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Marketing Essays

Result for Subject Marketing:
19917 essays
Demand for the General Painting Services Marketing Assignment
10 pages (3477 words) , Download 0 , Assignment
Free
The paper "Demand for General Painting Services" is a worthy example of an assignment on marketing. This section of the research involves data interpretation where the data collected has been analyzed using the Statistical Package of Social Sciences (SPSS) and windows excel so as to transfer the data into appropriate, logical information.
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Comparing McDonalds and Starbucks Businesses Marketing Essay
8 pages (2104 words) , Download 0 , Essay
Free
The paper "Comparing McDonalds and Starbucks Businesses" is a good example of an essay on marketing. Market segmentation is a concept in economics and marketing. A market segment refers to a subset of a market that comprises firms or people who have one or more characteristics that drive them to demand similar products or services based on products’ qualities such as function and price.
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IBM Market Performance Marketing Case Study
11 pages (7417 words) , Download 0 , Case Study
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The paper "IBM Market Performance" is a good example of a case study on marketing. This is a market analysis research proposal prepared for IBM. The proposal identifies challenges faced by the company when competing with other IT companies. In order to maintain and even improve its market performance, IBM should ensure that its customers are satisfied with its hardware and software products.
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Marketing of Cryotherapy Products in JLP Limited Marketing Case Study
6 pages (1829 words) , Download 0 , Case Study
Free
The paper “Marketing of Cryotherapy Products in JLP Limited” is an outstanding variant of case study on marketing. This essay is an outline marketing plan report that is to be presented to the Board of Directors containing a SWOT and PEST analysis, market research and action plan about marketing Cryotherapy products.
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Advantages of Partnerships and Alliances of Origin Energy and Australian Carbon Trust Companies Marketing Essay
6 pages (1776 words) , Download 0 , Essay
Free
The paper "Advantages of Partnerships and Alliances of Origin Energy and Australian Carbon Trust Companies" is an outstanding example of an essay on marketing. A strategic alliance is a coalition formed by two or more parties in the same or complementary businesses to enhance the effectiveness of competitive strategies of the parties involved.
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Global Marketing of Vermont Teddy Bear Marketing Case Study
18 pages (5179 words) , Download 0 , Case Study
Free
The paper "Global Marketing of Vermont Teddy Bear" is a perfect example of a case study on marketing. In a bid to enhance the market shares, reach the global consumer, and increase the profit margins and in order to enhance their sustainable competitive advantage, contemporary organizations are internationalizing their business across national boundaries as noted by IBM (2006, p. 4).
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The Success of Wal Mart in a Market Marketing Case Study
13 pages (3652 words) , Download 0 , Case Study
Free
The paper "The Success of Wal Mart in a Market" is a perfect example of a case study on marketing. Wal-Mart is a retail store that operates in the USA. It was established in 1962 and its first store was in Rangers Ark (Wal-Mart Corporate 2011 p.3). The retail store operates under the name Wal-Mart stores Inc and it is the largest retail store in the world.
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How to Make the Toyota Brand Greater Than It Is Today Marketing Research Paper
15 pages (4195 words) , Download 0 , Research Paper
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The paper "How to Make the Toyota Brand Greater Than It Is Today" is an excellent example of a research paper on marketing. The report contains brief and basic background information on Toyota. This helps in understanding the core purpose, mission, vision, goals, and objectives of the company. It also aims to understand what strategies Toyota has been using all these years.
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Marketing Strategy Protecting the Schools against Threats Marketing Assignment
8 pages (2194 words) , Download 0 , Assignment
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The paper “Marketing Strategy Protecting the Schools against Threats” is a great example assignment on marketing. Our General Manager with a very credible economic background was of the opinion that in the product category the brands with lower market shares would have higher average prices.
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Viability of Launching an Energy Gymnasium Marketing Case Study
11 pages (3039 words) , Download 0 , Case Study
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The paper "Viability of Launching an Energy Gymnasium" is a perfect example of a literature review on marketing. Due to rapid changes to the global market environments, increased and changing customer demands global organizations and industries are investing in technology and innovation as a means to counter competition and to help them remain feasible.
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International Marketing: Coca Cola Company Marketing Case Study
11 pages (3234 words) , Download 0 , Case Study
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The paper "International Marketing: Coca Cola Company" is a worthy example of a case study on marketing. The marketing mix is a product of microeconomic theory (White, 2009). The marketing mix is also known as 4Ps (product, price, promotion, and place). The functions of the marketing mix include making it easy to market products and separating marketing activities from other activities of the firm.
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Jin Jiang International Hotels' Entry to UAE Market Marketing Case Study
23 pages (5184 words) , Case Study
Nobody downloaded yet
The paper “Jin Jiang International Hotels’ Entry to UAE Market” is a worthy example case study on marketing. The hotel industry has become very attractive for many companies and businessmen especially in China and UAE. Despite the fact that the UAE has been seen as a poverty-stricken country in the past, this perception is changing with the increased investment in developing infrastructure.
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Personality and the Self-concept in Relation to Mobile Phones Marketing Assignment
8 pages (2238 words) , Download 0 , Assignment
Free
The paper "Personality and the Self-concept in Relation to Mobile Phones" is a wonderful example of an assignment on marketing. Consumer behavior is said to be how and why consumers make some buying decisions. Marketers always try their best to understand the behavior of consumers so that they can devise suitable marketing decisions to increase their sales and brand loyalty.
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Marketing Strategy for D J Miles and Co Ltd to Penetrate a New Coffee and Tea Market Marketing Case Study
12 pages (6120 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for D J Miles and Co Ltd to Penetrate a New Coffee and Tea Market" is a perfect example of a case study on marketing. D J Miles & Co Ltd is a coffee and tea merchant that is based in Somerset. The company’s business is roasting and blending of tea and coffee and selling it to the customers.
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External and Internal Analysis of Woolworth Supermarket Marketing Case Study
8 pages (2717 words) , Download 1 , Case Study
Free
The paper “External and Internal Analysis of Woolworth Supermarket” is a fascinating example of a case study on marketing. Owned by Woolworth ltd, Woolworth supermarket is the largest chain in Australia. Woolworth Ltd was established in 1924 as a single basement store known as Woolworth Stupendous Bargain Basement in Sydney (Woolworths Supermarkets, 2012).
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The Creative Life Corporation Marketing Marketing Case Study
12 pages (3493 words) , Download 0 , Case Study
Free
This shows that in order to maintain the competitive position, the decisions for marketing will be analyzed on the basis of the four categories which include; product, price, place or distribution, and promotion. Through the application of the marketing mix, the management will be able to control these variables for better customer satisfaction.
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Unilever Australia's Present Market Analysis and Profile of the Product Marketing Case Study
10 pages (2476 words) , Download 1 , Case Study
Free
The paper “Unilever Australia’s Present Market Analysis and Profile of the Product” is a delightful version of a case study on marketing. This is a sample marketing plan. The financial and statistical information given remain assumptions for this case study and therefore are not supposed to be applied in the actual investment plan.
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Marketing of Hong Kong and Shanghai Bank Corporation Marketing Assignment
7 pages (1971 words) , Download 0 , Assignment
Free
The paper "Marketing of Hong Kong and Shanghai Bank Corporation" is a wonderful example of an assignment on marketing. Hong Kong and Shanghai Bank Corporation (HSBC) has for some time now positioned itself as the world’s local bank. Established in 1865, the bank has grown to become the second-largest bank globally.
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International Market Entry and Development in China's Automobile Industry Marketing Case Study
16 pages (5300 words) , Download 0 , Case Study
Free
The paper “International Market Entry and Development in China’s Automobile Industry” is an impressive variant of case study on marketing. In recent years, China has emerged as a very strong economy and has offered certain attractive investment opportunities in different sectors. This report discusses the international entry of the automobile sector and its development in China.
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Marketing Strategy and Management: Case of Invercargill Licensing Trust Marketing Essay
7 pages (2316 words) , Download 0 , Essay
Free
The paper "Marketing Strategy and Management: Case of Invercargill Licensing Trust" is a delightful example of a term paper on marketing. Licensing Trusts have a long-standing history in New Zealand starting in the mid-1900s when the government of the time declared drinking a public menace in the country.
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Benefits of Using Google Plus for Internet Marketers Marketing Term Paper
10 pages (2843 words) , Download 0 , Term Paper
Free
The paper “Benefits of Using Google Plus for Internet Marketers” is a meaningful variant of term paper on marketing. The current business world is quite dynamic due to the rapid technological advancement that is taking place especially since the last decade. Business firms are optimally adopting the new technology in linking with customers on the market and opening new markets.
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Service Marketing of British Airways Marketing Case Study
17 pages (4795 words) , Download 0 , Case Study
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The paper "Service Marketing of British Airways" is a perfect example of a case study on marketing. The marketing of service is more complicated than that of a good as a service is intangible. It follows then that the marketing mix of service has to be more detailed and carefully chosen to influence the purchasing decisions of consumers of services.
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Customer Engagement through Online Marketing Marketing Coursework
6 pages (1608 words) , Download 0 , Coursework
Free
The paper "Customer Engagement through Online Marketing" is a brilliant example of coursework on marketing. The internet and internet-related technologies have emerged as some of the greatest influences on marketing more so in gathering information. Information is collected and used in value-creating activities in the value chain.
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Marketing Analysis in Aviation: Emirates Airline Marketing Essay
8 pages (2160 words) , Download 0 , Essay
Free
The paper "Marketing Analysis in Aviation: Emirates Airline" is an outstanding example of an assignment on marketing. The analysis of the market environment is very essential in the operations of any organization. This is because it provides a clear picture of the conditions that may affect the operations of the organization.
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Brand Development and Marketing: Case of Red Bull Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
Free
The paper "Brand Development and Marketing: Case of Red Bull" is a perfect example of a case study on marketing. According to Keller (2003, p 54), brand equity refers to the strong and favorable as well as unique brand combinations that are created in the memory of the customers by the product supplier based on different ways of presenting the product or service to the market.
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Services Marketing Is Different Marketing Assignment
7 pages (2020 words) , Download 0 , Assignment
Free
The paper "Services Marketing Is Different" is a great example of a marketing assignment. A market comprises an entity involved in buying, selling and goods and services distribution to reach the target persons or groups. On the requirement of a market, it demands the presence of many buyers to help in determining prices based on supply and demand.
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Influence of Servicescape on New and Repeat Customers' Behaviour Marketing Research Paper
12 pages (3845 words) , Download 1 , Research Paper
Free
The paper “Influence of Servicescape on New and Repeat Customers' Behaviour” is a fascinating example research paper on marketing. When it comes to products, the consumption objectives and perceptions of the customers differ significantly from their consumption of services. When customers seek out services to consume as products, they look for the intrinsic service and value associated with it.
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Marketing Analysis for Organ Transplant Foundation of Western Australia Marketing Case Study
11 pages (2856 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis for Organ Transplant Foundation of Western Australia" is an excellent example of a case study on marketing. This paper tells that the Organ Donation and Transplant Foundation of Western Australia is a corporate West Australian voluntary organization that operates as a charity organization.
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Current Marketing Trends in the Automobile Industry Marketing Term Paper
15 pages (4310 words) , Download 0 , Term Paper
Free
The paper "Current Marketing Trends in the Automobile Industry" is a great example of a term paper on marketing. The automobile industry has continued to transform over the years. There are numerous forces influencing the industry’s future, which has changed the business from just manufacturing and selling cars. 
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New Product Opportunity for Al Ghurair in American Market Marketing Case Study
14 pages (3989 words) , Download 0 , Case Study
Free
The paper "New Product Opportunity for Al Ghurair in American Market" is a perfect example of a case study on marketing. This presentation is intended to give a full description of a new product (Jena chocolate bar) opportunity for Al Ghurair company consumer foods section in the American market. The company is currently operating in U.A.E but has operations in 20 countries world over.
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The Market Analysis of Qantas Airlines Marketing Case Study
10 pages (2786 words) , Download 0 , Case Study
Free
The paper "The Market Analysis of Qantas Airlines" is an amazing example of a case study on marketing. This company was established in the year 1920. It has recently grown tremendously to be a leading Australia’s airline. It has also expanded its operations internationally to counter competition of other leading international airlines.
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Planning For Success: Case of Samsung Galaxy S3 Marketing Case Study
6 pages (1868 words) , Download 0 , Case Study
Free
The paper "Planning For Success: Case of Samsung Galaxy S3" is a perfect example of a case study on marketing. This report explains a proposed product launch for Samsung Company products. The product chosen is the Galaxy S3. The report starts with an introduction that sets the pace on the issue of the product launch event and what is expected in the entire process.
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The Impact of Branding on Customer Buying Behavior in Tobacco Industry in Azerbaijan Marketing Coursework
13 pages (4292 words) , Download 0 , Coursework
Free
The paper "The Impact of Branding on Customer Buying Behavior in the Tobacco Industry in Azerbaijan" is a good example of coursework on marketing. Azerbaijan has reported sales in tobacco courtesy of British American Tobacco. There have been increased sales of cigarettes from British American Tobacco especially with the introduction of a number of brands with ultra-lower and slimmer cigarettes.
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Thai Fashion Brands and Consumer Behaviours Marketing Literature review
13 pages (4114 words) , Download 0 , Literature review
Free
The paper "Thai Fashion Brands and Consumer Behaviours" is a good example of a literature review on marketing. The fashion clothing industry has recently been of great interest to market researchers and practitioners (Bakewell et al., 2006). This is mainly because of the profitability associated with the industry.
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Marketing Mix Strategies of Lenovo Company Marketing Case Study
6 pages (1756 words) , Download 1 , Case Study
Free
The paper “Marketing Mix Strategies of Lenovo Company” is a thrilling version of the case study on marketing. The marketing mix is an organizational tactical toolkit that includes the elements of marketing such as product, price, people, physical evidence, process management, promotion, and place with which companies execute an effective and efficient marketing strategy.
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Self-Assessment of a Marketer with Particular Preference for Real Estate Sector Marketing Resume/CV
9 pages (2111 words) , Download 0 , Resume/CV
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The paper “Self-Assessment of a Marketer with Particular Preference for Real Estate Sector” is a motivating example of a resume on marketing. It is my plan to work as a marketer in Evergrande real estate Company. This means that I have to possess knowledge about society and consumers. I have already understood the basics of law and regulations governing real estate.
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Samsung Galaxy S4 Marketing Plan Marketing Case Study
6 pages (1769 words) , Download 0 , Case Study
Free
The paper "Samsung Galaxy S4 Marketing Plan" is a perfect example of a case study on marketing. A review of the smartphone market shows Samsung as a market leader with its flagship product Samsung Galaxy S4. In my opinion, although the company’s sale of high-end smartphones such as Samsung Galaxy S4 seemed to be slowing, the company was not hindered from growing its market share.
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Production of Digital Content for Academic Purposes Marketing Assignment
7 pages (2122 words) , Download 0 , Assignment
Free
The paper "Production of Digital Content for Academic Purposes" is a worthy example of an assignment on marketing. This marketing report will focus on Australia’s digital content industry. The industry has developed various products and services, which have been utilized in various sectors of the economy.
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Marketing Plan for Veterans Association of Australia Inc Marketing Case Study
9 pages (2397 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Veterans Association of Australia Inc" is a perfect example of a case study on marketing. This marketing plan introduces a new product for Partners of Veterans Association of Australia Inc., a non-profit making entity established 14 years ago to cater for the welfare of partners of veterans and current defense forces officers in Australia.
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Management of Selling in Supplies-4-Gardens Marketing Case Study
9 pages (2626 words) , Download 2 , Case Study
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 Supplies-4-gardens Ltd. A ten-year-old company dealing in a comprehensive range of garden products has a built-up brand image of garden ornaments and a range of garden gnomes which are designed by the company and marketed through garden centers and retail outlets. Garden products being a part of white goods whose demand has to be recognized usually have a slower moving pace.
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Factors of Launching a Game Console in Context of Marketing Mix 4-Ps Marketing Case Study
8 pages (2327 words) , Download 2 , Case Study
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The key success factors of launching any product depend on how pertinent that product is to the target customers, what substitutes are available in the market in terms of competition, whether the new product has radical innovation which helps it in breaking the clutter, whether its pricing strategy attracts the customers, whether it is easily available in the market.
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The Customer Views on Whiskey and Alcohol Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The recommended research methodology for this research has been chosen as a combination of both secondary research as well as primary research consisting of online surveys, manual surveys, and in-depth interviews. Recommendations have been made to design the questionnaire and to attempt pilot research before the research as it will help reduce any possibility of ambiguity in the questionnaire.
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The Course Marketing Management Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
At some point, people are likely to patronize the company because of the environment of the store and not because of the products. Starbucks Coffee has built a good image through the ambiance of their stores like offering their customers a nice place to talk, warm and cozy environment to hold short meetings and others.
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Product Packaging Design and Weakness of a Product Marketing Assignment
6 pages (1703 words) , Download 2 , Assignment
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Product packaging design is extremely important to introducing and selling the product to the public. The product packaging can act as a marketing tool itself and is created using data gathered from marketing analysis. Careful consideration must be taken when designing the product package as it can actually make or break the product itself. 
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Consumer Behaviour Online Marketing Research Paper
6 pages (2005 words) , Download 0 , Research Paper
Free
The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing. In this cutting-edge era, marketing planning and strategies are directed towards creating an environment to influence consumer behavior. The products and services are launched in the market focusing on the tastes and the preferences of the consumer.
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Is Brand Equity a Reflection of Market Share Marketing Essay
8 pages (2278 words) , Download 0 , Essay
Free
The paper “Is  Brand Equity a Reflection of Market Share?" is a brilliant version of an essay on marketing. What are brand and branding? According to the American Marketing Association, Brand is a name, symbol, sign, or a combination of all these to identify the services or products of one seller from competitors. Unlike a product that can be copied by a competitor, a brand is unique.
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Shell as a Societal Marketer and Scio-Responsible Corporation Marketing Case Study
11 pages (3061 words) , Download 0 , Case Study
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The paper “Shell as a Societal Marketer and Scio-Responsible Corporation" is an exciting example of a case study on marketing. Satisfaction, a keyword in marketing has been transformed into delighting the customers. This means that a Marketer not only has to meet the customer’s expectations but to exceed the expectations of his target market customers in order to delight the customers.
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Brand Identity and Brand Positioning Marketing Case Study
16 pages (4320 words) , Download 0 , Case Study
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The paper “Brand Identity and Brand Positioning  - Burt’s Bees' Marketing Efforts in the UK and Other Parts of the Globe" is an inspiring version of a case study on marketing. It is only after seeing the company’s brand identification that consumers will get the temptation to buy its products. Therefore, the common aim of developing a good brand for all firms is creating new and loyal customers.
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Advertising Strategy of Coca Cola Marketing Case Study
7 pages (1993 words) , Download 0 , Case Study
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The carbonated drink industry is dominated by the two major brands, Coca Cola and Pepsi Cola. The beverage that is now known as Coca-Cola was invented by Dr. John Stith Pemberton, like a concoction of coca leaves and kola nuts, imitating the Vin Mariani, a French coca-wine, in 1886.
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Online Retailing and Internet Marketing Marketing Coursework
10 pages (2657 words) , Download 0 , Coursework
Free
The paper "Online Retailing and Internet Marketing" is a brilliant example of a term paper on marketing. Internet-marketing is the use of electronic media for the trade of goods and services. This trade might be within different firms or within different countries. The e-marketing does not only deals with the trade while the general public is enabled to do online-shoppings.
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