StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Content of Advertisements in Britain - Case Study Example

Comments (0) Cite this document
Summary
The paper 'The Content of Advertisements in Britain' presents the violation of law through advertising which has become a common phenomenon in all developed countries worldwide. The level at which this problem is addressed in each country is differentiated, in accordance with the local ethics,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
The Content of Advertisements in Britain
Read TextPreview

Extract of sample "The Content of Advertisements in Britain"

Download file to see previous pages It should be noted that the specific process is not related to particular political trends or beliefs; rather, it operates independently; this view is verified by the fact that the relevant efforts have been supported – since their first appearance in Britain - by the Labour and the Conservatives (Paul 69); no differentiation has been identified in the willingness of the above parties to control the violation by advertisements of the local laws.
In order to understand the process through which advertisements in the UK are controlled for their content, it would be necessary to refer primarily to the laws used for the regulation of the particular activity. At the first level, it should be made clear that the opposition of the content of advertisements to the existing laws is considered as a violation of the relevant laws; this is a rule applicable to all advertisements – no matter if they are published in Britain or in the EU territory. In the last case, however, there is a power of the appropriate European authorities – referring to the European Standards Advertising Alliance – to intervene (Chissick and Kelman 246). This perspective needs to be mentioned in this paper since Britain is a member of the European Union. Moreover, it should be made clear that in the context of European Union territory the content of advertisements is controlled using the ‘International Chamber of Commerce’s Code of Advertising Practice’ (Chissick and Kelman 246).
This means that in Britain also, the potential use of the above legislative text cannot be rejected; however, the local laws regulating Advertising should be primarily used – reference would be made to the above legislative framework if the judges of the national courts consider such initiative as necessary. On the other hand, in a relevant report of the House of Lords, it is noted that the European legal framework related to Advertising is not of particular value for the British market, since the national law on the specific field address all aspects of the specific activity, i.e. there are no gaps to be filled by the European legislation ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Content of Advertisements in Britain Case Study, n.d.)
The Content of Advertisements in Britain Case Study. https://studentshare.org/marketing/1749610-advertising-and-branding
(The Content of Advertisements in Britain Case Study)
The Content of Advertisements in Britain Case Study. https://studentshare.org/marketing/1749610-advertising-and-branding.
“The Content of Advertisements in Britain Case Study”. https://studentshare.org/marketing/1749610-advertising-and-branding.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Content of Advertisements in Britain

Advertisements

...?Advertisements Competition always threatens to reduce the amount of sales recorded by each product. Because of this, manufactures of various products or providers of various services are forced to engage in regular advertisements that seek to increase the consumption of their products. These adverts are meant to capture the attention of consumers and provoke them to purchase a certain product or use it. Advertising involves the repetition of the name or image of a product with the aim of associating it with particular qualities with the brand in the minds of the consumers. The “holidays are coming” is a Coca Cola advertisement which features a train composed of red delivery trucks bearing the Coca Cola name are beautified with Christmas...
3 Pages(750 words)Essay

Advertisements

...?Full On Advertisements Advertising is the process employed by companies to let people know about their products, the benefits gained from their products and to encourage them to buy the said products. In this process, models are very essential because they are easily identified by consumers. However, it is also important for advertisers to employ psychologists who study about what would make consumers tick. For instance, the first products to come out in the market usually set the name of their company to be recognized for those certain products. Toothpastes for example are often associated with Colgate because it was the first to have mass produced it. People for decades stuck to Colgate toothpastes because of the thought that pioneers...
2 Pages(500 words)Essay

Analyze the content of TEN advertisements

..., various rumors regarding the mystery of cola’s preparation can be a weakness or a potential threat to the product’s sustainability. However, in the above stated ad of Coca Cola, one can see the art of capitalizing on the so called weakness. 4. Woman’s Horlicks is the third important advertisement. This advertisement is on print media. The advertisement shows a jar in the shape of a woman. The advertisement reads: “Your husband needs you, your children need you, your family needs you, your neighbors need you, your pets need you, your plants need you.” And the final statement goes: “And your health needs you.” Thereafter the advertisement contains extensive information about the nutrition content of the supplement. Here, it seems that one...
5 Pages(1250 words)Research Paper

Advertisements analysis

... Ad Analysis All advertisements seek to employ an effective method of stimulating a potential buyer to purchase their product. Advertising agencies and creative directors creatively craft advertisements that tend to arouse a particular brain center thereby triggering a response. According to Fowles, 15 basic brain centers are targeted including the need for sex, affiliation, nurture, etc (18) in order to have the desired impact. Advertising agencies are continually looking for new and fresh ideas that have not been done before and at the same time, are stimulating to the minds of their target audiences. The main aim of an advertisement by appealing to the needs and drives of people is to induce them to respond in a certain way, mostly...
4 Pages(1000 words)Essay

Commercial Advertisements Content Analysis

... Commercial Advertisements Content Analysis Commercial advertising is characterized by the conveyance of information regarding a certain product with the intention of promoting the sales of these products. Advertising for commercial purposes requires branding of products, which is an essential aspect in this practice. Branding helps distinguish products from others of its kind in the market. Advertising takes two forms in which there is print and electronic advertising. Print advertisements are static while electronic advertisements are dynamic in that they can take various forms. Electronic advertisements form a story or event that is depicted in a short time frame through which the intended message is conveyed to its target audience...
6 Pages(1500 words)Essay

Media Advertisements

...Media advertisements are dominating our lives. Exposed to approximately 3,000 advertisements every single day, it is not surprising that the views, beliefs and perceptions of many are influenced by media advertisements. These advertisements tell us what clothes we are supposed to wear and we do, they influence us to purchase specific brands of shampoo and we do and, they even tell us what to eat and we do. The media has power over the way people think and behave and thee way they see others and themselves. The media and media advertisements are a source of stereotypes and prejudices and where gender is concerned, this has had a detrimental effect on the female's body image and the attitudes of males towards females. Media...
2 Pages(500 words)Essay

Analyzing Advertisements

..., with her platinum blonde hair and sexuality, and Jackie Kennedy, with her trench coats, private plane and American flag, has the feeling that the ad wants to take America back to the late 1950s, early 1960s. Since this is a time for which many are nostalgic, because it was a time prior to the upheavals in American life, its agenda is to not only represent America but to represent America at a time when she was truly great. By combining the image of the flag, with the black and white filmography of the commercial, along with vintage cars and the fact that the leading lady resembles a couple of late 1950s early 1960s icons, the result in unmistakable. Also, another subtle clue that the advertising campaign wants to hearken back to the late...
7 Pages(1750 words)Essay

Fifties & Advertisements

...Cold War Fifties & Advertisements Introduction The Cold War is one of the longest and most dangerous wars which threatened the world. It was a period of tension mostly between the US and the USSR which basically represented the tension between democracy and communism. It was a period also of propaganda for both sides, with parties at opposite sides of the fence wanting to gain political and psychological advantage over the other. One of the elements in society which expressed the disparities between democracy and communism are the advertisements shown during the 1950s Cold War era. These advertisements were actively bent on promoting their ideals against the other political power. In the US, these advertisements were very much against...
7 Pages(1750 words)Essay

Television Advertisements

...Television advertisements Affiliations Television advertisements The research question: How can the television advertisements be tailored to eliminate the adverse effects they pose to children? There is a general concern for parents and other stakeholders on the effects the television advertisements have on the children. The modern society has indicated an ever growing need for information where families and individuals rely on information in engaging in their daily activities. Most families have acquired television sets and lack a structured approach meant to regulate the content their children are constantly viewing with limited or no parental control. Numerous research evidence has illustrated that cognitive development mediates...
4 Pages(1000 words)Research Paper

The Content of Childrens Programs and Advertisements

..., it was revealed that the advertisements had significant effects on the children, such as attracting them and altering their behaviour. The controversies emerged due to the fact that advertisements and programs just like all other aspects of the media could impact on children’s eating habits, inflict negative stereotyping, and mislead the potential buyers into buying their products. Additionally, the concern has been growing owing to the revelation that children not only receive advertisements and programs, but they also analyse, discern, and interact with them. In the light of these, the following research paper will analyse the content of children’s programs and advertisements, the potential effects they are expected to have on children...
9 Pages(2250 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Content of Advertisements in Britain for FREE!

Contact Us