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McDonald's - Essay Example

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McDonald’s is been considered as the world’s largest and the top fast food company.McDonald’s has created a history in the field of restaurant business.There are few factors which are very much important to help the brand to be evaluated as the greatest brand ever; McDonald’s…
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Download file to see previous pages McDonald’s is been considered as the world’s largest and the top fast food company.McDonald’s has created a history in the field of restaurant business.There are few factors which are very much important to help the brand to be evaluated as the greatest brand ever; McDonald’s. The outstanding services, high quality food, great maintenance of hygiene within the restaurants and obviously the remarkable customer services and great pricing strategy have made them the best. However, there are some positive point and some negative points about the McDonald’s this paper will evaluate the McDonald’s according to those facts. Evaluation of the pricing strategy: The pricing is very much important. McDonald’s has always adopted the penetration pricing strategy. And that is the reason it is the largest seller of the fast foods in the world. The combo happy meal price is only $ 3.59 to $ 4.5, which is very much competitive and the individual price for the baked patties burger would be only $ 1.09-2, the mash potatoes at $ 1.50-2 and the smoothies at $ 2.29-3. The interesting part is the combo gives a saving of $1.29 with respect to the individual items if they are bought all by any customer. This pricing strategy would definitely help the new product to penetrate the market easily. Price discrimination is a great factor for the McDonald’s. From the personal experiences it has been seen that there are many customers who are teenagers, McDonald’s must think about these loyal customers as they could be the future customers for the developed market. The disposable incomes of these young souls are not too high and that is the reason the individual pricing of the single products are required. Happy meal is for the families but not for the teenagers who prefer to have the Mac-Chicken Burger instead of the happy meal for the short budget. The evaluation of the brand identity: Previously McDonald’s brand identities were the red and white brick wall and the two golden arches but later it changed. Somehow the red and white theme remained the same but the two arches got the new look with more shiny arch which looks like a huge golden arch. And later the iconic Ronald came into action. Ronald can be treated as the brand’s mascot. The evaluation of the brand image of the McDonald’s does highly depend on the Ronald McDonald’s personality. For a personal experience is can be said that the Ronald is one of the most favorite superficial cartoon character among the kids and many new kids want to go to the McDonald’s to see Mr Ronald. The supportive promotions of the McDonald’s: The promotion is the energy of the McDonald’s which kept on giving them the fuel to run for the achievements. Most of the time, McDonald’s does in-store promotions. There are many cartoon characters that are there in the store to entertain the kids. The playing and eating facility give the extra attraction to the kids. Advertising was always an option for McDonald’s but eventually it was a big hit even before it appeared in the National Television advertisement. Most of the advertisements of McDonald’s have been concentrated on the personality called Ronald McDonald. However, in the recent time they had to change their advertising tactics in some of the countries where food is most important than that of the celebrated character. But still in each and every country Ronald is been a huge hit and brand recall factor. In most of the cases McDonald’s is very much selective in case of choosing the channel and the timing of the ad to be showed. Evaluation of the customer support: The customer support has been a great achievement for the McDonald’s. From the earlier time while it was concentrating it drive through restaurants it inculcated the art of serving customers in a short time with great quality. However, in a restaurant sometime it takes time to deliver and that is the reason the McDonald’s has put up many things inside the restaurant to get entertained with. The home ...Download file to see next pagesRead More
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