StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Relationship of Internal Governance and Consumer Demand - Term Paper Example

Comments (0) Cite this document
Summary
The author concludes that businesses are gaining more control over consumer demand through practical marketing efforts and making proactive adjustments to internal production models and staffing objectives for better and more quality support of their business concept …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.8% of users find it useful
The Relationship of Internal Governance and Consumer Demand
Read Text Preview

Extract of sample "The Relationship of Internal Governance and Consumer Demand"

Download file to see previous pages Marketing becomes a micro level concern involving job roles, product variety, and balancing inventories. It should be said that consumers are one of the most prominent microeconomic issues concerning businesses with product and service offerings.
In reference to consumption, Rowe (2010) offers that consumer trends have driven a new pricing sensitivity due to economic conditions. In order for a restaurant to adapt, smaller portion sizes are being offered at a lower price. Valenza Restaurant in Atlanta, Georgia offers such selections as gorgonzola-stuffed olives, rabbit liver mousse, and roast figs on their small plate specials. Why foods services and how does this relate to the microeconomic environment? New price sensitivity is driven by market conditions and households or certain environmental conditions that change a behavior. Because of this change, consumers have new substitute goods options based on pricing. This promotes internal adaptive behavior in relation to pricing without sacrificing the quality of service and product that requires innovation in marketing or perhaps even operational. Shifts in consumer demand, based on pricing differences, disrupts the equilibrium between supply and demand. If the restaurant in this case study had not adapted the menu to meet issues with consumer considerations of substitutes or tradeoffs, it would lose its comparative advantage. If the restaurant performs restructuring internally in order to make an adaptive menu based on demand cycles and can do it at a low opportunity cost, this advantage is present.
On a different side of the micro issue is the linkage between consumer substitution and scarcity is another factor that drives internal business mechanics.   ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Relationship of Internal Governance and Consumer Demand Term Paper, n.d.)
The Relationship of Internal Governance and Consumer Demand Term Paper. Retrieved from https://studentshare.org/marketing/1745395-economic-events-or-issues
(The Relationship of Internal Governance and Consumer Demand Term Paper)
The Relationship of Internal Governance and Consumer Demand Term Paper. https://studentshare.org/marketing/1745395-economic-events-or-issues.
“The Relationship of Internal Governance and Consumer Demand Term Paper”, n.d. https://studentshare.org/marketing/1745395-economic-events-or-issues.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Relationship of Internal Governance and Consumer Demand

Internal and External Accountabilities for Organizational Governance

Internal accountability in the not-for-profit organizations refers to the internal stakeholders such as employees, managers, directors etc, their quality of work and the coordination between them which leads to the welfare of the public or any other organization whom they are responsible to benefit. Profit is not their motto, their main aim is to provide services to others, therefore, the needs of others and their fulfilment by the staff and the financial resources of an organization are all a part of the internal accountability of a not-for-profit organization. Internal accountability in a for-profit organization similar to the internal accountability of a not-for-profit organization refers to the internal stakeholders such as em...
4 Pages (1000 words) Research Paper

Consumer Behavior and the Demand Curve

... Consumer behavior and the demand of Electric vehicles Introduction In this essay, the market to be discussed is the consumer market. This market shall specialize in electronic vehicles. This article explain why the electronic vehicles have not yet attracted considerable consumers to buy them even though many a consumer desire to own them. It will also explain why despite their huge prices certain consumers will still buy them. In the past, electronic vehicles did not attain any considerable market share. According to Levine, this was because they were hugely expensive and their batteries did not have long lifespan as well as having high maintenance costs and dismal performance on the road. This essay projects on the consumer behavior...
5 Pages (1250 words) Essay

Consumer Relationship and Personal Selling

... for the targeted consumers. Thus, the product promoted is not needlessly brought to the attention of those who are no likely to be interested. Moreover, the cost of promotion can be modified by adjusting the size of the target consumer market. When the targeted consumer requires clarification or has a complaint or concern, the sales personnel is present and can meet those demands (Lamb, et al., 2013). According to Weitz and Bradford (1999), personal selling is an important aspect of relationship marketing and as such remains an integral part of the firm’s drive to become and/or to remain competitive. Personal selling not only initiates contact with perspective and existing consumers, but also aids in promoting and sustaining long-term...
4 Pages (1000 words) Essay

Internal Consumer Behavior

...Internal Consumer Behavior – exploration of personality theories It is important to understand the basic idea of personality before we go deep into the personality theories and try to explore how these personality theories are applicable to behaviorist pattern of the consumers. Personality has been defined by various psychologists and philosophers of different times in different ways. Thus it is quite tough to define personality of a person, but if an attempt is made by churning out all the major definitions of personality, it can be said that all people posses a set of organized and dynamic features and that set of features controls motivation, thought process and behaviorist approach of a person in different situations. This set...
6 Pages (1500 words) Essay

Corporate Governance and Internal Audits Role

...___________ ____________ ____April 2006 Corporate Governance and Internal Audits Role Corporate Governance specifically addresses issues that relate to an entity's overall treatment of its full portfolio of stakeholders,as widely reckoned as possible.In several global jusridictions specific corporate governance guidelines have been evolved which essentially address the ways and methods by which a corporate entity should approach the isuue of meeting stakeholders' expectations.Internal audit functions have been long recognized to address the objectives of transparency in transactions that have occurred,either on post facto basis or as near concurrency as feasible.This transparency is essentially defined in terms of the extent...
11 Pages (2750 words) Essay

Internal audit and corporate governance

... in the sense that they give no means for preventing errors or opportunistic behaviour, and can bring forth myopic behaviour. External corporate governance controls encompass the controls external stakeholders employ over the organisation. They are the debt covenants, government regulations, media pressure, hostile takeovers, competition, managerial labour market and telephone tapping. (Manz, 2003) Relationship between Internal Audit and Corporate Governance Internal auditing activity as it relates to corporate governance is generally informal, accomplished principally through contribution in meetings and discussions with members of the Board of Directors. Corporate governance is an amalgamation of processes and organizational structures...
10 Pages (2500 words) Essay

Consumer Relationship Marketing

...Motorola: Consumer Relationship Marketing December 8, 2006 Executive Summary 3 3 Company 4 Strategic Focus 5 Situation Analysis 6 TheIndustry 6 Company Analysis 7 Competitors 8 Customers 8 SWOT 9 Strengths 9 Weaknesses 9 Opportunities 9 Threats 10 Market Product Focus 10 Marketing Objectives 10 Product Objectives 11 Positioning 11 Marketing Program 11 Product 11 Price 12 Promotion 13 Place 13 Financial Data And Projections. 14 Total 14 Net Present Value 14 Organisation 15 Implementation Plan 16 Evaluation And Control 17 Executive Summary In highly competitive market situations, as is now the case in most business sectors, strong brands cannot be built if they are not supported by excellent services. Indeed, the market entry requirements...
16 Pages (4000 words) Case Study

Consumer Relationship

... consumed beer. The difference between these giant firms and the smaller firms is merely how such big firms aim at satisfying their customers (Anton 2008, p. 372). Consumer relationship management is one area of organizations that calls for proper intelligence and understanding to achieve. Most organizations look into satisfying the needs of their customers without first understanding themselves. By giving so much focus to consumer satisfaction and ignoring the organization itself, in the long run even the customers themselves hardly get satisfied (Liveris 2011, p. 17). This paper critically analyzes the contribution of organizational/product- consumer relationship trends in the global beer industry by taking into consideration the demands...
10 Pages (2500 words) Essay

Elasticity / Consumer choice and demand

... Elasti Consumer Choice and Demand According to Mankiw and Taylor, elasti is the extent to which consumers and producers are willing to change the quantities they demand and supply respectively in response to price change. Elasticity is represented in the demand and supply curves. One can calculate the elasticity by dividing the quantity supplied/demanded as a percentage of price change. In this regard, both demand and supply can either be elastic or inelastic. The demand/supply for a particular product can be said to be elastic if elasticity is greater than or equal to one otherwise the demand/supply is inelastic (88). If the brand of an automobile, say Ford, has an elasticity of 1.5 and another, say Nissan, has 0.03, the difference...
1 Pages (250 words) Essay

Internal Audit and Corporate Governance

In an internal audit, the internal auditors determine, assess and supervise an organization’s risk management, reporting methodologies, and control practices; at the same time give proposals for advancement. Although internal auditors are characteristically accountants, this activity can also be carried out by other qualified experts who are knowledgeable about the company functions as well as the necessary regulatory requirements. (Friedberg, 2004)

The span of internal auditing in an organization is expansive and it may engage internal control issues such as the effectiveness and efficiency of business processes, the consistency of financial reporting, preventing and inspecting fraud, protecting resources and oth...
10 Pages (2500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic The Relationship of Internal Governance and Consumer Demand for FREE!

Contact Us