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Telmarkets Plan - Coursework Example

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Summary
This work "Telmarket’s Plan"  focuses on Telmarket’s plan to develop new training programs to introduce its services in the new market. The process would be discussed in the light of several theoretical concepts and the culture and tradition of China. The author analyses the issues in accordance with the theory and practices…
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Telmarkets Plan
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Download file to see previous pages Globalisation is the interaction between economies, technologies, and politics A number of companies, increasingly, are looking forward to breaking the cultural barriers to extend the businesses further in a global environment. This has increased the requirement of the employees to get accustomed to foreign cultural settings. Apart from that International Marketing training demands a detailed program to make the employees aware of the various theories and practices in the arena of international marketing. The globalization dreams have presented a new challenge for the firms including the challenge to develop competent managers, able to work in the new environments with more efficiency. With increasing numbers of mergers and acquisitions, the firms are also expected to bring in new employees with different origins, languages and national culture adding more complexities to the different organizational cultures. “The firms thus need to develop systems and processes not only to train managers for expatriate assignments but also to handle cultural diversity. This task can be achieved by well designed cross-cultural training programs which will help employees in coping up with the stress and cultural shock while dealing with a new culture”.
In China, Telemarket would require culture-specific training to make its employees competent enough to deal with the customers with enough respect for Chinese culture and their business environments. After having a review of the respective reviews the following issues have been identified for cross-cultural training.
The time factor in the training would require considering two factors including punctuality and relationship dimensions. Some cultures may take more comparatively more time for relationship building while this may not be at all acceptable in others. So, it is of utmost importance to consider Chinese business culture barriers related to the time required to be taken care of. In China, there exists a linguistic barrier as Chinese people prefer their language in business contexts (METP, 2008). Adding to it, even the pronunciation is quite different in China, which is required to be taken care of. There are a number of pieces of evidence that failing to align the brand name in accordance with the Chinese language made the brands fail in the Chinese market. So, Telemarket must consider this point with high significance and must train its employees on the linguistic factor. ...Download file to see next pages Read More
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