The Impact of Customer Satisfaction on Online Shopping Environment - Amazon - Case Study Example

The paper "The Impact of Customer Satisfaction on Online Shopping Environment - Amazon" is an outstanding example of a marketing case study. In the era of the 21st century, the internet plays a major role in everyone’s life. All of us are dependent on the internet in some way or the other. It can be in the form of checking and sending emails, or accessing banking accounts or for others to connect with other people across the world. Recently many retail chains and expanded their business by provided their services or products online to their customers.

Their many such retail chains. The business of this company’s mainly run on the basis of their customer satisfaction.Our study in this report will be to study customer satisfaction towards online shopping in the case of Amazon.com. Amazon as we know is the world’s most popular shopping website. We will look into a brief history of the company and the products and services offered by them. Furthermore in the project, we will be looking into customer satisfaction towards shopping with Amazon.

The analysis has been done on the basis of secondary sources available online through various authentic surveys and newspaper reports. Finally will be commenting on the finding of the analysis and concluding the report.Before we begin with the topic of discussion we need to first understand the concept of customer satisfaction and why it is important for every business house. Numerous organizations discuss the requirement to secure enduring customer "connections." And, where else yet in interpersonal connections do we come across our necessities?

As in all interpersonal connections - marriage, organization and customer - trust establishes the framework for development and improvement. By recognizing the feeling based requirements of their gatherings of people, organizations can find bits of knowledge that transcend standard promoting practices. We should perceive how advertisers can reveal the intelligent illustrations of buyer conduct connected with brand reliability or separation. The choice-making process is determined by a mix of conscious, sensible, and subconscious, passionate, needs.

When a customer is confronted with an excess of decisions, individuals frequently incline toward items or product that "feels" right. What's more, in such a gathered com