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The Generic Strategy Followed by Wal Mart and Leadership by Sourcing from Suppliers - Research Paper Example

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The paper analysis briefly the strategy of Wal Mart according to game theory and also seeks to understand the suitability of France as possible target market of the company by standard analytical methods. Wal Mart was founded by Sam Walton whose main aim was to provide quality products…
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The Generic Strategy Followed by Wal Mart and Leadership by Sourcing from Suppliers
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Download file to see previous pages Wal-Mart sells a variety of products like fresh food, health and wellness products, office products and consumables. Wal-Mart thus sells health and beauty aids, family apparel, electronic items, fabrics, toys, crafts, shoes, jewellery, and other general merchandise. The company also has a pharmacy, a Tire and Lube Express and a photo processing centre (www.walmart.com). Wal-Mart thus sells quality products which are branded at the lowest prices possible and often negotiates directly with manufacturers thereby doing away with cost enhancing intermediaries (Vance & Scott, 1994). Wal-Mart also emphasizes environmental efforts and community participation. While initially, the company established stores in smaller towns, it was only gradually that it expanded in most large cities. While cutting its overheads, Wal-Mart sought to continuously offer the best value of its products to customers. The decline in the economy also favoured low price retail stores like Wal-Mart. As a business model, Wal-Mart has adopted a niche concept by dividing its retail division into Wal-Mart Supercenters, Wal-Mart stores, Sam’s Clubs and Wal-Mart Neighborhood Stores. The Wal-Mart stores and Superstores provide the family-shopping experience by selling all kinds of groceries and general merchandise while Sam’s Clubs constitute warehouse clubs that cater only to members. The Neighborhood Markets offer customers the convenience of shopping locally for groceries, fresh foods, pharmaceuticals and other merchandise. ...Download file to see next pages Read More
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