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Marketing Essays

Result for Subject Marketing:
19914 essays
Vermont Teddy Bears Difficulties while Internationalizing Business Marketing Case Study
22 pages (6111 words) , Case Study
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The paper “Vermont Teddy Bears Difficulties while Internationalizing Business" is an informative version of a case study on marketing. Internalization is also known as global marketing. Almost two decades ago, the term internationalization did not exist. Today, this term is very essential if a business is to realize its full potential.
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The Marketing Theory for the Development of Albury Center Marketing Case Study
7 pages (2118 words) , Download 0 , Case Study
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The paper “The Marketing Theory for the Development of Albury Center" is a thrilling example of a case study on marketing. Albury has one of the largest inland populations in Australia having over 90,000 persons inhabiting the districts that are statistically recognized districts. The tourist attraction area is located along the Hume Highway.
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Marketing Plan for Apples iPhone Marketing Case Study
7 pages (1957 words) , Download 0 , Case Study
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The paper "Marketing Plan for Apple’s iPhone" is a perfect example of a case study on marketing. Technology is really growing very fast globally hence causing mobile phones to be a necessity in both developed and developing nations. It is estimated that in the next few years, more than half of the world population will have ownership of mobile phones.
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The Business Strategy of Kentucky Fried Chicken in China Marketing Research Paper
6 pages (2497 words) , Download 0 , Research Paper
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The paper "The Business Strategy of Kentucky Fried Chicken in China" is an excellent example of a research paper on marketing. It is evidently clear from the discussion that western fast-food major outlets like Subway, McDonald and Kentucky Fried Chicken (KFC) have been flooding the Chinese market over the years.
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Improving the Marketing Strategies of the Gloria Jeans Coffee Shop Marketing Term Paper
9 pages (7643 words) , Download 0 , Term Paper
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The paper "Improving the Marketing Strategies of the Gloria Jeans Coffee Shop" is a brilliant example of a term paper on marketing. Gloria Jeans Coffee is a company that is located in Australia and it is specifically a coffee company that is mainly concerned with ensuring that it provides franchise systems in addition to high-quality coffee.
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Decision-Making of People When They Consider Accommodations Marketing Assignment
8 pages (2270 words) , Download 0 , Assignment
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The paper "Decision-Making of People When They Consider Accommodations" is a wonderful example of an assignment on category. This paper analyzes the decision making of people when they consider accommodations, make many decisions in our everyday lives; some are small and relatively unimportant while others are major, with a more profound impact on our lives.
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Buyer Behaviour Related to Motivation Marketing Essay
9 pages (2375 words) , Download 0 , Essay
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The paper "Buyer Behaviour Related to Motivation" is an outstanding example of an essay on marketing. Consumer behaviour is directly proportional to the motivation of consumers. Consumer behavior refers to the study of why, when, where and how people do the purchase or do not purchase a product (Hausman, 2000).
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Researching and Marketing Visitor Attractions in Tring Reservoirs Marketing Research Paper
10 pages (2870 words) , Download 0 , Research Paper
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The paper “Researching and Marketing Visitor Attractions in Tring Reservoirs” is a fascinating example of a research paper on marketing. This report seeks to research as well as establish the needs and wants of the visitors with the aim of providing recommendations to increase the number of visitors going to the site through events.
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Strategy for the Business Marketing Plan Developed for Starbucks Firm Marketing Assignment
8 pages (2092 words) , Download 0 , Assignment
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The paper "Strategy for the Business Marketing Plan Developed for Starbucks Firm" is a worthy example of a marketing assignment. The need to develop a marketing plan is a key issue in the running of Australia based Starbucks firm. Marketing is a lifetime process where innovations are made and systems changed if they are not performing to the required standards.
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Company's Positioning in the Market Marketing Assignment
13 pages (3597 words) , Download 0 , Assignment
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The paper "Company's Positioning in the Market" is a wonderful example of an assignment on marketing.  Analyze IKEA’s positioning in the market. Why has it succeeded in achieving global appeal? IKEA is a Swedish based company ranked among the top 100 of the worldwide brands for 2005 according to Business Week magazine listing. 
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Coca-Colas Current and Potential Customers Marketing Case Study
5 pages (1530 words) , Download 1 , Case Study
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The product is produced by The Coca-Cola Company and is often referred to as Coke. Originally, the product was being produced as a patent medicine. The marketing tactics that have been adopted in the distribution of Coke have widely led to its dominance as the world's leading beverage throughout the 20th century.
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Market Feasibility for Investment in India by a Latin American Mobile Firm Marketing Coursework
10 pages (3053 words) , Download 0 , Coursework
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The paper "Market Feasibility for Investment in India by a Latin American Mobile Firm" is an outstanding example of coursework on marketing. The author of the paper states that India is one of the few countries that have been able to restore investor confidence even during the toughest of economic times.
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Factors That Affect Employee Satisfaction and Performance Marketing Essay
6 pages (1625 words) , Download 0 , Essay
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The paper "Factors That Affect Employee Satisfaction and Performance" is an outstanding example of an essay on marketing. Affect is responsiveness to change and to situations or feelings (Hume 2006, p.278). Affect can either be positive or negative in nature (Robins et al. 2011). Positive affect can influence how motivated a person is.
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Marketing Problem That Body Shop Is Facing in Marketing Its Product Marketing Research Proposal
12 pages (3420 words) , Download 0 , Research Proposal
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The paper "Marketing Problem That Body Shop Is Facing in Marketing Its Product" is an excellent example of a research proposal on marketing. The author of the paper states that research is an important tool in marketing. It helps in identifying a problem and solving it through the application of research techniques. 
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Marketing Plan for Joeys Marketing Case Study
12 pages (3824 words) , Download 0 , Case Study
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The paper "Marketing Plan for Joey’s" is an outstanding example of a case study on marketing. Joey is a start-up company in Australia that offers sushi rolls. The company has been operating in Brisbane since 2008 and aims to differentiate its services by embracing the highest levels of safety and health standards and offering authentic Japanese sushi taste.
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The Implication for Brekky Brand, Brand Performance Metric, Duplication of Purchase Marketing Assignment
10 pages (2202 words) , Download 0 , Assignment
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The paper “The Implication for Brekky Brand, Brand Performance  Metric, Duplication of Purchase" is a meaty example of an assignment on marketing. The table below shows the data for sales of regular or basic sales and sales with promotion. There are three different regions that show brand sales on the market.
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Carbon Tax: The Australian Government Marketing Term Paper
10 pages (2904 words) , Download 0 , Term Paper
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The paper "Carbon Tax: The Australian Government" is a brilliant example of a term paper on marketing. A carbon tax or CO2 tax is a tax on the carbon content. A carbon tax is an indirect tax as opposed to a direct tax, which taxes income. A carbon tax can also be called a price instrument since it is used effectively to tax carbon dioxide (CO2) emissions from burning fossil fuels.
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Boosting Nestle Marketing to Australia Marketing Case Study
11 pages (3407 words) , Download 1 , Case Study
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This report is prepared to support the marketing practices and theory that propose supplier relationships can deliver a sustainable edge for multinational operations. Strategic alliances between multinational companies and local suppliers are aimed at reducing the exposure to market uncertainties and realizing competitive advantage.
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Hog's Breath Cafe: Online Shopping in the Market Marketing Case Study
9 pages (2680 words) , Download 0 , Case Study
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Consequently, the paper draws strategies of online marketing in cooperation with traditional industry. It addresses the issues pertaining to the new channel management and evaluation. The study is aimed at building a strategic plan for the incorporation of online shopping in a traditional company for competitive strength.
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Developing and Implementation of E-Marketing Strategies in Renault Motor Company Limited UK Marketing Research Proposal
13 pages (3698 words) , Download 0 , Research Proposal
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The paper “Developing and Implementation of E-Marketing Strategies in Renault Motor Company Limited UK” is a convincing example of a research proposal on marketing. Marketing has been exercised for a long period of time since the commencement of trade in the world .it has been in existence in different forms and has advanced over time with technological change.
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Mars Bars: Measuring and Interpreting Brand Performance Marketing Assignment
8 pages (2442 words) , Download 0 , Assignment
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Compared to its competitors, Mars Bar has high-performance metrics. The brand is operating in a repertoire market. The differences between a subscription and repertoire market are that unlike in a repertoire market, in a subscription market each brand commands a high proportion of market share and that the brand's customers rarely buy from others.
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Marketing Plan for a New Tattoo Removal Cream Marketing Case Study
6 pages (1580 words) , Download 0 , Case Study
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The paper "Marketing Plan for a New Tattoo Removal Cream" is a great example of a case study on marketing. Originally, tattoos were used for various purposes in order to signify rank or status, spiritual or religious devotion and also as a mark of identification. They involve the insertion of ink deeper into the skin layer and can either be permanent or temporary tattoos.
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Strategic Management and Marketing of Aldi Supermarkets in Australia Marketing Case Study
12 pages (3297 words) , Download 0 , Case Study
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The paper “Strategic Management and Marketing of Aldi Supermarkets in Australia" is an outstanding example of a case study on marketing. Aldi Supermarket in Australia is one of the branches of the large German Aldi Stores that has successfully fought for a market share in Australia despite the massive competition that is offered by pre-existing companies such as Walmart, Woolworth, and Cole-Myer.
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Competition in the UK Ice Market Marketing Coursework
12 pages (3356 words) , Download 0 , Coursework
Free
The paper "Competition in the UK Ice Market" is a brilliant example of coursework on marketing. The Ice Cream industry in the UK market is so competitive in nature by the last decades. It is seen that a scale monopoly situation exists in favor of Birds Eye Wall's Ltd, which accounts for around two-thirds of the wrapped impulse market and over half of the total impulse market.
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One-Week Itinerary for Couple in Venice - Justification of the Excursions in Terms of 7Ps Marketing Case Study
14 pages (3864 words) , Download 0 , Case Study
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The paper “One-Week Itinerary for Couple in Venice - Justification of the Excursions in Terms of 7Ps - Justification of the Excursions in Terms of 7Ps" is an exciting example of a case study on marketing. In the morning, you will arrive at the city’s Marco Polo Airport, and check into your hotel, Hotel Danieli. You have a whole week before you to enjoy fully the beauty of Venice, a city of love and luxury.
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The Integrated Marketing Communications Campaign Marketing Assignment
6 pages (1699 words) , Download 0 , Assignment
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The paper "The Integrated Marketing Communications Campaign" is a wonderful example of an assignment on marketing. The IMC campaign will focus on two basic groups within the age bracket of 28-40. These are those who are focused on work and career and those who are more interested in the traditional role of wife and mother.
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External Environment of Double View Club Marketing Case Study
8 pages (2161 words) , Download 0 , Case Study
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The paper "External Environment of Double View Club" is a great example of a case study on marketing. Double View Club was founded in 1958 and has remained one of the most successful clubs after being voted the “club of the year” in 1991. The club’s success has been pushed a notch higher with their men’s team winning premier league division 6 times out of the last 9 metropolitan premierships.
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Consumer Reactions towards Green Products, Trends in Green Products Marketing Strategies Marketing Research Paper
15 pages (4423 words) , Download 0 , Research Paper
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The paper “Consumer Reactions towards Green Products, Trends in Green Products’ Marketing Strategies” is a convincing example of a research paper on marketing. The plan to introduce green products in the marketplace has raised a number of issues. One of the major concerns is the general consumers’ perspective regarding the deterioration of the environment.
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Comprehensive Market Diversification to China: Holden Barina Product Line Marketing Case Study
13 pages (3982 words) , Download 0 , Case Study
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The paper "Comprehensive Market Diversification to China: Holden Barina Product Line" is a perfect example of a case study on marketing. The Holden Barina, a subcompact Australian automobile company, is at an advanced stage to make a high profile marketing campaign that would see its car markets expand in China.
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Klout Business Model Marketing Literature review
8 pages (2021 words) , Download 0 , Literature review
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A big percentage of firms are turning to social networks to market their products and services. It uses proprietary algorithms to calculate the rate of a person’s participation in certain social networks such as Facebook, Twitter, Foursquare, and LinkedIn and gives the person a numerical mark depending on his or her activity.
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Rent-a-Car Enterprise: Product Analysis Marketing Research Proposal
7 pages (1894 words) , Download 0 , Research Proposal
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The internet has become a major part of people’s lives today. Rent-a-car could take advantage of this and use the internet to conduct customer satisfaction surveys. It can be used just like the traditional suggestion boxes. The enterprise sets up its own website where its products could be accessed by anyone from anywhere.
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External and Internal Factors Affecting Consumer's Choices Marketing Assignment
9 pages (2679 words) , Download 0 , Assignment
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The paper "External and Internal Factors Affecting Consumer's Choices" is a wonderful example of an assignment on marketing. This paper intends to reflect on my two-week consumption choice diary, as from August 6- 19th, 2012. Consumer behavior is normally misunderstood as just essential to bigger and sophisticated organizations.
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Pepsi Change the Game Ad Campaign Marketing Case Study
10 pages (2685 words) , Download 1 , Case Study
Free
The paper "Pepsi Change the Game Ad Campaign" is a great example of a case study on marketing. This report sets out to carry out a review of one of the seven video marketing ads from the: Pepsi Change the Game Ad Campaign. The Pepsi change the game campaign has a total of seven videos and they include the helicopter shot, uppercut, doosra, the switch hit, super scoop, pallu scoop, and others.
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Strategic Marketing Analysis of the Red Cross Marketing Case Study
10 pages (2906 words) , Download 0 , Case Study
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The paper "Strategic Marketing Analysis of the Red Cross" is a good example of a case study on marketing. The marketing of a charitable or other non-profit organization presents an apparent challenge. Marketing ordinarily supports the sale of a product or service according to the simple formula of exchanging money for a product or service of tangible value to the customer.
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Solamps Product: Marketing and Entrepreneurship Marketing Case Study
5 pages (1513 words) , Download 0 , Case Study
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So lamps are equivalent to the normal paraffin lamps available in terms of size and even shape. However, the concept behind its development and operation is different. One of the most important components of the Solamps is the use of a small round solar panel at the top of the lamps (Krebs, 2010, p210).
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Internationalization Process Among Small and Medium-Sized Firms Marketing Article
11 pages (3122 words) , Download 0 , Article
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Osarenkhoe’s hypothesis is that firms that do not follow a sequential process towards internationalization are not solely enabled in their non-sequential approach by single factors. The article begins with a basic definition of internationalization – the process of increasing involvement in international operations across borders.
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Service Product Marketing: Restaurant and Retail Store Services Marketing Term Paper
12 pages (3627 words) , Download 0 , Term Paper
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From an environmental psychologist's perspective, it has been discovered that the stimuli in a given environment in one way or another impact the feelings of different people as well as their behavior. Analysis of the service design elements in line with the two services herein is in relation to the Russell model of effect.
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Virgin Australia's Marketing Mix, 7Ps to Market Its Services, Social Media Promotion Marketing Case Study
14 pages (3960 words) , Download 1 , Case Study
Free
The paper “Virgin Australia's Marketing Mix, 7Ps to Market Its Services, Social Media Promotion" is an excellent example of a case study on marketing. Marketers are interested in understanding how companies utilize the marketing mix strategies in order to promote their products. This is due to the increased global competition the need for companies to focus on delivering value to their customers.
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New Product Marketing Plan Marketing Case Study
15 pages (4356 words) , Download 0 , Case Study
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Increased products on the phone have sparked the adoption of the suitable mode of money service, rather than the traditional banking system. There are other places where bank services are unavailable and not all people are competent to use them. M-phone has come to provide an efficient, simple, and affordable mode for this.
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Changes in the Hotel Industry, Summer Palace's CRM Strategies, Practices, and Loyalty Programs Marketing Case Study
8 pages (2129 words) , Download 0 , Case Study
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The paper “Changes in the Hotel Industry, Summer Palace's CRM Strategies, Practices, and Loyalty Programs” is a forceful example of a case study on marketing. Since the 1990s, the hotel industry has witnessed a growing complexity in the interactions between customers and employees, driven by rapid technological changes and the emergence of the information age.
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Nissan Motor Company's SWOT, Market Analysis, and Strategic Choices Marketing
9 pages (2475 words) , Download 0
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The paper “Nissan Motor Company’s SWOT, Market Analysis, and Strategic Choices" is an inspiring version of a business plan on marketing. Nissan Motor Company Ltd is a multinational motor maker whose headquarter is situated in Japan. The company along with its various subsidiaries, largely designs, produces, and sells automobile products and services.
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Measuring and Interpreting Brand Performance Marketing Assignment
8 pages (2656 words) , Download 0 , Assignment
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The paper "Measuring and Interpreting Brand Performance" is a wonderful example of an assignment on marketing. The author argues in a well-organized manner that brand performance means that the value of the brand must bear interest and provide a measurable contribution to the success of the entire business.
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Social Innovation as a Concept Marketing Coursework
11 pages (3063 words) , Download 0 , Coursework
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The paper "Social Innovation as a Concept" is a brilliant example of coursework on marketing. Social innovation is a concept that shows paradigmatic rejection of the technology-based application of innovation as enshrined in the traditional focus. This kind of innovation has transcended beyond boundary limits to inform the development and political policies.
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Online Versus Traditional Shopping of Smartphone Among the UK Students Marketing Research Paper
24 pages (6295 words) , Research Paper
Nobody downloaded yet
The paper "Online Versus Traditional Shopping of Smartphone Among the UK Students" is an excellent example of a research paper on marketing. The research study was about the online shopping versus traditional shopping of smartphone among the UK students. Data collection of the study involved the collection of both qualitative and quantitative data.
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Bank Service Quality in Enhancing Client Satisfaction Marketing Research Proposal
9 pages (6392 words) , Download 0 , Research Proposal
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One of the consequences of KSA’s prosperity is a relatively financially-secure, young, internationalized population; in 2009, expatriates and youths under 15 accounted for approximately eight million and 8.6 million respectively of KSA’s estimated 28.7 million people. Concerning the Saudi banking industry, there appear to be three main challenges.
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The Strategic Significance of Standardization for Phoenix Insurance Company Marketing Assignment
8 pages (2163 words) , Download 0 , Assignment
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The paper "The Strategic Significance of Standardization for Phoenix Insurance Company" is a wonderful example of an assignment on marketing. The company to be analyzed here is Phoenix Insurance Company. This first section looks into the way in which this company can standardize its service or product offering.
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Apple's iPhone Advertising Campaign Marketing Case Study
10 pages (2865 words) , Download 0 , Case Study
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The paper “Apple’s iPhone Advertising Campaign" is a breathtaking example of a case study on marketing. Apple Inc is currently worth $ 624 billion and is ranked the most valuable brand globally with a brand value of $ 98.3 billion. The company is known as the epitome of innovation with one of the products being the iPhone range of smartphones.
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Hungry Jack's Mission and Vision, and Positioning Strategy Marketing
6 pages (1848 words) , Download 2
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The paper “Hungry Jack's Mission and Vision, and Positioning Strategy" is a fascinating example of a business plan on marketing. Hungry Jack’s is an Australian franchise of the Burger King Corporation and has been operating in Australia since 1971. The first Hungry Jack’s store opened in Perth and the initial success led to rapid expansion in the following years.
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The Wal-marts Market Management Marketing Case Study
11 pages (3009 words) , Download 0 , Case Study
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The paper "The Walmarts’ Market Management" is a delightful example of a case study on marketing. In the 21st century, the global economy is accelerating very fast in every sector; intellectual capacity plays a pivotal role in trade and industry processes. Organizations with vast knowledge have a better hand in this competitive economy.
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The Toyota System of Production - Focusing on Customer Relationship Management Marketing Case Study
20 pages (5694 words) , Download 0 , Case Study
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The paper “The Toyota System of Production - Focusing on Customer Relationship Management” is an inspiring variant of case study on marketing. Customer Relationship Management is a strategy used by businesses such as Toyota to manage outlay and solidify the bottom line through the generation of customer loyalty.
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