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Marketing Essays

Result for Subject Marketing:
19897 essays
Interactive and Internet Marketing: Online Game Developed by Linden Lab Marketing Case Study
10 pages (2523 words) , Download 0 , Case Study
Free
The paper "Interactive and Internet Marketing: Online Game Developed by Linden Lab" is an outstanding example of a case study on marketing. The author of this report aims at marketing an online game that is second life which was developed by Linden Lab. This will be done through storyboards and pictures.
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Market Evaluation for Successful Business Marketing Case Study
9 pages (2465 words) , Download 0 , Case Study
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The paper “Market Evaluation for Successful Business" is a cogent example of a case study on marketing. Market evaluation is a very essential component of any successful business. This is because evaluation makes it possible to gauge the current market and make decisions based on what will succeed.
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Kit Kat and Mars Bars Brand Performance Marketing Case Study
8 pages (2081 words) , Download 0 , Case Study
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The paper “Kit Kat and Mars Bars Brand Performance" is an impressive variant of a case study on marketing. After collecting data, categorizing the data into various tables makes it easier to study and provide an overall summary of the findings.
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Detailed Marketing Plan for Unlimited Travel International Marketing Case Study
13 pages (4929 words) , Download 0 , Case Study
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The paper “Detailed Marketing Plan for Unlimited Travel International" is an exciting version of a case study on marketing. UTI has currently identified some potential locations for its offices. The potential locations are situated in Sydney, Tasmania, and Brisbane and have an adequate population for tourism success.
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Adventure Travel International Tours Agency's Business Plan Marketing Case Study
25 pages (7691 words) , Case Study
Nobody downloaded yet
The paper “Adventure Travel International Tours Agency's Business Plan" is a thrilling example of a case study on marketing. In order to determine successfully the financial viability of the business, it is necessary to determine, the adequate wages required and the return on the company’s investments. At this point is necessary to develop an annual personal plan.
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Jurlique Marketing Strategy Marketing Case Study
8 pages (2111 words) , Download 0 , Case Study
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The paper “Jurlique Marketing Strategy" is a thoughtful example of a case study on marketing. Enlarging market share by going global with higher profitability has been eyed by most of the businesses all around the world and finding ways to sustain a business on a long term basis has been the need of the hour.     
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Tetra Pak - Main Inputs, Outputs, and the Transformation Process Involved, Planning and Controlling Marketing Case Study
10 pages (2804 words) , Download 0 , Case Study
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The paper “Tetra Pak - Main Inputs, Outputs, and the Transformation Process Involved, Planning and Controlling" is a meaty example of a case study on marketing. Production of food and beverages is a more complex enterprise which calls for detailed planning since the reception of the required raw materials to the activities of processing, packaging as well as the distribution of finished products.
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Consumer Behavior - Designing for a Hierarchy of Needs Marketing Assignment
13 pages (3524 words) , Download 0 , Assignment
Free
The paper “Consumer Behavior - Designing for a Hierarchy of Needs" is an exciting variant of an assignment on marketing. Although I have an idea about the kinds of clothes and shoes my best friend likes, I would never buy him any because he is so unpredictable, what Dempsey and Mitchell refer to as attitudinal inconsistency. I have seen this in the way that he picks items when we go shopping.
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The Coca Cola Company: Information on the Product Marketing Research Proposal
13 pages (3701 words) , Download 0 , Research Proposal
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In regards to packaging, the Coca-Cola soft drinks come in varied bottle sizes which range from standard size of returnable bottles of 300 ml, 500 ml, and one liter, and similar measurements of disposable plastic bottles as noted by The Coca Cola Company. The Coca-Cola products also include 330 ml tin packs.
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Nexus Drinks - Customer Loyalty and Relationship Marketing Marketing Case Study
13 pages (4070 words) , Download 1 , Case Study
Free
The paper “Nexus Drinks  - Customer Loyalty and Relationship Marketing" is a great variant of a case study on marketing. Nexus Drinks is a fictitious company organization that manufactures energy drinks amongst soft drinks and fruit drinks. Nexus Drinks hypothetically has been among the leading companies in the energy drink market.
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Carbon Tax: Promotions Management Marketing Term Paper
16 pages (4251 words) , Download 0 , Term Paper
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The paper "Carbon Tax: Promotions Management" is a delightful example of a term paper on marketing. Kim Media is an advertising agency whose core service is to design advertisements for various organizations and ensure that this information has reached the target audience at the right time and in the right form.
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The Benefits of Cycling - a Marketing Opportunity for Powerbike in Thailand Marketing Case Study
13 pages (3245 words) , Download 0 , Case Study
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The paper “The Benefits of Cycling - a Marketing Opportunity for Powerbike in Thailand" is a perfect example of a case study on marketing. The increasing concern towards the world environment has resulted in world economies looking towards developing a framework through which the business is individuals are able to ensure that carbon emission is reduced so that the world environment can be saved.
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Measuring and Interpreting Brand Performance Marketing Assignment
8 pages (2275 words) , Download 0 , Assignment
Free
The paper "Measuring and Interpreting Brand Performance" is an amazing example of an assignment on marketing. This report is about measuring and interpreting brand performance in the market. In this report, five competing brands will be looked at. They are; Mars Bar, Kit Kat, Snickers, Twix, and Nestle Gold.
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Marketing Strategy and Management of Invercargill Licensing Trust Marketing Case Study
8 pages (2458 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy and Management of Invercargill Licensing Trust" is a perfect example of a case study on marketing. Invercargill Licensing Trust (ILT) was established in 1944 to end the prohibition era in Invercargill which went on for 38 years and was considered the best method for reinstating alcohol licenses in the area.
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Marketing of Service Products in the CBD Dental Center in Perth, Australia Marketing Case Study
15 pages (4111 words) , Download 0 , Case Study
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The paper “Marketing of Service Products in the  CBD Dental Center in Perth, Australia" is a motivating example of a case study on marketing. Clients develop attitudes towards service products based on the salient beliefs they have about the particular product service. Choices made by consumers are made in reference to the value, psychological or product consequences. 
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Retail Marketing at Kings Cross Railway Station Marketing Case Study
12 pages (3015 words) , Download 0 , Case Study
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The paper "Retail Marketing at King’s Cross Railway Station" is a great example of a case study on marketing. Retail marketing involves the selling of products after breaking bulk. It is the final stage of a product since it is the stage that the product reaches the end consumer in the supply chain. The profits at the retail stage are highest since every item is sold at a profit.
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Encounter Services: Conceptual Model of Service Quality Marketing Term Paper
11 pages (4327 words) , Download 0 , Term Paper
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Service evaluation is vital and can be done through several models. These models try to identify the level of satisfaction and establish who is to blame for any level of dissatisfaction. For the purpose of this paper, four journals will be used as examples of encounter services; the journals are attached in the appendix section.
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New Product Marketing Plan: Case of Nutribbles Marketing Case Study
17 pages (5160 words) , Download 0 , Case Study
Free
The paper "New Product Marketing Plan: Case of Nutribbles" is a worthy example of a case study on marketing. Nutribbles is a food product that is basically designed as a supplement for food packed in a lunchbox. With increasing nutritional education, parents are becoming increasingly concerned about the kind of food their children consume while away from home.
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New Product Marketing Plan: Case of Star Burgers Marketing Case Study
13 pages (3824 words) , Download 0 , Case Study
Free
The paper "New Product Marketing Plan: Case of Star Burgers" is a perfect example of a case study on marketing. Foodways is a newly established fast-food company and has prospects of expanding to the global environment. The company aims to be identified as the company with tastiest and healthier burgers (Star Burgers) in the US market.
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ChemCo - Relationship Management and Network Construction in the Chemical Sector Marketing Case Study
11 pages (3120 words) , Download 2 , Case Study
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The paper “ChemCo - Relationship Management and Network Construction in the Chemical Sector" is a potent example of a case study on marketing. In the chemical sector, ChemCo specializes in global chemicals where it produces chemical additives which are then used by other companies or manufacturers to produce and brand other products for the global market.
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Marketing Strategy and Management for Soya-Energizer Marketing Case Study
15 pages (4503 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy and Management for Soya-Energizer" is a brilliant example of a case study on marketing. Soya-Energizer is a food supplement that contains high levels of protein and carbohydrates integrated into the same product. The product offers a unique option for consumers who are looking for supplements of the two vital nutrients.
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Unique Services of Southwest Airlines Marketing Case Study
8 pages (2340 words) , Download 0 , Case Study
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The paper “Unique Services of Southwest Airlines" is a potent example of a case study on marketing. Marketing, in general, can be defined as the process of communicating to customers the value of a service. Making reference to this case study, Southwest Airlines is a local airline that has in the past operated three routes in Houston, Dallas, and San Antonio.
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Virgin Group - Understanding the Market Situation and Marketing Opportunity the Business Provides Marketing Case Study
16 pages (4136 words) , Download 0 , Case Study
Free
The paper “Virgin Group - Understanding the Market Situation and Marketing Opportunity the Business Provides" is a perfect example of a case study on marketing. Virgin Group which performs in the aviation industry is looking to provide adventurous people with an option through their brand Virgin Galactic.
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Amazon's Macro Environmental Situation Marketing Case Study
6 pages (1622 words) , Download 0 , Case Study
Free
The paper “Amazon’s Macro Environmental Situation" is a telling variant of a case study on marketing. Amazon deals directly with its clients with no intermediaries. Since most of its products are obtained online, the customers visit the website and look for the product they would wish to purchase. Online payment is done through virtual accounts.
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Broadway Tandoori Restaurant: Performance Review Criteria Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
Free
Employee job knowledge: most of the employees who serve in this restaurant have been trained in their various areas of specialization. The chefs are mostly of Indian origin and have been trained in relation to all types of Indian meals. We also established that there are those employees who are attending on-job training in the evening.
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Marketing Research Methodologies for Gold Class Cinema to Assess the Satisfaction of Its Customers Marketing Research Proposal
6 pages (1840 words) , Download 0 , Research Proposal
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The paper “Marketing Research Methodologies for Gold Class Cinema to Assess the Satisfaction of Its Customers" is an exciting example of a research proposal on marketing. The purpose of this report is to present an evaluation of various research methodologies to Gold Class’ management. The content of this report is to help the management to understand representativeness, likely response rate, etc.
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UNIQLO's Challenges in the New Market, Promotion and Distribution Plan Marketing Case Study
17 pages (4499 words) , Download 0 , Case Study
Free
The paper “UNIQLO’s Challenges in the New Market, Promotion and Distribution Plan" is a potent version of a case study on marketing. This report is based on UNIQLO’s marketing plan. A marketing plan is important for any brand before it enters a new market. Even though UNIQLO is an international brand name it required an ample amount of promotion as it was entering a new market.
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Web Design: Security, Layout, Website Customer Care, and Reliability Marketing Research Paper
10 pages (3656 words) , Download 0 , Research Paper
Free
This report will give a deep insight into how website design influences the purchasing decision of online shoppers. The report will make use of results from a survey carried out on 100 respondents and secondary data from journals and publications. This hypothesis is accepted at the end of the report.
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Honda Australia's Strategic Marketing Plan Marketing Case Study
29 pages (8221 words) , Case Study
Nobody downloaded yet
The paper "Honda Australia's Strategic Marketing Plan" is a good example of a case study on marketing. Honda was founded by Soichiro Honda and the pursuit of dreams is an intrinsic part of the Honda success story. The motivation for delivering the highest quality product is the power of dreams. There is a wide range of unique products that are manufactured and sold by Honda.
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Are Samsung's Consumers Aware of Counterfeit Marketing Research Paper
12 pages (3728 words) , Download 0 , Research Paper
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The paper “Are Samsung's Consumers Aware of Counterfeit? " is a forceful example of a research paper on marketing. From its inception over 70 years ago, Samsung has been a leading manufacturer of electronics in the world. The business started as a small export business in Taegu Korea. It has then grown to have offices and assembling industries in different countries specializing in a wide range of products.
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Integrated Marketing Campaign for De Pappilon All-Inclusive Events Services Marketing Case Study
7 pages (1365 words) , Download 0 , Case Study
Free
The paper “Integrated Marketing Campaign for De Pappilon All-Inclusive Events Services" is an affecting example of a case study on marketing. The brand name that will be used in the marketing campaign is De Pappilon All-Inclusive Events Services. This name not only tells the customers the kind of services that are being offered by the company, but also the uniqueness of the services.
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Sass and Bide Company Strategic Marketing Plan Marketing Case Study
8 pages (2502 words) , Download 1 , Case Study
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It is this success that Sass & Bide is capitalizing on in order to expand its service in other neighboring in a period of 3 years. Based on the realization of how marketing can be a good foundation for a growing business, the major concern of this paper is to Identify the weighty mission, SMART objectives.
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Marketing Plan and Strategies of Qantas Airlines Marketing Case Study
16 pages (4399 words) , Download 0 , Case Study
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The paper "Marketing Plan and Strategies of Qantas Airlines" is a great example of a case study on marketing. The report covers various marketing concepts and strategies which include new market entry planning, different phases of a product life cycle along suitable strategies drafted for Qantas Airlines to deal with such stages of a product life cycle in an effective and efficient manner.
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Strategic Marketing Plan of Smart Lightning Marketing Case Study
16 pages (4300 words) , Download 0 , Case Study
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Programs that boost survival and prevent a newly established business from suffering intense competition, which may eventually wipe Smart Lightening out of the market must follow up a strategic marketing plan. This process of marketing entails building brands that are attractive to the customers. The brands must also be cheap and well packaged.
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Apple's Environmental Analysis to Choose a Correct Competitive Strategy Marketing Case Study
8 pages (2804 words) , Download 0 , Case Study
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The paper “Apple’s Environmental Analysis to Choose a Correct Competitive Strategy" is an engrossing variant of a case study on marketing. Apple Inc. is one of the leading and most prestigious mobile and computer manufacturing companies in the world. The company has experienced immense growth especially in America, Europe, and Asia and Australia.
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Monitoring Marketing Strategies and Tactics for Fruit Juice Drinks Marketing Assignment
8 pages (2493 words) , Download 0 , Assignment
Free
The paper “Monitoring Marketing Strategies and Tactics for Fruit Juice Drinks" is a forceful example of an assignment on marketing. For the marketing campaign to succeed, it is important that marketers do make regular checks as to the effectiveness of the marketing strategy. This ensures that the management is able to control in an effective manner how the marketing strategy is working out.
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Starbucks Advertisement for Choco Banana Frappuccino, A Blended Ice Coffee Drink Marketing Term Paper
12 pages (3307 words) , Download 0 , Term Paper
Free
The paper "Starbucks Advertisement for Choco Banana Frappuccino, A Blended Ice Coffee Drink" is a brilliant example of a term paper on marketing. Pennington (2005) observes that Starbucks specialty coffee has tremendous market size as evident by nearly fifty percent of specialty coffee drinkers in the United States alone.
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Markets and Marketing Marketing Essay
10 pages (2941 words) , Download 0 , Essay
Free
The paper "Markets and Marketing" is an outstanding example of an essay on marketing. Since time immemorial, marketing people have used consumer data to plan their marketing strategies. Direct marketing is one such phenomenon, where marketers use direct contact with consumers to sell their products or gather information regarding consumer behavior.
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Border Books: Business Environment and Marketing Strategy Marketing Case Study
11 pages (3204 words) , Download 0 , Case Study
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The paper "Border Books: Business Environment and Marketing Strategy" is an outstanding example of a case study on marketing. This paper tells that Border Books, a retail book chain in the United Kingdom, came into existence in 1988 when the US-based chain took over Books Etc. and opened its first store in the country.
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Nike - Identification of the Product, Market and the Brand Marketing Case Study
8 pages (2286 words) , Download 0 , Case Study
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The paper “Nike - Identification of the Product, Market and the Brand" is a meaningful example of a case study on marketing. Nike Inc., headquartered in Beaverton, Oregon, is a manufacturer of athletic footwear. With revenues of $12bn, it is the market leader, with a 47 percent market share of the $35bn footwear industry, facing competition from Reebok, Adidas, Fila, Converse, and New Balance.
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Service Blue Print of Yellow Transportation Marketing Case Study
16 pages (4474 words) , Download 0 , Case Study
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The paper "Service Blue Print of Yellow Transportation" is a great example of a case study on marketing. Vehicles of Yellow Transportation on the highways of North America are almost as omnipresent as the stripes colored yellow that split the lanes. Less-than-truckload cargo carrier functions a convoy of more than eight thousand tractors.
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Improving Market Position of a Service: Virgin Blue Airlines Marketing Case Study
12 pages (2272 words) , Download 0 , Case Study
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The paper "Improving Market Position of a Service: Virgin Blue Airlines" is a perfect example of a case study on marketing. Marketing is an organizational function and a set of processes for communicating, creating, implementing and delivering value to customers and for managing customer-business relationships in a way that will benefit both the organization and the stakeholders involved.
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Service Product Marketing Marketing Research Paper
24 pages (6505 words) , Research Paper
Nobody downloaded yet
The paper "Service Product Marketing" is an excellent example of a research paper on marketing. Transaction banking is one of the most vital service products that are offered by the National Australia Bank. Research has shown that there are many transaction banking activities that are carried out by the customers in the same bank.
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Market for Caller Tones Marketing Case Study
8 pages (2352 words) , Download 0 , Case Study
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The paper "The Market for Caller Tones" is a good example of a case study on marketing. m.Net is a mobile service provider that provides solutions to leading telecommunications and media companies. In September 2006 introduced a new service for Telstra under a sole distribution agreement. This service was called the Bigpond caller tones.
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Individual Situation Analysis and SWOT: Dell Computers Marketing Case Study
9 pages (2645 words) , Download 0 , Case Study
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The paper "Individual Situation Analysis and SWOT: Dell Computers" is an amazing example of a case study on marketing. Dell Computers is a late entrant in the computer market. Founded in 1984, Dell is now the largest computer manufacturer and supplier in the world. It supplies both desktop and laptop computers to individual and corporate customers.
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Marketing Problems Faced by Classic Airlines Marketing Case Study
9 pages (2562 words) , Download 0 , Case Study
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The paper "Marketing Problems Faced by Classic Airlines" is a good example of a case study on marketing. To solve the marketing problems, this paper will explore the nine-step problem-solving model. The first step of the model begins with describing the situation whereby the key concepts are identified along with the ethical dilemmas, stakeholder perceptions, issues, and opportunities.
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Dhabi Security Agents and Fire Response Unit Marketing Essay
6 pages (1660 words) , Download 0 , Essay
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I will name my business Dhabi Security Agents and fire response unit and it will deal with the security of homes, institutions and organisations. The reason as to why I decided to form this organisation is due to the fact that with the growing population and increased unemployment in my society has led to increased insecurity over the past few years.
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Relationship Marketing Marketing Literature review
7 pages (2421 words) , Download 0 , Literature review
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Customer Retention on the other hand is an approach by an organization to have clients willing to come back for more every time, for an organization to succeed in customer retention, the current and past customer behavior should be considered as the two will greatly influence the client’s future behavior.
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Techniques and Theories of Marketing Applied by Nike Marketing Case Study
12 pages (3410 words) , Download 0 , Case Study
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The paper "Techniques and Theories of Marketing Applied by Nike" is a worthy example of a case study on marketing. Nike is a leader in the athletic industry and offers the customer a wide variety of footwear and apparel to choose from. The launch of running shoes for men is slowly becoming successful throughout the globe as the comfort level associated with this is high.
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E-Marketing System and Students Recruitment Marketing Coursework
12 pages (3147 words) , Download 0 , Coursework
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The paper "E-Marketing System and Students’ Recruitment" is a worthy example of coursework on marketing. Organizations that have embraced technology have been proven to have increased their productivity hence more profitability to an organization. Due to technology, electronic marketing has also arisen. The companies do not have to market their products through the traditional way.
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