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Description of the Situation of Qantas Company - Case Study Example

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The paper "Description of the Situation of Qantas Company" describes that the marketing plan is very efficient for Qantas because it enables the management to evaluate the performance of the company. The company is able to know how the various segments of the company are doing…
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Description of the Situation of Qantas Company
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Download file to see previous pages Jet Star which is a local airline is facing challenges because of the slow growth rate it is experiencing. The local airline lacks focus on the needs and satisfaction of customers at large leading to the small profits made. Due to their lack of focus to customers, the airline is facing great competition from Virgin which offers good services and customer satisfaction to its local passengers (Feinberg et al., 2013).
With a GDP annual growth rate of 2.5 percent in Australia, Qantas has a great opportunity in taking hold of the domestic market air travel. This will enable the company to make profits which can reduce the loss they are making at the moment. The company should put its focus on increasing the number of customers in the domestic air travel segment. The domestic market can enable Qantas to overcome the GFC it is facing at the moment. The domestic market can also give Qantas an opportunity to compete against Tiger and Virgin. With the daily advancement of technology in society today, Qantas can make use of this opportunity to expand its income. This can be achieved by online marketing and electronic booking of air tickets (Zikmund, & Babin, 2012). 
3) For the company to put much focus on the domestic market by ensuring that it is concerned with the needs of its customers and by the end of two years, it should be strongly established in the segment.
The first goal deals with the financial crisis that the company is going through at the moment. Due to the loss that it has made, Qantas has to find a way through to recover all the loss it has made. This cannot be achieved by the profits made by the airline only because such profits are used to cater to all the services and operations taking place every day. The company should be able to venture into other businesses that will generate income which can be used in recovering the $244 million loss encountered in 2013. ...Download file to see next pages Read More
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