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Marketing Essays

Result for Subject Marketing:
19930 essays
Customers Acceptance of Virtual Fitting Technology Marketing Term Paper
6 pages (1708 words) , Download 0 , Term Paper
Free
The paper "Customers Acceptance of Virtual Fitting Technology" is a brilliant example of a term paper on marketing. This chapter consists of two parts; the first part covered the current market trends of Virtual Dressing Technology and a general background of the companies who provided such type of technology, as well as the apparel e retailing who adopt it.
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Promotions Campaign for a Zingo - Product to Be Launched in a Foreign Market Marketing Case Study
11 pages (3210 words) , Download 0 , Case Study
Free
The paper “Promotions Campaign for a Zingo - Product to Be Launched in a Foreign Market" is a cogent example of a case study on marketing. Today, with the rapid globalization process the Free Trade is increasing and some of the economies, which were closed in the past decade have opened up for foreign goods as well as foreign direct investments. 
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Can Internet Really Play a Detrimental Role in Market Research Marketing Term Paper
11 pages (2984 words) , Download 0 , Term Paper
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The paper "Can the Internet Really Play a Detrimental Role in Market Research" is a good example of a term paper on marketing. The coming of the new millennium has brought new and more challenging technologies. Different forms of communications such as the Internet, mobile phones and SMS, Internet chat or MIRCs, and e-groups penetrated the majority of the countries around the world.
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Blueprinting and Service Marketing Marketing Literature review
15 pages (4489 words) , Download 0 , Literature review
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The paper "Blueprinting and Service Marketing" is an outstanding example of a literature review on marketing. As the paper outlines, marketing practices have been around for ages and as per Carratu (1987), they can be traced back to 7000 B.C. But as a concept and as a school of study, its origin is relatively new.
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Differences in Social Marketing and Commercial Marketing Marketing Term Paper
10 pages (2881 words) , Download 0 , Term Paper
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The paper "Differences in Social Marketing and Commercial Marketing" is a wonderful example of a term paper on marketing. Social marketing and commercial marketing are two important areas in life that overlap one another. The topic of discussion will be to introduce the two by defining the two strategies offering a brief history and dimension of social and commercial marketing.
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Distance Learning Programs Marketing Term Paper
15 pages (4093 words) , Download 0 , Term Paper
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Registration for distance learning programs is done online through the website of the University and as a result distance learning program has attracted students from all over the world regardless of their gender, race, etc. This educational service product ensures that students under this curriculum are able to learn just like their fellow colleagues who attend full time classroom lessons or sessions.
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Marketing in Hospitality Management - Stanley Hotel's Positioning in a Competitive Environment Marketing Case Study
6 pages (1528 words) , Download 0 , Case Study
Free
The paper “Marketing in Hospitality Management - Stanley Hotel’s Positioning in a Competitive Environment" is a spectacular example of a case study on marketing. Marketing strategies that are developed for certain business differs a lot. Most businesses produce services and products that they can take to the customers.
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Entrepreneurial Marketing at Shields Environmental Plc Marketing Coursework
12 pages (3187 words) , Download 0 , Coursework
Free
The paper "Entrepreneurial Marketing at Shields Environmental Plc" is a brilliant example of coursework on marketing. Starting and running an entrepreneurship requires acute business management skills. Form being able to notice an opportunity and assembling all the requirements needed to start a business.
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Motivation for Women for Attending Sports Events Marketing Research Proposal
9 pages (2435 words) , Download 0 , Research Proposal
Free
The paper “Motivation for Women for Attending Sports Events" is a convincing variant of a research proposal on marketing. Over the last five years, attendance at sports events in Australia has grown at a rate of 13%, with around 7 million Australians attending a sporting event in the year 2004. This number includes 4 million males and 3 million females.
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Market Analysis of Pacific Garment Plc Marketing Case Study
17 pages (4726 words) , Download 0 , Case Study
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These values are communicated through the brand massages and an equity for the brand is developed which creates and affinity and long-term relationship between the brand and the consumer which provides the companies with an advantage over the others.
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Customer Relationship Management Implementation Marketing Assignment
6 pages (2049 words) , Download 0 , Assignment
Free
The paper "Customer Relationship Management Implementation" is a wonderful example of an assignment on marketing. The customer is king. This statement is no myth. By virtue of variety in their choices and more importantly their increased access to knowledge and information, customers are becoming more demanding with passing time.
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The Level of Corporate Social Responsibility Using the IBIS Hotel Marketing Case Study
6 pages (1709 words) , Case Study
Nobody downloaded yet
These elements have been identified as industrial forces upon which organisations have to adjust to, to enhance the efficiency of their internal operations. This has drawn various scholars to study the external and internal environmental elements that influence the success or failure of the commercial activities and developed business environment analysis tools.
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Customer Satisfaction in the Services Sector through Marketing and Operations Marketing Term Paper
8 pages (2589 words) , Download 0 , Term Paper
Free
The paper “Customer Satisfaction in the Services Sector through Marketing and Operations" is an informative example of a term paper on marketing. In recent times maturity in various industry sectors has been witnessed. This has raised the level of competition leading to high-quality service differentiation as a crucial weapon for business survival.
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Customer Relationship Marketing: Customer Behaviors When It Comes to Giving as in Donations Marketing Research Paper
16 pages (4314 words) , Download 0 , Research Paper
Free
The paper "Customer Relationship Marketing: Customer Behaviors When It Comes to Giving as in Donations" is an excellent example of a research paper on marketing. The concept of fundraising in nonprofit organizations like the Salvation Army is an aspect that has always been given a lot of consideration.
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The Success of Cadburys Dairy Milk Silk as a Product Marketing Case Study
10 pages (2968 words) , Download 0 , Case Study
Free
The paper “The Success of Cadburys Dairy Milk Silk as a Product" is a breathtaking example of a case study on marketing. Cadburys has been in existence and has become a leader in confectionery. The company has been able to develop its product line and launch various variants. The recent launch of Cadburys Dairy Milk Silk which has more butter and cocoa for the premium segment is being looked at.
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Design of Integrated Marketing Communications Plan Popularizing AIDS Preventive Measures Marketing Case Study
11 pages (3280 words) , Download 0 , Case Study
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The paper “Design of Integrated Marketing Communications Plan Popularizing AIDS Preventive Measures" is a fascinating example of a case study on marketing. There are many potential partners that can be used in an AIDS communications campaign. It is good to diversify on the partners that are chosen on the basis of the diversity of the audiences to be covered.
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Kate Miller's Current Marketing Strategy and Recommendations Marketing Case Study
9 pages (2372 words) , Download 0 , Case Study
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The paper “Kate Miller’s Current Marketing Strategy and Recommendations" is a forceful variant of a case study on marketing. The elements of the marketing mix including the 4 P’s of product, price, place, and promotion are discussed in great detail with changes recommended for the present strategy. The recommended strategies are expected to increase the artist’s publicity.
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Business to Business Marketing Management: Case of Kunst Marketing Case Study
15 pages (3900 words) , Download 0 , Case Study
Free
The paper "Business to Business Marketing Management: Case of Kunst" is a great example of a case study on marketing. The case study focuses on the advantages of business to business marketing between the mother company, Atler GmbH which is headquartered in Germany and the United States-based Kunst Company. The Kunst Company is headed by Evan Stone.
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The Financing of the Comfy Den Establishment Marketing Case Study
10 pages (2755 words) , Download 0 , Case Study
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This project will involve a bed and breakfast establishment around the Darwin city in the northern territory. The tourist visitation in the area has been low but there has been notable increase in the number of visitors both domestically and internationally wanting to experience the various natural sites, beaches and indigenous culture.
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Safaricoms Marketing Audit Marketing Case Study
11 pages (3030 words) , Download 0 , Case Study
Free
Besides, there are also various factors that limit organizations from realizing these opportunities. Market audit is a structured review of the business marketing activities (Ross 1991). Through a market audit, the organization keeps track of its activities to realize if the set goals are being met.
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Russels Model of Affect in Sizzler Restaurants Marketing Case Study
9 pages (2175 words) , Download 0 , Case Study
Free
This was as a result of the dirty tables and the long queues that they had to undergo. On the other hand, Carol tagged the quality on the supposedly good food that was being sold for so little. While Zoe may not have been satisfied, Carol seemed comfortable with the restaurant. This feature reduces perceived quality and excitement.  
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The Comparison between Commonwealth Bank and National Australia Bank Marketing Coursework
7 pages (1892 words) , Download 0 , Coursework
Free
The report looks into the comparison between Commonwealth bank and National Australia Bank on convergence, cross promotion, compliance, currency, corporate, and corporate responsibility. The comparison between both the bank on the basis of their disclosure on the website shows that both banks offer similar service and there is little to choose between them.
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Use of Integrated Marketing Communications in Marketing of Coopers Brewery Ltd Marketing Case Study
8 pages (2188 words) , Download 0 , Case Study
Free
The paper "Use of Integrated Marketing Communications in Marketing of Coopers Brewery Ltd" is a good example of a case study on marketing. The success of the company is largely attributed to the marketing strategies it employs. The company employs niche marketing strategies that capitalize on the family nature of the firm and emphasis on the premium nature of its products.
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Promotion of Recycled Water for Drinking in Frankston Marketing Case Study
15 pages (4156 words) , Download 0 , Case Study
Free
As a company, we have developed a good product, we will ensue consumers get all the relevant information about it and create brand loyalty so as not to allow consumers shift from our product to those of rivals. Frankston being an area with moderate rainfall and a large number of inhabitants.
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Integrated Marketing Communication Plan for EnviroGuard Company Marketing Case Study
12 pages (3341 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Plan for EnviroGuard Company" is a wonderful example of a case study on marketing. Integrated Marketing Communications is a way of planning systematically. This is done in order to determine the most consistent and effective message for appropriate target audiences.
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Awareness of Tourist Needs of Saint Petersburg Marketing Case Study
7 pages (1947 words) , Download 0 , Case Study
Free
The paper “Awareness of Tourist Needs of Saint Petersburg" is an affecting version of a case study on marketing. Saint Petersburg is a young city, with both European and Russian standards; it was found by Tsar Peter in 1703.
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Developing Marketing Plan of Starbucks Marketing Assignment
8 pages (2395 words) , Download 0 , Assignment
Free
The paper "Developing a Marketing Plan of Starbucks" is a wonderful example of an assignment on marketing. Starbuck company many objectives that want to achieve. The objectives guide the operations of the company as it plans to introduce new products in the market targeting children who are under 18.
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Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers Marketing Case Study
9 pages (2424 words) , Download 0 , Case Study
Free
The paper “Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers" is a meaningful example of a case study on marketing. The Company’s industrial business division produces products that mainly serve two classes of clients i.e. production firms and servicing companies giving rise to two groups of customer groups.
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The Cultural Relationship between the United Arab Emirates and France Marketing Case Study
11 pages (3016 words) , Download 0 , Case Study
Free
The paper “The Cultural Relationship between the United Arab Emirates and France" is a worthy variant of a case study on marketing. The cultural relationship between the United Arab Emirates and France was given a major boost recently following the launch of the Le Louvre Abu Dhabi project.
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3Ms Industrial Business Division Marketing Case Study
9 pages (2610 words) , Download 0 , Case Study
Free
The paper “3Ms Industrial Business Division" is an engrossing example of a case study on marketing. IBD has been serving as a broad range of industrial markets in the sale of appliances, paper, and electronics.
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What Does Virgin Airline Need to Compensate the Customer for Marketing Case Study
14 pages (3797 words) , Download 0 , Case Study
Free
The paper “What Does Virgin Airline Need to Compensate the Customer For?" is a forceful example of a case study on marketing. At 29 tree lanes, we appreciate feedback from our customers and making it known to us on how you feel about our services is always taken positively. Six problems were identified of which five of them were associated with the food served on board.
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Red Bulls Advertising Effectiveness Marketing Case Study
9 pages (4963 words) , Download 0 , Case Study
Free
The paper "Red Bull’s Advertising Effectiveness" is a perfect example of a case study on marketing. This paper discusses the Red Bull brand, with a major focus on the strategy used to market it. The product’s brand image is derived from its packaging, the slogan used, its flavor, as well as premium pricing.
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Response to the Various Complains Concerning Poor Services in Virgin Hotel Marketing Case Study
12 pages (3731 words) , Download 0 , Case Study
Free
The paper “Response to the Various Complains Concerning Poor Services in Virgin Hotel" is a convincing variant of a case study on marketing. I as the Marketing Manager of Virgin, I apologize for the various problems that our customers have been enduring, especially in terms of meals. Some of the problems that the customers have been encountering during the meals are very serious.
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Interactive and Internet Marketing: Online Game Developed by Linden Lab Marketing Case Study
10 pages (2523 words) , Download 0 , Case Study
Free
The paper "Interactive and Internet Marketing: Online Game Developed by Linden Lab" is an outstanding example of a case study on marketing. The author of this report aims at marketing an online game that is second life which was developed by Linden Lab. This will be done through storyboards and pictures.
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Market Evaluation for Successful Business Marketing Case Study
9 pages (2465 words) , Download 0 , Case Study
Free
The paper “Market Evaluation for Successful Business" is a cogent example of a case study on marketing. Market evaluation is a very essential component of any successful business. This is because evaluation makes it possible to gauge the current market and make decisions based on what will succeed.
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Kit Kat and Mars Bars Brand Performance Marketing Case Study
8 pages (2081 words) , Download 0 , Case Study
Free
The paper “Kit Kat and Mars Bars Brand Performance" is an impressive variant of a case study on marketing. After collecting data, categorizing the data into various tables makes it easier to study and provide an overall summary of the findings.
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Detailed Marketing Plan for Unlimited Travel International Marketing Case Study
13 pages (4929 words) , Download 0 , Case Study
Free
The paper “Detailed Marketing Plan for Unlimited Travel International" is an exciting version of a case study on marketing. UTI has currently identified some potential locations for its offices. The potential locations are situated in Sydney, Tasmania, and Brisbane and have an adequate population for tourism success.
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Adventure Travel International Tours Agency's Business Plan Marketing Case Study
25 pages (7691 words) , Case Study
Nobody downloaded yet
The paper “Adventure Travel International Tours Agency's Business Plan" is a thrilling example of a case study on marketing. In order to determine successfully the financial viability of the business, it is necessary to determine, the adequate wages required and the return on the company’s investments. At this point is necessary to develop an annual personal plan.
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Jurlique Marketing Strategy Marketing Case Study
8 pages (2111 words) , Download 0 , Case Study
Free
The paper “Jurlique Marketing Strategy" is a thoughtful example of a case study on marketing. Enlarging market share by going global with higher profitability has been eyed by most of the businesses all around the world and finding ways to sustain a business on a long term basis has been the need of the hour.     
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Tetra Pak - Main Inputs, Outputs, and the Transformation Process Involved, Planning and Controlling Marketing Case Study
10 pages (2804 words) , Download 0 , Case Study
Free
The paper “Tetra Pak - Main Inputs, Outputs, and the Transformation Process Involved, Planning and Controlling" is a meaty example of a case study on marketing. Production of food and beverages is a more complex enterprise which calls for detailed planning since the reception of the required raw materials to the activities of processing, packaging as well as the distribution of finished products.
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Consumer Behavior - Designing for a Hierarchy of Needs Marketing Assignment
13 pages (3524 words) , Download 0 , Assignment
Free
The paper “Consumer Behavior - Designing for a Hierarchy of Needs" is an exciting variant of an assignment on marketing. Although I have an idea about the kinds of clothes and shoes my best friend likes, I would never buy him any because he is so unpredictable, what Dempsey and Mitchell refer to as attitudinal inconsistency. I have seen this in the way that he picks items when we go shopping.
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The Coca Cola Company: Information on the Product Marketing Research Proposal
13 pages (3701 words) , Download 0 , Research Proposal
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In regards to packaging, the Coca-Cola soft drinks come in varied bottle sizes which range from standard size of returnable bottles of 300 ml, 500 ml, and one liter, and similar measurements of disposable plastic bottles as noted by The Coca Cola Company. The Coca-Cola products also include 330 ml tin packs.
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Nexus Drinks - Customer Loyalty and Relationship Marketing Marketing Case Study
13 pages (4070 words) , Download 1 , Case Study
Free
The paper “Nexus Drinks  - Customer Loyalty and Relationship Marketing" is a great variant of a case study on marketing. Nexus Drinks is a fictitious company organization that manufactures energy drinks amongst soft drinks and fruit drinks. Nexus Drinks hypothetically has been among the leading companies in the energy drink market.
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Carbon Tax: Promotions Management Marketing Term Paper
16 pages (4251 words) , Download 0 , Term Paper
Free
The paper "Carbon Tax: Promotions Management" is a delightful example of a term paper on marketing. Kim Media is an advertising agency whose core service is to design advertisements for various organizations and ensure that this information has reached the target audience at the right time and in the right form.
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The Benefits of Cycling - a Marketing Opportunity for Powerbike in Thailand Marketing Case Study
13 pages (3245 words) , Download 0 , Case Study
Free
The paper “The Benefits of Cycling - a Marketing Opportunity for Powerbike in Thailand" is a perfect example of a case study on marketing. The increasing concern towards the world environment has resulted in world economies looking towards developing a framework through which the business is individuals are able to ensure that carbon emission is reduced so that the world environment can be saved.
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Measuring and Interpreting Brand Performance Marketing Assignment
8 pages (2275 words) , Download 0 , Assignment
Free
The paper "Measuring and Interpreting Brand Performance" is an amazing example of an assignment on marketing. This report is about measuring and interpreting brand performance in the market. In this report, five competing brands will be looked at. They are; Mars Bar, Kit Kat, Snickers, Twix, and Nestle Gold.
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Marketing Strategy and Management of Invercargill Licensing Trust Marketing Case Study
8 pages (2458 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy and Management of Invercargill Licensing Trust" is a perfect example of a case study on marketing. Invercargill Licensing Trust (ILT) was established in 1944 to end the prohibition era in Invercargill which went on for 38 years and was considered the best method for reinstating alcohol licenses in the area.
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Marketing of Service Products in the CBD Dental Center in Perth, Australia Marketing Case Study
15 pages (4111 words) , Download 0 , Case Study
Free
The paper “Marketing of Service Products in the  CBD Dental Center in Perth, Australia" is a motivating example of a case study on marketing. Clients develop attitudes towards service products based on the salient beliefs they have about the particular product service. Choices made by consumers are made in reference to the value, psychological or product consequences. 
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Retail Marketing at Kings Cross Railway Station Marketing Case Study
12 pages (3015 words) , Download 0 , Case Study
Free
The paper "Retail Marketing at King’s Cross Railway Station" is a great example of a case study on marketing. Retail marketing involves the selling of products after breaking bulk. It is the final stage of a product since it is the stage that the product reaches the end consumer in the supply chain. The profits at the retail stage are highest since every item is sold at a profit.
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Encounter Services: Conceptual Model of Service Quality Marketing Term Paper
11 pages (4327 words) , Download 0 , Term Paper
Free
Service evaluation is vital and can be done through several models. These models try to identify the level of satisfaction and establish who is to blame for any level of dissatisfaction. For the purpose of this paper, four journals will be used as examples of encounter services; the journals are attached in the appendix section.
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