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Marketing Essays

Result for Subject Marketing:
19897 essays
Benefits of Using Google Plus for Internet Marketers Marketing Term Paper
10 pages (2843 words) , Download 0 , Term Paper
Free
The paper “Benefits of Using Google Plus for Internet Marketers” is a meaningful variant of term paper on marketing. The current business world is quite dynamic due to the rapid technological advancement that is taking place especially since the last decade. Business firms are optimally adopting the new technology in linking with customers on the market and opening new markets.
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Service Marketing of British Airways Marketing Case Study
17 pages (4795 words) , Download 0 , Case Study
Free
The paper "Service Marketing of British Airways" is a perfect example of a case study on marketing. The marketing of service is more complicated than that of a good as a service is intangible. It follows then that the marketing mix of service has to be more detailed and carefully chosen to influence the purchasing decisions of consumers of services.
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Customer Engagement through Online Marketing Marketing Coursework
6 pages (1608 words) , Download 0 , Coursework
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The paper "Customer Engagement through Online Marketing" is a brilliant example of coursework on marketing. The internet and internet-related technologies have emerged as some of the greatest influences on marketing more so in gathering information. Information is collected and used in value-creating activities in the value chain.
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Marketing Analysis in Aviation: Emirates Airline Marketing Essay
8 pages (2160 words) , Download 0 , Essay
Free
The paper "Marketing Analysis in Aviation: Emirates Airline" is an outstanding example of an assignment on marketing. The analysis of the market environment is very essential in the operations of any organization. This is because it provides a clear picture of the conditions that may affect the operations of the organization.
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Brand Development and Marketing: Case of Red Bull Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
Free
The paper "Brand Development and Marketing: Case of Red Bull" is a perfect example of a case study on marketing. According to Keller (2003, p 54), brand equity refers to the strong and favorable as well as unique brand combinations that are created in the memory of the customers by the product supplier based on different ways of presenting the product or service to the market.
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Services Marketing Is Different Marketing Assignment
7 pages (2020 words) , Download 0 , Assignment
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The paper "Services Marketing Is Different" is a great example of a marketing assignment. A market comprises an entity involved in buying, selling and goods and services distribution to reach the target persons or groups. On the requirement of a market, it demands the presence of many buyers to help in determining prices based on supply and demand.
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Influence of Servicescape on New and Repeat Customers' Behaviour Marketing Research Paper
12 pages (3845 words) , Download 1 , Research Paper
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The paper “Influence of Servicescape on New and Repeat Customers' Behaviour” is a fascinating example research paper on marketing. When it comes to products, the consumption objectives and perceptions of the customers differ significantly from their consumption of services. When customers seek out services to consume as products, they look for the intrinsic service and value associated with it.
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Marketing Analysis for Organ Transplant Foundation of Western Australia Marketing Case Study
11 pages (2856 words) , Download 0 , Case Study
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The paper "Marketing Analysis for Organ Transplant Foundation of Western Australia" is an excellent example of a case study on marketing. This paper tells that the Organ Donation and Transplant Foundation of Western Australia is a corporate West Australian voluntary organization that operates as a charity organization.
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Current Marketing Trends in the Automobile Industry Marketing Term Paper
15 pages (4310 words) , Download 0 , Term Paper
Free
The paper "Current Marketing Trends in the Automobile Industry" is a great example of a term paper on marketing. The automobile industry has continued to transform over the years. There are numerous forces influencing the industry’s future, which has changed the business from just manufacturing and selling cars. 
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New Product Opportunity for Al Ghurair in American Market Marketing Case Study
14 pages (3989 words) , Download 0 , Case Study
Free
The paper "New Product Opportunity for Al Ghurair in American Market" is a perfect example of a case study on marketing. This presentation is intended to give a full description of a new product (Jena chocolate bar) opportunity for Al Ghurair company consumer foods section in the American market. The company is currently operating in U.A.E but has operations in 20 countries world over.
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The Market Analysis of Qantas Airlines Marketing Case Study
10 pages (2786 words) , Download 0 , Case Study
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The paper "The Market Analysis of Qantas Airlines" is an amazing example of a case study on marketing. This company was established in the year 1920. It has recently grown tremendously to be a leading Australia’s airline. It has also expanded its operations internationally to counter competition of other leading international airlines.
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Planning For Success: Case of Samsung Galaxy S3 Marketing Case Study
6 pages (1868 words) , Download 0 , Case Study
Free
The paper "Planning For Success: Case of Samsung Galaxy S3" is a perfect example of a case study on marketing. This report explains a proposed product launch for Samsung Company products. The product chosen is the Galaxy S3. The report starts with an introduction that sets the pace on the issue of the product launch event and what is expected in the entire process.
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The Impact of Branding on Customer Buying Behavior in Tobacco Industry in Azerbaijan Marketing Coursework
13 pages (4292 words) , Download 0 , Coursework
Free
The paper "The Impact of Branding on Customer Buying Behavior in the Tobacco Industry in Azerbaijan" is a good example of coursework on marketing. Azerbaijan has reported sales in tobacco courtesy of British American Tobacco. There have been increased sales of cigarettes from British American Tobacco especially with the introduction of a number of brands with ultra-lower and slimmer cigarettes.
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Thai Fashion Brands and Consumer Behaviours Marketing Literature review
13 pages (4114 words) , Download 0 , Literature review
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The paper "Thai Fashion Brands and Consumer Behaviours" is a good example of a literature review on marketing. The fashion clothing industry has recently been of great interest to market researchers and practitioners (Bakewell et al., 2006). This is mainly because of the profitability associated with the industry.
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Marketing Mix Strategies of Lenovo Company Marketing Case Study
6 pages (1756 words) , Download 1 , Case Study
Free
The paper “Marketing Mix Strategies of Lenovo Company” is a thrilling version of the case study on marketing. The marketing mix is an organizational tactical toolkit that includes the elements of marketing such as product, price, people, physical evidence, process management, promotion, and place with which companies execute an effective and efficient marketing strategy.
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Self-Assessment of a Marketer with Particular Preference for Real Estate Sector Marketing Resume/CV
9 pages (2111 words) , Download 0 , Resume/CV
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The paper “Self-Assessment of a Marketer with Particular Preference for Real Estate Sector” is a motivating example of a resume on marketing. It is my plan to work as a marketer in Evergrande real estate Company. This means that I have to possess knowledge about society and consumers. I have already understood the basics of law and regulations governing real estate.
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Samsung Galaxy S4 Marketing Plan Marketing Case Study
6 pages (1769 words) , Download 0 , Case Study
Free
The paper "Samsung Galaxy S4 Marketing Plan" is a perfect example of a case study on marketing. A review of the smartphone market shows Samsung as a market leader with its flagship product Samsung Galaxy S4. In my opinion, although the company’s sale of high-end smartphones such as Samsung Galaxy S4 seemed to be slowing, the company was not hindered from growing its market share.
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Production of Digital Content for Academic Purposes Marketing Assignment
7 pages (2122 words) , Download 0 , Assignment
Free
The paper "Production of Digital Content for Academic Purposes" is a worthy example of an assignment on marketing. This marketing report will focus on Australia’s digital content industry. The industry has developed various products and services, which have been utilized in various sectors of the economy.
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Marketing Plan for Veterans Association of Australia Inc Marketing Case Study
9 pages (2397 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Veterans Association of Australia Inc" is a perfect example of a case study on marketing. This marketing plan introduces a new product for Partners of Veterans Association of Australia Inc., a non-profit making entity established 14 years ago to cater for the welfare of partners of veterans and current defense forces officers in Australia.
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Management of Selling in Supplies-4-Gardens Marketing Case Study
9 pages (2626 words) , Download 2 , Case Study
Free
 Supplies-4-gardens Ltd. A ten-year-old company dealing in a comprehensive range of garden products has a built-up brand image of garden ornaments and a range of garden gnomes which are designed by the company and marketed through garden centers and retail outlets. Garden products being a part of white goods whose demand has to be recognized usually have a slower moving pace.
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Factors of Launching a Game Console in Context of Marketing Mix 4-Ps Marketing Case Study
8 pages (2327 words) , Download 2 , Case Study
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The key success factors of launching any product depend on how pertinent that product is to the target customers, what substitutes are available in the market in terms of competition, whether the new product has radical innovation which helps it in breaking the clutter, whether its pricing strategy attracts the customers, whether it is easily available in the market.
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The Customer Views on Whiskey and Alcohol Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The recommended research methodology for this research has been chosen as a combination of both secondary research as well as primary research consisting of online surveys, manual surveys, and in-depth interviews. Recommendations have been made to design the questionnaire and to attempt pilot research before the research as it will help reduce any possibility of ambiguity in the questionnaire.
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The Course Marketing Management Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
At some point, people are likely to patronize the company because of the environment of the store and not because of the products. Starbucks Coffee has built a good image through the ambiance of their stores like offering their customers a nice place to talk, warm and cozy environment to hold short meetings and others.
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Product Packaging Design and Weakness of a Product Marketing Assignment
6 pages (1703 words) , Download 2 , Assignment
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Product packaging design is extremely important to introducing and selling the product to the public. The product packaging can act as a marketing tool itself and is created using data gathered from marketing analysis. Careful consideration must be taken when designing the product package as it can actually make or break the product itself. 
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Consumer Behaviour Online Marketing Research Paper
6 pages (2005 words) , Download 0 , Research Paper
Free
The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing. In this cutting-edge era, marketing planning and strategies are directed towards creating an environment to influence consumer behavior. The products and services are launched in the market focusing on the tastes and the preferences of the consumer.
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Is Brand Equity a Reflection of Market Share Marketing Essay
8 pages (2278 words) , Download 0 , Essay
Free
The paper “Is  Brand Equity a Reflection of Market Share?" is a brilliant version of an essay on marketing. What are brand and branding? According to the American Marketing Association, Brand is a name, symbol, sign, or a combination of all these to identify the services or products of one seller from competitors. Unlike a product that can be copied by a competitor, a brand is unique.
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Shell as a Societal Marketer and Scio-Responsible Corporation Marketing Case Study
11 pages (3061 words) , Download 0 , Case Study
Free
The paper “Shell as a Societal Marketer and Scio-Responsible Corporation" is an exciting example of a case study on marketing. Satisfaction, a keyword in marketing has been transformed into delighting the customers. This means that a Marketer not only has to meet the customer’s expectations but to exceed the expectations of his target market customers in order to delight the customers.
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Brand Identity and Brand Positioning Marketing Case Study
16 pages (4320 words) , Download 0 , Case Study
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The paper “Brand Identity and Brand Positioning  - Burt’s Bees' Marketing Efforts in the UK and Other Parts of the Globe" is an inspiring version of a case study on marketing. It is only after seeing the company’s brand identification that consumers will get the temptation to buy its products. Therefore, the common aim of developing a good brand for all firms is creating new and loyal customers.
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Advertising Strategy of Coca Cola Marketing Case Study
7 pages (1993 words) , Download 0 , Case Study
Free
The carbonated drink industry is dominated by the two major brands, Coca Cola and Pepsi Cola. The beverage that is now known as Coca-Cola was invented by Dr. John Stith Pemberton, like a concoction of coca leaves and kola nuts, imitating the Vin Mariani, a French coca-wine, in 1886.
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Online Retailing and Internet Marketing Marketing Coursework
10 pages (2657 words) , Download 0 , Coursework
Free
The paper "Online Retailing and Internet Marketing" is a brilliant example of a term paper on marketing. Internet-marketing is the use of electronic media for the trade of goods and services. This trade might be within different firms or within different countries. The e-marketing does not only deals with the trade while the general public is enabled to do online-shoppings.
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Past and Current Advertising Campaigns of Coca Cola Marketing Assignment
7 pages (2001 words) , Download 0 , Assignment
Free
Coca-cola brands are sold in over two hundred countries and have over 6 billion consumers all over the world. The company today is worth approximately 60 billion dollars as per the stock market. This growth in worth and in terms of market share has been attributed to advertisement strategies that the company has adopted over time.
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The Corporate Decision-Making Process of Sport Sponsorship Marketing Essay
18 pages (4625 words) , Download 0 , Essay
Free
The paper "The Corporate Decision-Making Process of Sports Sponsorship" is an excellent example of an essay on marketing. The promotion mix will involve persuasion and informing the consumers about the availability of a product in the market. In the promotional mix are many methods which include: personal selling, sales promotion, advertising, and sponsorship.
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Marketing Mix Concept In Developing Services Marketing Strategies Marketing Term Paper
16 pages (4264 words) , Download 0 , Term Paper
Free
The paper “Marketing Mix Concept In Developing Services Marketing Strategies" is a perfect version of term paper on marketing. A marketing mix is a controllable variable the company puts together to satisfy a target group. The marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing.
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The Forces Affecting a Products Chance for Success Marketing Assignment
10 pages (2693 words) , Download 0 , Assignment
Free
Political impact for this product is rather low. However, with issues like terrorism people are going out less and new trends of “cocooning” and staying in are emerging. Thus, take away and home delivery of food businesses may have positive effect. Also, the US emigration policies will influence the number of Greeks migrating.
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The Criticisms of Marketing Marketing Essay
9 pages (2571 words) , Download 0 , Essay
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The most common criticism made concerning marketing is that the marketers are simply anxious about making consumers buy.  As several marketers are responsible of directing consumers into deciding on surplus purchases, the infinite common recognize that taking over these kinds of plans will not direct them to dependable consumers.
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Marketing Strategy for Centrica Plc Marketing Case Study
6 pages (1545 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Centrica Plc" is a perfect example of a case study on marketing. Within our internationally associated economies, the product development abilities are the base for flourishing competition. A thriving product development calls for enhanced tactics to structuring the development method, dipping waste, plus providing products to meet up with the client's needs.
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Psychological Theory of Cognitive Dissonance in the Study of Consumer Choice Marketing Essay
11 pages (3195 words) , Download 0 , Essay
Free
The paper “Psychological Theory of Cognitive Dissonance in the Study of Consumer Choice” is a brilliant example of an essay on marketing. The increasing pressure of the competitive marketing economy has made it imperative for the firm to understand consumer behavior: what they want to buy, how they buy and where they are buying?
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Software Marketing Strategy for IT Outsourcing Firms in Vietnam Marketing Assignment
11 pages (3352 words) , Download 0 , Assignment
Free
The paper "Software Marketing Strategy for IT Outsourcing Firms in Vietnam" is an outstanding example of an assignment on marketing. The author argues in a well-organized manner that according to the Gartner Group, the Vietnam Economic and trade environment is suitable for the establishment of the software testing market.
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Strategic Thinking Development - The Appropriate Application of Scenario and Strategy Planning Marketing Term Paper
8 pages (2338 words) , Download 0 , Term Paper
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The paper “Strategic Thinking Development - The Appropriate Application of Scenario and Strategy Planning" is a thoughtful version of term paper on marketing. Within the rapid altering and ever more spirited business background of the late 1990s, the exact marketing approach for the present day’s circumstances will more or less surely not be accurate for those of tomorrow.
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A Difference in the Development of a Customer Management Strategy and Its Implementation Marketing Term Paper
8 pages (2281 words) , Download 0 , Term Paper
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The paper “A Difference in the Development of a Customer Management Strategy and Its Implementation" is an affecting example of term paper on marketing. There are various definitions of CRM and the term means different things to individual persons. Some take CRM to be a technological device while others feel that it is a prerequisite for business.
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Situation Analysis and Macro-Environment Situation of Playstation 3 Marketing Case Study
11 pages (3193 words) , Download 0 , Case Study
Free
The paper "Situation Analysis and Macro-Environment Situation of Playstation 3" is a good example of a case study on marketing. Products these days need a good strategy so that they can compete with their competitors. Sony is a household name in electronics but like other brands it too faces a lot of competition, Sony has always great with technology especially even it comes to hi-tech games.
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Learning Diary on Branding and Brand Equity Marketing Essay
11 pages (3151 words) , Download 1 , Essay
Free
The paper “Learning Diary on Branding and Brand Equity" is an exciting example of an essay on marketing. Branding is an important case study in practical applications of cases wherein brands are underleveraged or the business strategy is at risk because of inadequate brand platforms. There are issues of bland branding that need to be dealt with.
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Holden Commodore - Branding the Flagship, Segmentation in the Passenger Car Industry Marketing Case Study
8 pages (2039 words) , Download 0 , Case Study
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The paper “Holden Commodore - Branding the Flagship, Segmentation in the Passenger Car Industry” is a persuading example of a case study on marketing. Every industry and organization uses a different strategy in order to measure and identify their market as the concept of marketing cannot be applied without this process.
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Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy Marketing Term Paper
7 pages (2001 words) , Download 0 , Term Paper
Free
The paper "Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy" is a brilliant example of a term paper on marketing. Every business and organization applies different strategies in order to gauge and classify their market as the perception of marketing can’t be functional without this practice.
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Sale of Clothing Manufactured in U.S.A Marketing Research Proposal
7 pages (1934 words) , Download 0 , Research Proposal
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The paper "Sale of Clothing Manufactured in the U.S.A" is an excellent example of a research proposal on marketing. The aim of this report by South Pacific Development (SPD) is to build on the results of previous primary and secondary marketing research in the Australia area for the sale of clothing manufactured in U.S.A especially, in south-western USA (California).
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The Current Marketing Situation of Qantas Marketing Case Study
14 pages (3798 words) , Download 0 , Case Study
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The paper “The Current Marketing Situation of Qantas" is a wonderful example of a case study on marketing. Qantas is an Australian airline founded in 1920 and is the second oldest in airline history. The key marketing strategy that Qantas employs is market segmentation in which it offers diverse products for the diverse needs of travelers.
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The Australian Household Appliances Market Marketing Case Study
17 pages (4627 words) , Case Study
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The market went into decline in 2008, with recovery forecast in 2010. The performance of the market is forecast to accelerate, with an anticipated growth rate of 3.4% for the five-year period 2008-2013, which is expected to drive the market to a value of $3.6 billion by the end of 2013.
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Brand Use and Consumer Identity Marketing Literature review
9 pages (3204 words) , Download 0 , Literature review
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In doing so, it first clarifies some basic concepts particularly the two key complex terminologies – brand use and consumer identity.  Then, it goes on to show how brand use is connected to or tries to get linked to consumer identity. At the outset, though, this paper recognizes that the task is never simple as it may seem to appear. 
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Nando's International - Strengths and Weaknesses of the Business Based on Service Industry Marketing Case Study
12 pages (3109 words) , Download 1 , Case Study
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The paper “Nando’s International - Strengths and Weaknesses of the Business Based on Service Industry" is a breathtaking version of a case study on marketing. Organizations are controlled by philosophies and ideologies of people who started the organization. The success of many of the organizations is the contributions of the stakeholders and other numerous interested parties.
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The Different Marketing Options of Hidden Valley Cabin Marketing Case Study
10 pages (2633 words) , Download 0 , Case Study
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Their location adds to their advantage. Hidden Valley Cabin has differentiated itself from others by converting their resort into an eco-friendly one. This has made it a differentiator. Also getting various certifications is helping Hidden Valley Cabin to market itself. In this report we look into the different marketing options Hidden Valley Cabin has.
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