Marketing Essays

The paper "Pepsi Change the Game Ad Campaign" is a great example of a case study on marketing. This report sets out to carry out a review of one of the seven video marketing ads from the: Pepsi Change the Game Ad Campaign. The Pepsi change the game campaign has a total of seven videos and they include the helicopter shot, uppercut, doosra, the switch hit, super scoop, pallu scoop, and others.

The paper "Strategic Marketing Analysis of the Red Cross" is a good example of a case study on marketing. The marketing of a charitable or other non-profit organization presents an apparent challenge. Marketing ordinarily supports the sale of a product or service according to the simple formula of exchanging money for a product or service of tangible value to the customer.

So lamps are equivalent to the normal paraffin lamps available in terms of size and even shape. However, the concept behind its development and operation is different. One of the most important components of the Solamps is the use of a small round solar panel at the top of the lamps (Krebs, 2010, p210).

Osarenkhoe’s hypothesis is that firms that do not follow a sequential process towards internationalization are not solely enabled in their non-sequential approach by single factors. The article begins with a basic definition of internationalization – the process of increasing involvement in international operations across borders.

From an environmental psychologist's perspective, it has been discovered that the stimuli in a given environment in one way or another impact the feelings of different people as well as their behavior. Analysis of the service design elements in line with the two services herein is in relation to the Russell model of effect.

The paper “Virgin Australia's Marketing Mix, 7Ps to Market Its Services, Social Media Promotion" is an excellent example of a case study on marketing. Marketers are interested in understanding how companies utilize the marketing mix strategies in order to promote their products. This is due to the increased global competition the need for companies to focus on delivering value to their customers.

Increased products on the phone have sparked the adoption of the suitable mode of money service, rather than the traditional banking system. There are other places where bank services are unavailable and not all people are competent to use them. M-phone has come to provide an efficient, simple, and affordable mode for this.

The paper “Changes in the Hotel Industry, Summer Palace's CRM Strategies, Practices, and Loyalty Programs” is a forceful example of a case study on marketing. Since the 1990s, the hotel industry has witnessed a growing complexity in the interactions between customers and employees, driven by rapid technological changes and the emergence of the information age.

The paper “Nissan Motor Company’s SWOT, Market Analysis, and Strategic Choices" is an inspiring version of a business plan on marketing. Nissan Motor Company Ltd is a multinational motor maker whose headquarter is situated in Japan. The company along with its various subsidiaries, largely designs, produces, and sells automobile products and services.

The paper "Measuring and Interpreting Brand Performance" is a wonderful example of an assignment on marketing. The author argues in a well-organized manner that brand performance means that the value of the brand must bear interest and provide a measurable contribution to the success of the entire business.

The paper "Social Innovation as a Concept" is a brilliant example of coursework on marketing. Social innovation is a concept that shows paradigmatic rejection of the technology-based application of innovation as enshrined in the traditional focus. This kind of innovation has transcended beyond boundary limits to inform the development and political policies.

The paper "Online Versus Traditional Shopping of Smartphone Among the UK Students" is an excellent example of a research paper on marketing. The research study was about the online shopping versus traditional shopping of smartphone among the UK students. Data collection of the study involved the collection of both qualitative and quantitative data.

One of the consequences of KSA’s prosperity is a relatively financially-secure, young, internationalized population; in 2009, expatriates and youths under 15 accounted for approximately eight million and 8.6 million respectively of KSA’s estimated 28.7 million people. Concerning the Saudi banking industry, there appear to be three main challenges.

The paper "The Strategic Significance of Standardization for Phoenix Insurance Company" is a wonderful example of an assignment on marketing. The company to be analyzed here is Phoenix Insurance Company. This first section looks into the way in which this company can standardize its service or product offering.

The paper “Apple’s iPhone Advertising Campaign" is a breathtaking example of a case study on marketing. Apple Inc is currently worth $ 624 billion and is ranked the most valuable brand globally with a brand value of $ 98.3 billion. The company is known as the epitome of innovation with one of the products being the iPhone range of smartphones.

The paper “Hungry Jack's Mission and Vision, and Positioning Strategy" is a fascinating example of a business plan on marketing. Hungry Jack’s is an Australian franchise of the Burger King Corporation and has been operating in Australia since 1971. The first Hungry Jack’s store opened in Perth and the initial success led to rapid expansion in the following years.

The paper "The Walmarts’ Market Management" is a delightful example of a case study on marketing. In the 21st century, the global economy is accelerating very fast in every sector; intellectual capacity plays a pivotal role in trade and industry processes. Organizations with vast knowledge have a better hand in this competitive economy.

The paper “The Toyota System of Production - Focusing on Customer Relationship Management” is an inspiring variant of case study on marketing. Customer Relationship Management is a strategy used by businesses such as Toyota to manage outlay and solidify the bottom line through the generation of customer loyalty.

The paper "Why Most Organisations Sell and Persuade Internationally" is a brilliant example of a term paper on marketing. The success of a business regardless of its size vests much on the level of sales such a business makes. With the versatile economy and the high competition for the limited resources, business enterprises must, therefore, seek to diversify their markets.

The Coffee Plaza hopes that in the event of a ‘coffee rash’ if any, the shop will be the first choice for all beverage consumers in the area. Not only does the management and ownership of the Plaza envision competition, but effective strategies to outmaneuver all like-minded entrepreneurs within the confines of business law.

The paper "Marketing of Coffee from Strauss Coffee Company, Brazil to Ethiopia" is an excellent example of a literature review on marketing. Brazil is the world’s largest producer of coffee (Jarvis, 2003). The country exports coffee to its main competitors including Vietnam, Indonesia, India, and Colombia.

The paper “Consumer Behavior - Criteria That Guide Buyers When Choosing a Particular Smartphone Model" is a meaty example of a research paper on marketing. In the modern world where technology is the wheel through which economies are run, mobile phones have emerged as important gadgets. Today, mobile phones are used for both social and economic purposes.

The paper "Market Segments and Strategies for Clavas Hooks to Be Successful" is a perfect example of a case study on marketing. Instead of paying for huge rent for Clavas hooks have introduced rent a tent for anyone willing and interested in the service (David Bowie, 2012). The logo has been designed to suit its business objectives.

The new product must be having a unique selling proposition or a feature or a property that makes it stand out in the marketplace compared to other similar products. This can only be done by first analyzing competitors and getting to know what should be done in the new product to ensure it penetrates and lasts in the marketplace.

The paper "Integrated Marketing Communication Plan at Virgin Blue" is a great example of a case study on marketing. The low price strategy employed by Virgin Blue aims at making fares cheaper compared to traditional airlines and thus contributing to increase in demand and also encouraging consumers to switch from their preferred carrier to Virgin Blue carrier (Belch et al., 2011).

The paper "Role of Integrated Marketing Communications Tools" is a wonderful example of an assignment on marketing. IMC tool helps to develop interactive marketing, public relations, and advertising by creating the required push for the new products. Using different IMC tools like Facebook, print media, and traditional media helps to spread awareness about the campaign.

The paper “Lorna Jane’s Facebook Profile, and Consumer-Generated Content of Social Media" is a spectacular example of a case study on marketing. In the modern business world, the internet has become a very powerful communication and trading tool. The use of the internet in marketing and e-commerce are some of the areas which have benefited highly from the internet.

The paper "Social Networking: How Facebook Impacts on the Student’s Performance" is an excellent example of a research paper on marketing. The use of social networking sites has seen a huge jump as more and more people have started to use it. The different social networking sites which people use are Twitter, Facebook and so on.

Both the campaign highlighted the different features of Australia and looked towards attracting people based on different features and experiences. Where the bloody hell is you’ campaign was not able to generate the same effect as the ‘There’s nothing like Australia’ campaign as the first campaign had some objectionable matter.

From the chart, “Honda Company favors geographically delineated divisions with the operating units being locally marketed, because of dedicated local understanding of customers”. It could still want the overall product division in charge of the global coordination of product manufacturing and development while taking advantage of specialization.

The paper “A Significant Influence of External Factors on Consumer Decision-Making and Behaviour" is a forceful example of term paper on marketing. Consumer behaviour is the core pillar in marketing, and all marketing strategies stem from understanding consumer behaviour. There is, therefore, a significant need to understand consumer behaviour to create value for customers.

The paper “Service Marketing in Emirates Airlines - Areas for Improvement and Constraints” is a fascinating example of a case study on marketing. Service marketing as defined by Hoffman & Bateson (2010) as the gain, contentment or doing that is offered for trade or is provided with the purchase of a good as a means to sell a company to the consumers.

The paper “Retail Marketing and Distribution in Travel Agency” is a convincing example of a case study on marketing. Are We There Yet? Travel Agency is a customer-oriented company and thus has adopted various objectives in line with the mission statement of the company. The agency aims to gain a one percent market share in the first six months through an aggressive marketing campaign.

The paper "Marketing Campaign as an Important Requirement for Red Bull" is an amazing example of a case study on marketing. Red Bull is an international company that produces energy drinks. The energy drink is sold by Austrian and it was introduced in 1987 (Persad et al., 2008). The slogan for the company is “Red Bull gives you wings”.

The paper "Strategic Marketing Plan for Qantas Airways" is an excellent example of a case study on marketing. The purpose of the report is to analyze one of the existing products or services and to identify the manner in which the organization has been able to use the different internal and external factors to enhance their performance.

Presently, Soda Company has retooled its representation to mirror an accepted set of prices and exclusive savings. In this investigative aspect of Soda Company's marketing strategy, both preceding and innovative techniques are considered, and supplementary steps to enhance the proceeds on merchandising investments are presented.

The paper “Strategic Marketing Management as a Vital Discipline in an Organizational Setting" is a persuading essay on marketing. A strategic marketing plan is an essential element that fosters business performance through opportunity analysis. This is a modernized concept that seeks to ensure that businesses forge strong futuristic plans that will befit expected situations.

The paper “Strategic Marketing Plan for Qantas Airline” is a convincing variant of case study on marketing. In a generic overview, Qantas Airlines was founded in 1920. Over the years, Qantas has grown into becoming the largest international as well as a domestic airline in Australia. In this extensive period, this airline has built a robust reputation founded on safety, consumer service, engineering, etc.

The paper “Fountain of Youth Company - Promising Sales Trends for Health in the Market" is an affecting example of research paper on marketing. Foundation of Youth is a drink manufacturing Company that specializes in the production of bottled water, juice and soft drink in Australia. Under the leadership of Ms. Drinkwater, the company is divided into four main departments.

The paper "International Marketing as an Indication of the Development and Growth of an Organization" is an outstanding example of a case study on marketing. As the paper outlines, a strategic marketing plan is a tool that every business or sales manager needs to effectively achieve the objectives of the company.

The paper "Marketing of the One of the Major Automobile Manufacturers in the World" is an outstanding example of coursework on marketing. Marketing is one of the vital business operations in any organization. Marketing ensures that an organization is able to make its products known in the market and in the process possibly attract customers.

The paper "Strategies That Are Relevant to Toyota Motor Corporation Limited" is a brilliant example of coursework on marketing. Strategic marketing is an essential component for any company that intends to succeed in its business undertakings. Strategic marketing ensures that the company employs the right strategies in all the stages of its business circle.

The paper "The Strategic Marketing Plan of Autos-Luxus Group" is an amazing example of coursework on marketing. The Company in question by name Autos-Luxus Group is an automobile company that deals in the manufacture of classy and luxurious automobiles that are aimed at making the customers delighted.

The product is the iPhone 4S. Strategic market planning takes on various guises. The content, complexity, and structure of the plan will vary. However, plans have common elements – internal analysis, industry analysis, formulation of strategy, opportunity identification, marketing programs, and implementation.

The paper "Why the Government Should Have Authority in the Taste and Decency Component of Advertising Ethics" is an outstanding example of an essay on marketing. Snyder identifies three components of advertising ethics: truth, fairness and taste and decency. According to Snyder, there is no need for governments to be involved in regulating taste and decency in advertisements.

Every business must make sure that it occasionally provides an analysis of its product and the market so that it can ensure that they are always ahead of the game. This paper has From the inferential statistics and analysis conducted herein, it will be found out that these three metrics are key in improving brand visibility and revenues.

Nonprofit making organizations are formed with the objective of impacting social change in society and are based on the welfare of people. In this regard, they rely on charitable funding and corporate social responsibility carried out by individuals, business organizations, or government authorities.

Firms appeal to specific athletes to endorse their products and market them. Athletes are careful in selecting the products they want to endorse. This is because their names and images can be tarnished if they endorse inappropriate products or services, which do not match their personas. Scores of athletes focus on cultivating well-developed images that are cautiously crafted and upheld.

The paper “CPAI Group’s Company Character and Marketing Strategy" is a breathtaking example of a case study on marketing. CPAI Group is a company that produces movies and markets them internationally. The company is located on the West Coast of the United States and focuses on making movies that are both educational and entertaining.

The paper "Critical Marketing: Case of IKEA" is a wonderful example of a term paper on marketing. IKEA Systems BV, the Swedish home furnishing company headquartered in Almhult, was founded in 1943 as a family-owned company by Ingvar Kamprad has emerged as the largest retailer of furniture and home-ware in the world.