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The Air Industry and the Airline Marketing and Pricing - Admission/Application Essay Example

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The paper “The Air Industry and the Airline Marketing and Pricing” seeks to evaluate several serious challenges like epidemics, terrorist attacks, fluctuations in oil prices, etc. The global recession too played a significant role in increasing the uncertainties in the airline industry…
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The Air Industry and the Airline Marketing and Pricing
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Download file to see previous pages With the end of Cold War, air routes became busier across the Eurasian continent and as soon as the East European countries welcomed capitalism, airline industry touched new horizons across the world.
However, the present millennium has come with several serious challenges like epidemics, terrorist attacks, fluctuations in oil prices, etc. (Jones, 2008). The global recession too, played a significant role in increasing the uncertainties in the airline industry. Therefore, a close scrutiny of the international airline market becomes an imperative in the contemporary scenario.
A Singapore-based company is to be advised on venturing into the airline industry. The company has been able to secure US$ 500 million as the capital investment. The drawback is that the company has little experience in the field of aviation. The company is making cautious advancements and the management is concerned about the current economic environment, demand for air transport, and the services that are being offered by the existing airlines. The advisor has to address certain crucial questions and clear the doubts of the management. Also, the advisor has to advise on the structuring and organization of the new airline company.
The 9/11 terrorist attacks on the United States had affected the airline industry drastically. The security systems had to be restructured and re-standardized. Lots of changes took place in the realm of security management of the airports and the aircrafts. Later, outbreaks of epidemics like those of Bird Flu and then Swine Flu hard hit the industry. Air industry depends proportionally on the global tourism and business trips, which have been frequently threatened by terrorism and health concerns during the last decade. The global recession was also responsible for the bad patch of the industry.  ...Download file to see next pagesRead More
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