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Secret of Vaseline Intensive Rescue Moisture Locking Creams Popularity in the UK - Research Paper Example

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The paper “Secret of Moisture Locking Cream’s Popularity in the UK” explains the vogue of a product by its promotion based on its functional characteristics. According to the study, in-depth information, features of products and quality are factors important when choosing this cream among others.
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Secret of Vaseline Intensive Rescue Moisture Locking Creams Popularity in the UK
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Extract of sample "Secret of Vaseline Intensive Rescue Moisture Locking Creams Popularity in the UK"

Download file to see previous pages The manufacturer of the Vaseline Intensive Rescue Moisture Locking Cream is Vaseline® which has been acquired by Unilever in 1987 and today its products are available in more than 60 countries of the world (Vaseline). In this report, the consumer behavior analysis has been done by studying the behavior of women in the UK towards Vaseline Intensive Rescue Moisture Locking Cream.
Before applying the theoretical models and concepts of consumer behavior, environmental analysis has been done. The macro-environmental factors have been studied to highlight the impact of political, economic, social and technological trends on the product. In the micro-environmental analysis, the resources, market channels, competencies, and competition have been discussed. In the next section, the concepts of consumer behavior have been used to study the behavior of the consumers towards the selected product. Finally, market research has been done to study the demand of the product in the market.   
- A government of UK significant influences the operations of skincare product manufacturers. Mintel (2009) report shows that regulations of UK government restrict the manufacturers of skincare products to advertise their products to children and they are asked to use other techniques to reach their target market.  Since today children are more exposed to online and viral marketing; therefore, following government legislation has become difficult for companies.
- Among the girls of age group between 11 and 19, 9.9 percent had dry skin in 2006, 9.3 percent had dry skin in 2007 and 10.6 percent had dry skin in 2008 (Mintel, 2009), which means that dry skin population is growing in the UK. 
- Youth population in the UK is open to new ideas and ready to try a new product.
- Knowledge and awareness of women on skincare products are increasing because of increasing online forums and social networking websites.
-The increasing influence of digital media on consumers and the increasing importance of social networking sites show the importance of technology and its influence on skincare product manufacturers.
- Companies are highly focusing on online forums on their websites to enrich the customers with the knowledge of their products.
- Technological developments in skincare products is increasing such as skin surgeries, cosmetic surgeries etc.  ...Download file to see next pages Read More
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