler 1999).
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Customer Retention and Consumer Behaviour Marketing Term Paper
10 pages (2500 words) , Download 3 , Term Paper
Free
Business is meant for gaining profits which can only be achieved when an organization has loyal customers and is able to attract more customers. In order to get a clear understanding of how the organizations can retain the customers, it is important to explain the meaning of key terms such as quality relationship, customer loyalty, customer retention.
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Principles and Practice of Marketing Management Marketing Coursework
10 pages (2910 words) , Download 1 , Coursework
Free
Business growth matrix, price, place, and promotion are all associated with the product. It is important to understand each of these prior to effectively create the best marketing opportunity for a certain product and in general, create a competitive advantage. As observed, a company should be at an advantage over other competing companies.
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Company and Marketing Strategy Marketing Term Paper
4 pages (1000 words) , Download 1 , Term Paper
Free
Company and Marketing Strategy One of the most important theories that had been developed to address the modern, fast-paced market is that of customer-centered marketing strategy planning, where all strategic efforts are geared towards the firm’s
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Marketing: Past, Present and Future Marketing Coursework
6 pages (1696 words) , Download 1 , Coursework
Free
The processes and techniques of marketing might have changed over the years, but the basic principle has remained the same even today. The basic concept of marketing is to match an organization’s capabilities with the wants and desires of the customers. The process of matching occurs in the marketing environment.
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The Marketing Strategies of Mini Cooper by BMW Marketing Report
6 pages (1715 words) , Download 0 , Report
Free
“Designed in 1959 by Alex Issigonis - a Turkish-born émigré to Britain who also designed the Morris Minor, another iconic small car, the Mini Cooper has captured the global market” (Maynard, 2006). Mini Cooper succeeded in the global car market not only because of the quality and reliability of the product but also because of the innovative marketing strategies BMW devised for Mini Cooper.
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