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Fitness Movement in the USA - Assignment Example

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In the paper “Fitness Movement in the USA” the author discusses the reasons for the rise of fitness faith, centers, and its churches. The fitness movement drew the interest of “individualism” and “conformity” to men as well as women of sexual orientations…
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Fitness Movement in the USA
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"Fitness Movement in the USA"

Download file to see previous pages Several fitness businesses ranging from small storefronts to multipurpose clubs, women-only bastions to muscle gyms dotted the sporting landscape. Stand-alone clubs donated the industry until the twentieth century when the industry was transformed by the large centrally owned chains. According to Costa & Guthrie (1994), the last decade of the twentieth century was depicted by the formation of “Chandlerian” core, a contrast to the peripheral industry. The fitness movement thrived successfully in an environment that gifted collective individualism; an environment where the labor of public exercise initiated individual virtue. The shifting gender relations and the interest of women and men in molding a fit toned but healthy body were the founding issues of the movement (Costa & Guthrie, 1994).
 In conclusion, the fitness movement focused on health and individuals’ responses to building self-esteem. The movement serves a positive and vital need while focussing on profits from people and depend on insecurities and the desire to have a glimpse at commercially constructed images of aesthetic value. The images of beauty taking the form of fitness in hyper-competitive, zero-sum, winner-take-all environment with an evanescent mirage security lead to deteriorating human happiness. ...Download file to see next pagesRead More
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