Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Semiotic Analysis and Comparison of the Oilatum and Elvive Ads - Term Paper Example

Comments (0) Cite this document
The " Semiotic Analysis and Comparison of the Oilatum and Elvive Ads" paper states that "Oilatum” and “Elvive” use the semiotic significance of images and text, their technicalities of using the images to construct a unified whole differ from each other to a great extent…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Semiotic Analysis and Comparison of the Oilatum and Elvive Ads
Read Text Preview

Extract of sample "Semiotic Analysis and Comparison of the Oilatum and Elvive Ads"

Download file to see previous pages The “Elvive” advertisement primarily focuses on the functioning effectiveness of its product, the textual construction in the “Oilatum” necessarily highlights the process of using the product as well as its effectiveness. Such a difference between the presentations of the texts in the advertisements evolves from the variation of the numbers of problems which the products are effective for. The “Oilatum” advertisement begins with a rhetoric question “Does your child have Eczema?” Indeed this question serves both as an introduction and a concise expression of what the advertisement is about. Being positioned at the top of the advertisement, though the question does not draw the attention of the viewers in the first place, it fairly informs the viewers about the purpose of the advertisement at any moment when they are confronted with the question, “what is the advertisement really bout?” The primarily viewable contents of the Oilatum ad are the sequence of the three words: soak, smooth and soothe. But the sequence, “soak and smooth to soothe” does not convey a complete message about either the product or the process. Rather it is the explanatory imperatives at the bottom of the advertisement that render completeness to the meaning. Also the words, “soak”, “smooth” and “soothe” maintain a hierarchical sequence that clearly tells about the usage of the products in terms of their priority. The word “soak” is followed by the images of two types of Oilatum product: Oilatum Junior Bath and Oilatum Shower Gel, and the word, “smooth”, follow the image of Oilatum Junior Cream. At the right-hand corner in the bottom, all the three types of Oilatum products gather together above the iconographic brand name.

In the “Elvive” ad, the charm of beautiful hair has been used as an appeal to draw the attention of the viewers. A close shot of the pretty model Cheryl with her long and beautiful hair occupies most of the background of the ad. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Semiotic Analysis and Comparison of the Oilatum and Elvive Ads Term Paper, n.d.)
Semiotic Analysis and Comparison of the Oilatum and Elvive Ads Term Paper.
(Semiotic Analysis and Comparison of the Oilatum and Elvive Ads Term Paper)
Semiotic Analysis and Comparison of the Oilatum and Elvive Ads Term Paper.
“Semiotic Analysis and Comparison of the Oilatum and Elvive Ads Term Paper”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Semiotic Analysis and Comparison of the Oilatum and Elvive Ads

Misleading ads

...?Misleading Political Ads If you don’t know how to cleverly twist the truth to your favor, then you can’t be a politician. At least that is the message of the video that I am about to show you right now. It is almost always assumed that the two most—for the lack of a better word, corrupt careers are lawyers and politicians. Well, it’s quite understandable when it comes to lawyers; I guess it comes with the job description. But on the video I am about to show you, you will see how blatantly these politicians—and these are just but two examples, on how truth could be twisted in so many ways. And the most dangerous part about it is that these people are our leaders. When you watch the video, note how Anderson Cooper explains how the two video...
1 Pages (250 words) Movie Review

Semiotic Analysis Paper

...?Semiotic Analysis The image that I have chosen for semiotic analysis is the print advertisement for Recruitment for the Healthcare profession. I have tremendous respect for nurses and in my opinion this is a very good print advertisement. According to Marris and Thornham (1999, p. 18) print advertisement is a form of mass media, and mass media is one that delivers message to a large audience. Marris and Thornham (1999, p. 21) further suggest that mass media have the power to “enforce social norms”, hence the phrase “power of the press”. Thus by making use of print media, the recruiter is also attempting to make use of this power to enforce new thoughts and replace stereotypes. The depth of semiotics can be determined by the impact...
6 Pages (1500 words) Essay

Analysis of Semiotics and Archeology

... Analysis of Semiotics and Archeology Semiotics is the study of the capability that human beings have to understand different signs as well as come up with signs. These signs include ideas, images, and sounds that occur in the process of communication. The study of semiotics therefore involves the study of all the signs that are used in the process of communication to convey different messages about different situations. Semiotics is used to describe the different signs and phenomena which is also known as descriptive semiotics. It then goes ahead to systemize the signs and phenomena into different theories and models, and this is known as theoretic semiotics and finally tries to apply the knowledge gained to find practical solutions...
6 Pages (1500 words) Research Paper

Analyzing ads

... of Unit Colgate –Palmolive Company Ads Analysis This company is a multinational consumer products company with its headquarters in United States of America. The company is involved in production and distribution of key household and personal products. It deals with items such as soaps, detergents and the focus of the paper oral hygiene products. It is famous for its toothpaste product called Colgate toothpaste. The company faces stiff competition from new emerging companies such as Crest and close up toothpaste companies. The management has however, created counter strategies in their advertisement techniques in order to capture new customers and maintain its old customers in the market. Fowles’ appeal plays a major role in production...
4 Pages (1000 words) Essay

4 appeals ads analysis

...Introduction The Internet is filled with advertisements that are designed to appeal to one's senses in a variety of ways and to entice them to buy certain products. The purpose of this assignment is to search for assignments on the Internet that have an emotional or rational appeal and to, after selecting an advertisement for each of the categories (fear, humor, sex, and rational), evaluate what in the advertisement triggered that specific emotional response. Sex The advertisement that was chosen for the sex appeal category is a Hugo Fragrances advertisement. The ad features a man licking on a woman's foot in a seductive fashion. There is a bottle of one of the varieties of Hugo's fragrances pictured. The advertisement reads, "Your...
3 Pages (750 words) Essay

Semiotic Analysis Rhinoceros

...Semiotic Analysis Rhinoceros This paper encompasses an examination of Eugene Ionesco's Rhinoceros. More specifically the discussion will investigate and provide a seminiotic analysis of the play. Seminiotic analysis can be thought of as the or semiology is the study of sign processes. This is known as semiosis, or signification and communication, signs and symbols, both individually and grouped into sign systems. This It includes the study of how meaning is constructed and understood and this is the concern of this particular analysis. When a rhinoceros charges across the town square one Sunday afternoon, Berenger thinks nothing of it. Soon, however, rhinoceroses are popping up everywhere and Berenger's whole world is under threat...
6 Pages (1500 words) Book Report/Review

Semiotic Analysis

..., dyadic model. He interpreted the sign to be a physical object with meaning, consisting of the 'signifier' and the 'signified'. The 'signifier' according to him, was the material vehicle for the sign and the 'signified' was the mental concept it represented which was a common factor between every member of the same culture, sharing the same language. (Fiske 1990:43) The two noteworthy theories that help in the semiotics theory are syntagmatic and paradigmatic analysis, and connotative and denotative signified. In semiotics, syntagmatic analysis deals with the analysis of the syntax or surface structure, also referred to as the syntagmatic structure. While on the other hand, paradigmatic analysis deals with the examination of paradigms...
5 Pages (1250 words) Case Study

Semiotic and Semantic Information

This curiosity makes it possible for us to achieve such knowledge and understanding through which the form of communication would no longer be misinterpreted. In the absence of any solid and objective criteria to analyze a communicative effort, we can only ask the sender what the meaning is. This is where the study of communication rests on theories and embraces the theories and ideas of philosophy and psychology. I wish to quote Murungi (2003) who expresses the similar view on the importance of studying communication in the words as follows:
In semiotics we have [a lot] of work which examines the processes of communication by way of determining, at least theoretically, how and why symbols convey meaning. On the other hand, i...
9 Pages (2250 words) Essay

Semiotic Analysis is Lanvin Paris

...Semiotic Analysis is Lanvin Paris Introduction Semiotics refers to the study of individual or grouped sign processes, sign and symbols, signification or communication, into sign systems. Central to this is the construction of an understanding of meanings (Chandler 2002). Semiotics often bears important anthropological linkage and dimensions in which it involves the idea that every cultural event or phenomenon can be studied as communication. Though this may be the case however, the realm of the semiotics does not at all exclusively lie in anthropology alone since some focus of the logical dimensions of science; particularly the natural sciences are also its domain. In general, it is the sign systems which serve as the object of study...
10 Pages (2500 words) Research Paper

Rhetorical analysis on Vintage Ads

... Advertisement: Ariel Sensitive This paper critically analyzes a detergent advertisement by Procter & Gamble. The analysis reviews the role that the advertisement plays in selling the detergent and the response it elicits from the targeted market. The Ariel detergent advertisement first appeared on the Ariel site (h and on the Britain Sunday Times. The advertisement consists of a picture of a father and child sharing an outdoor blissful moment. The upper left corner of the advertisement picture has a text message that reads: “Is gentle something you touch or something that touches you?” The picture extensively uses the Ariel brand-colour-blue- in different shades. The colour choice is perhaps aimed... Ariel...
2 Pages (500 words) Article

Mass media criticism - semiological analysis from ads

... 28 Jan Mass Media Criticism: Semiotic Analysis of an Advertisement Diesel, a popular lifestyle and fashion brand of international repute, has recently launched a unique advertisement campaign called “Be Stupid” that celebrates the fun of being stupid as opposed to being smart. The said campaign contains a wide range of innovative and eye-catching ads that stand out due to how they challenge the popular notion of smartness. Therefore, for the purpose of this assignment, the following ad titled “Smart Listens to the Head, Stupid Listens to the Heart” will be considered. (Image-1) (Source: Diesel Jeans Advertising Campaign, 2013) The designers of ads attempt to communicate to their audience by shaping and lending significance...
2 Pages (500 words) Essay

Semiotic Analysis of Givenchy Perfume Ad

...Semiotic Analysis of Givenchy Perfume Ad In putting together an advertising campaign for a particular product or service, advertisers are typically only focused on how that advertisement can work to better promote their product or service over their competition. Most often, they are so focused on how to sell their product while also entertaining that they forget to pause and consider how their latest scheme might positively or negatively affect society. “Broadly speaking, the media exist in a very close, sympathetic relationship to power and established values. They favor a consensus view of any problem: they reflect overwhelmingly middle class attitudes and experience” (Hall, 1974). Subtle clues within the action or image can indicate...
7 Pages (1750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Semiotic Analysis and Comparison of the Oilatum and Elvive Ads for FREE!

Contact Us