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Marketing Essays

Result for Subject Marketing:
19914 essays
Why Most Organisations Sell and Persuade Internationally Marketing Term Paper
8 pages (2441 words) , Download 0 , Term Paper
Free
The paper "Why Most Organisations Sell and Persuade Internationally" is a brilliant example of a term paper on marketing. The success of a business regardless of its size vests much on the level of sales such a business makes. With the versatile economy and the high competition for the limited resources, business enterprises must, therefore, seek to diversify their markets.
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The Melbourne Coffee Plaza Marketing Case Study
9 pages (2601 words) , Download 0 , Case Study
Free
The Coffee Plaza hopes that in the event of a ‘coffee rash’ if any, the shop will be the first choice for all beverage consumers in the area. Not only does the management and ownership of the Plaza envision competition, but effective strategies to outmaneuver all like-minded entrepreneurs within the confines of business law.
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Marketing of Coffee from Strauss Coffee Company, Brazil to Ethiopia Marketing Literature review
10 pages (2830 words) , Download 0 , Literature review
Free
The paper "Marketing of Coffee from Strauss Coffee Company, Brazil to Ethiopia" is an excellent example of a literature review on marketing. Brazil is the world’s largest producer of coffee (Jarvis, 2003). The country exports coffee to its main competitors including Vietnam, Indonesia, India, and Colombia.
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Consumer Behavior - Criteria That Guide Buyers When Choosing a Particular Smartphone Model Marketing Research Paper
26 pages (5241 words) , Research Paper
Nobody downloaded yet
The paper “Consumer Behavior - Criteria That Guide Buyers When Choosing a Particular Smartphone Model" is a meaty example of a research paper on marketing. In the modern world where technology is the wheel through which economies are run, mobile phones have emerged as important gadgets. Today, mobile phones are used for both social and economic purposes.
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Market Segments and Strategies for Clavas Hooks to Be Successful Marketing Case Study
8 pages (2179 words) , Download 0 , Case Study
Free
The paper "Market Segments and Strategies for Clavas Hooks to Be Successful" is a perfect example of a case study on marketing. Instead of paying for huge rent for Clavas hooks have introduced rent a tent for anyone willing and interested in the service (David Bowie, 2012). The logo has been designed to suit its business objectives.
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New Product Development and Competitors Marketing Assignment
16 pages (4503 words) , Download 1 , Assignment
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The new product must be having a unique selling proposition or a feature or a property that makes it stand out in the marketplace compared to other similar products. This can only be done by first analyzing competitors and getting to know what should be done in the new product to ensure it penetrates and lasts in the marketplace.
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Integrated Marketing Communication Plan at Virgin Blue Marketing Case Study
7 pages (1989 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Plan at Virgin Blue" is a great example of a case study on marketing. The low price strategy employed by Virgin Blue aims at making fares cheaper compared to traditional airlines and thus contributing to increase in demand and also encouraging consumers to switch from their preferred carrier to Virgin Blue carrier (Belch et al., 2011).
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Role of Integrated Marketing Communications Tools Marketing Assignment
9 pages (2629 words) , Download 0 , Assignment
Free
The paper "Role of Integrated Marketing Communications Tools" is a wonderful example of an assignment on marketing. IMC tool helps to develop interactive marketing, public relations, and advertising by creating the required push for the new products. Using different IMC tools like Facebook, print media, and traditional media helps to spread awareness about the campaign.
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Lorna Janes Facebook Profile, and Consumer-Generated Content of Social Media Marketing Case Study
13 pages (3778 words) , Download 0 , Case Study
Free
The paper “Lorna Jane’s Facebook Profile, and Consumer-Generated Content of Social Media" is a spectacular example of a case study on marketing. In the modern business world, the internet has become a very powerful communication and trading tool. The use of the internet in marketing and e-commerce are some of the areas which have benefited highly from the internet.
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Social Networking: How Facebook Impacts on the Students Performance Marketing Research Paper
14 pages (3967 words) , Download 0 , Research Paper
Free
The paper "Social Networking: How Facebook Impacts on the Student’s Performance" is an excellent example of a research paper on marketing. The use of social networking sites has seen a huge jump as more and more people have started to use it. The different social networking sites which people use are Twitter, Facebook and so on.
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Impact of Promotional Campaign on Australian Tourism industry Marketing Case Study
12 pages (3346 words) , Download 0 , Case Study
Free
Both the campaign highlighted the different features of Australia and looked towards attracting people based on different features and experiences. Where the bloody hell is you’ campaign was not able to generate the same effect as the ‘There’s nothing like Australia’ campaign as the first campaign had some objectionable matter.
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Honda and Honda Hybrid Marketing Case Study
9 pages (2414 words) , Download 0 , Case Study
Free
From the chart, “Honda Company favors geographically delineated divisions with the operating units being locally marketed, because of dedicated local understanding of customers”. It could still want the overall product division in charge of the global coordination of product manufacturing and development while taking advantage of specialization.
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A Significant Influence of External Factors on Consumer Decision-Making and Behaviour Marketing Term Paper
19 pages (5134 words) , Download 0 , Term Paper
Free
The paper “A Significant Influence of External Factors on Consumer Decision-Making and Behaviour" is a forceful example of term paper on marketing. Consumer behaviour is the core pillar in marketing, and all marketing strategies stem from understanding consumer behaviour. There is, therefore, a significant need to understand consumer behaviour to create value for customers.
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Service Marketing in Emirates Airlines - Areas for Improvement and Constraints Marketing Case Study
8 pages (2280 words) , Download 0 , Case Study
Free
The paper “Service Marketing in Emirates Airlines - Areas for Improvement and Constraints” is a fascinating example of a case study on marketing. Service marketing as defined by Hoffman & Bateson (2010) as the gain, contentment or doing that is offered for trade or is provided with the purchase of a good as a means to sell a company to the consumers.
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Retail Marketing and Distribution in Travel Agency Marketing Case Study
7 pages (2085 words) , Download 0 , Case Study
Free
The paper “Retail Marketing and Distribution in Travel Agency” is a convincing example of a case study on marketing. Are We There Yet? Travel Agency is a customer-oriented company and thus has adopted various objectives in line with the mission statement of the company. The agency aims to gain a one percent market share in the first six months through an aggressive marketing campaign.
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Marketing Campaign as an Important Requirement for Red Bull Marketing Case Study
9 pages (2661 words) , Download 0 , Case Study
Free
The paper "Marketing Campaign as an Important Requirement for Red Bull" is an amazing example of a case study on marketing. Red Bull is an international company that produces energy drinks. The energy drink is sold by Austrian and it was introduced in 1987 (Persad et al., 2008). The slogan for the company is “Red Bull gives you wings”.
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Strategic Marketing Plan for Qantas Airways Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Plan for Qantas Airways" is an excellent example of a case study on marketing. The purpose of the report is to analyze one of the existing products or services and to identify the manner in which the organization has been able to use the different internal and external factors to enhance their performance.
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The Soda Company Marketing Strategy Marketing Case Study
10 pages (2682 words) , Download 0 , Case Study
Free
Presently, Soda Company has retooled its representation to mirror an accepted set of prices and exclusive savings. In this investigative aspect of Soda Company's marketing strategy, both preceding and innovative techniques are considered, and supplementary steps to enhance the proceeds on merchandising investments are presented.
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Strategic Marketing Management as a Vital Discipline in an Organizational Setting Marketing Essay
9 pages (2674 words) , Download 0 , Essay
Free
The paper “Strategic Marketing Management as a Vital Discipline in an Organizational Setting" is a persuading essay on marketing. A strategic marketing plan is an essential element that fosters business performance through opportunity analysis. This is a modernized concept that seeks to ensure that businesses forge strong futuristic plans that will befit expected situations.
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Strategic Marketing Plan for Qantas Airline Marketing Case Study
9 pages (2634 words) , Download 0 , Case Study
Free
The paper “Strategic Marketing Plan for Qantas Airline” is a convincing variant of case study on marketing. In a generic overview, Qantas Airlines was founded in 1920. Over the years, Qantas has grown into becoming the largest international as well as a domestic airline in Australia. In this extensive period, this airline has built a robust reputation founded on safety, consumer service, engineering, etc.
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Fountain of Youth Company - Promising Sales Trends for Health in the Market Marketing Research Paper
6 pages (1736 words) , Download 0 , Research Paper
Free
The paper “Fountain of Youth Company - Promising Sales Trends for Health in the Market" is an affecting example of research paper on marketing. Foundation of Youth is a drink manufacturing Company that specializes in the production of bottled water, juice and soft drink in Australia. Under the leadership of Ms. Drinkwater, the company is divided into four main departments.
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International Marketing as an Indication of the Development and Growth of an Organization Marketing Case Study
7 pages (2145 words) , Download 0 , Case Study
Free
The paper "International Marketing as an Indication of the Development and Growth of an Organization" is an outstanding example of a case study on marketing. As the paper outlines, a strategic marketing plan is a tool that every business or sales manager needs to effectively achieve the objectives of the company.
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Marketing of the One of the Major Automobile Manufacturers in the World Marketing Coursework
9 pages (2554 words) , Download 0 , Coursework
Free
The paper "Marketing of the One of the Major Automobile Manufacturers in the World" is an outstanding example of coursework on marketing. Marketing is one of the vital business operations in any organization. Marketing ensures that an organization is able to make its products known in the market and in the process possibly attract customers.
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Strategies That Are Relevant to Toyota Motor Corporation Limited Marketing Coursework
18 pages (5146 words) , Download 0 , Coursework
Free
The paper "Strategies That Are Relevant to Toyota Motor Corporation Limited" is a brilliant example of coursework on marketing. Strategic marketing is an essential component for any company that intends to succeed in its business undertakings. Strategic marketing ensures that the company employs the right strategies in all the stages of its business circle.
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The Strategic Marketing Plan of Autos-Luxus Group Marketing Coursework
17 pages (4975 words) , Download 0 , Coursework
Free
The paper "The Strategic Marketing Plan of Autos-Luxus Group" is an amazing example of coursework on marketing. The Company in question by name Autos-Luxus Group is an automobile company that deals in the manufacture of classy and luxurious automobiles that are aimed at making the customers delighted.
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The iPhone 4S Life Cycle Marketing Case Study
12 pages (3259 words) , Download 2 , Case Study
Free
The product is the iPhone 4S. Strategic market planning takes on various guises. The content, complexity, and structure of the plan will vary. However, plans have common elements – internal analysis, industry analysis, formulation of strategy, opportunity identification, marketing programs, and implementation.
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Why the Government Should Have Authority in the Taste and Decency Component of Advertising Ethics Marketing Essay
9 pages (2581 words) , Download 0 , Essay
Free
The paper "Why the Government Should Have Authority in the Taste and Decency Component of Advertising Ethics" is an outstanding example of an essay on marketing. Snyder identifies three components of advertising ethics: truth, fairness and taste and decency. According to Snyder, there is no need for governments to be involved in regulating taste and decency in advertisements.
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Brand Performance: Corn Flakes Marketing Assignment
7 pages (2169 words) , Download 0 , Assignment
Free
Every business must make sure that it occasionally provides an analysis of its product and the market so that it can ensure that they are always ahead of the game. This paper has From the inferential statistics and analysis conducted herein, it will be found out that these three metrics are key in improving brand visibility and revenues.
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Ethical Issues Facing Non-Profit Making Organisations in Marketing Marketing Assignment
5 pages (1729 words) , Download 0 , Assignment
Free
Nonprofit making organizations are formed with the objective of impacting social change in society and are based on the welfare of people. In this regard, they rely on charitable funding and corporate social responsibility carried out by individuals, business organizations, or government authorities.
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Athletes as Brand Ambassadors Analysis Marketing Term Paper
8 pages (2203 words) , Download 0 , Term Paper
Free
Firms appeal to specific athletes to endorse their products and market them. Athletes are careful in selecting the products they want to endorse. This is because their names and images can be tarnished if they endorse inappropriate products or services, which do not match their personas. Scores of athletes focus on cultivating well-developed images that are cautiously crafted and upheld.
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CPAI Group's Company Character and Marketing Strategy Marketing Case Study
13 pages (3428 words) , Download 0 , Case Study
Free
The paper “CPAI Group’s Company Character and Marketing Strategy" is a breathtaking example of a case study on marketing. CPAI Group is a company that produces movies and markets them internationally. The company is located on the West Coast of the United States and focuses on making movies that are both educational and entertaining.
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Critical Marketing: Case of IKEA Marketing Term Paper
15 pages (3920 words) , Download 0 , Term Paper
Free
The paper "Critical Marketing: Case of IKEA" is a wonderful example of a term paper on marketing. IKEA Systems BV, the Swedish home furnishing company headquartered in Almhult, was founded in 1943 as a family-owned company by Ingvar Kamprad has emerged as the largest retailer of furniture and home-ware in the world.
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New Product Management Marketing Assignment
23 pages (6433 words) , Assignment
Nobody downloaded yet
The paper "New Product Management" is a worthy example of an assignment on marketing. What is a stage-gate process? What are the reason and likely results in adopting this approach? The Stage-Gate Process was developed by Dr. Robert G. Cooper and consists of the conceptual and operational roadmap for creating and implementing a new product for companies.
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What Is Brand Equity, Apart From a Reflection of Market Share Marketing Essay
7 pages (2141 words) , Download 0 , Essay
Free
The paper "What Is Brand Equity, Apart From a Reflection of Market Share?" is a brilliant example of coursework on marketing. Brands are a major player in today’s modern and highly competitive society. Be it any product or service, nothing is recognized without a brand name. Brands penetrate all spheres of our life; be it social, economical, culture, financial, or even religion or sports.
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Customers Acceptance of Virtual Fitting Technology Marketing Term Paper
6 pages (1708 words) , Download 0 , Term Paper
Free
The paper "Customers Acceptance of Virtual Fitting Technology" is a brilliant example of a term paper on marketing. This chapter consists of two parts; the first part covered the current market trends of Virtual Dressing Technology and a general background of the companies who provided such type of technology, as well as the apparel e retailing who adopt it.
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Promotions Campaign for a Zingo - Product to Be Launched in a Foreign Market Marketing Case Study
11 pages (3210 words) , Download 0 , Case Study
Free
The paper “Promotions Campaign for a Zingo - Product to Be Launched in a Foreign Market" is a cogent example of a case study on marketing. Today, with the rapid globalization process the Free Trade is increasing and some of the economies, which were closed in the past decade have opened up for foreign goods as well as foreign direct investments. 
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Can Internet Really Play a Detrimental Role in Market Research Marketing Term Paper
11 pages (2984 words) , Download 0 , Term Paper
Free
The paper "Can the Internet Really Play a Detrimental Role in Market Research" is a good example of a term paper on marketing. The coming of the new millennium has brought new and more challenging technologies. Different forms of communications such as the Internet, mobile phones and SMS, Internet chat or MIRCs, and e-groups penetrated the majority of the countries around the world.
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Blueprinting and Service Marketing Marketing Literature review
15 pages (4489 words) , Download 0 , Literature review
Free
The paper "Blueprinting and Service Marketing" is an outstanding example of a literature review on marketing. As the paper outlines, marketing practices have been around for ages and as per Carratu (1987), they can be traced back to 7000 B.C. But as a concept and as a school of study, its origin is relatively new.
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Differences in Social Marketing and Commercial Marketing Marketing Term Paper
10 pages (2881 words) , Download 0 , Term Paper
Free
The paper "Differences in Social Marketing and Commercial Marketing" is a wonderful example of a term paper on marketing. Social marketing and commercial marketing are two important areas in life that overlap one another. The topic of discussion will be to introduce the two by defining the two strategies offering a brief history and dimension of social and commercial marketing.
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Distance Learning Programs Marketing Term Paper
15 pages (4093 words) , Download 0 , Term Paper
Free
Registration for distance learning programs is done online through the website of the University and as a result distance learning program has attracted students from all over the world regardless of their gender, race, etc. This educational service product ensures that students under this curriculum are able to learn just like their fellow colleagues who attend full time classroom lessons or sessions.
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Marketing in Hospitality Management - Stanley Hotel's Positioning in a Competitive Environment Marketing Case Study
6 pages (1528 words) , Download 0 , Case Study
Free
The paper “Marketing in Hospitality Management - Stanley Hotel’s Positioning in a Competitive Environment" is a spectacular example of a case study on marketing. Marketing strategies that are developed for certain business differs a lot. Most businesses produce services and products that they can take to the customers.
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Entrepreneurial Marketing at Shields Environmental Plc Marketing Coursework
12 pages (3187 words) , Download 0 , Coursework
Free
The paper "Entrepreneurial Marketing at Shields Environmental Plc" is a brilliant example of coursework on marketing. Starting and running an entrepreneurship requires acute business management skills. Form being able to notice an opportunity and assembling all the requirements needed to start a business.
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Motivation for Women for Attending Sports Events Marketing Research Proposal
9 pages (2435 words) , Download 0 , Research Proposal
Free
The paper “Motivation for Women for Attending Sports Events" is a convincing variant of a research proposal on marketing. Over the last five years, attendance at sports events in Australia has grown at a rate of 13%, with around 7 million Australians attending a sporting event in the year 2004. This number includes 4 million males and 3 million females.
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Market Analysis of Pacific Garment Plc Marketing Case Study
17 pages (4726 words) , Download 0 , Case Study
Free
These values are communicated through the brand massages and an equity for the brand is developed which creates and affinity and long-term relationship between the brand and the consumer which provides the companies with an advantage over the others.
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Customer Relationship Management Implementation Marketing Assignment
6 pages (2049 words) , Download 0 , Assignment
Free
The paper "Customer Relationship Management Implementation" is a wonderful example of an assignment on marketing. The customer is king. This statement is no myth. By virtue of variety in their choices and more importantly their increased access to knowledge and information, customers are becoming more demanding with passing time.
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The Level of Corporate Social Responsibility Using the IBIS Hotel Marketing Case Study
6 pages (1709 words) , Case Study
Nobody downloaded yet
These elements have been identified as industrial forces upon which organisations have to adjust to, to enhance the efficiency of their internal operations. This has drawn various scholars to study the external and internal environmental elements that influence the success or failure of the commercial activities and developed business environment analysis tools.
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Customer Satisfaction in the Services Sector through Marketing and Operations Marketing Term Paper
8 pages (2589 words) , Download 0 , Term Paper
Free
The paper “Customer Satisfaction in the Services Sector through Marketing and Operations" is an informative example of a term paper on marketing. In recent times maturity in various industry sectors has been witnessed. This has raised the level of competition leading to high-quality service differentiation as a crucial weapon for business survival.
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Customer Relationship Marketing: Customer Behaviors When It Comes to Giving as in Donations Marketing Research Paper
16 pages (4314 words) , Download 0 , Research Paper
Free
The paper "Customer Relationship Marketing: Customer Behaviors When It Comes to Giving as in Donations" is an excellent example of a research paper on marketing. The concept of fundraising in nonprofit organizations like the Salvation Army is an aspect that has always been given a lot of consideration.
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The Success of Cadburys Dairy Milk Silk as a Product Marketing Case Study
10 pages (2968 words) , Download 0 , Case Study
Free
The paper “The Success of Cadburys Dairy Milk Silk as a Product" is a breathtaking example of a case study on marketing. Cadburys has been in existence and has become a leader in confectionery. The company has been able to develop its product line and launch various variants. The recent launch of Cadburys Dairy Milk Silk which has more butter and cocoa for the premium segment is being looked at.
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Design of Integrated Marketing Communications Plan Popularizing AIDS Preventive Measures Marketing Case Study
11 pages (3280 words) , Download 0 , Case Study
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The paper “Design of Integrated Marketing Communications Plan Popularizing AIDS Preventive Measures" is a fascinating example of a case study on marketing. There are many potential partners that can be used in an AIDS communications campaign. It is good to diversify on the partners that are chosen on the basis of the diversity of the audiences to be covered.
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