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Marketing Essays

Result for Subject Marketing:
19702 essays
Apple Inc. Brand Marketing Campaigns Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Ashton and Stacey (2009) validates this aspect by stating that the consumers, who see the value in the consistency of Apple’s products and its brand image, will start trying, thereby they will start to emotionally identify with their image, goals, services, values, etc 
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Registered Trademark Protection and Passing Off Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The definition and nature of the tort of passing off as well as the protection accorded the registration of a trademark will best illustrate the significance of passing off since the introduction of the registered trademark system. The second part of this paper will examine the trademark registration system and will analyze how it runs parallel to the tort of passing off.
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The Marketing Mix of LED Television by Samsung Marketing Case Study
6 pages (1889 words) , Download 1 , Case Study
Free
Targeting is the strategy in which the marketer targets a particular segment of the market. Under this strategy, Samsung targets two categories of the market. One is the local market and the other is the niche market. The third and perhaps the most important marketing communication strategy followed by Samsung is that of positioning.
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Marketing Communications, Application of Theories to Practice Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
The project aims to throw light on the different modes of marketing communication and tries to develop and present a communication plan for Gu Chocolate Puds. Before developing the plan, it is important to explore the opportunities in London. The project makes a study of the external environment.
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How Is E- Marketing Different From Traditional Marketing Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
E-marketing can be the deciding factor for customers to choose your services. The nature of e-marketing demands marketers to gain insight into customers psyche and understand what is important to them. Your marketing strategy should be designed to deliver value. The farther you reach the better will be the outcome. 
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Marketing: The Case of Playcom Marketing Case Study
3 pages (750 words) , Download 0 , Case Study
Free
Table of Contents Page Marketing of Play.com 2 Introduction 2 Marketing of Play.com 2 Price 3 Promotion 3 Place 3 Product 4 Search engine optimisation 4 The impact of internet on the product mix 4 The issue of
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Apple Brand Value Chain Marketing Case Study
7 pages (2202 words) , Download 3 , Case Study
Free
In order to make a difference in the Brand Hierarchy Tree of Apple compared with other leading brands, it is good to generalize it at some point. This is shown in Illustration 3. This means that when it comes to Apple Incorporated’s brands, every person should buy it because everyone has the chance to be stimulated with the need to have and try it. 
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The Core Elements of Aldis Retail Strategy Marketing Assignment
5 pages (1390 words) , Download 0 , Assignment
Free
Aldi is very conservative in adjusting costs that could affect the final price of the products. This is due to the fact that it maintains its image as a company providing high-quality products at a substantially lower cost. This sounds good to hear and this has created a significant impact and value to the customers. This is the gateway to creating customer loyalty.
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Daviss Retail Strategy Marketing Assignment
5 pages (1282 words) , Download 0 , Assignment
Free
It is important to consider the perceived notion of brands. E.A. Davis is on the right track to further include more brands in its offerings because this is one of the possible ways that customers will be further given enough choices. This would also help E.A. Davis further explore important brands that needed to be added to the list of its offerings.
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Global Marketing, Foreign Markets and Strategies for Successful Entry Marketing Assignment
14 pages (3500 words) , Download 3 , Assignment
Free
Egypt and Russia are two countries that vary widely not only in terms of economic prosperity but also in terms of prevailing culture. While the per capita GDP of Egypt is $ 6,200 (Central Intelligence Agency: Egypt Economy 2011) that of Russia is $15900 (Central Intelligence Agency: Russia Economy 2011).
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A Conceptual Model for Evaluating of Market Segments Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Sarabia (1996) argues that the evaluation of segments is a non-sufficiently studied and analyzed area due to the fact that the majority of researchers focuses on the segmentation in general but neglect the most important aspect of the process which is the selection of the segments based on the evaluation of the segments.
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Marketing Financial Services of UBS Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
The international presence of the bank and an extensive IT framework has facilitated better communication across the various business segments, enabling it to make gains from crucial market information. This also makes the bank vulnerable to any adverse events in a country. The bank has suffered tremendously in the recent credit crisis. 
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The Market of Showroom Trademark Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
It is very important to ascertain what the customer really wants. He requires that the brand should give him the confidence that when he wants to go out and be a part of the social circle that he belongs to, it should send positive vibes amongst the people. He must give an air of confidence which shall be booming within his stride.
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Marketing Plan for the Company G Marketing Report
8 pages (2042 words) , Download 1 , Report
Free
The main goal of the company is to benefit society through continual innovation, operational excellence, enhanced quality, development and enhancement of human resources. The company strives for excellence in each of the product, it offers to its customers.
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Hospitality Service and Facilities Management Marketing Report
6 pages (2065 words) , Download 1 , Report
Free
Competition of Our Sandwich Store is café bars, pubs, and supermarkets which are also located around the vicinity of a university or campus. One of the café bars that I have checked on the internet, the Napoleon House café opens from 11:00 a.m.to 1l:00 p.m. that serves local sandwiches, soups, salads, and jambalayas.
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Strengths of the Ricardian Model Marketing Case Study
7 pages (1978 words) , Download 0 , Case Study
Free
The Ricardian theory strongly believes that concerning a particular product, any country in the present world due to globalization has got a terrific comparative advantage, when compared to other countries if the opportunity cost that is incurred during the production of that good, among a group of goods is very less in that particular country.
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The Priority of Customer Satisfaction Management Marketing Coursework
2 pages (500 words) , Download 0 , Coursework
Free
Scenario 1) Pros: Dropping in a questionnaire in the grocery bad makes the feel that satisfaction management is the top most priority of the company or the store so much so that the salespersons forced to drop the questionnaire in the bag. Second,
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False and Puffery Advertising Marketing Term Paper
8 pages (2407 words) , Download 2 , Term Paper
Free
Advertising is considered to be an important element of business success. However, the use of advertising nowadays has been subject to ethical and legal concerns considering their different interpretations. These interpretations are carried by the puffery and false or deceptive advertising among businesses.
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Marketing: Supreme Multivitamins Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
In the case given, the owner, Montgomery Burns, through his company, Value Min, intends to introduce a new brand of multivitamin called ‘Supreme’ to the market. The new brand’s range includes Multivitamin and Iron, Multivitamin and minerals, Zinc, Cod Liver Oil, Effervescent Vitamin C, and Evening Primrose Oil. 
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Market Risk Analysis on Solar Thermal vs. Solar Photovoltaic System in UK Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
As the paper outlines, solar photovoltaic (PV) and solar thermal is another form of renewable energy resources that will enable the UK government to generate electricity using the sunlight that falls upon the silicon layer of a solar system. The establishment of solar photovoltaic and solar thermal system is widely used in many countries around the world.
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European Single Market Marketing Report
8 pages (2313 words) , Download 2 , Report
Free
As such, our operations as a company are under the provisions of the EU laws. The EU has had a number of treaties that outlines its operational policies. The first two treaties are the ‘Treaty on European Union (TEU) and the Treaty on the Functioning of the European Union (TFEU)’.
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Viral Marketing Marketing Dissertation
43 pages (10750 words) , Download 1 , Dissertation
This paper discusses how this kind of marketing is theorized and viewed. It considers various components of this marketing practice that organizations use, citing thriving e-commerce companies, like Amazon, while the opportunities and threats are also examined. It concludes that virtually all organizations, even in tradition-oriented marketing companies in the Czech Republic, can employ viral marketing as a productive organizational tool.   
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Ideal Marketing Plan for a Football Team Marketing Coursework
4 pages (1000 words) , Download 0 , Coursework
Free
Ideal Marketing Plan for a Football Team Introduction This strategy is purely based on the understanding that for any team to reach the top position of the league, it is highly necessary to combine marketing strategy with the goals of the team. The
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Impact of Shelf-Positioning On Impulse Buying of Fast Moving Consumer Goods Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The author of the paper will begin with the statement that impulse buying is considered to play a very significant role in the sales of fast moving consumer goods. Therefore, marketers are highly focusing on the factors which may contribute to higher impulse buying such as packaging and shelf-positioning.
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Market Segmentation, Targeting and Positioning Strategy of Pringles Marketing Report
5 pages (1515 words) , Download 4 , Report
Free
This report will focus on discussing the STP strategies used by Pringles. Upon analyzing Pringle’s marketing mix, significant factors that contribute to the success of the brand will be tackled in detail.
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Lands End Where Buyers Rule Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
According to the text, the main revenue of the company is generated through mail orders and internet; however, it also runs several retail operations in the local market as well as in international market (UK, Germany, and Japan). The company’s marketing slogan is “Lands' End: Where Buyers Rule”. 
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Use of Marketing Techniques to Create Positive PerceptionUse of Marketing Techniques to Create Positive Perception Marketing Case Study
5 pages (1578 words) , Download 0 , Case Study
Free
Features such as email capability, surfing the web is much easier with QWERTY keyboard, normal phone calls, Simple shortcuts made possible by touch screen, email attachments and supports, different contracts such as PayG, SIM-free, Social Network sites such as Facebook, myspace, Twitter, GPRS, EDGE, USB interface, large screen, cool sleek and stylish look.
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Competitor and Market Analysis Marketing Case Study
8 pages (2035 words) , Download 1 , Case Study
Free
Management Strategy I – toll manufacturing or outsource the manufacturing of essential items to countries where there would be a lower manufacturing cost. Ensure that each item will have two or three manufacturing companies but each capable of manufacturing the entire batch or order. Ideally, this should be spread in China, India and Indonesia.
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Marketing Analysis - Charity Marketing Coursework
12 pages (3736 words) , Download 1 , Coursework
Free
The charitable sector offers its citizens a variety of services such as care, support, accommodations, and counseling, training to the children or families, people with disabilities, the unemployed, older people and also offers its services to those who are suffering from different harmful addictions, the homeless people and the refugees.
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Marketing of Chicago Cutlery, Dexter-Russell, Cutco,and Emerils Cutlery Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The conclusion states that many of the most successful cutlery dealers evolved out of an era when they introduced a good product or service onto a market which was ready to accept the product. Growth was achieved by expanding to new geographical markets and later by adding new products to build a complete line of products rather than concentrating on a single product.
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The Lufthansa Airlines' Customer Preference Study Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
It is seen that the aviation industry has been rapidly growing and demonstrating frequent changes. Lufthansa Airlines is one of the major airlines in Europe which have been trying to launch a new service for business travelers at a cheaper price. The situation looks favorable with a large number of business travelers across the world.
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The Strategic Issue of Newspaper Paywalls Marketing Case Study
7 pages (2007 words) , Download 1 , Case Study
Free
Felix Salmon adds another aspect of the paywall that may not be immediately evident from this news release, reporting that “traffic has fallen off a cliff, from 21 million to 2.7 million page views per month” for these same sites. (Reuters, 2010) From these statistics, the 200,000 paid subscribers are only viewing on average 10 pages or news articles per month.
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Retail Market Analysis: Vancouver Trading Incorporated Case Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
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Investing in the expanding businesses of any retail industry tends to be profitable for the entrepreneurs. It has been observed that the retail industry of the United Kingdom is going to expand in size by around 15% in the coming 5 years. A value of around 312 billion pounds may be attained by the United Kingdom.
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Analysis of the Various Options Open to Marketers When Launching Products in a Different Culture Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Marketing strategies are greatly influenced by the culture of the place it operates. Significant implications can be expected from the different influence of different cultures on various stages of the marketing of products. It is evident from the project how a particular branding strategy may not be accepted in culture and rejected.
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McDonald's and Globalization Marketing Coursework
11 pages (3183 words) , Download 1 , Coursework
Free
The jobs were distributed in various categories as per the skills, competence level, and qualifications of each employee. Cashiers, food packing staff, food making staff, cleaning staff, employees dealing with drive-through customers, cashiers and supervisors were all working to avoid any mishaps and quality compromising act.
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The Company HSBC Marketing Report
7 pages (2100 words) , Download 2 , Report
Free
This project discusses the bank’s reasons for establishing itself in the Peruvian economy and the appropriateness of its strategies to do the same. HSBC started operating in Peru as a Greenfield project. The reason to choose Peru for starting the project was that it would be free of any constraints arising from prior activities. It had not operated in this place before. 
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Marketing Issues Affecting Telecommunications Services Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
Overwhelming all other forces has been the role of competition as the competitive environment has intensified within and between sub-sectors of the system. In the process, the specialist basis of telecommunications institutions has been powerfully eroded as diversification has produced a trend towards financial conglomerates.  
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Does the Efficient Market Theory Apply on the FOREX Market Fundamental Analysis vs. Technical Analysis Marketing Coursework
10 pages (2597 words) , Download 1 , Coursework
Free
Now according to our filter rule, it is above the value of 2%. This should predict the exchange movement prediction should be an increase in the value but the next immediate value is almost 3% which contradicts our supposition that the markets are inefficient and they do not follow the efficient market hypothesis.
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Ethical Marketing Marketing Case Study
7 pages (2108 words) , Download 2 , Case Study
Free
Advertising plays a pivotal role in deciding the success of a marketing strategy. At the same time, it remains under the scanner of governments, media, and public groups. Therefore it is difficult to believe that any dishonesty on the part of the advertiser, would remain a long terms secret. Every advertising plan has to build upon the consumers’ trust in its honesty. 
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The 5 Gaps Model for Proper Drawbacks Identification in Retail Services Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Primark is a fashion retail store in clothing. It has around 200 operating in different countries such as Germany, Ireland, Netherlands, Spain, Portugal, and the United Kingdom. The main headquarters of Primark is in Ireland. The controlling owners of Primark are the Weston family that does it through their Wittington Investments.
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Strategic Perspectives of Book Publishing Houses in Germany Marketing Research Proposal
11 pages (2750 words) , Download 1 , Research Proposal
Free
The German Publishing Industry, from a wider perspective, involves several sub-divisions such as news publishing and the book publishing sectors. Elaborating on the milieu that concentrated on the Book Publishing sector, it was witnessed to contribute a total of 9.6 billion euro to the economy in the fiscal year 2007. Therefore, the growing impact of the industry, i.e. the book publishing industry in the German economy is invariable.
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Consumer Buying Motives and Influential Factors Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
The foundation of consumer behavior is based up a relationship that is established with the provider of a product or service. The level of that relationship is dependent upon the type of product or service and the connection between the consumer and the product that is linked within the transaction is central to understanding consumer behavior.
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Telmarkets Plan Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
It cannot be denied that globalization has provided enough opportunities for companies to reach foreign markets. Ruud Lubbers in his article “Globalisation and Sustainable Development” describes globalization as “the phenomenon that the degree of global human interaction increases to such an extent that both its primary effects and the reactions it provokes, give rise to numerous new developments”.
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The Impact of Internet Marketing In Retailing Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
The concept is simple; when we need an article, we should send an Email to the nearest retailer or supermarket or grocery shop for needs. The information would be sent to the grocery shop through Internet and the grocery would be delivered at our doorsteps. The concept of E- com goes even beyond this; various firms would float their needs, projects, and tenders through the Internet web. 
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Social Networking in Tourism Marketing Marketing Coursework
6 pages (1942 words) , Download 1 , Coursework
Free
Online social networking has somewhat the same characteristics as the face to face communication, although with a different mechanism and a higher value in the modern perspective. Evidently online social networking is gaining increasing importance in the modernization of the business world.
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Starbucks Marketing Plan Marketing Case Study
7 pages (2088 words) , Download 1 , Case Study
Free
Starbucks recognizes itself as a family destination. It has been offering milk and hot chocolate for kids but of late, the company has recognized a growing market segment in teenagers. The teens even now walk in and indulge in 16-ounce Frappucinos that contains a high dose of caffeine. Since there is a family destination and since teens frequent the stores, they must have products suitable for the age group.
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The Development of United Biscuit Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
This paper will attempt to present a marketing plan for United Biscuit to position its new brand's product. The primary aim of this paper is to develop a proper marketing plan for the existing product in its existing market. Therefore, various marketing tools, model, and theories will be applied for analyzing micro and macro environment of United Biscuit.
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Kodak Marketing 26-28' Digital Photo Frames Marketing Research Proposal
11 pages (2750 words) , Download 2 , Research Proposal
Free
The marketing audit has been described by Phillips Kotler as a comprehensive, systematic, independent and periodic examination of activities and resources in order to determine problem areas and opportunities and recommend a plan of action. The tools employed will be the SWOT analysis, Pestel's analysis, and the five forces model.
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CRM - a Vital Retail Strategy to Gain New Customers Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
The increasing power of consumers has significantly reshaped business distribution and marketing models. In turn, this has required retailers to add value in stores to compete with the multiple retail channels and highlighted the need for businesses to adopt customer relationship oriented approach in order to create value for the consumer.
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Internet Marketing at Barclay's Bank Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
This paper chooses the Barclays Bank to explore the issue of internet marketing, it will firstly brief introduce the company, followed by the examination of Barclays’s internet presences, including its objectives and marketing activities. Then, it will be focused on assessing the advantage of internet compared with other marketing tools.
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