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Lloyds TSB Brand - Research Paper Example

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The aim of the paper "Lloyds TSB Brand" is to conduct a market audit of LTSB. First of all the organization objectives have been evaluated. LTSB is a subsidiary of LBG and offers a wide range of banking and financial services in the UK and worldwide…
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Lloyds TSB Brand
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Download file to see previous pages The environmental analysis shows that recent global financial crisis of UK has put a great pressure on the financial companies like LTSB. Since the economy is coming out of recession, therefore, various changes are taking place in the UK financial environment and it is expected that such changed will also influence the organization. The stakeholders’ analysis shows that customers, employees, and financial authorities are very important for the organization because they can influence the company. The current strategy and future of goals have been also evaluated by reviewing the vision, corporate values and business objectives of LTSB. Market penetration appears to be the current strategy of LTSB in the UK market. Finally, the strategic plan actions and key strategies of LTSB to achieve these plans have been discussed and a few recommendations have been made. Lloyds TSB is operating many subsidiaries and its subsidiary Bank of Scotland is facing huge financial problems. To support this subsidiary and to maintain reputational position, TSB has given £3,000 million to its subsidiary in 2009. Because of the visible uncertainty in the international financial environment, it is expected that FSA will make capital and liquidity requirements more stringent and if this happens then TSB may have to raise more capital or the company may have to divest its assets. In the year ended 2009, TSB faced a loss of £2,797 million and according to the company, the principal reason for this loss arose as a result of the fee of £2,500 million which TSB paid to UK Government because the company did not enter into Government Asset Protection (GAP) Scheme. ...Download file to see next pages Read More
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