Strategic Perspectives of Book Publishing Houses in Germany - Research Proposal Example

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Summary

This work "Strategic Perspectives of Book Publishing Houses in Germany" focuses on the growing impact of book publishing. The author outlines the strategic challenges and advantages served by the industry to its contributors with reference to three top book publishing houses, i.e. Bertelsmann, Holtzbrinck and Springer. …

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Subject: Marketing
Type: Research Proposal
Level: Undergraduate
Pages: 11 (2750 words)
Downloads: 1
Author: haileeparisian

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