New Media Marketing Activities Hewlett-Packard - Case Study Example

Download file to see previous pages The statistical analysis supports that there has been an evident growth in the rate of online consumer purchase with off internet research and referrals. Many believe that consumers are more inclined to rely on a third party and neutral references rather than corporate marketing itself. In other words, consumer’s reliability increases with increasing positive feedback from like-minded peers. This has lessened the influence of traditional radio, direct mail, television, or newspaper advertising.

Although this even, means that the businesses would expose their weaknesses to the marketplace by allowing competitors, individuals to post critical comments, with a side-by-side arrangement for customer satisfaction analysis.

It might be possible to have your very own official company’s websites or social networking forums and still not be so popular. To maintain or drive customers to your business in order to affect the full potential of the internet would require an effective digital promotional strategy.

Whether you are interested in upgrading your existing website, want to build an increase twitter following, want to increase Facebook following, get thousand of videos on YouTube, want to portray an improved brand image, require new means of advertising and hence increasing the network of your official websites, new media marketing can do all that for you.
The rapid growth of the Internet usage over the past decade has present new opportunities, expand geographical reach, to increase commercial revenue and consolidate brand awareness, this cannot be ignored; for if your business does not exploit these opportunities, then be sure that your competitors will!

Hewlett-Packard Company (HP) is an American multinational corporation headquartered in the USA. HP specializes in creating and manufacturing data storage, computing, designing software, networking hardware along with delivering services.   ...Download file to see next pages Read More