Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

McDonald's Entering Bangladesh as a New Market - Research Paper Example

Comments (0) Cite this document
The author concludes that Bangladesh consumers look willing and able to purchase McDonald’s products and there are no measurable barriers to entry imposed by externalities. With ongoing research studies in sales, changing consumer attitudes will not represent uncertainty or risk after market entry…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
McDonalds Entering Bangladesh as a New Market
Read Text Preview

Extract of sample "McDonald's Entering Bangladesh as a New Market"

Download file to see previous pages Cultural norms are shifting in Bangladesh, opening market opportunities for the female consumer. Coupled with a rather modern and liberal dietary lifestyle, many of the products offered in Western and other developed Asian markets would complement a progressive nation.
“be our customers' favorite place and way to eat. Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price, and Promotion. We are committed to improving our operations and enhancing our customers' experience” (about McDonald' 2010, p.1).
The company is committed to common principles such as innovation and the process of marketing in order to gain a satisfactory image from customer groups. Plan to Win suggests a competitive spirit inter-twined in customer satisfaction efforts. However, Bangladesh competition is considerably behind the current trends in marketing and represent an opportunity for entry without significant barriers.
The vision statement is also clear, describing the company’s desire to make every customer smile when visiting the restaurant due to outstanding service and quality performance ( This, again, entails a focus on providing service, a trait that is valued by a society with strong convictions toward Islamic values and in need of new infrastructure related to dining.
Fortunately, as with most European, Asian and North American operations, McDonald’s has a mass market appeal due to its outstanding menu options that are both standardized and customized for local dining preferences. To segment specific markets would be difficult as the literature does not support specific consumer characteristics based on psychographic knowledge. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(McDonald's Entering Bangladesh as a New Market Research Paper, n.d.)
McDonald's Entering Bangladesh as a New Market Research Paper. Retrieved from
(McDonald'S Entering Bangladesh As a New Market Research Paper)
McDonald'S Entering Bangladesh As a New Market Research Paper.
“McDonald'S Entering Bangladesh As a New Market Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF McDonald's Entering Bangladesh as a New Market

Nespresso Entering Kiev Market

...? Nespresso Entering Kiev Market Stundent’s Institute’s This report is basically a marketing plan designed for Nespresso entering Kiev Market. This report encompasses the purpose of the plan, situation analysis etc. In this report it has been discussed what kind of hurdles Nespresso may face while entering Kiev, Ukraine, which is a new and international market. It also includes target market, brand positioning and marketing mix. The report also encompasses market development which shows how Nespresso will survive and struggle. Finally, there is an exit strategy for Nespresso. Thus, this report will give an overall view of the possible hurdles and the outcomes that Nespresso might have to face. Keywords: Nespresso, Kiev, International...
7 Pages (1750 words) Assignment

New Right and 1970's - 1990's

... New Right and 1970's - 1990's Introduction The New Rights period started around the 1970’s in America with the election of Ronald Regan as the county’s president (Nelson 7). Other leading countries in the world adapted the New Rights between 1970’s and 1980’s. These countries were; Australia, Chile, France, Germany, Netherlands, New Zealand, Poland, Romania, South Korea and the United Kingdom. Many reasons contributed to this change in world politics. Economic problems became serious political problems in American politics with massive government programs of the 1960s and the economic problems in the 1970s. Social issues came to the forefront of voters' minds. The New Right tackled these social and economic issues (Nelson 9). This paper...
5 Pages (1250 words) Essay


(Bangladesh Development Research Centre)
The country has witnessed some stability on the political front from the start of the 21st century as compared to the 1990s when political turmoil and military interventions were the order of the day. Corruption and nepotism is widespread in the entire sub-continent. So the only way to make perceptible all-round progress happen is political will to discipline the bureaucracy.
The only silver lining to the general average or below average economic and social performance is the micro-credit scheme introduced and managed by Nobel prize winner, Muhammed Yunus. Also, women in Bangladesh appear more enthusiastic about participation and progress whether it is economy or population control...
6 Pages (1500 words) Essay

Entering an international market

...Running head: Marketing Marketing Report: BARCLAY'S BANK __________ _______________________ ________________ Marketing Report: BARCLAY'S BANK 1.Introduction For any company entering an international market or a new country-market requires it to penetrate and then develop the prospective market. With no infrastructure for sales, marketing and little knowledge about the market, it is indeed a very challenging task for any company. But in today's globalization era companies take this type of situation like an extension of their business by devising suitable diversification/ expansion strategies. Porter (1986) argues that there is no single global strategy, which can be used as a model formula. Porter contended that a lot depends...
16 Pages (4000 words) Essay

Entering HVAC Market

... of the MBO approach. The Management By Objective approach:: Managerial Planning and Goal Setting. -Daft and Marcic 2008 Three approaches might be considered while developing a strategy to enter the new market of Eco-Friendly HVAC Systems production: The Position approach, Resources approach or the Opportunistic approach. Each approach has its pros and cons. In the Position approach our firm might decide to create its own place in the market which would ideally be the market leader's position and defend it. It has a continued duration of advantage with profitability being the major strategic goal. The risk involved in this approach is that it would be considerably complicated to alter position as market situations change. The company has...
12 Pages (3000 words) Assignment

Entering english market(from poland)

Alternative Fuels A business opportunity for future England is one of the few countries which have enticed huge investments. The rapid investments are predicted to be mainly from the huge foreign exchange flow due to the mergers and acquisitions. The economy is largely driven by the industries and its allied firms. The energy consumption has increased to a considerable extent at a rate of 10.6% from 1991(Industry consumption & energy outputs, NETCEN).The main fuels utilized are the fossil fuels. The consumption of these fossils fuels has increased to a considerable extent. England government has
The above graph clearly depicts the growing need for the fuels in various sectors. Considering this aspect as a major concern alterna...
2 Pages (500 words) Essay


They can be defined as a set of specific business ideas and actions plans which can help an organization to achieve consumer satisfaction and success in the business in the long run.
McDonalds is a fast food chain which is preferred by almost every age group across the world. The main source of revenue food McDonalds is sales of fast food items, such as burgers, French fries, soft drinks, milkshakes, and desserts. It has always responded to varying consumer trends and has established itself as one of the most recognized brands in the world.
Analysis of McDonald’s marketing strategy shows that it has certainly focused on its target segment and has understood the demand of its consumer market very well. For this reason, the...
4 Pages (1000 words) Essay


McDonald’s YourFirst YourLast Political Trends According to the Economist , McDonald’s has set its base in over 95 states, so its political coverage is spread everywhere. Normally, McDonald’s, like any other fast food restaurant, has to observe government’s guidelines in relation to health cleanliness and sanitation. Some régimes have been compelling the fast food sector, for the reason that fast food has been regarded as junk food, resulting to obesity, circulatory problems and high levels of cholesterol. For example, McDonalds has been unable to invest heavily in Scandinavian countries as it has done in other countries because of tough rules that those countries have imposed the fast food industry.
Economic Trends
Being in...
1 Pages (250 words) Essay

Lloyds Banking Group Entering Bangladesh

..., 2015 from CIA (2015).South Asia: Bangladesh. Accessed August 16, 2015 from Fitchett, J.A. and McDonagh, P. (2000). A citizen’s critique of relationshipmarketing in risk society.Journal of Strategic Marketing, 8, 209–222. Ghauri, P. N. & Cateora, R. C. (2010). International Marketing 3rd ed. New York: McGraw Hill. Goyal, K.A. and Joshi, V. (2011).A Study of Social and Ethical Issues in Banking Industry.International Journal of Economic Research, 2(5), 49-57. Grönroos, C. (1994). Quo Vadis, Marketing? Towards a Relationship Marketing Paradigm.Journal of Marketing Management, vol. 10, pp. 347–360. Hollensen, S...
12 Pages (3000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic McDonald's Entering Bangladesh as a New Market for FREE!

Contact Us