Marketing Essays

The paper "The Energy Drink Industry: Red Bull against Energizer" is an outstanding example of an essay on marketing. The energy drink industry is one that is very promising. The consumer behaviors that characterize people of all nations determine the success or the failure of these industries. Also, people from all walks of life confirm this too.

The paper "Advertising of Car Insurance Product at AAMI Insurance Company" is a perfect example of an assignment on marketing. AAMI insurance wants to reach out to young customers using the car insurance product. Applying is unique selling points will assist the company to captivate consumers more as compared to competitors in the industry.

The paper “Positioning and Branding of Eco-Shack Product - Consumer Segment in New Zealand, Business Segment Interested in Standard Eco-Shack" is a fascinating variant of case study on marketing. This paper presents an analysis of a case study, where Eco-Shack, an eco-friendly housing facility, has been developed.

The paper "Brand Marketing Plan for Nestle Purina" is a good example of a case study on marketing. Nestle Purina is a leader in the manufacture of pet foods. The company offers a range of cat foods such as wet cat food, dry cat food, cat litter, and cat treats. Its key product brands include Cat Chow, Purinary Veterinary diets, Purina One, Fancy Feast, Secondnature, Whisker Lickin and Pro Plan.

The paper “Easyjet Airline - Environmental Analysis of the UK and European Airline Market" is a great example of a case study on marketing. There seems to be a number of factors that affect the daily operations of firms in every industry. These factors are external while others are internal and the firm will, therefore, need to adjust its current strategies from time to time.

The paper "Integrated Marketing Communication for M&M’s Candy Company" is an outstanding example of a case study on marketing. It is evidently clear from the discussion that marketing communication is the communication of information that has a singular objective of facilitating or expediting the exchange of process.

The paper "Sass & Bide: Strategic Marketing Plan" is a perfect example of a case study on marketing. Sass & Bide, a company manufacturing clothes for women and children, was established in 1999 by Heidi Middleton and Jane Clarke who were former accounting graduates. Its headquarters are situated in Sydney Australia with outlets in Wellington and Melbourne (Sass & Bide, 2013).

The paper "Integrated Marketing Communication Plan of KFC" is a great example of a business plan on marketing. This integrated marketing plan for KFC is meant to investigate the possibility of increasing the market base for KFC’s main product (chicken pieces). The entire marketing communication team at KFC will focus mainly on both marketing and advertising.

The paper “Planned and Emergent Approaches to Marketing Band Business Planning" is a thrilling variant of an essay on marketing. It is always the aim of every business organization to reap maximum benefits in the present times and in the future. It has become of utmost importance for marketing managers to come up with strategies that enable them to cope with operational challenges.

The paper "Strategic Management of McDonald's Company" is an excellent example of a research paper on marketing. McDonald's aims to counter the threat posed by full-service competitors such as KFC and Burger King. It seeks an integrated marketing communications campaign to reposition itself in the market.

The Elaboration Likelihood Model demonstrates that ideas can be formed and later changed along a continuum from low elaboration to high elaboration. All promotional and advertising campaigns can be classified using the continuum based on the content of the campaign. This model has been advanced by researchers in the social psychology realm.

The United Kingdom is no exception to this rule as well. What follows is an exposition on how the term “Marketing Ethics” is an oxymoron and a contradiction in terms. This is done by citing prominent marketing and advertising campaigns of the last few years across the world. It has long been a trend in the marketing industry.

Marketing communication will be focused on the creation and execution of printed materials, the television, newspapers and other forms of media.  This will also be aided with customer service and customer relations.  The general behavior of the organization that will be promoted to stakeholders will play a key role.  This will also be focused on product and service and demand generation of golf tees. 

The paper “Strategic Marketing - Market Segmentation, Targeting & Positioning" is a persuading example of the essay on marketing. Customers are not alike. Not every offering is right for every customer. Every customer is not responsive to your efforts. This means you cannot bring your product to the awareness of every customer.

The paper "The Grand Renaissance Corridor and The Water Winter Wonderland" is a wonderful example of an assignment on marketing. According to the project report, Michigan has been dependent on the auto industries. With the upcoming changes, there is a need to shift from current major focus areas. Global warming has been raised as the main issue in the proposal.

The paper "Web-Based Rating Systems Designed Combat the Adverse Effects of Multimedia Marketing on Children" is an outstanding example of coursework on marketing. Advertising is a pervasive presence in the lives of most American children. Estimates suggest that young people watch over three hours of television per day.

The paper "Marketing plan for Thuraya Satellite Telecommunication Company" is a great example of a case study on marketing. It is a high-level summary of the marketing plan. The objectives of this business plan are to identify the steps that would be undertaken to achieve the maximum number of subscribers and airtime generation for the MSS market in Nigeria. 

The paper “Why Should Companies’ Service Managers Control the Word of Mouth?" is an intriguing example of term paper on marketing. A strong correlation exists between the growth rate of a company and the percentage of customers who are also promoters of the services offered by such a company.

The paper “The Role and Purpose of a Marketing Plan to a Medium-Large Sized Manufacturing or Service Сompany" is an affecting example of coursework on marketing. When a company, person, or business firm decides to make a business plan, an important component of that overall business plan will be the marketing plan.

The paper “Titan’s Macro-Environment Audit " is a cogent example of a case study on marketing. The company’s External Analysis begins with the learning of political and economic factors affecting the business. Indian watch market generates sales of almost 25 million units per annum. Due to a change in consumer perception of watches, the watch market is flooded with designer trendy watches.

The paper "Changes That Have Contributed to the Strengthening of the Company’s Value Proposition" is an outstanding example of an essay on marketing. Marks & Spencer (M&S) is one of the largest retailers in the United Kingdom with a selling space of 12.5 million square feet, established since 1884 and earlier named as ‘Penny Bazaar’.

The paper "Consumers Behavior in the Dynamic Nature of the Marketing Environment" is an excellent example of an essay on marketing. The marketing environment is never static and looking at its dynamic nature, the company adopts its marketing strategies to understand various factors that determine consumers’ behavior.

The paper “Symex Holding Ltd - Mission, Situation Analysis, Markets, SWOT analysis, Marketing Objectives, and Strategies" is a forceful example of a case study on marketing. John Kitchen established Symex Holdings (initially as John Kitchen and Sons) in 1856 as a small business; it dealt with candle making business. The company is located in Port Melbourne, Victoria.

It is quite obvious that there will be a lot of fundamental differences, between the way businesses are operated on the Internet and in the real world.  World Vision uses direct marketing to recruit new famine participants, direct marketing is used via a three-stage process.

The paper “British Airways - Providing Quality Products while Reducing Airline Ticket Price" is an outstanding example of a case study on marketing. British Airways which is an international company allot prices to its services with the general aim of maximizing profit. This model of pricing comes along with major factors that must be put into consideration.

It constitutes the intangible part of a product. Services have intrinsic characteristics, which set it apart from the goods, that is, services are intangible, inseparable and heterogeneous. Serviced quality is a process that makes an organization to be more competitive than related businesses.

The paper “Marketing on Facebook and Other Social Networking Sites" is a breathtaking example of a case study on marketing. Facebook is undoubtedly among the most popular social networking sites (SNSs) today. Every hour, thousands of young people ready to interact, exchange information and learn new things are logged onto the social network.

The paper "Marketing Plan for Led Firefly Lamp" is an amazing example of a case study on marketing. Rapid developments that are emerging in the solar cells, the lighting that is being supplied through LEDs is creating a lot of cost reduction in many of the developed countries. A country running on LED will tend to save a lot of power consumption.

Simply put, consumer behaviour refers to the study of how a person buys products, but this has to be with respect to the other phenomena mentioned in the previous definition. Consumer behaviour is not just about tangible goods such as automobiles; it also includes consumers’ utilisation of activities, services, experiences and ideas, such as taking a car for after sales service, and so forth.

Philip Kotler (2009) defines marketing as an exchange process whose goals are to satisfy customer’s needs. Marketing is not just a way of providing goods and services but a way of providing benefits to the changing customer’s tastes and preferences.

The paper "Analyzing Market Segmentation for Apple's Products" is a perfect example of a case study on marketing. For various reasons like its philosophy of comprehensive aesthetic design to its advertising campaigns that are much distinctive, the company has established a reputation that is very unique in the industry of consumer electronics.

The paper "Advertisements Currently Appearing in the Market Environment of the UK" is a wonderful example of an assignment on marketing. Human behavior is the population of conduct displayed by human beings and it is life factors such as traditions, emotions, morals, authority, genetics, and values.

These include the product element, the price element, the distribution or place element and the promotional element, which commonly termed as the 4Ps in marketing management (Armstrong & Kotler, 2009). Following is an assessment of these key elements of the marketing mix.

Therefore, Harvey Norman and JB Hi- Fi are two of the stores that have built a positive reputation in the market due to their popularity among the consumers. Harvey Norman specialises in household appliances, and it is situated in Australia. Its success has significantly developed over the years and is now a franchisor to other chain stores.

The paper "Globalus Travel Company Marketing Plan" is a wonderful example of a case study on marketing. Globalus traveling company was formed to provide travel packages with fashionable accommodations, dabbed Holiday to live for. The packages emphasize more adventures, free time and cultural immersion to younger clients.

The paper “Interviewing the Job Seeker on the Position of Marketing Assistant" is an intriguing example of term paper on marketing. This interview package is designed for the positions of a marketing assistant of Master care cleaning and Restoration Company. It gives a precise but brief description of the behavior criteria clearly outlining the qualities that the candidate should pose.

The paper "Marketing Strategy of Vermont Teddy Bear" is an outstanding example of a research paper on marketing. This paper tells that in the engagements of any business the marketing aspect is vital. This is the basis of how the products produced by the company or firm will be introduced in the new environment.

The paper "Developing a Personal Development Plan for a Student Pursuing MSC in Marketing" is a wonderful example of an assignment on marketing. Personal development is a complex process. It is essential in ensuring that an individual strives to achieve their goals in life. Being a complex process, it calls for a person to put in place a proper plan on how they will pursue their dreams.

The paper “Marketing Plan for D J Miles & Co Ltd" is a delightful example of a case study on marketing. D J Miles & Co Ltd is run by the Miles family. The company is tea and coffee merchants based in West Somerset. The company tastes, buys, blends and packs its own brand of tea 'Miles Tea', in Minehead and emphasizes on the provision of quality services for grounding, roasting, and packing.

The paper “Moon Trust Bank’s Customer Loyalty and Relationship Marketing" is an engrossing example of a case study on marketing. Customer satisfaction and relationship marketing are important aspects of business today, particularly in attempts by organizations to implement and maintain the ever-diversifying customer- firm relationships.

The paper "Consumer Market for the Business" is a worthy example of a marketing assignment. Analyzing the current consumer market for Powerbike business focusing on demographics and psychographics consumer market segmentation it is clear that the current consumer market for Powerbike business is growing tremendously given the health, environmental, and social benefits associated with cycling.

The paper “Consumption and Brand Perception in the Context of Self-Identities and Social-Identities " is an affecting example of coursework on marketing. “Our position within a certain social group and a group’s position in relation to another group is articulated through the consumption and display of certain key objects with symbolic value.

The paper “Recycling of Electronic Parts as Green Marketing Related Issue" is a worthy example of coursework on marketing. All human activities including marketing are influenced by environmental issues. Most business behaviors have started being modified so as to address the new concerns of society. Some have been quick to integrate concepts like systems of environmental management.

The paper "Changing Consumer Behavior" is a brilliant example of coursework on marketing. There have been several kinds of literature concerning the changing consumer behavior. The literature has offered diverse and dissimilar opinions concerning the way consumers react to what is offered in the market.

The paper "Services Marketing: Case of Inn Restaurant" is a great example of a case study on marketing. The service industry is faced with many challenges ranging from competition to quality of services offered. Inn Restaurant is an example of such a business that serves consumers with foods and drinks.

The paper "The Role Marketing Strategies Performs for 21st Century Business" is a brilliant example of coursework on marketing. Marketing communications strategies refer to the messages that are transferred within the organization and are meant to convey some information to the customer for the purposes of winning their confidence so that they can buy from the business or create trust in them.

Separate questionnaires were used. The first focussed on the aspect of shape, where various shapes were displayed this includes; trapeze, parallelogram, diamond, squares, rectangles round-edged, octagon, isosceles triangles, circles, hexagon, and ellipse. The next questionnaire consisted of various colors; brown, gold, green, yellow, and white.

This fact is supported by Anderson that the role of marketing in strategic planning involves the identification of the most suitable long-term positions. It is fundamental to briefly explore the profile of an airline in order to gain a comprehensive insight into some of its most rudimentary undertakings founded on the needs of consumers.

The report also looks at the marketing mix and dwells upon the marketing environment by looking into the delivery of services by the bank. The report also looks into the manner the bank has been able to deliver on it. The report thus highlights the area that needs to be worked upon so that HSBC bank is able to deliver better services.

The paper "The Importance and Growth of the Social Network in Marketing" is a wonderful example of an assignment on marketing. The Internet has an interesting history which has made marketing communication quite easy and innovative. The article First map of Australia's Twittersphere highlights the importance and growth of the social network, Twitter.