Marketing project - Coursework Example

Lipton tea was founded by the late 19th century. The founder of Lipton tea was Sir Thomas Lipton. He resided in Glasgow, Scotland. His organization made its mark gradually across Britain and then throughout the world. Lipton Tea came under the acquisition of the Unilever organization after a lot of transactions in the year 1972. Unilever is the main source that brought the Lipton business at a global level (Lipton | Unilever Global, 2010). There was a strong forecast in the year 2005 that the tea industry will be growing at a rapid rate in the coming years and analysis shows that the tea industry has been growing at a fast rate with still opportunities available for further growth with innovations and changing market trends occurring.

Lipton Ice Tea has to be rejuvenated in the markets of United Kingdom with a new look and ad so that it can attract a lot of customers. There is a high market of tea lovers in the United Kingdom and it is because of two major factors. The first one is the need for consumers and secondly the health benefits provided by tea. The main competitor present for Lipton Ice Tea is the Nestle Refreshment Company. They have their product line of Nestle Ice tea in different flavors and it is a tough competitor for Lipton Ice Tea.

The Nestle Refreshment Company also has agreements with Soda Company like Lipton- Unilever. The budgeting is allocated according to the promotional tools being used in the advertising plan of Lipton Ice Tea. The most successful and trustworthy methods of advertising are TV Ads, print ads, billboards, flyers and others. The advertising methods used have to be applied at the required level and therefore the advertising distribution would be as follows. While evaluating the advertising budget allocation for Lipton Tea, the projections of the organization should be carefully reviewed.

The profiles of the target market should be reviewed and then the budget should be set