The Priority of Customer Satisfaction Management - Coursework Example

Scenario 1) Pros: Dropping in a questionnaire in the grocery bad makes the feel that satisfaction management is the top most priority of the company or the store so much so that the salespersons forced to drop the questionnaire in the bag. Second, the customer feels satisfied that his response is being valued. Cons: The salesperson might forget to drop in the questionnaire if the workplace is unsupervised. Second, it might happen that a salesperson intentionally does not drop in the questionnaire inside the bag of a customer who is sure to give poor ratings.

Recommendation: There should be a small questionnaire attached to the receipt of the payment so that each and every customer gets the questionnaire and returns it there and then after filing. 2) Pros: Asking the customers their zip codes will help the firm find out where their customers belong and what is the extent of their trade area. Second, one-on-one interview with the customers helps in knowing their responses toward the product. Cons: Customer might find it bothering enough to stop and answer an interviewer if they are running out of time.

Second, it might embarrass the customer if does not know his zip code. Recommendation: Instead of parking area, the customer should be asked about their zip codes when they are about to pay. 3) Pros: By finding out which are the people are calling from will give the studio an idea where the popularity is high. Second, charging the two dollars will benefit the studio financially. Cons: Most people will want to save their two dollars. Second, most people will not go through the botheration of remembering and calling the number.

Recommendation: The call charges should be reduced and the person who calls should be offered a small gift hamper. Scenario 2 Benefits of planned Obsolescence 1. It ensures continuation of the market by guaranteeing its economic growth. 2. It enables the company to incorporate newer technology, innovation and safety measures in the later versions of the product. 3. Consumers’ changing demands are satisfied. Products Prepare by Planned Obsolescence 1. Computer softwares are prepared under planned obsolescence as they are continuously being updated and their versions change quite often. 2. Ink cartridges are made to fail early as they end up real soon when the ink comes down to a certain level and even if there is still some ink left in the cartridge.

The smart chips embedded in the cartridges prevent us from using the ink till its last drop and even prevents us from refilling it. 3. Textbooks are also made according to planned obsolescence as we find different volumes of a book where each volume has the same content but shifted to different pages than the previous volume. This makes it impossible for a student to use an older volume when the rest of the class id following a newer one. Disadvantages of Planned Obsolescence 1. Continuously producing and wasting increases the environmental pollution as more waste is dumped in the surroundings. 2. Consumer spending is increased. 3. More resources are required to produce more products which is a problem for the firm’s budget.