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Advanced Marketing - Essay Example

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The essay "Advanced Marketing" is based on a case study with regards to the eve of Christmas and values associated with it. The paper looks into the prospect of advanced marketing in spreading of Christmas value outside western culture…
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Advanced Marketing
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Download file to see previous pages Along with people’s shopping, the outlook of marketing for producers during the eve has also grown over the years. The essay will also deal with entrepreneurial endeavour of an entrepreneur who wants to create a Christmas market in Chinese tradition where people are not much familiar with this trend (All about Popular Issues, 2011).
Christmas is taken to be at the peak of consumerism in the culture of western countries. The celebration of this occasion has evolved throughout the years and has become an occasion that encourages people to provide gifts to their loved and dear ones. The initiators in this occasion are special children who requests gifts and their parents provide them with gifts in the guise of Santa Claus. Involvement of family members is the most important feature in the Christmas occasion. In a marketing sense, parents, by involving themselves in providing gifts actually involve themselves in giving brands. People hunt for gifts for their family members and their friends much earlier than the festival actually begins. In the present era, people eagerly look for innovative gift ideas that can best create happiness among their loved ones. Apart from general gifts such as chocolates, clothes, candles, showpieces and books, people also buy music pieces, electronic gadgets, custom jewellery and several other such things to gift their near ones. However, in western culture, whether the Christmas gift is materially precious or not does matter (Shuvalina, 2010).
The feelings of the person providing the gift are perceived much more valuable than its price. Christmas has evolved as an occasion where sharing of feelings among family members takes place through the sharing of gifts. In western culture, Christmas is said to be conventionally associated with the western culture and Christians but is also enjoyed by the non-Christians as well. Religious values and special prayers lighten up individual’s minds that reinforce their relationship with God. Apart from instigating spiritual beliefs, Christmas also perpetuates a bond among individuals and thus brings them closer. In western culture especially, Christmas is perceived as an ideal occasion that extends the involvement of family relations and enlarges intangible aspects of the theory of gift-giving (Clarke, 2006).  ...Download file to see next pagesRead More
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