StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Financial Services: HSBC - Dissertation Example

Comments (0) Cite this document
Summary
The research paper “Marketing Financial Services: HSBC” seeks to evaluate the banking brand in Europe, the Asia-Pacific region, the Americas, the Middle East, and Africa. Until 1990’s the group was regarded as Hong Kong’s biggest financial institution…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Marketing Financial Services: HSBC
Read TextPreview

Extract of sample "Marketing Financial Services: HSBC"

Download file to see previous pages HSBC provides a comprehensive range of financial services to around 100 million customers through four customer groups and global businesses: Personal Financial Services (including consumer finance); Commercial Banking; Global Banking and Markets; and Private Banking (FEI). The assignment is aimed at highlighting and evaluating the marketing strategies adopted by HSBC
Political Economic Social Technological, Environmental and Legal Analysis (PESTEL): This section of the report will present an overview of the macro-environmental factors impacting the organization and will facilitate the subsequent discussion on the marketing strategies of HSBC (Meek and Meek 2004).
• Disturbance in the political and economic environment in the international markets, in the shape of civil unrest and unstable governments, creates a daunting effect on consumer confidence resulting in the shape of reduced spending. This creates a cyclical effect on the demands for goods and hence resulting in the shape of reduced economic activity. Demand can also be slashed due to the boycott of products resulting through religious or political activism. There are also possibilities of the imposition of regulations to restrict the cross-border transfer of all the non-current assets i.e. capital and earnings can also negatively affect the profitability of Multinational Corporations.
• Like all the other economies of the world, the economic position in the UK became worst in 2008. The personal sector is in retreat since mid-2008. The two consumer spending and public sectors have relied heavily on borrowings. The investments have subdued, and growth is struggling. The cost of living has risen due to the soaring oil prices. The CPI was recorded as 3.4% in March 2010. UK economy has shown weakest economic performance in the post-1945 era. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Financial Services: HSBC Dissertation, n.d.)
Marketing Financial Services: HSBC Dissertation. Retrieved from https://studentshare.org/marketing/1750353-marketing-finaincial-services
(Marketing Financial Services: HSBC Dissertation)
Marketing Financial Services: HSBC Dissertation. https://studentshare.org/marketing/1750353-marketing-finaincial-services.
“Marketing Financial Services: HSBC Dissertation”, n.d. https://studentshare.org/marketing/1750353-marketing-finaincial-services.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Financial Services: HSBC

Marketing for Financial Services

... updated on each and every transaction and that too with total privacy and comfort of operation. Our marketing slogan should advertise our product’s compatibility with the Islamic Sharia Law (Bank AlJazira 2011). The Objective of the Marketing Plan for Financial Services The objective of our marketing plan is to know the response of the students, how they would react to our novel “Tomouh” programme as the idea of offering a saving account to the student community has not been availed by other financial organisations in Saudi Arabia. It means our Tomouh programme should not face competition from other financial companies. We should not delay our marketing tactics to impress upon students the needs of managing their financial portfolios...
5 Pages(1250 words)Essay

Marketing

...?Marketing Financial Services HSBC Inc. XXXXX XXXX Number: XXXXXXX of XXXXXXXX XXXXXXXXX XXXXXXXX Tutor’s Name: XXXXXXX Date of Submission: XX – XX – 2011 Introduction Marketing of commercial banks has a number of issues as well as opportunities. This paper aims at discussing the SWOT analysis of one of the famous global banks, i.e HSBC Inc. The paper will first provide an overview of the company and will also discuss in detail the reasons for choice of the bank. This will be followed by a detailed SWOT analysis of the company. Here several different aspects of the company like, marketing tools used by the company, the issues faced in terms of the customers, control system issues faced by the company and several other elements...
10 Pages(2500 words)Essay

Marketing Financial Services

...Marketing Financial Services Introduction Morgan Stanley is one of the most well known financial services firm in the world. Its head quarter is based in New York. The firm operates all over the world and deals mainly in institutional securities and investment management. Morgan Stanley advises large institutional clients how to raise funds from the market and how to manage its investment portfolio. The recent financial crisis has hit the company badly but it has recovered well from that. The company’s reputation is also good in the financial market. The brand name of Morgan Stanley is well established since it is been operating in the financial industry for a long time. It was founded way back in 1935 so it is a well known brand...
10 Pages(2500 words)Essay

MARKETING FINANCIAL SERVICES

...?SWOT Analysis for HSBC Holdings plc Introduction HSBC Holdings plc is one of the largest banking and financial services organisations in the world, with some 8,000 branches located in 88 countries and territories in Europe, the Middle East, North and Latin America, the Asia-Pacific, and of course in Hong Kong. The company is listed in at least five stock exchanges in the world (London, Hong Kong, New York, Paris and Bermuda), with 220,000 shareholders in over 120 countries and territories. The organisation provides a complete range of financial services, to a customer base numbering 100 million worldwide (HSBC Annual Report and Accounts, 2009). Marketing tools used by the organization The marketing strategy of the organisation targets...
10 Pages(2500 words)Essay

Marketing Financial Services

Al, 1995). Marketing of the financial service is quite a recent phenomenon even in developed nations of the world. The financial services industry plays a vital role in safeguarding the prospects of economic development around the globe (Ennew & Waite, 2006). The banking sector is increasingly faced with issue of service quality. Since it is quite difficult to differentiate between money and the financial services, banks are therefore continually working to enhance the service quality so that the competitive edge can be maintained. However, the most critical factor associated with improvement of service quality is determination of the service quality characteristics that are considered as important by consumers. It also becomes i...
10 Pages(2500 words)Assignment

FINANCIAL SERVICES MARKETING

...). SBNYFM is currently operating on the institutional platform and its fund accounting and investment staff provides best class services to its clients. The fund management services are provided mainly to small and large retail investors. The next level services provided to the companies are Corporate Financial Services. It includes Initial Public Offerings, Corporate M&A, and Financial Advisory and capital market services. SBNY’s organizational structure provides for the establishment of private client groups, where each group caters to all the banking needs of its clients. The members of such group are highly experienced as they are recruited from major New York banks and brokerages with 20 years of experience in financial services...
10 Pages(2500 words)Assignment

Marketing Financial Services: An overview of HSBC

...?Running head: Marketing Financial Services Marketing Financial Services: An overview of HSBC s Company Overview: Operating 8,000 offices in 87 countries, HSBC is the banking brand in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. Until 1990’s the group was regarded as Hong Kong’s biggest financial institution. A series of acquisitions all over the world has provided it with business presence in almost all the continents of the world. The company provides lending products through the subsidiaries to middle-market consumers. With innovation being the differentiation strategy, the company is successful in securing the position of world's leader in the sector of financial products and services. Despite the tough...
8 Pages(2000 words)Essay

Financial Services Marketing

...Financial Services Marketing Table of Contents Table of Contents 1 1.0 Promotional Mix 2 1.1Concepts and Objectives 2 1.2Tools and Factors of Promotional Mix 3 2.0 New Product Development 6 2.1 Cycle and Stages of Financial Product Development 6 2.2 Types of Products and Strategies for the Development of Financial Service 10 References 12 1.0 Promotional Mix 1.1 Concepts and Objectives The term promotional mix is referred to the combination of various promotional methods that can be adopted by an organization in order to promote the products as well as services in the market. The promotional mix related to products and services is different from financial promotional mix (Alajmi, 2011). The term ‘marketing mix’ is a broad concept...
8 Pages(2000 words)Essay

Marketing Financial Services

...1 MARKETING FINANCIAL SERVICES INTRODUCTION This report will focus on the financial services industry and how marketing affects that industry. MCorp conducted a survey with 67 financial services firms of various sizes, across multiple lines of business, to determine the top branding and marketing priorities for 2005. The top 10 marketing priorities were: Acquire New Customers 26% Customer Retention 24% Work on the Brand 19% Profitability 16% Increase Awareness 14% Efficiency/Resource Allocation 9% Improve Customer Metrics 9% Improve Customer Service/Satisfaction 9% Increase Market Share 7% Up-sell/Cross-sell Services/Products 7% The top...
8 Pages(2000 words)Essay

Strategic Management in Action. HSBC Group

After the organization of Hong Kong as a British colony in the consequences of the Opium War, a bank was required to finance the mounting trade between China and Europe. Its major and foundation-laying supplementary The Hong Kong and Shanghai Banking Corporation were recognized in Hong Kong and Shanghai in 1865. HSBC Holdings plc is a public limited company integrated in England and Wales, headquartered in London
Strategic management refers to the art of planning your business at the maximum possible level. It is the responsibility of the company’s leader (or leaders). Strategic management centers on building a solid underlying structure to your business that will then be fleshed out through the joint efforts of every individu...
12 Pages(3000 words)Essay

Marketing Financial Services

...MARKETING FINANCIAL SERVICES: HSBC Bank INTRODUCTION Our world today is beset with financial crisis of insurmountable coverage. A multitude of corporations on a global scale declare bankruptcy and render thousands of employees jobless. The inevitable nature of factors which interplay and caused this financial turmoil on a global scale affect other facets of the organization’s operations, including marketing. Several financial institutions are most affected by the crisis, of which HSBC Bank is one. The strategies employed by the organization, especially in the area of marketing, assist in its survival. The objective of this essay is to identify an international financial organization and to produce for that organization a SWOT (strengths...
10 Pages(2500 words)Essay

Marketing for financial services (Research project)-HSBC Bank

The company has significant presence in the world of internet and this essay is mainly attempted to analyze this aspect of HSBC. The principle reason behind choosing HSBC for this essay is the fact that it is one of the most respected organizations among the global banking and financial companies. Furthermore, data regarding HSBC is likely to be obtained conveniently as compared to any other financial organization. This essay aims to provide a clear understanding regarding the online presence of HSBC, main reasons behind such presence and various online marketing activities that are undertaken by the company.
HSBC has robust presence in the world of internet through its different websites. The company has separate portals that...
5 Pages(1250 words)Research Paper

Marketing Financial Services

...Marketing Financial Services Question 1 The Reasons for Expats to Be of Interest to a Global Bank Expatriates are individuals who are working in companies of foreign countries on a provisional or permanent basis. Moreover, expatriates are skilled professionals send to foreign countries by their companies. Expatriates working in foreign countries are required to formulate as well as devise plans and strategies in order to acquire better financial solutions. In this context, expatriates are concerned about choosing appropriate financial institutions or global bank through which they can manage as well as organise their wealth. The global banks are financial institutions which facilitate expats in having better protection of their wealth...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Marketing Financial Services: HSBC for FREE!

Contact Us