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Marketing Essays

Result for Subject Marketing:
19930 essays
Sports Sponsorship as a Marketing Strategy Marketing Essay
6 pages (1939 words) , Download 0 , Essay
Free
The paper “Sports Sponsorship as a Marketing Strategy” is a convincing example of an essay on marketing. Sports sponsoring is one of the many tools that marketers use and try to reach customers and influence them to buy their products (Harvey 2001). The key to effective sponsoring is to understand consumer attitude formation and change.
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Phenomenon of Glocalization Marketing Essay
11 pages (3428 words) , Download 0 , Essay
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Companies are “benefitting greatly from the global markets as it is giving them a wide market to cater to and at the same time helping to improve the bottom line”. (Ellis, 2001) This is making more companies to get acclimatized to the local conditions. Today “businesses which are global are a force for good”.
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The Impact of Uncertainty on Organizations in a Supply Chain Marketing Assignment
13 pages (3546 words) , Download 0 , Assignment
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In the course of businesses transactions, the business must deal with many different types of uncertainty. These may include competitors’ actions, share prices, petrol prices, floods, droughts, workers strike, bomb threats, shortage of raw materials and labor, or sudden increases or decreases in demand for products or services.
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JIMMY POSSUM Furniture Pty Ltd Companys Marketing Strategy Marketing Case Study
15 pages (3865 words) , Download 0 , Case Study
Free
The paper “JJIMMY POSSUM Furniture Pty Ltd Companys Marketing Strategy" is a persuading case study on marketing. JIMMY POSSUM Furniture Pty Ltd Company is a leading furniture manufacturer in Australia. It was established by Jimmy Possum. It is categorized under Wood Household Furn-Ex Upholstered Manufacturers.
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Sigmund Freuds Personality Theory and the Self Congruence Model Marketing Case Study
12 pages (3238 words) , Download 0 , Case Study
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The paper “ISigmund Freuds Personality Theory and the Self Congruence Model" is a motivating version of a case study on marketing. The purpose of this report is to analyze the importance of the Self-congruence models and Freud’s theory of personality and how they have been used to enhance the sales made by the Sensodyne Toothpaste Company.
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Different Characteristics of Services Marketing Assignment
8 pages (2241 words) , Download 0 , Assignment
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The paper “Different Characteristics of Services" is a breathtaking version of the assignment on marketing. The consumer decision model has a huge role in the case of services. Since service has different characteristics as it cannot be seen but can be felt so after-sales service govern the buying process.
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Inspirations Market Strategies Marketing Research Paper
8 pages (2456 words) , Download 0 , Research Paper
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The paper "Inspiration’s Market Strategies" is a good example of a research paper on marketing. Inspiration is a company that provides painting services. It aims at having a new distribution strategy to be developed. This will enable them to deliver services efficiently while managing potential channel conflicts which could come up as a result of customers' perceived risks by the losing business.
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Significance of Creativity of Events in Social and Economic Environment Marketing Essay
6 pages (1967 words) , Download 0 , Essay
Free
The paper “SSignificance of Creativity of Events in Social and Economic Environment” is a spectacular example of an essay on marketing. Trade shows provide companies with a forum to promote their products or services. A trade show is a time-sensitive, short-term marketing atmosphere where the buyer comes to the seller.
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Marketing Plan for iPad Marketing Case Study
6 pages (2019 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for iPad" is a brilliant example of a case study on marketing. Apple Inc. is one of the renowned global companies in the information and technology industry. The company is known for its innovative products a fact that has made it it's brand name strong in the market. In addition, Apple’s products are often considered simple and easy to use.
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Marketing Plan for iPad in the Australian Market Marketing Case Study
22 pages (6053 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for iPad in the Australian Market" is a perfect example of a case study on marketing. Advancement in technology and globalization in the modern market and business environments have enhanced access to information and have influenced the rampant establishment of firms that offer similar products and services enhancing competition.
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Service Complaint by a Virgin Airline Customer Marketing Assignment
14 pages (3873 words) , Download 0 , Assignment
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The paper "Service Complaint by a Virgin Airline Customer" is a wonderful example of an assignment on marketing. Success for modern firms and institutions in both the manufacturing and service industries is hard-earned. This is a result of cut-throat competition from rapidly developing organizations that competitively offer substitute products.
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Interactive and Internet Marketing Marketing Term Paper
9 pages (2541 words) , Download 0 , Term Paper
Free
The paper "Interactive and Internet Marketing" is a brilliant example of a term paper on marketing. The internet is becoming a means of doing things in the modern world. The internet has transformed the world into a global village. It is not surprising to live in Asia but work for a company in America. The abilities of efficient internet use are infinite.
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Virgins Non Specific Service Recovery Marketing Case Study
16 pages (4617 words) , Download 0 , Case Study
Free
The paper “Virgins Non Specific Service Recovery" is a breathtaking case study on marketing. The letter below is a response to a complaint that was written to Virgin by a disgruntled customer. The customer complained of several mistakes that he noticed with the services provided by the airlines.
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Types of Commitment in Marketing Marketing Term Paper
9 pages (2801 words) , Download 0 , Term Paper
Free
The paper “Types of Commitment in Marketing” is an impressive variant of term paper on marketing. Customer commitment has gained much interest as a result of the trust-commitment theory of relationship marketing. Recent research has shown that customer commitment is a predictor of various aspects related to customer retention and repurchase intentions.
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Market Segmentation as an Effective Marketing Strategy Marketing Essay
6 pages (1851 words) , Download 0 , Essay
Free
The paper “Market Segmentation as an Effective Marketing Strategy” is a thrilling variant of an essay on marketing. Market segmentation is taken to be a marketing and economic concept that is characterized by a set of the market made up of different people who have certain characteristics.
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Establishing a New Market to Expand a Beer Products Marketing Case Study
19 pages (5254 words) , Download 0 , Case Study
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The paper "Establishing a New Market to Expand a Beer Products" is an excellent example of a case study on marketing. It is apparent that beer products have been there and have been brewed for numerous decades. Contemporary society, however, has modified early modes of brewing due to technological growth (Van and Nico 22-23).
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Vermont Teddy Bears Difficulties while Internationalizing Business Marketing Case Study
22 pages (6111 words) , Case Study
Nobody downloaded yet
The paper “Vermont Teddy Bears Difficulties while Internationalizing Business" is an informative version of a case study on marketing. Internalization is also known as global marketing. Almost two decades ago, the term internationalization did not exist. Today, this term is very essential if a business is to realize its full potential.
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The Marketing Theory for the Development of Albury Center Marketing Case Study
7 pages (2118 words) , Download 0 , Case Study
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The paper “The Marketing Theory for the Development of Albury Center" is a thrilling example of a case study on marketing. Albury has one of the largest inland populations in Australia having over 90,000 persons inhabiting the districts that are statistically recognized districts. The tourist attraction area is located along the Hume Highway.
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Marketing Plan for Apples iPhone Marketing Case Study
7 pages (1957 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Apple’s iPhone" is a perfect example of a case study on marketing. Technology is really growing very fast globally hence causing mobile phones to be a necessity in both developed and developing nations. It is estimated that in the next few years, more than half of the world population will have ownership of mobile phones.
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The Business Strategy of Kentucky Fried Chicken in China Marketing Research Paper
6 pages (2497 words) , Download 0 , Research Paper
Free
The paper "The Business Strategy of Kentucky Fried Chicken in China" is an excellent example of a research paper on marketing. It is evidently clear from the discussion that western fast-food major outlets like Subway, McDonald and Kentucky Fried Chicken (KFC) have been flooding the Chinese market over the years.
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Improving the Marketing Strategies of the Gloria Jeans Coffee Shop Marketing Term Paper
9 pages (7643 words) , Download 0 , Term Paper
Free
The paper "Improving the Marketing Strategies of the Gloria Jeans Coffee Shop" is a brilliant example of a term paper on marketing. Gloria Jeans Coffee is a company that is located in Australia and it is specifically a coffee company that is mainly concerned with ensuring that it provides franchise systems in addition to high-quality coffee.
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Decision-Making of People When They Consider Accommodations Marketing Assignment
8 pages (2270 words) , Download 0 , Assignment
Free
The paper "Decision-Making of People When They Consider Accommodations" is a wonderful example of an assignment on category. This paper analyzes the decision making of people when they consider accommodations, make many decisions in our everyday lives; some are small and relatively unimportant while others are major, with a more profound impact on our lives.
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Buyer Behaviour Related to Motivation Marketing Essay
9 pages (2375 words) , Download 0 , Essay
Free
The paper "Buyer Behaviour Related to Motivation" is an outstanding example of an essay on marketing. Consumer behaviour is directly proportional to the motivation of consumers. Consumer behavior refers to the study of why, when, where and how people do the purchase or do not purchase a product (Hausman, 2000).
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Researching and Marketing Visitor Attractions in Tring Reservoirs Marketing Research Paper
10 pages (2870 words) , Download 0 , Research Paper
Free
The paper “Researching and Marketing Visitor Attractions in Tring Reservoirs” is a fascinating example of a research paper on marketing. This report seeks to research as well as establish the needs and wants of the visitors with the aim of providing recommendations to increase the number of visitors going to the site through events.
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Strategy for the Business Marketing Plan Developed for Starbucks Firm Marketing Assignment
8 pages (2092 words) , Download 0 , Assignment
Free
The paper "Strategy for the Business Marketing Plan Developed for Starbucks Firm" is a worthy example of a marketing assignment. The need to develop a marketing plan is a key issue in the running of Australia based Starbucks firm. Marketing is a lifetime process where innovations are made and systems changed if they are not performing to the required standards.
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Company's Positioning in the Market Marketing Assignment
13 pages (3597 words) , Download 0 , Assignment
Free
The paper "Company's Positioning in the Market" is a wonderful example of an assignment on marketing.  Analyze IKEA’s positioning in the market. Why has it succeeded in achieving global appeal? IKEA is a Swedish based company ranked among the top 100 of the worldwide brands for 2005 according to Business Week magazine listing. 
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Coca-Colas Current and Potential Customers Marketing Case Study
5 pages (1530 words) , Download 1 , Case Study
Free
The product is produced by The Coca-Cola Company and is often referred to as Coke. Originally, the product was being produced as a patent medicine. The marketing tactics that have been adopted in the distribution of Coke have widely led to its dominance as the world's leading beverage throughout the 20th century.
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Market Feasibility for Investment in India by a Latin American Mobile Firm Marketing Coursework
10 pages (3053 words) , Download 0 , Coursework
Free
The paper "Market Feasibility for Investment in India by a Latin American Mobile Firm" is an outstanding example of coursework on marketing. The author of the paper states that India is one of the few countries that have been able to restore investor confidence even during the toughest of economic times.
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Factors That Affect Employee Satisfaction and Performance Marketing Essay
6 pages (1625 words) , Download 0 , Essay
Free
The paper "Factors That Affect Employee Satisfaction and Performance" is an outstanding example of an essay on marketing. Affect is responsiveness to change and to situations or feelings (Hume 2006, p.278). Affect can either be positive or negative in nature (Robins et al. 2011). Positive affect can influence how motivated a person is.
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Marketing Problem That Body Shop Is Facing in Marketing Its Product Marketing Research Proposal
12 pages (3420 words) , Download 0 , Research Proposal
Free
The paper "Marketing Problem That Body Shop Is Facing in Marketing Its Product" is an excellent example of a research proposal on marketing. The author of the paper states that research is an important tool in marketing. It helps in identifying a problem and solving it through the application of research techniques. 
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Marketing Plan for Joeys Marketing Case Study
12 pages (3824 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Joey’s" is an outstanding example of a case study on marketing. Joey is a start-up company in Australia that offers sushi rolls. The company has been operating in Brisbane since 2008 and aims to differentiate its services by embracing the highest levels of safety and health standards and offering authentic Japanese sushi taste.
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The Implication for Brekky Brand, Brand Performance Metric, Duplication of Purchase Marketing Assignment
10 pages (2202 words) , Download 0 , Assignment
Free
The paper “The Implication for Brekky Brand, Brand Performance  Metric, Duplication of Purchase" is a meaty example of an assignment on marketing. The table below shows the data for sales of regular or basic sales and sales with promotion. There are three different regions that show brand sales on the market.
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Carbon Tax: The Australian Government Marketing Term Paper
10 pages (2904 words) , Download 0 , Term Paper
Free
The paper "Carbon Tax: The Australian Government" is a brilliant example of a term paper on marketing. A carbon tax or CO2 tax is a tax on the carbon content. A carbon tax is an indirect tax as opposed to a direct tax, which taxes income. A carbon tax can also be called a price instrument since it is used effectively to tax carbon dioxide (CO2) emissions from burning fossil fuels.
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Boosting Nestle Marketing to Australia Marketing Case Study
11 pages (3407 words) , Download 1 , Case Study
Free
This report is prepared to support the marketing practices and theory that propose supplier relationships can deliver a sustainable edge for multinational operations. Strategic alliances between multinational companies and local suppliers are aimed at reducing the exposure to market uncertainties and realizing competitive advantage.
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Hog's Breath Cafe: Online Shopping in the Market Marketing Case Study
9 pages (2680 words) , Download 0 , Case Study
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Consequently, the paper draws strategies of online marketing in cooperation with traditional industry. It addresses the issues pertaining to the new channel management and evaluation. The study is aimed at building a strategic plan for the incorporation of online shopping in a traditional company for competitive strength.
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Developing and Implementation of E-Marketing Strategies in Renault Motor Company Limited UK Marketing Research Proposal
13 pages (3698 words) , Download 0 , Research Proposal
Free
The paper “Developing and Implementation of E-Marketing Strategies in Renault Motor Company Limited UK” is a convincing example of a research proposal on marketing. Marketing has been exercised for a long period of time since the commencement of trade in the world .it has been in existence in different forms and has advanced over time with technological change.
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Mars Bars: Measuring and Interpreting Brand Performance Marketing Assignment
8 pages (2442 words) , Download 0 , Assignment
Free
Compared to its competitors, Mars Bar has high-performance metrics. The brand is operating in a repertoire market. The differences between a subscription and repertoire market are that unlike in a repertoire market, in a subscription market each brand commands a high proportion of market share and that the brand's customers rarely buy from others.
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Marketing Plan for a New Tattoo Removal Cream Marketing Case Study
6 pages (1580 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for a New Tattoo Removal Cream" is a great example of a case study on marketing. Originally, tattoos were used for various purposes in order to signify rank or status, spiritual or religious devotion and also as a mark of identification. They involve the insertion of ink deeper into the skin layer and can either be permanent or temporary tattoos.
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Strategic Management and Marketing of Aldi Supermarkets in Australia Marketing Case Study
12 pages (3297 words) , Download 0 , Case Study
Free
The paper “Strategic Management and Marketing of Aldi Supermarkets in Australia" is an outstanding example of a case study on marketing. Aldi Supermarket in Australia is one of the branches of the large German Aldi Stores that has successfully fought for a market share in Australia despite the massive competition that is offered by pre-existing companies such as Walmart, Woolworth, and Cole-Myer.
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Competition in the UK Ice Market Marketing Coursework
12 pages (3356 words) , Download 0 , Coursework
Free
The paper "Competition in the UK Ice Market" is a brilliant example of coursework on marketing. The Ice Cream industry in the UK market is so competitive in nature by the last decades. It is seen that a scale monopoly situation exists in favor of Birds Eye Wall's Ltd, which accounts for around two-thirds of the wrapped impulse market and over half of the total impulse market.
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One-Week Itinerary for Couple in Venice - Justification of the Excursions in Terms of 7Ps Marketing Case Study
14 pages (3864 words) , Download 0 , Case Study
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The paper “One-Week Itinerary for Couple in Venice - Justification of the Excursions in Terms of 7Ps - Justification of the Excursions in Terms of 7Ps" is an exciting example of a case study on marketing. In the morning, you will arrive at the city’s Marco Polo Airport, and check into your hotel, Hotel Danieli. You have a whole week before you to enjoy fully the beauty of Venice, a city of love and luxury.
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The Integrated Marketing Communications Campaign Marketing Assignment
6 pages (1699 words) , Download 0 , Assignment
Free
The paper "The Integrated Marketing Communications Campaign" is a wonderful example of an assignment on marketing. The IMC campaign will focus on two basic groups within the age bracket of 28-40. These are those who are focused on work and career and those who are more interested in the traditional role of wife and mother.
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External Environment of Double View Club Marketing Case Study
8 pages (2161 words) , Download 0 , Case Study
Free
The paper "External Environment of Double View Club" is a great example of a case study on marketing. Double View Club was founded in 1958 and has remained one of the most successful clubs after being voted the “club of the year” in 1991. The club’s success has been pushed a notch higher with their men’s team winning premier league division 6 times out of the last 9 metropolitan premierships.
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Consumer Reactions towards Green Products, Trends in Green Products Marketing Strategies Marketing Research Paper
15 pages (4423 words) , Download 0 , Research Paper
Free
The paper “Consumer Reactions towards Green Products, Trends in Green Products’ Marketing Strategies” is a convincing example of a research paper on marketing. The plan to introduce green products in the marketplace has raised a number of issues. One of the major concerns is the general consumers’ perspective regarding the deterioration of the environment.
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Comprehensive Market Diversification to China: Holden Barina Product Line Marketing Case Study
13 pages (3982 words) , Download 0 , Case Study
Free
The paper "Comprehensive Market Diversification to China: Holden Barina Product Line" is a perfect example of a case study on marketing. The Holden Barina, a subcompact Australian automobile company, is at an advanced stage to make a high profile marketing campaign that would see its car markets expand in China.
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Klout Business Model Marketing Literature review
8 pages (2021 words) , Download 0 , Literature review
Free
A big percentage of firms are turning to social networks to market their products and services. It uses proprietary algorithms to calculate the rate of a person’s participation in certain social networks such as Facebook, Twitter, Foursquare, and LinkedIn and gives the person a numerical mark depending on his or her activity.
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Rent-a-Car Enterprise: Product Analysis Marketing Research Proposal
7 pages (1894 words) , Download 0 , Research Proposal
Free
The internet has become a major part of people’s lives today. Rent-a-car could take advantage of this and use the internet to conduct customer satisfaction surveys. It can be used just like the traditional suggestion boxes. The enterprise sets up its own website where its products could be accessed by anyone from anywhere.
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External and Internal Factors Affecting Consumer's Choices Marketing Assignment
9 pages (2679 words) , Download 0 , Assignment
Free
The paper "External and Internal Factors Affecting Consumer's Choices" is a wonderful example of an assignment on marketing. This paper intends to reflect on my two-week consumption choice diary, as from August 6- 19th, 2012. Consumer behavior is normally misunderstood as just essential to bigger and sophisticated organizations.
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Pepsi Change the Game Ad Campaign Marketing Case Study
10 pages (2685 words) , Download 1 , Case Study
Free
The paper "Pepsi Change the Game Ad Campaign" is a great example of a case study on marketing. This report sets out to carry out a review of one of the seven video marketing ads from the: Pepsi Change the Game Ad Campaign. The Pepsi change the game campaign has a total of seven videos and they include the helicopter shot, uppercut, doosra, the switch hit, super scoop, pallu scoop, and others.
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Strategic Marketing Analysis of the Red Cross Marketing Case Study
10 pages (2906 words) , Download 0 , Case Study
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The paper "Strategic Marketing Analysis of the Red Cross" is a good example of a case study on marketing. The marketing of a charitable or other non-profit organization presents an apparent challenge. Marketing ordinarily supports the sale of a product or service according to the simple formula of exchanging money for a product or service of tangible value to the customer.
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