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Marketing Essays

Result for Subject Marketing:
19897 essays
Explanation of Consumption Patterns of Social Networking Sites Such as Facebook Marketing Case Study
7 pages (2006 words) , Download 0 , Case Study
Free
The paper "Explanation of Consumption Patterns of Social Networking Sites Such as Facebook" is an excellent example of a case study on marketing. Facebook is today’s most successful online social networking sites. It is popular all over the world and its potential for creating adverts that can influence the purchase decisions of friends.
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Marketing Success of International Businesses Marketing Essay
8 pages (2086 words) , Download 0 , Essay
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The paper "Marketing Success of International Businesses" is an outstanding example of an essay on marketing. International marketing is generally the marketing principles apply to more than a single country for any business operating globally. The term resembles global marketing since the two are interchangeable.
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The Role of Materialism and Religion in the Spread of Global Consumption or Brands Marketing Literature review
8 pages (2728 words) , Download 0 , Literature review
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The paper "The Role of Materialism and Religion in the Spread of Global Consumption or Brands" is a wonderful example of a literature review on marketing. Human behavior relates indirectly or directly to the consumption of particular products. Human beings are deemed as consumers of products naturally (Mittal, 2006).
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Strategic Marketing: Creating and Sustaining Superior Performance Marketing Assignment
11 pages (3178 words) , Download 0 , Assignment
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The paper "Strategic Marketing: Creating and Sustaining Superior Performance" is a wonderful example of an assignment on marketing. The corporate appraisal can be briefly described as an assessment of both the strengths and weaknesses of a business organization to review its readiness to interact with its external environment in which it operates successfully.
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Brand Management in Luxury Brands, Luxury Branding During Recession Marketing Term Paper
11 pages (3094 words) , Download 0 , Term Paper
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The paper “Brand Management in Luxury Brands, Luxury Branding During Recession" is a convincing version of a term paper on marketing. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.
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Strategic Marketing in the UAE Marketing Annotated Bibliography
8 pages (2010 words) , Download 0 , Annotated Bibliography
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The paper " Strategic Marketing in the UAE" is an amazing example of an annotated bibliography on marketing. Balakrishnan, M. “Dubai – A star in the east: a case study in strategic destination - The title of this article is catchy, self-explanatory and metaphorical in nature. It directly addresses what strategic marketing of Dubai as an international destination has achieved.
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Marketing Strategy for Kellogg's Sultana Bran Marketing Case Study
16 pages (4511 words) , Download 0 , Case Study
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The paper “Marketing Strategy for Kellogg’s Sultana Bran" is a worthy example of a case study on marketing. The cornerstone of marketing is the product itself. As such, firms are keen on developing products that will move fast in the market, meet consumer needs and generate profits. Marketers have to manufacture, package and describe their products in a manner that will keep consumers interested.
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Haifas Market Segmentation Marketing Case Study
11 pages (3596 words) , Download 0 , Case Study
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he aptitude of the Better Drinks Ltd to continuously evolve and develop innovative products meeting the requirements of their customers at different times has been the source of the growth and expansion. With the inception of Haifa, the company’s product portfolio will increase to three making the company’s risk profile substantially manageable.
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Marketing Theories: Case of Cadbury Inc Marketing Term Paper
16 pages (4187 words) , Download 0 , Term Paper
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The paper "Marketing Theories: Case of Cadbury Inc." is a brilliant example of a term paper on marketing. Strengths - Unique customer base: Cadbury has an extensive market and enjoys a unique kind of market that is rarely affected by seasonal and economic factors. Chocolate continues to be demanded as a gift for children and lovers.
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Why 4Ps Marketing Mix Is Not Appropriate for Service Marketing Marketing Literature review
9 pages (2766 words) , Download 0 , Literature review
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The paper “Why 4Ps Marketing Mix Is Not Appropriate for Service Marketing" is a persuading variant of a literature review on marketing. Service marketing is a type of marketing that involves the selling of services meaning that it mostly deals with intangibilities. Services are marketed in order to get people to do business with a certain firm which is often in a specified location.
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Red Bull's Integrated Marketing Communication Marketing Case Study
7 pages (2308 words) , Download 0 , Case Study
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The paper “Red Bull’s Integrated Marketing Communication" is a spectacular variant of a case study on marketing. Integrated marketing communication (IMC) refers to the process by which various messages and the transmission tools (the media) are effectively organized and coordinated with the primary aim to deliver to and receive information from the market.
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Integrated Advertising, Promotion, and Marketing Communications: Waitrose Supermarket Marketing Case Study
9 pages (2399 words) , Download 2 , Case Study
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The paper "Integrated Advertising, Promotion, and Marketing Communications: Waitrose Supermarket" is a good example of a case study on marketing. Integrated marketing communication is bringing together and incorporating marketing communication implements, sources, functions, and avenues in an organization or company to influence their customers and all targeted end-users at a reduced cost.
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James Hortons Secrets of Sservice Marketing Marketing Essay
6 pages (1574 words) , Download 0 , Essay
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The paper "James Horton’s Secrets of Service Marketing" is a good example of a marketing essay. It is evidently clear from the discussion that service marketing involves marketing of services to those who need them and it refers to both businesses to the consumer as well as business to business services.
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Regionalism and Multilateralism in the World Organization Marketing Term Paper
8 pages (2322 words) , Download 0 , Term Paper
Free
The paper "Regionalism and Multilateralism in the World Organization" is a brilliant example of a term paper on marketing. As the paper outlines, pursuant to the post-1990 quest for regionalism, there has been mushrooming need for regional integration which is per se a prerequisite for effective competition.
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Holiday Destination Choices of Individuals Marketing Research Paper
12 pages (3251 words) , Download 0 , Research Paper
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It is defined as a sequence of cognitive operations that are performed deliberately, which incorporate environmental elements in a specific place and time. It is further considered as an interaction between a resulting problem that requires a solution and the person who is willing to provide for a solution within a defined environment.
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Consumer Behaviour: Case of Marc Jacobs International Marketing Case Study
12 pages (3254 words) , Download 0 , Case Study
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The paper "Consumer Behaviour: Case of Marc Jacobs International" is a delightful example of a case study on marketing. The success of any business in the world today depends on the relationship that exists between it and the customers. This is to means that holding the interests of the customers at heart is fundamental for success.
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Future of Integrated Marketing Communications Marketing Literature review
7 pages (2055 words) , Download 0 , Literature review
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The paper "Future of Integrated Marketing Communications" is an outstanding example of a literature review on marketing. This paper tells that various companies have a way of doing things and sending a unique message to their customers in order to create awareness of products available and to maintain customer loyalty.
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B2C Business Framework of eBay and Global Sources, Difference Between B2B and B2C Markets Marketing Case Study
9 pages (2445 words) , Download 0 , Case Study
Free
The paper “B2C Business Framework of eBay and Global Sources, Difference Between B2B and B2C Markets" is a delightful example of a case study on marketing. In the scenario of the internet, the main dissimilarity between B2C (Business to Customer) and B2B (Business to Business) is the function of the B2B website.
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The Pricing Strategies, Promotional Strategies, and Supply Chain Strategies Marketing Literature review
6 pages (1801 words) , Download 0 , Literature review
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The paper "The Pricing Strategies, Promotional Strategies, and Supply Chain Strategies" is a good example of a literature review on marketing. The marketing objectives set by Toyota Australia for its Aurion V6 include ensuring that average sales hit or reach 75,000 cars by 2014 and aiming to raise local customers by the specific percentage by the end of 2014 in terms of creating a new product.
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Australias Macro Environment Marketing Term Paper
18 pages (4860 words) , Download 0 , Term Paper
Free
The paper "Australia’s Macro Environment" is a brilliant example of a term paper on marketing. In the past, the manufacturers of Australia only concentrated on the local market, where they only sold their products within Australia. But after the turn-around of the sector, exporting to international and foreign markets has become the trend.
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Advertising Campaign as a Tool That Companies and Customers Interact with One Another Marketing Term Paper
9 pages (2707 words) , Download 0 , Term Paper
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The paper “Advertising Campaign as a Tool That Companies and Customers Interact with One Another" is a forceful version of a term paper on marketing. The kind of advertising campaign is dictated by the targeted population that a company is up to. In this case, therefore, the type of advertising campaign that was employed to win customer attention is roadshows.
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What Impact Has Social Media on Music Marketing Marketing Term Paper
7 pages (2143 words) , Download 0 , Term Paper
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The paper “What Impact Has Social Media on Music Marketing?" is an exciting version of a term paper on marketing. The term social media refers to the web-based as well as mobile technologies in transforming communication into interactive dialogue among organizations, communities as well as individuals.
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Positioning: The Battle of the Mind Marketing Assignment
13 pages (3323 words) , Download 0 , Assignment
Free
The paper "Positioning: The Battle of the Mind" is a great example of a marketing assignment. In marketing keep cup, the objectives to consider will include; Profitability Objectives whereby the company will work hard to realize a 25% return on investment. Next will be Market Share Objectives where we are looking forward to gaining 50% of the market share for our product by January 2020.
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Longitudinal Strategic Development of Starbucks Marketing Case Study
13 pages (3552 words) , Download 0 , Case Study
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The paper "Longitudinal Strategic Development of Starbucks" is a great example of a case study on marketing. Starbucks Corporation draws its history in the early 1970s. It was during this time that the company was started by Jerry Baldwin, Zev Siegel, and Gordon Bowker. The three investors only began a small coffee shop with a contribution of $1350 each in addition to borrowing $5000 from a bank.
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Essentials of Service Marketing Marketing Research Paper
6 pages (1730 words) , Download 0 , Research Paper
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The paper "Essentials of Service Marketing" is an excellent example of a research paper on marketing. This project review summarizes the research and it provides the on what was encountered in the process of looking for the information. In the review recommendation have been given on how challenges encountered can be overcome.
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Strategic Marketing Plan For Windows Phone 7 Smartphone Marketing Case Study
9 pages (2555 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan For Windows Phone 7 Smartphone" is a wonderful example of a case study on marketing. Microsoft Corporation is a leading software and technology company in the United States. The company is headquartered in Redmond, USA. It is the pioneer in software products for computing gadgets.
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Air Maestro Software Product in Etihad Airlines Company Marketing Case Study
6 pages (1658 words) , Download 0 , Case Study
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The paper “Air Maestro Software Product in Etihad Airlines Company" is an exciting version of a case study on marketing. With the increased interest in global travel, recent reports state that most airline transport agencies around the globe have experienced conflicts within their information systems.
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Business Operations of EOM Pet Care Australia in China Marketing Case Study
21 pages (5477 words) , Case Study
Nobody downloaded yet
The paper "Business Operations of EOM Pet Care Australia in China" is a wonderful example of a case study on marketing. In most common day setting most people own pets. People have really changed a great way in regard to pets and most of them have gone to the extent of rearing and keeping pets in their homes.
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Improving Business of Mars PetCare by Moving to India Marketing Case Study
21 pages (5348 words) , Case Study
Nobody downloaded yet
The paper “Improving Business of Mars PetCare by Moving to India" is an exciting version of a case study on marketing. Mars PetCare which is based in Australia and deals in pet care products is looking towards improving its business by moving to India.
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Fever Tree's Strengths and Weaknesses Marketing Case Study
14 pages (3702 words) , Download 3 , Case Study
Free
The paper “Fever Tree’s Strengths, Weaknesses, Marketing Mix, and PRESTCOM Analysis" is a convincing version of a case study on marketing. SWOT Analysis is an important theory in marketing since it identifies strengths, weaknesses, opportunities, and threats in the market within which the good is trading.
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Marketing Plan for D J Miles & Co Limited Marketing Case Study
16 pages (4356 words) , Download 0 , Case Study
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The paper "Marketing Plan for D J Miles & Co Limited " is an outstanding example of a case study on marketing. Like any other business D J miles & co limited has a mission that guides the company into its day to day activities and every activity that is undertaken in meant to fulfill or be in line with the business mission.
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The Carbon Reduction Pollution Scheme Marketing Case Study
10 pages (2939 words) , Download 0 , Case Study
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The communication objective thereby has been developed which is clear and looks towards spreading awareness and controlling the amount of emission. While doing so the government has also looked towards using different media like television, audio, and video so that more and more consumers can be attracted and steps are taken in the right direction.
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Consumer Behavior - United Nations International Children's Emergency Fund Marketing Essay
6 pages (1601 words) , Download 0 , Essay
Free
The paper "Consumer Behavior - United Nations International Children's Emergency Fund" is an excellent example of an essay on marketing. This paper tells that United Nations International Children's Emergency Fund (UNICEF), the United Nations General Assembly did the initiation of UNICEF on December 11, 1946.
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Analysing Global Marketing Environment Marketing Assignment
16 pages (4358 words) , Download 0 , Assignment
Free
The paper "Analyzing Global Marketing Environment" is a wonderful example of an assignment on marketing. The information will be used by Toyota Corporation to ensure when they start marketing their products in China their operations and marketing strategies will lead to long term success in the Chinese market.
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Promoting the Carbon Tax of the Federal Government of Australia Marketing Essay
12 pages (3298 words) , Download 0 , Essay
Free
The paper "Promoting the Carbon Tax of the Federal Government of Australia" is a delightful example of a term paper on marketing. According to mainstream scientific opinion, emissions of greenhouse gases are causing global warming that could be disastrous in the end. Australia accounts for about 1.5% of the world’s carbon emissions.
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Integrated Marketing Communication Plan: Australian Government Carbon Tax Marketing Research Paper
12 pages (3448 words) , Download 0 , Research Paper
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The paper "Integrated Marketing Communication Plan: Australian Government Carbon Tax" is an excellent example of a research paper on marketing. Due to the fact that Australia’s electricity is generated by burning coal, Australia's carbon pollution per person is the highest among other developed countries.
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Fashion Marketing in Australia: Market Size and Characteristics Marketing Case Study
9 pages (2534 words) , Download 0 , Case Study
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The small retailers concentrate on responding to market changes in the market for their fashion products. Small fashion retailers operate with short runs at the top end providing an exclusive feel. The increasing demand for fashion products and product variety have ensured that retailers of fashion products do not over-commit in production lines.
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The Invercargill Licensing Trust Marketing Case Study
8 pages (2211 words) , Download 0 , Case Study
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Its focus on the community as indicated in its mission is one of the main factors that make ILT distinct from profit-making organizations. As opposed to for-profit enterprises that have a sales and profit responsibility towards their shareholders, ILT motivation goes beyond financial success into benefiting the community.
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Travel Plans and Market Segmentation: Honeymoon and Vacation Marketing Assignment
14 pages (3878 words) , Download 1 , Assignment
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The paper "Travel Plans and Market Segmentation: Honeymoon and Vacation" is a worthy example of an assignment on marketing. Couple A is looking for romance and indulgence and even spending more time together while their parents who in this case happen to be Couple B are much focused on luxury and are more inclined towards exploring the history and culture of Venice.
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Deodorant In Australia and PharmaCare Laboratories Pty Ltd Marketing Assignment
8 pages (2342 words) , Download 0 , Assignment
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The paper "Deodorant In Australia and PharmaCare Laboratories Pty Ltd" is a wonderful example of an assignment on category. From a generic perspective, a deodorant can basically be defined as a substance that is primarily produced and used for the purposes of concealing or removing unpleasant smells particularly bodily odors (Oxford dictionary, 2012).
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Service Encounter - Customers and LUMO Energy, Optus, Foxtel, RACV, and Commonwealth Bank Marketing Term Paper
9 pages (3957 words) , Download 0 , Term Paper
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The paper “Service Encounter  - Customers and LUMO Energy, Optus, Foxtel, RACV, and Commonwealth Bank" is a perfect example of term paper on marketing. Customer behavior is a major component of marketing. Services possess characteristics that are distinct which influence consumer behavior. A service involves a process, but not one single event.
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Business-to-Business Communications for Ecotricity Marketing Case Study
13 pages (3564 words) , Download 0 , Case Study
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The paper "Business-to-Business Communications for Ecotricity" is a wonderful example of a case study on marketing. The company chosen for analysis in this paper is known as Ecotricity. This is a renewable energy product and service provider that offers wind energy to consumers all over the United Kingdom.
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Marketing of Holden Barina in China Marketing Case Study
16 pages (4695 words) , Download 0 , Case Study
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The paper "Marketing of Holden Barina in China" is a great example of a case study on marketing. Whenever, a company considers looking for a foreign market, information about the market that becomes crucial and essential to look at. The information about the company is also important. This analysis report provides information concerning GM Holden and Holden Barina as a product line.
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How the Dairy Farmers Can Use Public Relations Marketing Coursework
11 pages (3144 words) , Download 0 , Coursework
Free
The paper "How Dairy Farmers Can Use Public Relations" is a good example of coursework on marketing. In all forms of business, Public relations is very important as it determines the success of the business. Public Relations (PR) is important as it helps solve marketing issues that are affecting the business. PR is used to persuade and gain support from the public of the business.
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Market Diversification Proposal for the Compact and Small Car Market in China Marketing Assignment
10 pages (3138 words) , Download 0 , Assignment
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The paper "Market Diversification Proposal for the Compact and Small Car Market in China" is a good example of an assignment on marketing. China became the world’s largest automobile producer and market in 2009 with an annual sale of about 14 million vehicles. The market has continued to expand since 2010, hence the potential of purchasing power of small cars customers.
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Charity Event at High Wycombe Marketing Case Study
6 pages (1901 words) , Download 0 , Case Study
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The paper “Charity Event at High Wycombe" is an exciting variant of case study on marketing. Charity events are a crucial branch of our community as they give us the chance to give back to our own community. A charity event raises funds for self-maintenance, reach out for more people, and carry out future plans but not to make profits for the shareholders and stakeholders.
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Retail Services Marketing of Australian Pacific Touring Company Marketing Case Study
9 pages (2437 words) , Download 0 , Case Study
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The paper "Retail Services Marketing of Australian Pacific Touring Company" is a delightful example of a case study on marketing. Australian Pacific Touring is a family-owned business which started in 1927. It focuses on delivering holiday experience that is memorable as well as life-enriching to individuals.
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Strategic Marketing of The Tree Plantation Company Marketing Case Study
18 pages (5090 words) , Download 0 , Case Study
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The paper "Strategic Marketing of The Tree Plantation Company" is a great example of a case study on marketing. The Tree Plantation Company provides wood products for the international and regional markets. The plantation industry is one of the fastest-growing industries in the globe. This is because of the high revenue the industry provides to the economic development.
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Marketing Strategies and Business Environments of Apple Inc Marketing Case Study
16 pages (4421 words) , Download 0 , Case Study
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The paper "Marketing Strategies and Business Environments of Apple Inc." is a worthy example of a case study on marketing. This paper seeks to develop a marketing plan for Apple Inc. new product, iPad2 that will address the needs of a new strategic business unit. The strategic business unit, in this case, is defined as a business unit within the overall corporate identity.
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Consumer Behaviour That Drives Them to Make Purchase Decisions Marketing Essay
8 pages (2244 words) , Download 0 , Essay
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The paper "Consumer Behaviour That Drives Them to Make Purchase Decisions" is an outstanding example of an essay on marketing. Understanding consumer behavior is one of the most important considerations for a business when developing a marketing plan. This paper examines consumer behavior that drives them to make purchase decisions.
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