StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Sports Fitness Centre in Mayfair London - Case Study Example

Comments (0) Cite this document
Summary
The paper "Sports Fitness Centre in Mayfair London" provides marketing analysis and justification for opening a sports centre in a particular location. The writer suggests that the presented project is viable and the marketing objectives can be achieved…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
Sports Fitness Centre in Mayfair London
Read Text Preview

Extract of sample "Sports Fitness Centre in Mayfair London"

Download file to see previous pages To achieve a healthy weight the Mayor of London proposes to work closely with and encourage a wide range of people to become physically active and eat healthy (Johnson, 2011). Other measures include making sport and active recreation opportunities affordable, in addition to supporting workplace health programmes. London faces a significant shortage of sporting facilities with respect to the demand.
Britain is in the grip of the obesity epidemic (This is London, 2011). According to experts by 2050 at least 60 per cent of the population will be obese (London Assembly, 2010). The target market is the young adults and the adults of both sexes. According to a study by the London-based International Obesity Taskforce that 28 per cent of boys and 36 per cent of girls in the UK are now overweight or obese (Dobson, 2006). A UK government report estimated that by 2010 12 million adults and 1 million children in England will be obese (Medical News Today, 2006). Less physically active and eating more junk food is adding to the problems. Thus, the target market for the fitness centre would be the age group 16-40 of both sexes.
The people of Mayfair would not be aware of the Fitness Centre yet to open. People could be apprehensive of the quality of service, equipment's and coaches. However, since the demand exceeds supply, the opportunity could be used to penetrate the market with the right strategy. The government is also supporting fitness initiatives and obesity is at an all-time high.
Customers seek value for money and hence the fitness centre should understand the services it can extend in exchange for money while knowing the target audience to whom the services are directed. The objective is market penetration in the initial stages. Knowing the target audience will enable to include the essential features at the fitness centre. The core strengths of the fitness centre need to be communicated effectively. The marketing strategy for ABC Sports fitness centre would take into account various factors in devising the marketing strategy. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Sports Fitness Centre in Mayfair London Case Study - 1, n.d.)
Sports Fitness Centre in Mayfair London Case Study - 1. https://studentshare.org/marketing/1750828-sports-fitness-centre-in-mayfair-london
(Sports Fitness Centre in Mayfair London Case Study - 1)
Sports Fitness Centre in Mayfair London Case Study - 1. https://studentshare.org/marketing/1750828-sports-fitness-centre-in-mayfair-london.
“Sports Fitness Centre in Mayfair London Case Study - 1”. https://studentshare.org/marketing/1750828-sports-fitness-centre-in-mayfair-london.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Sports Fitness Centre in Mayfair London

Business plan for a fitness centre Fitness One

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... BUSINESS PLAN FOR FITNESS ONE FITNESS CENTRE December 3, I. The Business Idea Type Of Business Proposed And Trading Status Fitness One is a thriving business-person's club but is also one of the only family-focused clubs in London. The target market are working men and women between 25 to 45 years old. Management aims to acquire its first 1000 member within the first year of operations. Fitness One will advertise via mainstream media will also utilize the Internet as secondary Sales and Marketing channel, aiming to tap the rest of England as potential expansion areas for the fitness gym in the next five years. The business will be financed with ? 100,000 by a...
16 Pages (4000 words) Coursework

Westfield shopping centre London development project

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... Westfield Shopping Centre London Development Project This paper is intended to identify and map out the key actors for each phase of Westfield Shopping Centre London Development Project, from its inception to the final use, as well as to describe and analyse the process of value generation and its distribution between the public and private sector. The paper also identifies the risks each of the main actors took within the project and the returns they get back for taking on those risks. Introduction Wilkinson and Reed (2008, p.) define the property development as “a process that involves changing or intensifying the use of land to produce buildings for...
8 Pages (2000 words) Essay

Sports fitness centre in Mayfair London

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... of Contents Introduction 2. Situation Analysis 3. Target Market Analysis 4. Problems and Opportunities 2 5. Marketing strategy 2 5 Product Positioning 2 5.2 Marketing mix 3 6. Implementation and Control 7 7. Conclusion 8 References 10 1. Introduction Sports Fitness Centres are gaining in popularity as government policy also encourages participation in sports and fitness exercise. Leisure centres, as they are called, had little competition earlier but of late the demand has increased because of increase health consciousness. Hence, starting a Sports & Fitness Centre in Mayfair, London would need a market analysis. Being an entirely new organization it would need...
8 Pages (2000 words) Essay

Service Quality of Sports Centre

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... Quality of Sports Centre Evaluation of methods In order to measure the service quality level of a sports centre of UK, about 200 respondents are interviewed. The interview focused n 5 different factors of service quality level which are tangibles, reliability, responsiveness, assurance and empathy. In order to capture how the five different factors measure up, 21 different types of questions are generated. These questions are marked using the Likert Scale. Then depending upon the relative importance of the five dimensions, the preset 21 questions are rearranged and marked and weighted accordingly. In order to produce better statistical report, the sample composit...
28 Pages (7000 words) Essay

System Development Plan for The Fitness Centre

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... Development Plan for The Fitness Centre and Section # of System Development Planfor the Fitness Centre INTRODUCTION: We are living the knowledge society where information is considered as one of the most important asset for an organization. Having living in a society where there is information overload and each day tones of information from dozens of sources, it has become an important task for the organization not only to store that information and prevent it from getting wasted, but to manipulate it and use it in such a way so that it helps in achieving the organizational goal effectively. Before moving into the system development plan and planning about what t...
20 Pages (5000 words) Case Study

Development of a Conference Centre in London

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... of a Conference Centre in London Introduction According to the Mayor's London Plan (2008), London is one of the three financial centres of the world as well as Europe's financial capital. It is also the most culturally diverse city in the world and has an unsurpassed range of arts and cultural activity. It is the UK and international centre for the creative industries and the new knowledge economy and a world centre of academic excellence, providing research and consulting services internationally. Moreover, London is a hub of unsurpassed international transport connections and a city with the main language as English, considered as the international language of ...
8 Pages (2000 words) Case Study

Database Management System for the Fitness Centre

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... management system for the fitness centre is intended to track people's participation in various fitness activities. So it should include at least entities for fitness activities, members and trainers of the centre and usage of the activities by members and their trainers. Therefore four entities (tables) are defined: FITNESS_ACTIVITIES. This table stores information about fitness activities. MEMBERS. This table stores information about members of the fitness centre. TRAINERS. This table stores information about trainers of the fitness centre. USAGE. This table stores information about usage of the activities by members and their trainers. Database for the manag...
1 Pages (250 words) Case Study

Data Model for Fitness Centre

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... MODEL FOR FITNESS CENTRE ENTITIES THE BUSINESS OF A FITNESS CENTRE: a) THE AUDIENCE The of the fitness centre can be ified into two types: i) The members: Those clients who have subscribed some package, have paid in advance and are regular clients. ii) The visitors: Those clients who have not subscribed some package, and pay per visit, when they visit. They are although not the regular clients but the potential ones. Thus, the fitness centre wants to keep a record of them and use them for target marketing. b) BUSINESS OPERATIONS: A fitness center performs following business activities. i) Equipments: Clients may use the resources of the gym, like exercise machin...
3 Pages (750 words) Case Study

Fitness

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... Fitness Chad Evermore requires improving his golf game, despite the fact that he has regularly been exercising for the last eight years. He has done a lot of aerobics and just a little of resistance training. At his age, Mr. Chad is a healthy man and is highly motivated to start a training program. Before the exercise program can begin, an assessment has to be carried out. This assessment involves checking for physical fitness in terms of how much their muscles and cardiovascular organs can endure. These fitness tests are, however, preceded by discussions on medical or chronic conditions that Mr. Chad may be having. This initial formality is quite crucial for any...
2 Pages (500 words) Assignment

Sustainable Design of a Sports-Centre Complex

...Sports Fitness Centre in Mayfair London... Sports Fitness Centre in Mayfair London... Design of a Sports-Centre Complex Introduction Sustainable construction comprises of processes through which environments are built basedon efficient use of available resources and ecological principles, encompassing: whole life cycle issues, procurement, site planning, material selection and use, recycling, and waste and energy minimisation. In this study, sustainability issues relating to the design of a large sports-centre complex for construction within Scotland have been examined. The complex has been planned in the grounds of a 150 year old derelict textile factory, which was subsequently used as a furniture factory and as a truck repair workshop over the...
12 Pages (3000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Sports Fitness Centre in Mayfair London for FREE!

Contact Us