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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing for Financial Services - Barclay's Bank Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
According to the information available on Barclays bank’s official website, since the business, more than 300 years ago, Barclays has grown to offer a range of products and services tailored to meet the specific needs of its customers all over the world.  As defined by Barclay’s website, Marketing is how you get potential customers interested in your products or services.
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Marketing Management of Chrysler PT Cruiser Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
According to the paper, the model is marketed around the globe including Australia, the Philippines, Japan, America and other parts of the Asia Pacific region. By the end of 2006, Chrysler announced the production to mark-up a growth rate with its completion of 1,000,000 PT Cruisers. PT Cruiser had emerged as a signature brand for Chrysler.
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Integrated Marketing Communication, IMC Plan for Tango Marketing Assignment
9 pages (2250 words) , Download 5 , Assignment
Free
Integrated marketing communication has become one of the most powerful marketing strategies and has been widely implemented by companies worldwide in order to gain competitive advantages and achieve successful marketing through effective brand communication. 
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Integrated Marketing Communications, Marketing Communications Manager Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
Sailings will take place between 1 June and the last day in September each year. Prices will be competitive and the company will compete with such companies as NCL Cruises, RCI and Costa Cruises. All ships are in the 4+ star category. Entertainment is provided on board (free) and all food is inclusive in the price.
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Cravendale - Branding Objectives for New Product Marketing Research Proposal
16 pages (4000 words) , Download 3 , Research Proposal
Free
 A statement of clearly defined, measurable, branding objectives for new products is critical, especially if its team is diverse. Branding objectives clearly are written down and communicated can have a synergizing effect on the activities of the new product team. Typical marketing objectives should contain Unit value sales of the product by the year. 
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Strategic Choices for California Pizza Kitchen Marketing Report
6 pages (1853 words) , Download 0 , Report
Free
The hallmark of successful businesses is the ability to create and maintain customers, and this can only be realized by creating customer value. In other to maintain the successful value creation standard, CPK has to embrace the “Blue Ocean” strategy and avoid any form of Diversification either relatedly or unrelatedly.
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Marketing Systems and Structures, Tesco in the United Kingdom Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
He used to sell groceries at a stall in the city of London (Tesco PLC- About Us 2010) The founder, Jack Cohen started off his business by attaining the surplus level of tea from a tea company that was named as T.E. Stockwell. Later Cohen combined his name with T.E. Stock well and gave the tea brand the name of TESCO.
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Porters Five Forces Model of Strategy Marketing Case Study
7 pages (1795 words) , Download 1 , Case Study
Free
Porter’s model not only helps the companies understand their current standings in the market but also helps them achieve competitive advantage over their competitors. A company can use Porter’s five forces model to analyze its current ratings and competitors in order to design a well-structured and competitive business strategy.
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Secret of Vaseline Intensive Rescue Moisture Locking Creams Popularity in the UK Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The product that has been selected for the analysis is the Vaseline Intensive Rescue Moisture Locking Cream which has been introduced to relive and soothe the dry skin. The cream can be applied over the entire body especially on dry patches. The product is clinically proven and very popular among the women in the UK.
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Nivea Soft's Marketing within the UK Marketing Research Paper
19 pages (4750 words) , Download 4 , Research Paper
Free
This essay considers the processes used to market Nivea Soft, a moisturizing cream manufactured by Beiersdorf and aimed at women within the 18-34 age group.  It begins with analyzing the macroeconomic factors that affect all businesses, then focuses on the marketing channels, resources, competencies and key competitors of Nivea Soft.
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Marketing Management: Bread Industry Marketing Case Study
5 pages (1423 words) , Download 0 , Case Study
Free
Opportunity analysis refers to the process whereby research is carried out to evaluate the opportunities that are available to the enterprise within an operating environment, defined in terms of its external, financial, and internal considerations. One of the advantages of an opportunity analysis is that it provides an effective and holistic approach to the identification and evaluation of the alternatives.
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Impacts Of Marketing On Consumers' Choices Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
The concepts used by authors which are, still relevant to the modern advertising strategies adopted include the stereotyping and gender exposure in the advertisement. It is, however, not necessarily a moral or social issue until one of the genders is being portrayed as unnecessarily weak, unimportant, less honorable or symbolized as a sex object.
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Marketing Plan for Attracting Business School Investors and School Boards Activities Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
Schools are feeling pressure to shift from public to private sector norms. Standardized assessments and top-down accountability systems are forcing public education to pay more attention to test scores, which can be tallied, than to the cultivation of learning, which is not so amenable to measurement. 
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Different Ways of Solving Ethical Problems Marketing Case Study
9 pages (2857 words) , Download 1 , Case Study
Free
People who travel in the business class pay a much higher fare than those who are travelling in the economy class. The additional amenities cannot justify the exceedingly high fare. The high price is charged from the people who can afford to pay it with the aim that lower prices can be charged from the people who travel in economy class.
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The Critical Value of Two Articles by Southgate and by Spero and Stone Marketing Literature review
8 pages (2675 words) , Download 1 , Literature review
Free
Despite claiming to take a different view of young people, Spero and Stone still make several assumptions based on a stereotype.  For example, they assume young people with being early adopters (Rogers 1976) of new products and services, a view also expressed by Lanctot (1997), yet offer no substantiating evidence of this.
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Unilever: Marketing Plan for Magnum Ice Cream in India Marketing Case Study
7 pages (2580 words) , Download 4 , Case Study
Free
Wall’s social media department allows participation between a brand and consumers. It is not a push of information but also involves conversation since consumers are listened to and responded accordingly. Hindustan Unilever has created a new layer of influencers; mainstream media, bloggers, digital influencers, and consumers. 
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A Vital Role of Customers Feedback's in the Repositioning Strategy Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
Customer analysis has been conducted in order to understand the number of customers that McDonald’s serves per year and to throw light upon the taste and preferences of the customers of the UK. PESTEL and SWOT analysis have been conducted in order to understand the external and internal environmental factors.
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The Essence of Entrepreneurship Marketing Case Study
5 pages (1431 words) , Download 0 , Case Study
Free
In other words, an entrepreneur must add value and needs to be creative by creating an organizational structure geared towards needs satisfaction and survival. It is the duty of the entrepreneur to adopt a marketing strategy that effectively utilizes the marketing mix to appeal to a specific group of potential buyers in the target market.
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The Gradual Transformation of Computers and the Technical Aspect of the Development Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
What one means is that the different types of computers are still serving their purpose through their innards have undergone a radical makeover. It would be better if talk in more concrete terms as talking in terms of pronouns and adjectives often clouds the issue rather making it clearer. The requirement of mainframes has never diminished.
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Strategy Planning of Telmarket Marketing Report
8 pages (2847 words) , Download 1 , Report
Free
Chinese language is quite different from that of English. In history, there are a number of incidences where the companies had to face a number of issues regarding the pronunciation of brand names in the local language. So, brand name can be a problem in the Chinese market. Telmarket must consider this fact with importance to avoid any such undesirable incidence.
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The Generic Strategy Followed by Wal Mart and Leadership by Sourcing from Suppliers Marketing Research Paper
17 pages (4250 words) , Download 3 , Research Paper
Free
A powerful retail brand and discount stores, Wal Mart is a global company with several units located outside the USA where it is headquartered at Bentonville in Arkansas State. The company opened the first discount store at Rogers, Arkansas in 1962. It first traded stocks as a public company in 1970 and got listed on the New York Stock Exchange.
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Market Entry into China Marketing Assignment
6 pages (1875 words) , Download 2 , Assignment
Free
The author states that a company that plans to enter China needs to understand the culture, the language, the regulations and the legal issues of the country. China is second to the US in regard to inward FDI. In the period between 1979 and 1999, it had an FDI inflow of about $306 billion.
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Key Role of Marketer Marketing Term Paper
6 pages (1912 words) , Download 1 , Term Paper
Free
This paper will provide arguments on a relatively newer statement that marketers should become customer champions so that they could establish a loyal customer base and could strengthen their relationships with potential and actual buyers of Business-to-Business (B2B), Business-to-Consumer (B2C) products.
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The Analysis of Apple's Products Marketing Term Paper
6 pages (1753 words) , Download 1 , Term Paper
Free
In addition, the company has been using online digital communities such as Face book, Twitter, and YouTube. Apple has designed official fan pages each at Face book and Twitter that post news, promotion, events, commercials, and related videos. Similarly, the company uses YouTube for commercials and other related content such as viral videos, event coverage, and interviews with the CEO executives.
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The Use of Twitter: the Purposes of the Social Media and the Success of a Business Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The method of receiving tweets is through the stream, a posting of all the tweets that one follows so that the receiver has a flow of information through which interests, which include both commercial and personal pages. One never needs to tweet to receive the stream, but the stream will come as pages are added to a personal list of followers.
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Stock Market Report: International Business Machines Corporation Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
According to the research findings, it can, therefore, be said that IBM is one of the oldest American Information Technology companies, and is largely regarded as the leading company in its field. Competitors to IBM include Microsoft (MSFT), Apple (APPL), Texas Instruments (TXN), Hewlett Packard (HPQ), and other IT companies.
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Marketing Futures Marketing Personal Statement
6 pages (1671 words) , Download 0 , Personal Statement
Free
How largely creative industry must be and how empowering it must feel to create a by-product of art marketing and launch it successfully and watch it grow and thrive.Envious of people who hold the power to express how they feel by using simple brushstroke/music icons. And or have the ability to transition feelings onto paper through colour or their voices.
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The Concept of Marketing Mix: the Product Image and Availability Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
Positioning refers to how and where it would be distributed, in case of pizza it could be near malls in outlets. Pricing represents the cost of the product which could be $ 400 per regular pizza. And promotions are the strategy to create awareness about the product through advertisements or banners and internet.
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Mobile Marketing Applications: The Broadway Cafe Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
This research will begin with the statement that the increasing power of consumers has significantly reshaped business distribution and marketing models. In turn, this has required retailers to add value in stores to compete with the multiple retail channels and highlighted the need for businesses to adopt a customer relationship oriented approach in order to create value for the consumer.
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The Global Distribution System and Marketing Strategy of Coca-Cola Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The global strategies of Coca-Cola have been discussed. Coca-Cola has abided by global business ethics in their operation. Therefore global business ethics and Coca-Cola have been discussed in this paper. They have indulged in various social responsibility programmes. The ethics behind their global expansion lies in these initiatives.
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The Logos of Gucci and Chanel Marketing Case Study
6 pages (1759 words) , Download 0 , Case Study
Free
The author states that logos in the design industry are a concise, to-the-point representation of a design company’s style, history, and motivation. For graphic designers, designing a logo represents the challenge of packing a powerful message into a simple but meaningful design that has a wide exposure.
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The Link Between Marketing and Production Operations of Any Business Enterprise Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Stevenson’s profitability dropped from £15 million down to £5 million per annum since the company’s retail customers decided to move to offshore suppliers. Upon reading the case of Stevenson, one of the main factors that made Stevenson’s retail customers move to offshore suppliers includes the lack of development in CV’s operations.
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Why the Apple Inc. Products Sales Fast in Consumer Market Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
As the paper highlights, the introduction in 1976, Apple Company has undergone many challenging business atmospheres. It faced many challenges in the 1990’s from arch-rival Microsoft; however, it came out strongly from all the challenges and competitions at the beginning of 2000 and achieved the top spot in consumer electronics industry now.
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Major Trends in Business to Business Marketing Marketing Report
6 pages (1662 words) , Download 1 , Report
Free
Social media, content marketing, and green marketing are among the top B2B marketing trends of this era and are expected to flourish with time. Content marketing, owing to its low cost and effectiveness, is the ‘in’ thing all over the world, and the majority of the companies have adopted it. However, doubts about its effectiveness are existent in society.
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Internal Analysis of California Pizza Kitchen Marketing Report
4 pages (1191 words) , Download 0 , Report
Free
It is on the spree of opening new restaurants in the full-service category, entering into partnerships with franchisees, increasing sales through attractive schemes and programs, and offering innovative services through mobile platforms. Customer satisfaction is the main motto of the company. It has targeted the taste buds of its customers through a range of delicacies.
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Summary of International Marketing Plan Marketing Report
5 pages (1438 words) , Download 0 , Report
Free
The technology used is environment-friendly and energy-efficient, while we have high-quality research and development facilities with experienced staff. This results in offering high-quality products at a low cost. UAE being an important country within the Middle East region, its development is representative of the gulf region, while there are many geographical similarities in the area, which belongs to the Arabian Desert. 
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The Fragmentation and Specialization in Marketing Research Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
This paper will focus on marketing research. This paper is divided into four sections. Section one identifies and discusses the generic stages of marketing research. The second section analyzes marketing research within the wider context of research. Section three zeroes in on a typical marketing research process.
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The Advent of New Information and Communication Technology Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
The essay starts by explaining the key concept of consumer behaviour as well as the different factors that affect the buying decision of the consumers. An analysis of consumer behaviour in this essay will be based on the premise that we are dealing with rational buyers who do not have enough money to buy everything they want.
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Wal-Mart Starts Seeking Acquisition Partners on the Post-Soviet Union Market Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
According to the study, Russia is recognized to be one of the most prospective markets which have a huge potential for the retail industry development mainly due to its huge population and gradual economic growth. While Wal-Mart's executives have focused their ideas on the development of the retail stores in Russia, still there were no clear strategies developed. 
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Branding and Marketing Competition Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The aim of this competition will be to allow our students to enhance their creative skills and apply their marketing theories at work while making advertisements. It will provide an excellent opportunity for students to mingle, compete and display their ideas and gain an enriching and inspirational marketing experience.
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Marketing Communications Planning for the New Projector Laptop Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The business problem, in this case, is “How to successfully launch the projector laptop in the market”. The task involves the study of the marketing plan for launching the product by using different marketing communication tools. The project will discuss the marketing communication approach that would be used to develop a marketing strategy.
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Apple Computer INC. and Its Market Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
As the paper outlines, the company has designed some of the world class products which have revolutionized the hardware and software industry viz. Macintosh, iPhone, iPod, Apple TV, Xserve, Software applications like Mac OS, iOS, and digital media iTunes.  The company has a strong supply chain mechanism and operates through distribution channels.
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Integrated Marketing Communication Marketing Research Paper
24 pages (6000 words) , Download 4 , Research Paper
Factors like globalization, growing pace of technological advances, intense use of information technology in business, fierce competition among market players and changing customer attitudes are tremendously impacting the market environment and the outcome is that business is required to respond to such changes with effective business strategies.
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Hotel Marriott Near Belview Winery Marketing Report
4 pages (1224 words) , Download 0 , Report
Free
The positioning of the Marriott Hotel conveys that Marriott hotel provides more than lodging and repast. It aims to provide a ‘distinctive experience’ at each of its properties. Thus, a regular customer can look forward to Marriott hotel's novelty if she is visiting a different location.
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Report on Market Compatibility Marketing Report
6 pages (1953 words) , Download 1 , Report
Free
In contrast, Sweden’s legal systems and taxation experiences lighten burdens. As subjected to European Standards on imported products, the general regulations of the said procedures are followed, including proper documentation, risk testing validation, labeling, and marking of designated goods, with VAT at 25 % for most of the goods.
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Mobile TV: Has Its Time Come Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Mobile television is categorized by the nature of its delivery: to the mobile device such as the smartphone. Content offers a personalized experience from traditional television as much of what is delivered via unicast or multicast transmission is customized for the mobile device and differs considerably from traditional broadcasting strategies.
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Establish the Viability of Restaurant Business Presented to My Bank Manager Marketing Essay
4 pages (1380 words) , Download 0 , Essay
Free
Establish the Viability of Restaurant Business Presented to My Bank Manager Abstract A survey was conducted to establish a viable service business that shall be in operation for the duration of London Olympic 2012. The findings shall then be used
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Marketing the Bad Boys of the NFL Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The NFL is one of the most popular sports in the world by many measures such as television viewing and economic factors. It is also in many ways a cultural institution in the United States. In the fall and winter many Americans plan their week around Sunday afternoons and 'Monday Night Football', the word 'tailgating' immediately evokes the NFL.
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Ethics in marketing HIV drugs in Sub Saharan Africa Marketing Research Proposal
6 pages (1772 words) , Download 1 , Research Proposal
Free
The personal interviews are much advantageous and “it is vital for the Interviewer to have empathy with the Interviewee. In general, Interviewers should try to "blend" with respondents in terms of race, language, sex, age, etc. Choose your Interviewers according to the likely respondents.” (Survey Design).
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Plan to Promote the Broadway Cafe Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
As new competitors are establishing in the city, the café needs to upgrade its business processes and strategies equipped with information systems. The competitive advantage will be achieved by building an E-strategy to promote the business in a new innovative way, the creation of an online community, providing wireless surfing of the Internet.
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