StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Strategic Issue of Newspaper Paywalls - Case Study Example

Comments (0) Cite this document
Summary
The paper "The Strategic Issue of Newspaper Paywalls" concerns the analysis of the GMG as to how they should respond to the paywall challenge, the optimal strategy for them to develop over the next two years, and evaluates what they signify for the UK revenues and profits at News Corp…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
The Strategic Issue of Newspaper Paywalls
Read TextPreview

Extract of sample "The Strategic Issue of Newspaper Paywalls"

Download file to see previous pages The Guardian’s lead media blogger Cory Doctorow led the critical analysis in asking three main questions about the dataset as presented by Murdoch’s company. (Doctorow, 2010)
These questions are important in determining what the paywall and subscriber numbers mean to News Corp’s bottom line profit figures. This experiment with the online subscriber model for news is important to the sector due to the declining revenues and bankruptcy of many traditional newspapers. If News Corp is successful in attracting consumers to its online subscription models, iPad only newspaper, and financial industry news, then it represents a business possibility or even necessity for other newspapers in the sector like the Guardian to follow.
“News International today announces that the new digital products for The Times and The Sunday Times have achieved more than 105,000 paid-for customer sales to date. Around half of these are monthly subscribers. These include subscribers to the digital sites as well as subscribers to The Times iPad app and Kindle edition. Many of the rest are either single copy or pay-as-you-go customers. In addition to the digital-only subscribers, there are 100,000 joint digital/print subscribers who have activated their digital accounts to the websites and/or iPad app since launch. As a result, the total paid audience for digital products on The Times and The Sunday Times is close to 200,000 (allowing for some duplication in the digital customer sales number).” (Paid Content, 2010)
Felix Salmon adds another aspect of the paywall that may not be immediately evident from this news release, reporting that “traffic has fallen off a cliff, from 21 million to 2.7 million page views per month” for these same sites. (Reuters, 2010) From these statistics, the 200,000 paid subscribers are only viewing on average 10 pages or news articles. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Strategic Issue of Newspaper Paywalls Case Study - 1, n.d.)
The Strategic Issue of Newspaper Paywalls Case Study - 1. https://studentshare.org/marketing/1748077-the-strategic-issue-of-newspaper-paywalls
(The Strategic Issue of Newspaper Paywalls Case Study - 1)
The Strategic Issue of Newspaper Paywalls Case Study - 1. https://studentshare.org/marketing/1748077-the-strategic-issue-of-newspaper-paywalls.
“The Strategic Issue of Newspaper Paywalls Case Study - 1”. https://studentshare.org/marketing/1748077-the-strategic-issue-of-newspaper-paywalls.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Strategic Issue of Newspaper Paywalls

The Strategic Issue of Newspaper Paywalls

...?Topic: The Strategic Issue of Newspaper Paywalls Critically review the subscriber numbers released by News Corp on 2 November, and evaluatewhat they signify (a) for the UK revenues and profits at News Corp and (b) for the development of News Corp’s strategy in the UK, over the next two years. GMG have decided that they need you to provide answers to both of these questions in seeking to appraise their own strategic options. (1,000 words) When the News Corp paywall subscriber statistics were released on Nov. 2nd, 2010, Media Studies groups, industry analysts, and other sector specialists tried to understand the significance of the numbers despite the lack of depth and clarity in the statistics as presented. The Guardian’s lead media...
6 Pages(1500 words)Essay

Article newspaper

...The Strategic Issue of Newspaper Paywalls... Prestigious Award for Martial Artist Ian Barrie, one of the martial arts in Britain has recently awarded the prestigioustitle of Shihan in Nanbudo, in July, at a seminar in Barcelona, attended by more than 100 delegates. This award is significant because there are only 35 Shihans living in the world at present. Ian Barrie is the one among the only two living Shihans in Britain. The award Shihan is equivalent to a sixth Dan black belt. Shihan is an award consisting of a red and white belt. It is presented in a peculiar manner. Both the award presenter and the receiver sit on their knees while presenting this ward. On the other hand others, normally the martial arts students who are taking part in...
2 Pages(500 words)Article

Strategic Issue Marketing Paper

...The Strategic Issue of Newspaper Paywalls... The Strategic Issue of Newspaper Paywalls... Foundries Foundries Introduction Foundries are world industries in a of their own. It started business in 2009 with anobjective to be a leading manufacturer in foundries. Within a short period, they had expanded their business with a secure and flexible supply. In addition, they are innovating new ways of revitalizing the foundry industry through reshaping and renovation. They also approach development of technology and engaging customers in a collaborative way. Currently the trend of foundries expansion is very rapid as many cultures, individuals, and companies more connected than before. More industries are now having a global perspective of foundries...
5 Pages(1250 words)Term Paper

Newspaper Review

...The Strategic Issue of Newspaper Paywalls... The Strategic Issue of Newspaper Paywalls... Newspaper Review [School Affiliation According to The Globalization Reader, Globalization is the interconnectivity and interaction between the different countries of the world. It is the growth and increasing connectivity to a global or international scale. Globalization can be in terms of politics, culture, ideologies, people and economic activities (Boli & Lechner, 2004). It is considered that globalization is just another name of Westernization but there's more to it than the golden age of the West. The globalization in the West has led to better living standards and tremendous educational and economic reforms. This aspect of globalization makes it look...
4 Pages(1000 words)Essay

Newspaper

...The Strategic Issue of Newspaper Paywalls... The Strategic Issue of Newspaper Paywalls... of Newspapers Running Head: ANALYSIS OF NEWSPAPERS Analysis of the Presentation of News in Two Newspapers in APA Style Name of Student Name of School Analysis of Newspapers 2 All media has one thing in common and that is to get the attention of its target audience, or readers. By giving out information and keeping the interest of the audience, the media is able to appeal. However, the target audience is made up of lots of different people so the techniques used must be different. Two different types of media include tabloids and broadsheet newspapers. "A tabloid is a newspaper format particularly popular in the United Kingdom. A ta...
4 Pages(1000 words)Book Report/Review

Using Strategic Models for Metro Newspaper

...The Strategic Issue of Newspaper Paywalls... The Strategic Issue of Newspaper Paywalls... head: ANALYSING METRO NEWSPAPER CASE STUDY USING STRATEGIC MODELS OF ANALYSIS Metro Newspaper Case Study Analysis Name: University: Abstract Unless the organisation utilizes resources to take advantage of the environmental opportunities, they will remain potential opportunities. The strategic manager should decide the opportunity to pursue the opportunity. It is therefore important to evaluate environment opportunities in relation to the strengths and weaknesses of the organization's resources, and in relation to the organization's resources, and in relation to the organizational culture. Opportunities exist only when there is a close fit between environ...
6 Pages(1500 words)Case Study

Newspaper Article

...The Strategic Issue of Newspaper Paywalls... The Strategic Issue of Newspaper Paywalls... POINTS: The NHS of UK remains one of the world’s best healthcare models which is a run and publicly-funded system. The U.K. and other OECD countries have better health indicators than the U.S., although they spend less on it. Cuba vis-À-vis the U.S. with a per capita income that is less than a fifth of that of the U.S., has a publicly funded system that yields better health outcomes than the U.S. In India, problems related to the financing of healthcare continue to be politically insignificant and publicly invisible. Even today, 70 per cent of primary healthcare is provided by unqualified practitioners. Over 80 per cent of the health expenditure in India is i...
2 Pages(500 words)Essay

Newspaper media assignment:social issue in canada

...The Strategic Issue of Newspaper Paywalls... The Strategic Issue of Newspaper Paywalls... head: CHILD POVERTY IN CANADA Child Poverty in Canada Canada lags on fighting child poverty, reportfinds –The Star The article presented by Monsebraaten (2012) lays emphasis on the position of Canada in the context of child poverty index in relation with the other countries. The country’s position is at 34 out of the 35 industry oriented countries with a rate of 13.3 percent according to a report of UNICEF. US (23 percent) and some south European nations ranks highest in terms of child poverty while countries like Netherlands ranks lowest. The same report notes that considering the gap between child poverty and poverty, Canada ranks at 18 as child poverty per...
4 Pages(1000 words)Essay

Newspaper D1

...The Strategic Issue of Newspaper Paywalls... The Strategic Issue of Newspaper Paywalls... on Intercultural business conflict AFFILIATION: Intercultural Business Conflict The article “Conflict management among American and Chinese employees in multinational organizations in China” has been retrieved from Cross Cultural Management: An International Journal published in 2010. In this article, Yuan has highlighted the corporate culture issues faced by the employees in China. It has been reported that there is a huge difference between the business cultures of American and Chinese companies and the management has to make sure that the conflicts are identified and resolved appropriately. As China has attained the prestige of being the final destination...
1 Pages(250 words)Assignment

The Issue of Strategic Fit

...The Strategic Issue of Newspaper Paywalls... The Strategic Issue of Newspaper Paywalls... Fit Table of Contents Introduction 3 What is meant by strategic ‘fit’ 3 Factors and issues that should be taken into account to achieve strategic ‘fit’ 4 A Critique of the concept of strategic ‘fit’ 6 References 8 Bibliography 9 Introduction In today’s competitive business environment success of an organization depends on how efficiently it is making strategies and strategic decisions. Business organizations are heavily depended on the strategies in order to gain sustainable competitive advantages over their competitors. The word strategy came from the word ‘Strategia’ and the concept of strategy came from the military (Grant, 2002). Earlier strategies were m...
6 Pages(1500 words)Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Strategic Issue of Newspaper Paywalls for FREE!

Contact Us