McDonald's as the Part of the Modern Culture - Assignment Example

2) Some of the recent successes of McDonald include its expansion of the Mexican Restaurants whereas it is also planning to go out from different markets. It is also important to note that McDonald is losing its market share due to its strategies and inability to grow in domestic as well as international market.3) McDonald started as a firm offering standardized products with strong American sentiments behind its products. This aspect therefore provided it much needed market power to serve the domestic market.

However, in international market, this may not be the case as after 9/11 there is an increasing hostility towards the US and its organizations and more local organizations are emerging as better alternatives.4) Globalization is a broader term however; the word globalization has been discussed in this article from the perspective of open markets and free entry and exit in international markets. The term in this article therefore indicate the expansion of McDonald’s into international markets without facing any significant challenge.5)The growth and expansion of globalization has ensured that the American products reach to the world markets.

This was after the cold war when America became the super power of the world which allowed American organizations to get access to the international markets. Based on the overall quality of the American products, new products were successfully launched in the international markets with more success as compared to the domestic or other international companies.6) The products which are going through the same problem like McDonald’s include soft drinks as well as other food products. This may be due to the fact that these products lack the product variety and diversification.

This decline may be due to strong emphasis on individuality and change in the Western societies as existing products may fail to provide a new change to the customers. The overall strategic response to such situations may therefore include the product development wherein these organizations must focus on new product development and adding more varieties to their existing product lines.7) The most difficult aspect of doing this kind of business is the fact that despite offering low cost products, the lack of individualism or rather excess of standardization becomes a headache.

Organizations often fail to recognize the limits of their existing policies and continue to operate such policies without considering the end result. Thus such products become liabilities for the firms because of selling them cheap take away the relative degree of variety in such products. This is true because, over the period of time, as generation change takes place , it becomes more important that better varieties in the product development shall be considered by the firms to make themselves more competitive.8) Author attempts to attract the attention of the readers by mentioning about the fries that McDonald offer with its burgers and the number of burgers sold by McDonald.

The author basically used these two in order to attract the attention of the readers towards the fact that McDonald is now considered as the part of the modern culture and day to day life.