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Marketing Essays

Result for Subject Marketing:
19702 essays
Promotion and Place Project Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The company has decided to frame an innovative marketing plan for attracting the target customers. There are several energy products available in the market which makes it highly competitive. Hence, before introducing the new energy drink in the market, the company will be required to develop its place and promotional plan 
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Marketing Strategy for Coca Cola Marketing Case Study
4 pages (1158 words) , Download 1 , Case Study
Free
Coca-Cola has approximately 1.4 million customers throughout its countries. These customers range from small, independent retailers to large international supermarkets and restaurant chains. (Kotler, 90) The changing needs and requirements must be continually assessed so that Coca-Cola can adapt and remain relevant. 
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Encouraging Tourists from the United Kingdom to Visit Kuwait Marketing Research Paper
12 pages (4130 words) , Download 2 , Research Paper
Free
 Tourism in Kuwait creates job and business opportunities for the local people. In relation to the strong correlation between having a good economic performance and the increase in the revenue of hospitality, lodging, and tourism industry, the balance of payment of Kuwait is expected to increase for every penny spent by foreign visitors. 
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The IMC Strategy for the New Peperami Roller Marketing Research Proposal
10 pages (3067 words) , Download 1 , Research Proposal
Free
The IMC strategy must match the positioning statement and it must correlate with the marketing strategy of the company. Otherwise, it will misguide the target consumers and positioning statement might fail to achieve its objective. Besides, the colour of the new package must be selected in accordance with the attitude and psychology of teenagers.
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Marketing Principles for Business Marketing Essay
8 pages (2373 words) , Download 1 , Essay
Free
The market is a place consisting of different people organizations having different needs and wants and they possess the ability and willingness to purchase goods or services to satisfy their needs. A group of people in the market sharing similar characteristics of purchasing the same products to satisfy their needs is called a market segment.
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Marketing Communication in UK: Honest Tea Marketing Case Study
13 pages (3250 words) , Download 5 , Case Study
Free
Ceris Burns International observed marketing communication to “encompass all communications between a company and all other parties. It entails all the traditional forms of promotion including advertising, sales promotion, personal selling, publicity, public relations, direct marketing, and internet marketing” (Ceris Burns International, n.d.).
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Deciphering Communication With Advertising Images Marketing Essay
8 pages (2206 words) , Download 1 , Essay
Free
The concept of imagery in today’s society is one that is also a known paradox.  The speed of the images and the ability to analyze at a faster speed is one that is creating several detriments to society.  The acceptance of the images in terms of immediate recognition, lack of analysis and the manipulation of images and context all become problematic.
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Apple Company Analysis Marketing Admission/Application Essay
4 pages (1000 words) , Download 0 , Admission/Application Essay
Free
This would be quiet hard considering the complicated nature of the organization, however, I believe that it should continue what it’s currently doing: innovating and re-inventing its products. Presently, Apple is successful since it has a strong customer base and very aggressive in its marketing campaign.
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Fashion Identity and Communicating with Brand of Burberry Marketing Case Study
9 pages (2609 words) , Download 2 , Case Study
Free
The Burberry models used all look younger and have a fashion sense that is based on the activities of going out for leisurely activities or work (see appendix A). When looking at the ads, it can be seen that there are two main styles which are used. The first is for work and going out for formal occasions. 
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Inflation Targeting Analysis Marketing Case Study
5 pages (1407 words) , Download 0 , Case Study
Free
When the demand is more than available supply, there will be an upward movement in the prices of goods and services but a decline in the value of money all of which constitute inflation. Consumer Price Index and Product Price Index are used to measure the inflation rate. The diminution of the purchasing power of money is the most adverse effect of inflation.
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Consumer Behavior Analysis at The Sunsilk Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
A consumer is a person who buys a product for its own use. If a person purchases a good or service and it is consumed by either that person or his family such an individual is called a consumer in its entirety. Similarly, consumer behavior is the action taken by purchasing and consuming the product.
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Reflective Journal of Negotiations Marketing Coursework
8 pages (2088 words) , Download 2 , Coursework
Free
I had to perform some research regarding the construction of the bridge, things to be kept in mind regarding cost, worker’s safety est. come across a lot of information which gave a deep insight into the experience of people engaged with bridge construction projects, accidents which can happen in this process, cost-saving and so on.
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The Concept of Product in the Context of Marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
A product is a tangible object that can be seen, touched and felt. Generally, in a marketing sense, a product indicates a bundle of goods and services. A product can also mean the following – merchandise, the output of a certain process, and consequence of certain action. Product in marketing has an entirely different concept and meaning.
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Global Market Trends in Retail: Walmart vs Carrefour Marketing Essay
4 pages (1099 words) , Download 8 , Essay
Free
The paper "Global Market Trends in Retail: Walmart vs Carrefour" is an outstanding example of an essay on marketing. Walmart is the world’s leading retail organization based in the United States of America. It has overseas operations in many countries in the world. It also has operations in the countries of the Far East as well as China. 
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Understanding of Consumer Behavior For Effective Marketing Marketing Literature review
10 pages (2755 words) , Download 3 , Literature review
Free
The development of effective marketing plans has been proved to be one of the key factors influencing the performance of organizations in the modern market. Marketing is a key organizational sector linking the organization with its external environment. Marketing reveals the ability of organizations to identify the changes in the market trends.
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Market Research for Starting New Business Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
A discussion of the identified audiences and contact methods is made in the context of public relations, direct marketing, and personal selling tools. Benefits of developing a company’s own marketing and sales plan through the mechanism of public relations as well as pros and cons of employing outside agents, brokers and representatives are mentioned.
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Marketing Communications: Honest Tea Leaves You Feeling Refreshed Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
Uniqueness is a great characteristic of any brand. There are many unique brands available in the market, and they have reached a respectable position by the virtue of their uniqueness and quality. Honest Tea is among the brands that are unique and respected by customers. The Honest Tea is one of the best selling beverages in the nation.
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Nazomi Restaurant Marketing Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Cuisines from particular countries including Japan had gained worldwide interest and appeal, enticing people prominently from many foreign countries. Marios George wanted to create a fusion of a club and restaurant, and thus Nozomi was born. For any business venture to succeed, it has to bring in an optimum number of customers.
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Marketing Strategies and Tactics of Simply Food Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Marks & Spencer has designed its Simply Foods brand as a supplementary business division with no clear connection between the M&S brand. Where previously the company relied on its strong, long-standing brand reputation as a selling point for new business innovation, now the Simply Foods concept is franchised.
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Electronic Marketing and Singapore Jewelry Website Marketing Case Study
11 pages (3199 words) , Download 2 , Case Study
Free
Teen Bling Accessories aims to provide high fashion jewelry at affordable prices to teenagers through consistent marketing efforts directed towards teenaged girls. Having tasteful young designers in its team, growth rates of Teen Bling Accessories will rise only if coupled with a proper customer-oriented approach.
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The UK's Audit Market Marketing Case Study
6 pages (1810 words) , Download 1 , Case Study
Free
In the paper submitted to the House of Lords committee, The FRC has suggested that the degree of competition can be increased in the UK audit market if the commission’s audit practice can be acquired by the small firms. If the government abolishes the “Audit Commission”, soon the competition may increase among the auditing firms.
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McDonald's Entering Bangladesh as a New Market Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The most striking difference between Bangladesh and other Asian countries is the lack of need to create a wholly-unique menu for these citizens since fast food and beef are regularly consumed. Rural entry would require creating the market availability by partnering with jobs collaboration efforts and involvement in the food supply chain
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Marketing Strategy at Tesco Marketing Assignment
13 pages (3553 words) , Download 4 , Assignment
Free
Tesco’s market share in 2009 was 30.1%, which registered an increase of 0.1% from the previous year. In the year 2007, it had sales of 42,600 and a sales growth of 21.9% (www.bbc.co.uk). ASDA, owned by the U.S. giant retailer. This grocery retailer has however recently snapped up the budget outlet NETTO for a sum of 778 million.
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Decline in the Number of Public Houses in the UK Marketing Report
7 pages (2238 words) , Download 1 , Report
Free
Finally, even within the beer market tastes are changing. Historically, pubs have been associated with the sale of strongly, flavored ( and in terms of alcohol content) local ales. (Watson, 1992) Increasingly, British beer drinkers are opting for less strongly flavored lagers and lighter beers in terms of alcohol content. (CAMRA)
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Athletes as Sexual Objects in Advertising Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
The cliché phrase that “sex sells” applies only to those products that are not desirable without a cheap advertising appeal; a more appropriate phrase when it comes to advertising sports is that “sports sells”. Without a foundation of sports achievement and an active audience, there would be no use for the sexualized objects of advertising 
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Achievement of Maximum Profit Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to the author of the paper, maximum profits imply finding the level of Q for which (AR-AVC) is as large as possible. At zero output a firm’s total cost equals its fixed costs. Variable costs are higher when companies increase its total output. Two common variables costs are materials and labor costs.
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Allocation of Scarce Resources in a Market Mechanism Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The author states that the production of goods and services is failing to meet the growing expectations of the world economy. It can be inferred that the natural resource base of the world is slowly getting depleted hampering the production system of the country. Hence the need for an efficient allocation of the existing resource base.
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Marketing Tactics That the Owner Symington Utilises for Its Product The Nation's Normous Noodle Marketing Case Study
9 pages (2474 words) , Download 2 , Case Study
Free
It is really quite essential to state that it is vital to actually “mix” all the elements of the marketing mix, as they are interconnected and sometimes PR will be the leading tool followed by direct marketing and personal selling, other times advertising would be a prior followed by sales promotions etc.
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Advertising in Three Muslim Countries: Saudi Arabia, Turkey and United Arab Emirates Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
The paper will basically focus on the modes of advertisements in these three Muslim countries which are completely different from those in Europe or the USA. The differences in advertising concepts in these countries will be shown as a result of differences in culture, mentality, and belief between people regarding their nationality and ethnicity
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The Luxury Cosmetic Industry in the Chinese Market Marketing Case Study
13 pages (3411 words) , Download 1 , Case Study
Free
The trend of the cosmetic industry in China implies that there are many opportunities for the international as well as the local brands to enter this industry and discover new horizons of success. There is a great potential to grow the men cosmetic market in China as it is emerging and is not very mature than the women cosmetic market.
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The Main Problems Arising in Tata Motors Marketing Assignment
18 pages (4500 words) , Download 2 , Assignment
Free
The project makes an analysis of the various issues creeping into the company due to the acquisition. There are cultural issues, strategic issues, and interdepartmental issues which have been explained. Also, certain problems also arise in the choice of the style of leadership which has to be followed.
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Delta Nu: Marketing Consultancy Marketing Coursework
4 pages (1000 words) , Download 0 , Coursework
Free
Marketing Consultancy Table of Contents Supply Chain 3 Report 6 References 8 Supply Chain (Metropolitan Police Service, n.d Supply chain is one of the key constituents of an organisation which enables them to procure necessary components from the
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Marketing Strategy - Segmentation, Targeting, and Positioning Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
An important element of marketing strategy is to align it with the mission statement of the company. A marketing strategy can be viewed as a process of segmenting the market, identifying the target market, developing a marketing mix and working to effectively position the product in such a way that appeals to the prospective customers.  
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The Relationship of Internal Governance and Consumer Demand Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Where tradeoffs were once common, technology assists in creating a predictable supply schedule and sustain a comparative advantage by avoiding high opportunity costs. The ability to influence demand and pilot new supply strategies based on known consumer price sensitivity is a new method that considers microeconomic factors first and foremost 
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Pricing the Product for Effective Marketing Marketing Coursework
8 pages (2398 words) , Download 1 , Coursework
Free
The economists argue that products for which substitutes are available in the market also have price elastic demand because there are greater variety and choice at consumers’ disposal. If a manufacturer or seller charges higher prices for Product A, the customers could switch to substitute products B or C and demand for Product A would decrease at every price level.
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Bud Light as a Marketing Element of the Beer Industry Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Bud Light does have a flexible brand identity, however, it is strongly associated with socialization in some format, regardless of the decoding process of the message. For some target groups, the message indicates a celebratory brand that is inclusive in the in-group, using photos of actors that would fit a lifestyle group 
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Marketing Opportunities for the Entertainment Industry Marketing Report
6 pages (1810 words) , Download 2 , Report
Free
In future, the global entertainment industry would be most prominently driven by China. The industry would also have to adjust itself along with the changes in technology and trends in consumer behaviour. It is also seen that the entertainment industry is confronted with stiff competition from the cultural and sports sectors. These two sectors have been increasingly growing in terms of popularity and consumer spending.
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Marketing Management Marketing Case Study
8 pages (2114 words) , Download 1 , Case Study
Free
The location of their hotel is in Singapore, which as a business destination has numerous benefits which are required to be tapped in order to get the Jenkins family-run hotel business back on track. Singapore has over the years been ranked as one of the best locations for undertaking any business venture. The economic environment of Singapore is based on trade. They have been considered as one of the world’s strongest trade nations.
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The Federal Republic of Nigeria: the Country With Rich Natural Resources Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Nigeria is a member of the Organization of the Petroleum Exporting Countries (OPEC). Nigeria’s stock exchange is the second largest in Africa. Nigeria’s telecommunication market is a fast-growing one. The countries financial services sector, manufacturing, and media industries are well developed.
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International Marketing - Distance Factors and Target Markets Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The research study is attempting to uncover whether it is cultural, geographic, economic, or administrative factors that drive forward marketing strategy in diverse multinational organizations. The purpose is clearly stated, describing the necessity for multinational companies to consider foreign markets as a means of competitive advantage. 
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Canada Dry's Domestic Marketing Activities Marketing Research Paper
17 pages (4250 words) , Download 3 , Research Paper
Free
USA is a lucrative option for Canada Dry because of similarity in tastes and preferences of Canadian and US consumers. Indeed, this sector is regulated by government authorities and strict product quality standards have to be followed by Canada Dry, which also received a notice for not offering what it had promised its customers in the energy drinks.
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The Significance of Ben's Chili Bowl Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The place of Chili Bowl has the comfortable 1958 feel, look, and tastes. The chili is the same, ‘fresh and homemade with love”. Even all the furniture is original, as demanded by fanatic patrons. Big modern flat-screen TVs adorn the walls of its branches but it is the historic pictures of family and the famous patrons over the years that people look at inside “The Bowl’’.
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E-Marketing: Sony Corporation in USA Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
Sony Corporation is a leading and well-recognized manufacturer of audio, video, communications and information technology products for the consumer as well professional market. It has its headquarters in Tokyo and was originally named as Tokyo Telecommunications Engineering Corporation or more commonly Totsuko.
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Yum Brands Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Through an analysis of the organizations financial and other business policies outlined in its 2009 customer mania report and the analyses of portfolio managers available online, the fact that YUM is perhaps among the most successful international brands existing right now. YUM brands incorporate the worlds largest and the most popular restaurants in the world with over 37,000 stores.
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Changes in Marketing Marketing Literature review
8 pages (2455 words) , Download 1 , Literature review
Free
Today’s consumer is entirely different than the customer of past decade and organizations now increasingly find it difficult to meet the changing consumer needs and demands. As a result of these changes, marketing as a concept has changed radically as old concepts of focusing on 4Ps has now changed. Companies now focus on the brand building which is slowly overtaking the traditional manners in which organizations use to market their products.
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Hospitality Operation and Solutions to Problems within the Business: Nandos Restaurant Marketing Case Study
7 pages (2229 words) , Download 1 , Case Study
Free
The company opened its first restaurant in 1987, Johannesburg, South Africa and the inspiration behind its menu is derived from the Portuguese influence from Mozambique. Nandos serves its specialty mainly in chicken dishes accompanied by hot Peri-Peri marinades, which are popularly known as Galinha à Africana. 
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Product Life Cycle and Cost Recovery Performance Marketing Literature review
6 pages (1770 words) , Download 1 , Literature review
Free
Nowadays, in order to survive the challenges imposed by the current economic scenario and market situation, many companies are introducing innovations in their products in order to add more value to and operate profitably at each stage of production. Every product has a certain lifetime. And these products pass through different stages of introduction, growth, maturity and decline.
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Dairy Industry and Its Quality Issues Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Australian dairy product exporters have significant opportunities within Thailand, which is the biggest importer of food and beverages in South-East Asia with a total market value of dairy products reaching A$2 billion in 2000. This is expected to increase by approximately five percent in 2001.
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Marketing Strategy at Cromo Industries ltd Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Cromo was established in 1991 by Allan Scott in Staten Island in New York and has been manufacturing detergent washing powders and soaps for the home user. The company is a privately owned organization and it employs around 100 employees in its various departments and factories. The company has an annual revenue of $15,70, 000.
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Domestic and International Marketing Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The two markets are diversified in terms of nature, segment, behaviour, and consumers; but the generic marketing principles are equally applicable in both the markets. The marketing principle and concepts are the basic foundation of the application of marketing tools and techniques no matter what the market is.  
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