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McDonald's and Globalization - Coursework Example

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The paper "McDonald's and Globalization" discusses an ethnographic study in McDonald's as it affirms or refutes the claims made about globalization, focusing on the ethnographic aspects, an overview of the globalization process taking along several other factors with it…
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McDonalds and Globalization
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Download file to see previous pages McDonald’s is one of the biggest fast-food restaurant chains around the globe. Franchising is the key success factor behind the international success of McDonald’s. The global strategy of franchising McDonald’s is to involve local people and translate the US brand culture to the local culture and values of products and services offered. The integration of local values and cultural elements into the flexible working environment and structure of McDonald’s, help in developing the standards of the food chain with reference to customer loyalty and satisfaction.
My personal working experience at a local branch of McDonald's has helped me in understanding the working culture, values, and mission of McDonald's in great depth. The working experience was helpful in gaining knowledge about their food, division of labor, the role of gender, interior and exterior of the space occupied for McDonald’s franchise, employee-customer relationships, social class, and working attitudes. The most common food they offered which was popular in the customers involved hamburgers, chicken sandwiches, French Fries, shakes, nuggets, rice, and ice creams. They used pre-made or frozen stuff in order to meet the high regular demands of the customers. Drive-through windows helped in serving more customers in minimal time. McDonald's follows a strategy to involve the customers and employees with the business and build loyalty on this basis. McDonald’s values, hence, comprise of strategies that uphold the customers’ values. Their advertisements and marketing campaigns include slogans like ‘our community’, ‘our commitment’ etc. and symbols like a smile, happy and fresh look and so on.
The idea of community greatly influences the customers at McDonald’s as this word provides them with a feeling of care and trust. Cleanliness, quality, and timeliness are some other key values that were emphasized by the management every now and then. ...Download file to see next pagesRead More
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