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Marketing Analysis - Charity - Coursework Example

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The study "Marketing Analysis - Charity" focuses on such a charity organization as the Australian Red Cross, analysis of SWOT, alternative marketing strategies, critical analysis of the strategy and the justification, recommendations for adopting, and marketing outcomes posed by the Red Cross…
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Marketing Analysis - Charity
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Download file to see previous pages The children or families, people with disabilities, the unemployed, older people, and also offers its services to those who are suffering from different harmful addictions, the homeless people, and the refugees (Industry Commission, 1995).
Out of the various national Red Cross societies, the Australian Red Cross Society is one of the members. It was founded in the year 1914 by Lady Helen Munro Ferguson. The mission of this organization is to serve the people in Australia with the aim to improve the lives of the helpless people through the promotion of humanitarian values and laws and is being recognized as a humanitarian organization in Australia. The main competitor of the organization is the Lions Club. The number of trained volunteers is more than 30,000 and the entire program is funded with the help of the donation by the public and the corporate partnership. The structure of the Australian Red Cross has been divided into high levels namely the council, the boards, and the chief executive officer (Australian Red Cross, 2010).
There are large numbers of nonprofit organizations in Australia that embrace the idea of participating in the market in order to maximize their revenue. The nonprofit organizations raise funds from the government grants and contracts, fees that are paid by the members, and other fund-raising activities (Barraket, 2008).
Cost of advertising depends upon the nuisance cost towards the viewers, the expected advantages to advertisers from the viewers, and the substitutability of program factors as this affects the equilibrium advertising levels to be low or high (Anderson & Coate, 2005).
According to Stride (2006), it has been noted that the concept of branding is being adopted by charities at an increasing rate. The charities are value-based organizations. The author opines that a clear understanding of how the values are conceptualized in branding is imperative for the establishment of whether branding is suitable and an efficient tool. ...Download file to see next pagesRead More
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