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Marketing Essays

Result for Subject Marketing:
19914 essays
Kate Miller's Current Marketing Strategy and Recommendations Marketing Case Study
9 pages (2372 words) , Download 0 , Case Study
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The paper “Kate Miller’s Current Marketing Strategy and Recommendations" is a forceful variant of a case study on marketing. The elements of the marketing mix including the 4 P’s of product, price, place, and promotion are discussed in great detail with changes recommended for the present strategy. The recommended strategies are expected to increase the artist’s publicity.
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Business to Business Marketing Management: Case of Kunst Marketing Case Study
15 pages (3900 words) , Download 0 , Case Study
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The paper "Business to Business Marketing Management: Case of Kunst" is a great example of a case study on marketing. The case study focuses on the advantages of business to business marketing between the mother company, Atler GmbH which is headquartered in Germany and the United States-based Kunst Company. The Kunst Company is headed by Evan Stone.
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The Financing of the Comfy Den Establishment Marketing Case Study
10 pages (2755 words) , Download 0 , Case Study
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This project will involve a bed and breakfast establishment around the Darwin city in the northern territory. The tourist visitation in the area has been low but there has been notable increase in the number of visitors both domestically and internationally wanting to experience the various natural sites, beaches and indigenous culture.
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Safaricoms Marketing Audit Marketing Case Study
11 pages (3030 words) , Download 0 , Case Study
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Besides, there are also various factors that limit organizations from realizing these opportunities. Market audit is a structured review of the business marketing activities (Ross 1991). Through a market audit, the organization keeps track of its activities to realize if the set goals are being met.
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Russels Model of Affect in Sizzler Restaurants Marketing Case Study
9 pages (2175 words) , Download 0 , Case Study
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This was as a result of the dirty tables and the long queues that they had to undergo. On the other hand, Carol tagged the quality on the supposedly good food that was being sold for so little. While Zoe may not have been satisfied, Carol seemed comfortable with the restaurant. This feature reduces perceived quality and excitement.  
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The Comparison between Commonwealth Bank and National Australia Bank Marketing Coursework
7 pages (1892 words) , Download 0 , Coursework
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The report looks into the comparison between Commonwealth bank and National Australia Bank on convergence, cross promotion, compliance, currency, corporate, and corporate responsibility. The comparison between both the bank on the basis of their disclosure on the website shows that both banks offer similar service and there is little to choose between them.
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Use of Integrated Marketing Communications in Marketing of Coopers Brewery Ltd Marketing Case Study
8 pages (2188 words) , Download 0 , Case Study
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The paper "Use of Integrated Marketing Communications in Marketing of Coopers Brewery Ltd" is a good example of a case study on marketing. The success of the company is largely attributed to the marketing strategies it employs. The company employs niche marketing strategies that capitalize on the family nature of the firm and emphasis on the premium nature of its products.
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Promotion of Recycled Water for Drinking in Frankston Marketing Case Study
15 pages (4156 words) , Download 0 , Case Study
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As a company, we have developed a good product, we will ensue consumers get all the relevant information about it and create brand loyalty so as not to allow consumers shift from our product to those of rivals. Frankston being an area with moderate rainfall and a large number of inhabitants.
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Integrated Marketing Communication Plan for EnviroGuard Company Marketing Case Study
12 pages (3341 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Plan for EnviroGuard Company" is a wonderful example of a case study on marketing. Integrated Marketing Communications is a way of planning systematically. This is done in order to determine the most consistent and effective message for appropriate target audiences.
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Awareness of Tourist Needs of Saint Petersburg Marketing Case Study
7 pages (1947 words) , Download 0 , Case Study
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The paper “Awareness of Tourist Needs of Saint Petersburg" is an affecting version of a case study on marketing. Saint Petersburg is a young city, with both European and Russian standards; it was found by Tsar Peter in 1703.
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Developing Marketing Plan of Starbucks Marketing Assignment
8 pages (2395 words) , Download 0 , Assignment
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The paper "Developing a Marketing Plan of Starbucks" is a wonderful example of an assignment on marketing. Starbuck company many objectives that want to achieve. The objectives guide the operations of the company as it plans to introduce new products in the market targeting children who are under 18.
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Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers Marketing Case Study
9 pages (2424 words) , Download 0 , Case Study
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The paper “Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers" is a meaningful example of a case study on marketing. The Company’s industrial business division produces products that mainly serve two classes of clients i.e. production firms and servicing companies giving rise to two groups of customer groups.
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The Cultural Relationship between the United Arab Emirates and France Marketing Case Study
11 pages (3016 words) , Download 0 , Case Study
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The paper “The Cultural Relationship between the United Arab Emirates and France" is a worthy variant of a case study on marketing. The cultural relationship between the United Arab Emirates and France was given a major boost recently following the launch of the Le Louvre Abu Dhabi project.
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3Ms Industrial Business Division Marketing Case Study
9 pages (2610 words) , Download 0 , Case Study
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The paper “3Ms Industrial Business Division" is an engrossing example of a case study on marketing. IBD has been serving as a broad range of industrial markets in the sale of appliances, paper, and electronics.
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What Does Virgin Airline Need to Compensate the Customer for Marketing Case Study
14 pages (3797 words) , Download 0 , Case Study
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The paper “What Does Virgin Airline Need to Compensate the Customer For?" is a forceful example of a case study on marketing. At 29 tree lanes, we appreciate feedback from our customers and making it known to us on how you feel about our services is always taken positively. Six problems were identified of which five of them were associated with the food served on board.
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Red Bulls Advertising Effectiveness Marketing Case Study
9 pages (4963 words) , Download 0 , Case Study
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The paper "Red Bull’s Advertising Effectiveness" is a perfect example of a case study on marketing. This paper discusses the Red Bull brand, with a major focus on the strategy used to market it. The product’s brand image is derived from its packaging, the slogan used, its flavor, as well as premium pricing.
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Response to the Various Complains Concerning Poor Services in Virgin Hotel Marketing Case Study
12 pages (3731 words) , Download 0 , Case Study
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The paper “Response to the Various Complains Concerning Poor Services in Virgin Hotel" is a convincing variant of a case study on marketing. I as the Marketing Manager of Virgin, I apologize for the various problems that our customers have been enduring, especially in terms of meals. Some of the problems that the customers have been encountering during the meals are very serious.
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Interactive and Internet Marketing: Online Game Developed by Linden Lab Marketing Case Study
10 pages (2523 words) , Download 0 , Case Study
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The paper "Interactive and Internet Marketing: Online Game Developed by Linden Lab" is an outstanding example of a case study on marketing. The author of this report aims at marketing an online game that is second life which was developed by Linden Lab. This will be done through storyboards and pictures.
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Market Evaluation for Successful Business Marketing Case Study
9 pages (2465 words) , Download 0 , Case Study
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The paper “Market Evaluation for Successful Business" is a cogent example of a case study on marketing. Market evaluation is a very essential component of any successful business. This is because evaluation makes it possible to gauge the current market and make decisions based on what will succeed.
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Kit Kat and Mars Bars Brand Performance Marketing Case Study
8 pages (2081 words) , Download 0 , Case Study
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The paper “Kit Kat and Mars Bars Brand Performance" is an impressive variant of a case study on marketing. After collecting data, categorizing the data into various tables makes it easier to study and provide an overall summary of the findings.
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Detailed Marketing Plan for Unlimited Travel International Marketing Case Study
13 pages (4929 words) , Download 0 , Case Study
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The paper “Detailed Marketing Plan for Unlimited Travel International" is an exciting version of a case study on marketing. UTI has currently identified some potential locations for its offices. The potential locations are situated in Sydney, Tasmania, and Brisbane and have an adequate population for tourism success.
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Adventure Travel International Tours Agency's Business Plan Marketing Case Study
25 pages (7691 words) , Case Study
Nobody downloaded yet
The paper “Adventure Travel International Tours Agency's Business Plan" is a thrilling example of a case study on marketing. In order to determine successfully the financial viability of the business, it is necessary to determine, the adequate wages required and the return on the company’s investments. At this point is necessary to develop an annual personal plan.
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Jurlique Marketing Strategy Marketing Case Study
8 pages (2111 words) , Download 0 , Case Study
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The paper “Jurlique Marketing Strategy" is a thoughtful example of a case study on marketing. Enlarging market share by going global with higher profitability has been eyed by most of the businesses all around the world and finding ways to sustain a business on a long term basis has been the need of the hour.     
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Tetra Pak - Main Inputs, Outputs, and the Transformation Process Involved, Planning and Controlling Marketing Case Study
10 pages (2804 words) , Download 0 , Case Study
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The paper “Tetra Pak - Main Inputs, Outputs, and the Transformation Process Involved, Planning and Controlling" is a meaty example of a case study on marketing. Production of food and beverages is a more complex enterprise which calls for detailed planning since the reception of the required raw materials to the activities of processing, packaging as well as the distribution of finished products.
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Consumer Behavior - Designing for a Hierarchy of Needs Marketing Assignment
13 pages (3524 words) , Download 0 , Assignment
Free
The paper “Consumer Behavior - Designing for a Hierarchy of Needs" is an exciting variant of an assignment on marketing. Although I have an idea about the kinds of clothes and shoes my best friend likes, I would never buy him any because he is so unpredictable, what Dempsey and Mitchell refer to as attitudinal inconsistency. I have seen this in the way that he picks items when we go shopping.
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The Coca Cola Company: Information on the Product Marketing Research Proposal
13 pages (3701 words) , Download 0 , Research Proposal
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In regards to packaging, the Coca-Cola soft drinks come in varied bottle sizes which range from standard size of returnable bottles of 300 ml, 500 ml, and one liter, and similar measurements of disposable plastic bottles as noted by The Coca Cola Company. The Coca-Cola products also include 330 ml tin packs.
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Nexus Drinks - Customer Loyalty and Relationship Marketing Marketing Case Study
13 pages (4070 words) , Download 1 , Case Study
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The paper “Nexus Drinks  - Customer Loyalty and Relationship Marketing" is a great variant of a case study on marketing. Nexus Drinks is a fictitious company organization that manufactures energy drinks amongst soft drinks and fruit drinks. Nexus Drinks hypothetically has been among the leading companies in the energy drink market.
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Carbon Tax: Promotions Management Marketing Term Paper
16 pages (4251 words) , Download 0 , Term Paper
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The paper "Carbon Tax: Promotions Management" is a delightful example of a term paper on marketing. Kim Media is an advertising agency whose core service is to design advertisements for various organizations and ensure that this information has reached the target audience at the right time and in the right form.
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The Benefits of Cycling - a Marketing Opportunity for Powerbike in Thailand Marketing Case Study
13 pages (3245 words) , Download 0 , Case Study
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The paper “The Benefits of Cycling - a Marketing Opportunity for Powerbike in Thailand" is a perfect example of a case study on marketing. The increasing concern towards the world environment has resulted in world economies looking towards developing a framework through which the business is individuals are able to ensure that carbon emission is reduced so that the world environment can be saved.
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Measuring and Interpreting Brand Performance Marketing Assignment
8 pages (2275 words) , Download 0 , Assignment
Free
The paper "Measuring and Interpreting Brand Performance" is an amazing example of an assignment on marketing. This report is about measuring and interpreting brand performance in the market. In this report, five competing brands will be looked at. They are; Mars Bar, Kit Kat, Snickers, Twix, and Nestle Gold.
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Marketing Strategy and Management of Invercargill Licensing Trust Marketing Case Study
8 pages (2458 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy and Management of Invercargill Licensing Trust" is a perfect example of a case study on marketing. Invercargill Licensing Trust (ILT) was established in 1944 to end the prohibition era in Invercargill which went on for 38 years and was considered the best method for reinstating alcohol licenses in the area.
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Marketing of Service Products in the CBD Dental Center in Perth, Australia Marketing Case Study
15 pages (4111 words) , Download 0 , Case Study
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The paper “Marketing of Service Products in the  CBD Dental Center in Perth, Australia" is a motivating example of a case study on marketing. Clients develop attitudes towards service products based on the salient beliefs they have about the particular product service. Choices made by consumers are made in reference to the value, psychological or product consequences. 
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Retail Marketing at Kings Cross Railway Station Marketing Case Study
12 pages (3015 words) , Download 0 , Case Study
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The paper "Retail Marketing at King’s Cross Railway Station" is a great example of a case study on marketing. Retail marketing involves the selling of products after breaking bulk. It is the final stage of a product since it is the stage that the product reaches the end consumer in the supply chain. The profits at the retail stage are highest since every item is sold at a profit.
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Encounter Services: Conceptual Model of Service Quality Marketing Term Paper
11 pages (4327 words) , Download 0 , Term Paper
Free
Service evaluation is vital and can be done through several models. These models try to identify the level of satisfaction and establish who is to blame for any level of dissatisfaction. For the purpose of this paper, four journals will be used as examples of encounter services; the journals are attached in the appendix section.
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New Product Marketing Plan: Case of Nutribbles Marketing Case Study
17 pages (5160 words) , Download 0 , Case Study
Free
The paper "New Product Marketing Plan: Case of Nutribbles" is a worthy example of a case study on marketing. Nutribbles is a food product that is basically designed as a supplement for food packed in a lunchbox. With increasing nutritional education, parents are becoming increasingly concerned about the kind of food their children consume while away from home.
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New Product Marketing Plan: Case of Star Burgers Marketing Case Study
13 pages (3824 words) , Download 0 , Case Study
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The paper "New Product Marketing Plan: Case of Star Burgers" is a perfect example of a case study on marketing. Foodways is a newly established fast-food company and has prospects of expanding to the global environment. The company aims to be identified as the company with tastiest and healthier burgers (Star Burgers) in the US market.
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ChemCo - Relationship Management and Network Construction in the Chemical Sector Marketing Case Study
11 pages (3120 words) , Download 2 , Case Study
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The paper “ChemCo - Relationship Management and Network Construction in the Chemical Sector" is a potent example of a case study on marketing. In the chemical sector, ChemCo specializes in global chemicals where it produces chemical additives which are then used by other companies or manufacturers to produce and brand other products for the global market.
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Marketing Strategy and Management for Soya-Energizer Marketing Case Study
15 pages (4503 words) , Download 0 , Case Study
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The paper "Marketing Strategy and Management for Soya-Energizer" is a brilliant example of a case study on marketing. Soya-Energizer is a food supplement that contains high levels of protein and carbohydrates integrated into the same product. The product offers a unique option for consumers who are looking for supplements of the two vital nutrients.
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Unique Services of Southwest Airlines Marketing Case Study
8 pages (2340 words) , Download 0 , Case Study
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The paper “Unique Services of Southwest Airlines" is a potent example of a case study on marketing. Marketing, in general, can be defined as the process of communicating to customers the value of a service. Making reference to this case study, Southwest Airlines is a local airline that has in the past operated three routes in Houston, Dallas, and San Antonio.
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Virgin Group - Understanding the Market Situation and Marketing Opportunity the Business Provides Marketing Case Study
16 pages (4136 words) , Download 0 , Case Study
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The paper “Virgin Group - Understanding the Market Situation and Marketing Opportunity the Business Provides" is a perfect example of a case study on marketing. Virgin Group which performs in the aviation industry is looking to provide adventurous people with an option through their brand Virgin Galactic.
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Amazon's Macro Environmental Situation Marketing Case Study
6 pages (1622 words) , Download 0 , Case Study
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The paper “Amazon’s Macro Environmental Situation" is a telling variant of a case study on marketing. Amazon deals directly with its clients with no intermediaries. Since most of its products are obtained online, the customers visit the website and look for the product they would wish to purchase. Online payment is done through virtual accounts.
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Broadway Tandoori Restaurant: Performance Review Criteria Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
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Employee job knowledge: most of the employees who serve in this restaurant have been trained in their various areas of specialization. The chefs are mostly of Indian origin and have been trained in relation to all types of Indian meals. We also established that there are those employees who are attending on-job training in the evening.
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Marketing Research Methodologies for Gold Class Cinema to Assess the Satisfaction of Its Customers Marketing Research Proposal
6 pages (1840 words) , Download 0 , Research Proposal
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The paper “Marketing Research Methodologies for Gold Class Cinema to Assess the Satisfaction of Its Customers" is an exciting example of a research proposal on marketing. The purpose of this report is to present an evaluation of various research methodologies to Gold Class’ management. The content of this report is to help the management to understand representativeness, likely response rate, etc.
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UNIQLO's Challenges in the New Market, Promotion and Distribution Plan Marketing Case Study
17 pages (4499 words) , Download 0 , Case Study
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The paper “UNIQLO’s Challenges in the New Market, Promotion and Distribution Plan" is a potent version of a case study on marketing. This report is based on UNIQLO’s marketing plan. A marketing plan is important for any brand before it enters a new market. Even though UNIQLO is an international brand name it required an ample amount of promotion as it was entering a new market.
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Web Design: Security, Layout, Website Customer Care, and Reliability Marketing Research Paper
10 pages (3656 words) , Download 0 , Research Paper
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This report will give a deep insight into how website design influences the purchasing decision of online shoppers. The report will make use of results from a survey carried out on 100 respondents and secondary data from journals and publications. This hypothesis is accepted at the end of the report.
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Honda Australia's Strategic Marketing Plan Marketing Case Study
29 pages (8221 words) , Case Study
Nobody downloaded yet
The paper "Honda Australia's Strategic Marketing Plan" is a good example of a case study on marketing. Honda was founded by Soichiro Honda and the pursuit of dreams is an intrinsic part of the Honda success story. The motivation for delivering the highest quality product is the power of dreams. There is a wide range of unique products that are manufactured and sold by Honda.
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Are Samsung's Consumers Aware of Counterfeit Marketing Research Paper
12 pages (3728 words) , Download 0 , Research Paper
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The paper “Are Samsung's Consumers Aware of Counterfeit? " is a forceful example of a research paper on marketing. From its inception over 70 years ago, Samsung has been a leading manufacturer of electronics in the world. The business started as a small export business in Taegu Korea. It has then grown to have offices and assembling industries in different countries specializing in a wide range of products.
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Integrated Marketing Campaign for De Pappilon All-Inclusive Events Services Marketing Case Study
7 pages (1365 words) , Download 0 , Case Study
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The paper “Integrated Marketing Campaign for De Pappilon All-Inclusive Events Services" is an affecting example of a case study on marketing. The brand name that will be used in the marketing campaign is De Pappilon All-Inclusive Events Services. This name not only tells the customers the kind of services that are being offered by the company, but also the uniqueness of the services.
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Sass and Bide Company Strategic Marketing Plan Marketing Case Study
8 pages (2502 words) , Download 1 , Case Study
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It is this success that Sass & Bide is capitalizing on in order to expand its service in other neighboring in a period of 3 years. Based on the realization of how marketing can be a good foundation for a growing business, the major concern of this paper is to Identify the weighty mission, SMART objectives.
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Marketing Plan and Strategies of Qantas Airlines Marketing Case Study
16 pages (4399 words) , Download 0 , Case Study
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The paper "Marketing Plan and Strategies of Qantas Airlines" is a great example of a case study on marketing. The report covers various marketing concepts and strategies which include new market entry planning, different phases of a product life cycle along suitable strategies drafted for Qantas Airlines to deal with such stages of a product life cycle in an effective and efficient manner.
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