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Marketing Essays

Result for Subject Marketing:
19702 essays
How Do Retailers Make Sure that They Are Reaching the Older Customer Marketing Thesis
41 pages (10530 words) , Download 1 , Thesis
Key messages must be placed at the beginning of the paragraph, as not all readers have the time to read through the whole article. Putting the essence of the main message at the start would guarantee your users that they have visited the correct website. For easier browsing, paragraphs and sentences must be maintained short. 
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Ethics and Marketing Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The conclusion from this study states that marketing is a discipline that is directly connected with all facets of contemporary life. To usher in an ethical approach in marketing it is a must that the marketers scale over the traditional utilitarian notions of marketing and allow for a definition of marketing that accommodates non-business activities.
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Marketing Consumer Behaviour Theories - Pepsi and Coca Cola in Australian Marketing Marketing Case Study
7 pages (2314 words) , Download 3 , Case Study
Free
The role of consumer buying behaviour in consumers is a significant factor in influencing their purchase decision and it also assists the marketers to know and understand carefully the perception of consumers towards a specific product. It also makes possible for the marketer to understand the factors influencing the consumer buying behaviour. 
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Principles and Practice of Marketing Management Marketing Assignment
10 pages (2673 words) , Download 1 , Assignment
Free
The strategies include: determining the best marketing mix and assessing the environment using PEST analysis to establish future opportunities, threats. Determining the marketing mix ensures the firm is able to satisfy target market segments. A marketing audit to evaluate the effectiveness of strategies in accomplishing objectives is essential. 
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Marketing Financial Services: HSBC Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The author states that the company provides lending products through the subsidiaries to middle-market consumers. With innovation being the differentiation strategy, the company is successful in securing the position of the world's leader in the sector of financial products and services.
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The Balances Score Card Method for Forester Hotel Marketing Term Paper
14 pages (3536 words) , Download 2 , Term Paper
Free
In the case of Forester Hotel, the requirement is of high quantity and low variety in terms of service. The choice of products or services that are offered at the hotel is limited and rigid though the hotel has undertaken segmentation of its market in terms of needs of different people – from middle-aged couples seeking some private time.
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Marketing Plan for Holiday Inn in UAE Marketing Assignment
21 pages (5250 words) , Download 4 , Assignment
With the increase in the level of service, the Hotels at UAE are more recognized by the people. New services like spas and retail stores are needed to be added which will attract a huge mass of tourist as well as business-oriented customers as they can access all the necessary things during their vacation within the hotel along with the luxury.
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The Importance of Using Market Research in the Development of Market Orientation Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Subcontracting with the mobile phone company lifted the spirits of both management and technicians. The technicians performed well and helped generate both revenue and more patrons for Company X. Mobile phones were still being brought by former customers mainly because of their prompt service and technical know-how.
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Value-Added Strategy of the Bellway PLC Between 2011 to 2005 Marketing Case Study
4 pages (1328 words) , Download 0 , Case Study
Free
Bellway PLC is a holding company based in the UK. It is through its subsidiaries that the company is principally engaged in house building in the UK. The company provides a range of house types such as terraced homes; two and three-bedroom apartments; three-story homes; three, four-, and five-bedroom detached homes; and semi-detached homes.
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Food Marketing Ethics Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
This essay is divided into three sections and the first part is concerned with outlining what is considered to be the most important ethical issues currently facing the food retail industry while the second section is concerned with describing how Tesco is tackling the issue of ethics in food marketing.
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The Redbull Company in Sponsoring Formula One Racing Team: Marketing Strategies Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Dornbusch and Fischer emphasized price is the amount that the buyer and seller agree as payment for each Redbull beverage product. Place represents where each product is displayed. Promotion includes advertising. In this case, Redbull is eager to invest lots of cash to sponsor a car racing team.
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Web-marketing and SHMBP Marketing Assignment
4 pages (1000 words) , Download 0 , Assignment
Free
 Introduction When the last few decades have witnessed tremendous changes in the filed of business and industries with emerging technologies in information, communication, mobile, networking etc, the marketing landscape as a result has been finding
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Advanced Marketing: Shopping as a Key Part of Christmas Marketing Essay
8 pages (2333 words) , Download 1 , Essay
Free
Over the years, the celebration of Christmas Eve has evolved from one culture to the other. However, tradition has remained one common aspect of the Christmas celebration in every culture. The values of Christmas in Western culture and among Christians are enormous and are spreading all over the world.
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Marketing Research of Swing Jacket Inc Marketing Research Proposal
10 pages (2825 words) , Download 2 , Research Proposal
Free
The questionnaire will have two main sections; one on the demographic factors and then the main survey questions. The demographic profiles of the consumers will include questions on the socio-demographic characteristics of the consumers which include age, gender, socio-economic status, the number of years using Swing Jacket Inc. jackets among others.
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The Application of Appropriate Business Strategy: Marketing Communication Strategies Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
Sales and marketing are both critical concepts and very important. The involvement of marketing is more. Marketing process includes sales, but marketing is a long-term process and is strategic in nature. The target market includes some specific activities of sale present in the market plan. Advertisements form the most common part of strategies.
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The Producers and Marketers of Chevrolet Marketing Research Paper
10 pages (2880 words) , Download 1 , Research Paper
Free
The competition is also at a rise due to which the competitive firms are focussed on developing competitive strategies, such as differentiation strategies, diversification strategies among others. It is in this context that the organizations are also considering the aspect of Total Quality Management.
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Status Consumption of a Specific Brand Marketing Coursework
10 pages (2821 words) , Download 2 , Coursework
Free
Having realized the criteria a movie star who is ready to spend conspicuously would want to spend his clothing on, the marketer has yet another responsibility. In the concept of consumer behaviour, Mason (2010) describes this as ‘influencing customer behaviour’ and actually argues that this is more of a strategy than a responsibility.
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Current Marketing Mix of Natures Organics Marketing Case Study
11 pages (3121 words) , Download 1 , Case Study
Free
In this segmentation, the company divides inhabitants into a homogeneous cluster on the basis of the customer’s response to a particular product. Variables for conducting this segmentation are occasion, customer status, usage rate, approach towards the product, customer loyalty, time of purchase, frequency of purchase, and readiness stage. 
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Australian Vintage Ltd Marketing Research Paper
9 pages (2415 words) , Download 1 , Research Paper
Free
It was also in this year, that the company got listed in the Australian Securities Exchange. In the year 2008, it was re-branded with the title Australian Vintage Limited. Few of the brands which are marketed by the company in the nationally and internationally include McGuigan, Miranda, Nepenthe, Passion Pop, Sunny Vale, Tempus Two, and Yaldara. Internationally, the company operates in the wine markets of Asia, New Zealand, UK & Europe, and the USA & Canada.
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Ansoffs Matrix Marketing Research Proposal
10 pages (2766 words) , Download 1 , Research Proposal
Free
The four-pronged attack that a marketer must implement in order to make a mark in a new market is aptly embodied in this matrix which clearly identifies between existing products and new products and existing markets and new markets.
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Features Of Mcdonaldisation In Theme Parks Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Quantification tends to stress quantity over quantity, hence leading to mass production. Quality becomes equal to quantity, such as quota (Ritzer 1994, p.142 cited in Keel 2010). Predictability means decreasing potential differences in the delivery of services or goods. “A Big Mac is a Big Mac is a Big Mac” wherever it is served.
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The Green Businesses and Green Marketing Issues of Patagonia Company Marketing Term Paper
7 pages (2102 words) , Download 2 , Term Paper
Free
Greenwashing is used as marketing tools for getting benefit from the green business. Today’s world has created a green image a necessity for businesses to grow, not only from environmental issues but also from competitive advantage’s point of view. Most of the businesses are adopting green image to be environment friendly.
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Unilever Marketing Strategy for CIF in China Marketing Case Study
17 pages (4250 words) , Download 3 , Case Study
Free
As the paper outlines, the marketing audit demonstrates that Unilever has a strong brand but is weak on liquidity. Opportunities are immense and they should leverage advantage. China is politically and economically stable as it was not impacted by the global recession. The short- and long-term marketing strategy have been suggested while also defining the control measures.
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International Marketing: Rococo Chocolates Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The author states that the island of Grenada being hit by a tremendous hurricane spell huge loss for the cocoa planters and farmers. Rococo chocolates helped the hurricane affected farmers and planters through the production and sale of a special variety of chocolates. The joint venture helped in the formation of Grococo.
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Is Free Trade Fair Marketing Term Paper
6 pages (1702 words) , Download 2 , Term Paper
Free
The interventions are in the form of taxes, tariffs, non-tariff barriers, and subsidies, and the inter-government managed trade pacts like the North American Free Trade Agreement (NAFTA) and Central America Free Trade Agreement (CAFTA) to name a few.
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Developing a New Plug-in Hybrid Vehicle Marketing Case Study
17 pages (4250 words) , Download 2 , Case Study
Free
As the paper outlines, in the UK, Ford has developed a strong market and hence, it must try to develop its plug-in hybrid car through better marketing plan. The situation analysis has been conducted using PESTLE and SWOT analysis. PESTLE analysis disclosed that the macroeconomic factors are favorable for Ford’s hybrid car market development. 
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The Effectiveness of Nike Brand Marketing Marketing Research Paper
42 pages (10500 words) , Download 4 , Research Paper
As the paper outlines, the Nike brand name and its swoosh logo are perhaps one of the most recognizable throughout the world along with those of Coca-Cola, Disney, and Microsoft. Its products are great performing and currently, the brand is the market leader of its industry. The most recent market report places Nike comfortably ahead of Adidas.
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British American Tobacco Production Marketing Coursework
5 pages (1250 words) , Download 0 , Coursework
Free
Wood in shape of paper is also a natural resource which is depleted due to the cigarette manufacturing process with one unit requiring 4 miles of paper being consumed in an hour for rolling and packaging cigarettes. Furthermore, the chemical wastes dumped into the soil which damages the fertility levels of the dumping area.
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The Operating Statement, Balance Sheet, Sales Budget of Compact Fittings Plc Marketing Coursework
5 pages (1250 words) , Download 0 , Coursework
Free
Report: Introduction: The report analyzes the operating ment, balance sheet, sales budget, purchase budget and cash flow ment of Compact Fittings Plc for the period of July 2011 to December 2011. a) Pricing policy that has been used in the
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Nestle's Strategies in Emerging Markets Marketing Research Paper
17 pages (4250 words) , Download 3 , Research Paper
Free
In the emerging economies, Nestle adopted the early-mover strategy and entered before the competitors. Moreover, knowing that economies are poor and people have low income, they started in these economies with basic food items such as infant formula. Their strategy was to focus on a handful of strategic brands and simply live for the people,
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UK Supermarket Sector Is an Oligopoly Marketing Assignment
17 pages (4250 words) , Download 4 , Assignment
Free
This paper will begin with the statement that the UK market has been growing in the supermarket segment which is considered an important market in Europe. There are several companies operating in the supermarket segment in the UK market. Britain’s food retailing is the ‘most concentrated’ in Europe.
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The Content of Advertisements in Britain Marketing Case Study
6 pages (1804 words) , Download 1 , Case Study
Free
In Britain, the opposition of advertisements to the law has been related to their negative effects on health; in this context, advertisements that promote tobacco or unhealthy eating habits have been set under investigation. The process through which the content of advertisements in Britain is checked is clearly described in the relevant laws.
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The Global Strategy Framework of Nestle Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
Free
The overall strategy posture of the company stands at the benefits that a global strategy formulation can provide. Nestlé is aiming to do business at the emerging markets of the world and it is essential for the company to design a well-equipped global strategy. The global strategy would benefit Nestlé to gain competitive advantage.
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Advice to Landlord Marketing Case Study
5 pages (1514 words) , Download 0 , Case Study
Free
Your tenant intends to continue his tenancy for the full term, but you want to terminate it. The tenancy agreement between you and your tenant is Fixed Term tenancy. The time of tenancy is certain and the lease can not be continued indefinitely. 
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Nandos Domestic Marketing Strategy Marketing Case Study
5 pages (1812 words) , Download 1 , Case Study
Free
The Nando’s domestic marketing strategy was based upon the product life stage and the competitive situation, basic socio-economics, and the level of sophistication of the customers in South Africa. The greatest challenge faced by Nando company was to transfer the understanding of the brand to its people.
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Market Research in a Recession Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Market research in today’s world is indispensable and hence CMOs need to figure out ways to minimize the impact of reduced spending. The author lists down 7 steps on which if acted upon will help CMOs to take better decisions. Broadly they speak about staying focused on research criteria, to join up with existing market research partners.
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The Role and Importance of Capital Markets Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The author states that unlike the equity shares, the preference shareholders are entitled to special privileges with regard to payment of capital and profit sharing. The businesses deploy a mix of debt and equity in their capital base. The firms have a finance department that looks after the funding needs.
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The Major Market of American International Group Marketing Term Paper
10 pages (2943 words) , Download 1 , Term Paper
Free
Globalization and technological advancements are two major factors that have encouraged international trade activities and it has also expanded the scope of trade and business. The leading world economies gradually understood the importance of international trade for bringing growth and development.
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Marketing Plan for Starbucks Coffee Marketing Case Study
17 pages (4250 words) , Download 5 , Case Study
Free
Starbuck’s would initially target the metro cities of India namely, Mumbai, Kolkata, Delhi, Bangalore, Ahmadabad, Pune, Hyderabad and Chennai. These are the largest cities in India and have considerable growth potential considering the fact that the disposable income levels are generally higher for these cities.
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Social Efficiency and Real Markets Marketing Case Study
5 pages (1544 words) , Download 0 , Case Study
Free
The marginal cost to society exceeds the marginal benefit, then social efficiency is low in that case. Whereas, when MSC and MSB are equal, it is referred to be at an optimum level. It is very difficult to achieve social efficiency and real markets fail to accomplish it because their marginal social costs do not equal the marginal social benefits.
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International Business Strategy: Wal-Mart in India Marketing Case Study
7 pages (2237 words) , Download 2 , Case Study
Free
Thus, Wal-Mart is facing a great and risky business challenge in India. It has to be careful enough not to deviate from cultural regulations and norms as it is already facing reservations from patriotic political parties and local retailers being only foreign. Any more deviation might repeat what happened in Germany.
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Tourism Destination Marketing Marketing Dissertation
13 pages (3250 words) , Download 4 , Dissertation
Free
The author states that the mature tourism island destination that has been chosen for the study in concern is that of the Canary Islands which are located in Spain. The Canary Islands are integrated totally into the European Union and the level of safety and quality comply with the standards of Europe. El Hierro, La Palma, La Gomera, Tenerife.
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Marketing Concepts of Pizza Restaurant Marketing Term Paper
6 pages (1794 words) , Download 1 , Term Paper
Free
This paper presents a brief report based on the marketing analysis of the Pizza Restaurant, to be located in Riyadh, Saudi Arabia. This piece of the paper relates to various marketing concepts and principles such as marketing vision, marketing mix, customer analysis, internal and external analysis with regard to Pizza Restaurant.
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Marketing Plan for British Airways Short Haul Flights Marketing Coursework
5 pages (1250 words) , Download 1 , Coursework
Free
The choice of the topic assumes significance considering that short-haul flights constitute an important part of the business areas for the organization. The following sections would conduct an analysis of the marketing strategies of the firm that would help it to achieve success in the particular business segment.
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Managing People in British Petroleum Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
Considering the major impact the spill has had on the company and the world as a whole, it is crucial to gain a detailed understanding of the environmental factors that can impact the strategic plans of the company. Here for the macro environmental factors, a SWOT and PESTLE analysis of the company has been developed.
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How Social Media Can Be Used to Build a Brand Community Marketing Term Paper
5 pages (1712 words) , Download 0 , Term Paper
Free
The use of social media in brand communities is associated with certain downside risks. First, consumers use social media to generate brand messages, which are no longer controlled by brand owners (Darroch 2009). In this situation, the popularity of any brand, including that of Apple Macintosh, can be easily compromised by customers.
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Knowledge Diffusion of Exploitation Marketing Term Paper
7 pages (2041 words) , Download 1 , Term Paper
Free
Innovations in medicine and technology are taking place at a rapid rate, entailing changes in efficacy, design, efficiency, and packaging amongst other factors. Trade of films, music, recordings, books, etc is being promoted for the creativity and ideas delivered and not because of their packaging. Previously products that were regarded inferior in technology have been revamped to become more appealing and efficient on the technological end.
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The Basis of the Advertisers Marketing Essay
5 pages (1455 words) , Download 0 , Essay
Free
This will impact the people in a very strong and effective way, as well as make them realize the needs and wants that they might have forgotten about or not paid enough heed to in the past. The advertisers use a number of methods and techniques in order to make sure that their message is propagated in an exact manner.
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The Analysis of How External Variables Are Used by Marketers to Influence Consumer Decision Making Marketing Term Paper
10 pages (2894 words) , Download 1 , Term Paper
Free
Findings from the above studies show that customers’ decisions are affected by external factors, aside from internal ones. In today’s environment, decisions are influenced by the economic crisis such that consumers find ways to limit spending on goods and services, and consider ways to maximize its value.
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The Concept of Integrated Marketing Communications from Practice and Academic Perspectives Marketing Term Paper
8 pages (2000 words) , Download 1 , Term Paper
Free
The event message put more emphasis on Volvo’s main values, quality, environment and safety concerns. At every stop of the sailing boats made around the universe, Volvo had an exhibition that showcased its cars and also gave an opportunity to the company to strengthen its customer relations; this was achieved through personal meetings.
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