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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Strategy for W H Smith Marketing Case Study
8 pages (2266 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for W H Smith" is a perfect example of a case study on marketing. The author of the paper states that W H Smith is a mature company in the United Kingdom market for stationery products. Since the company operates in various product segments, it needs to adopt different strategies in each segment.
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Technology as an Emerging Trend in MacDonald Organization Marketing Essay
7 pages (1993 words) , Download 0 , Essay
Free
The paper "Technology as an Emerging Trend in MacDonald Organization" is an excellent example of an essay on marketing. Organizations today cannot help but conform to the changing business environment. This environment calls for adopting proper standards and adhering to the emerging trends that constantly arise in businesses. One trend that is common in businesses today is technology.
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Promotions Management at Australian Energy Providers Marketing Case Study
16 pages (4360 words) , Download 0 , Case Study
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The paper "Promotions Management at Australian Energy Providers" is an outstanding example of a case study on marketing. I am an IMC Director at Australian Energy Providers (AEP). This company was formed by an English WWII veteran, Jesse Daniels, who after the war immigrated to Australia for a better life.
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Marketing Plan for the BMW Motors Company Marketing Case Study
8 pages (2183 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for the BMW Motors Company" is a good example of a case study on marketing. BMW is the leading company in the production of cars. The company’s head office is located in Germany and its branches are all over the world. The company has managed to expand its business due to its strong brand name and the quality vehicles which it manufactures.
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The Airline Sector in India: Jet Star Airline Marketing Case Study
12 pages (3397 words) , Download 0 , Case Study
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The paper "The Airline Sector in India: Jet Star Airline" is an amazing example of a case study on marketing. The airline sector in India has witnessed growth. The opening up of the economy and the government allowing foreign investment in domestic airline providers will ensure more foreign players entering India.
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Marketing Plan for Hong Kong Asia Food Supermarket Marketing Case Study
13 pages (3456 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Hong Kong Asia Food Supermarket" is a delightful example of a case study on marketing. Marketing is an important factor that aides an organization to succeed in its plans (Sheth & Parvatiyar, 1995). The marketing plan brings into consideration the means by which an organization can improve its market share.
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Negotiation with the Retailers Representatives Marketing Case Study
12 pages (3161 words) , Download 0 , Case Study
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The decision was reached after considering the outcome of an internal market research which established that it is important to try and offer a wider range of commodities since it attracts more customers. The introduction of the new shirt brand from Stanley in the market will give the customers a wide range of products to choose from while in the stores.
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Managing Marketing of Etihad Airways Marketing Research Paper
11 pages (3262 words) , Download 0 , Research Paper
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The paper "Managing Marketing of Etihad Airways" is a great example of a case study on marketing. Etihad Airways is the national airline of Abu Dhabi began its operations in 2003 and has been declared the fastest growing airline in Asia. The company’s positioning as a provider of personalized and luxurious travel services has made the company a global leader in the first-class travel service.
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Marketing Plan for Etihad Airways in Indian Destination Marketing Case Study
9 pages (2296 words) , Download 0 , Case Study
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The paper “Marketing Plan for Etihad Airways in Indian Destination” is an intriguing variant of case study on marketing. Currently, Etihad markets its products mainly through advertisements. This is carried out through newspapers, websites and outdoor advertisements. Even though this strategy is good for increasing the sales of its products no new awareness is created.
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Strategic Planning for Anglican Health and Welfare Services Marketing Case Study
7 pages (1990 words) , Download 0 , Case Study
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The paper “Strategic Planning for Anglican Health and Welfare Services” is a delightful version of a case study on marketing. Anglicare was started in 1976 as Anglican health and welfare services. The name was later changed to Anglicare and is now officially the company’s legal name. In its early days, the company was established as a move to the delivery of social services by the Anglican Church. 
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Major Decision-Making: Compensatory Decision Marketing Term Paper
8 pages (2772 words) , Download 0 , Term Paper
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The paper "Major Decision-Making: Compensatory Decision" is a brilliant example of a term paper on marketing. In this study, screening rules were consistent with consumer optimization (compensatory). Based on the responses of the participants, the holiday which the respondents most likely to engage in are surfing in the Philippines. They have chosen other leisure activities.
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Marketing Plan for the Victorian Thoroughbred Racing Industry Marketing Case Study
11 pages (2757 words) , Download 0 , Case Study
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The paper “Marketing Plan for the Victorian Thoroughbred Racing Industry” is an engrossing variant of case study on marketing. The Victorian Thoroughbred Racing Industry was registered in December 2001 and with an immediate effect, it highly assumed the responsibility of being the principal authority across Victoria which was initially held by the Victorian racing club.
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Business Plan on the Innovation Solution for the DK Restaurant Marketing Case Study
14 pages (3999 words) , Download 0 , Case Study
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The paper "Business Plan on the Innovation Solution for the DK Restaurant" is a brilliant example of a term paper on marketing. Due to the changing taste of customers, the food industry has a fast turnaround. To stay with the flow, the DK Restaurants keep on innovating in order to attract new segments of the market and to sustain its established business relations for more than a decade.
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Demand for the General Painting Services Marketing Assignment
10 pages (3477 words) , Download 0 , Assignment
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The paper "Demand for General Painting Services" is a worthy example of an assignment on marketing. This section of the research involves data interpretation where the data collected has been analyzed using the Statistical Package of Social Sciences (SPSS) and windows excel so as to transfer the data into appropriate, logical information.
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Comparing McDonalds and Starbucks Businesses Marketing Essay
8 pages (2104 words) , Download 0 , Essay
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The paper "Comparing McDonalds and Starbucks Businesses" is a good example of an essay on marketing. Market segmentation is a concept in economics and marketing. A market segment refers to a subset of a market that comprises firms or people who have one or more characteristics that drive them to demand similar products or services based on products’ qualities such as function and price.
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IBM Market Performance Marketing Case Study
11 pages (7417 words) , Download 0 , Case Study
Free
The paper "IBM Market Performance" is a good example of a case study on marketing. This is a market analysis research proposal prepared for IBM. The proposal identifies challenges faced by the company when competing with other IT companies. In order to maintain and even improve its market performance, IBM should ensure that its customers are satisfied with its hardware and software products.
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Marketing of Cryotherapy Products in JLP Limited Marketing Case Study
6 pages (1829 words) , Download 0 , Case Study
Free
The paper “Marketing of Cryotherapy Products in JLP Limited” is an outstanding variant of case study on marketing. This essay is an outline marketing plan report that is to be presented to the Board of Directors containing a SWOT and PEST analysis, market research and action plan about marketing Cryotherapy products.
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Advantages of Partnerships and Alliances of Origin Energy and Australian Carbon Trust Companies Marketing Essay
6 pages (1776 words) , Download 0 , Essay
Free
The paper "Advantages of Partnerships and Alliances of Origin Energy and Australian Carbon Trust Companies" is an outstanding example of an essay on marketing. A strategic alliance is a coalition formed by two or more parties in the same or complementary businesses to enhance the effectiveness of competitive strategies of the parties involved.
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Global Marketing of Vermont Teddy Bear Marketing Case Study
18 pages (5179 words) , Download 0 , Case Study
Free
The paper "Global Marketing of Vermont Teddy Bear" is a perfect example of a case study on marketing. In a bid to enhance the market shares, reach the global consumer, and increase the profit margins and in order to enhance their sustainable competitive advantage, contemporary organizations are internationalizing their business across national boundaries as noted by IBM (2006, p. 4).
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The Success of Wal Mart in a Market Marketing Case Study
13 pages (3652 words) , Download 0 , Case Study
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The paper "The Success of Wal Mart in a Market" is a perfect example of a case study on marketing. Wal-Mart is a retail store that operates in the USA. It was established in 1962 and its first store was in Rangers Ark (Wal-Mart Corporate 2011 p.3). The retail store operates under the name Wal-Mart stores Inc and it is the largest retail store in the world.
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How to Make the Toyota Brand Greater Than It Is Today Marketing Research Paper
15 pages (4195 words) , Download 0 , Research Paper
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The paper "How to Make the Toyota Brand Greater Than It Is Today" is an excellent example of a research paper on marketing. The report contains brief and basic background information on Toyota. This helps in understanding the core purpose, mission, vision, goals, and objectives of the company. It also aims to understand what strategies Toyota has been using all these years.
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Marketing Strategy Protecting the Schools against Threats Marketing Assignment
8 pages (2194 words) , Download 0 , Assignment
Free
The paper “Marketing Strategy Protecting the Schools against Threats” is a great example assignment on marketing. Our General Manager with a very credible economic background was of the opinion that in the product category the brands with lower market shares would have higher average prices.
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Viability of Launching an Energy Gymnasium Marketing Case Study
11 pages (3039 words) , Download 0 , Case Study
Free
The paper "Viability of Launching an Energy Gymnasium" is a perfect example of a literature review on marketing. Due to rapid changes to the global market environments, increased and changing customer demands global organizations and industries are investing in technology and innovation as a means to counter competition and to help them remain feasible.
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International Marketing: Coca Cola Company Marketing Case Study
11 pages (3234 words) , Download 0 , Case Study
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The paper "International Marketing: Coca Cola Company" is a worthy example of a case study on marketing. The marketing mix is a product of microeconomic theory (White, 2009). The marketing mix is also known as 4Ps (product, price, promotion, and place). The functions of the marketing mix include making it easy to market products and separating marketing activities from other activities of the firm.
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Jin Jiang International Hotels' Entry to UAE Market Marketing Case Study
23 pages (5184 words) , Case Study
Nobody downloaded yet
The paper “Jin Jiang International Hotels’ Entry to UAE Market” is a worthy example case study on marketing. The hotel industry has become very attractive for many companies and businessmen especially in China and UAE. Despite the fact that the UAE has been seen as a poverty-stricken country in the past, this perception is changing with the increased investment in developing infrastructure.
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Personality and the Self-concept in Relation to Mobile Phones Marketing Assignment
8 pages (2238 words) , Download 0 , Assignment
Free
The paper "Personality and the Self-concept in Relation to Mobile Phones" is a wonderful example of an assignment on marketing. Consumer behavior is said to be how and why consumers make some buying decisions. Marketers always try their best to understand the behavior of consumers so that they can devise suitable marketing decisions to increase their sales and brand loyalty.
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Marketing Strategy for D J Miles and Co Ltd to Penetrate a New Coffee and Tea Market Marketing Case Study
12 pages (6120 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for D J Miles and Co Ltd to Penetrate a New Coffee and Tea Market" is a perfect example of a case study on marketing. D J Miles & Co Ltd is a coffee and tea merchant that is based in Somerset. The company’s business is roasting and blending of tea and coffee and selling it to the customers.
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External and Internal Analysis of Woolworth Supermarket Marketing Case Study
8 pages (2717 words) , Download 1 , Case Study
Free
The paper “External and Internal Analysis of Woolworth Supermarket” is a fascinating example of a case study on marketing. Owned by Woolworth ltd, Woolworth supermarket is the largest chain in Australia. Woolworth Ltd was established in 1924 as a single basement store known as Woolworth Stupendous Bargain Basement in Sydney (Woolworths Supermarkets, 2012).
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The Creative Life Corporation Marketing Marketing Case Study
12 pages (3493 words) , Download 0 , Case Study
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This shows that in order to maintain the competitive position, the decisions for marketing will be analyzed on the basis of the four categories which include; product, price, place or distribution, and promotion. Through the application of the marketing mix, the management will be able to control these variables for better customer satisfaction.
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Unilever Australia's Present Market Analysis and Profile of the Product Marketing Case Study
10 pages (2476 words) , Download 1 , Case Study
Free
The paper “Unilever Australia’s Present Market Analysis and Profile of the Product” is a delightful version of a case study on marketing. This is a sample marketing plan. The financial and statistical information given remain assumptions for this case study and therefore are not supposed to be applied in the actual investment plan.
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Marketing of Hong Kong and Shanghai Bank Corporation Marketing Assignment
7 pages (1971 words) , Download 0 , Assignment
Free
The paper "Marketing of Hong Kong and Shanghai Bank Corporation" is a wonderful example of an assignment on marketing. Hong Kong and Shanghai Bank Corporation (HSBC) has for some time now positioned itself as the world’s local bank. Established in 1865, the bank has grown to become the second-largest bank globally.
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International Market Entry and Development in China's Automobile Industry Marketing Case Study
16 pages (5300 words) , Download 0 , Case Study
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The paper “International Market Entry and Development in China’s Automobile Industry” is an impressive variant of case study on marketing. In recent years, China has emerged as a very strong economy and has offered certain attractive investment opportunities in different sectors. This report discusses the international entry of the automobile sector and its development in China.
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Marketing Strategy and Management: Case of Invercargill Licensing Trust Marketing Essay
7 pages (2316 words) , Download 0 , Essay
Free
The paper "Marketing Strategy and Management: Case of Invercargill Licensing Trust" is a delightful example of a term paper on marketing. Licensing Trusts have a long-standing history in New Zealand starting in the mid-1900s when the government of the time declared drinking a public menace in the country.
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Benefits of Using Google Plus for Internet Marketers Marketing Term Paper
10 pages (2843 words) , Download 0 , Term Paper
Free
The paper “Benefits of Using Google Plus for Internet Marketers” is a meaningful variant of term paper on marketing. The current business world is quite dynamic due to the rapid technological advancement that is taking place especially since the last decade. Business firms are optimally adopting the new technology in linking with customers on the market and opening new markets.
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Service Marketing of British Airways Marketing Case Study
17 pages (4795 words) , Download 0 , Case Study
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The paper "Service Marketing of British Airways" is a perfect example of a case study on marketing. The marketing of service is more complicated than that of a good as a service is intangible. It follows then that the marketing mix of service has to be more detailed and carefully chosen to influence the purchasing decisions of consumers of services.
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Customer Engagement through Online Marketing Marketing Coursework
6 pages (1608 words) , Download 0 , Coursework
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The paper "Customer Engagement through Online Marketing" is a brilliant example of coursework on marketing. The internet and internet-related technologies have emerged as some of the greatest influences on marketing more so in gathering information. Information is collected and used in value-creating activities in the value chain.
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Marketing Analysis in Aviation: Emirates Airline Marketing Essay
8 pages (2160 words) , Download 0 , Essay
Free
The paper "Marketing Analysis in Aviation: Emirates Airline" is an outstanding example of an assignment on marketing. The analysis of the market environment is very essential in the operations of any organization. This is because it provides a clear picture of the conditions that may affect the operations of the organization.
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Brand Development and Marketing: Case of Red Bull Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
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The paper "Brand Development and Marketing: Case of Red Bull" is a perfect example of a case study on marketing. According to Keller (2003, p 54), brand equity refers to the strong and favorable as well as unique brand combinations that are created in the memory of the customers by the product supplier based on different ways of presenting the product or service to the market.
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Services Marketing Is Different Marketing Assignment
7 pages (2020 words) , Download 0 , Assignment
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The paper "Services Marketing Is Different" is a great example of a marketing assignment. A market comprises an entity involved in buying, selling and goods and services distribution to reach the target persons or groups. On the requirement of a market, it demands the presence of many buyers to help in determining prices based on supply and demand.
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Influence of Servicescape on New and Repeat Customers' Behaviour Marketing Research Paper
12 pages (3845 words) , Download 1 , Research Paper
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The paper “Influence of Servicescape on New and Repeat Customers' Behaviour” is a fascinating example research paper on marketing. When it comes to products, the consumption objectives and perceptions of the customers differ significantly from their consumption of services. When customers seek out services to consume as products, they look for the intrinsic service and value associated with it.
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Marketing Analysis for Organ Transplant Foundation of Western Australia Marketing Case Study
11 pages (2856 words) , Download 0 , Case Study
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The paper "Marketing Analysis for Organ Transplant Foundation of Western Australia" is an excellent example of a case study on marketing. This paper tells that the Organ Donation and Transplant Foundation of Western Australia is a corporate West Australian voluntary organization that operates as a charity organization.
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Current Marketing Trends in the Automobile Industry Marketing Term Paper
15 pages (4310 words) , Download 0 , Term Paper
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The paper "Current Marketing Trends in the Automobile Industry" is a great example of a term paper on marketing. The automobile industry has continued to transform over the years. There are numerous forces influencing the industry’s future, which has changed the business from just manufacturing and selling cars. 
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New Product Opportunity for Al Ghurair in American Market Marketing Case Study
14 pages (3989 words) , Download 0 , Case Study
Free
The paper "New Product Opportunity for Al Ghurair in American Market" is a perfect example of a case study on marketing. This presentation is intended to give a full description of a new product (Jena chocolate bar) opportunity for Al Ghurair company consumer foods section in the American market. The company is currently operating in U.A.E but has operations in 20 countries world over.
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The Market Analysis of Qantas Airlines Marketing Case Study
10 pages (2786 words) , Download 0 , Case Study
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The paper "The Market Analysis of Qantas Airlines" is an amazing example of a case study on marketing. This company was established in the year 1920. It has recently grown tremendously to be a leading Australia’s airline. It has also expanded its operations internationally to counter competition of other leading international airlines.
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Planning For Success: Case of Samsung Galaxy S3 Marketing Case Study
6 pages (1868 words) , Download 0 , Case Study
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The paper "Planning For Success: Case of Samsung Galaxy S3" is a perfect example of a case study on marketing. This report explains a proposed product launch for Samsung Company products. The product chosen is the Galaxy S3. The report starts with an introduction that sets the pace on the issue of the product launch event and what is expected in the entire process.
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The Impact of Branding on Customer Buying Behavior in Tobacco Industry in Azerbaijan Marketing Coursework
13 pages (4292 words) , Download 0 , Coursework
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The paper "The Impact of Branding on Customer Buying Behavior in the Tobacco Industry in Azerbaijan" is a good example of coursework on marketing. Azerbaijan has reported sales in tobacco courtesy of British American Tobacco. There have been increased sales of cigarettes from British American Tobacco especially with the introduction of a number of brands with ultra-lower and slimmer cigarettes.
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Thai Fashion Brands and Consumer Behaviours Marketing Literature review
13 pages (4114 words) , Download 0 , Literature review
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The paper "Thai Fashion Brands and Consumer Behaviours" is a good example of a literature review on marketing. The fashion clothing industry has recently been of great interest to market researchers and practitioners (Bakewell et al., 2006). This is mainly because of the profitability associated with the industry.
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Marketing Mix Strategies of Lenovo Company Marketing Case Study
6 pages (1756 words) , Download 1 , Case Study
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The paper “Marketing Mix Strategies of Lenovo Company” is a thrilling version of the case study on marketing. The marketing mix is an organizational tactical toolkit that includes the elements of marketing such as product, price, people, physical evidence, process management, promotion, and place with which companies execute an effective and efficient marketing strategy.
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Self-Assessment of a Marketer with Particular Preference for Real Estate Sector Marketing Resume/CV
9 pages (2111 words) , Download 0 , Resume/CV
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The paper “Self-Assessment of a Marketer with Particular Preference for Real Estate Sector” is a motivating example of a resume on marketing. It is my plan to work as a marketer in Evergrande real estate Company. This means that I have to possess knowledge about society and consumers. I have already understood the basics of law and regulations governing real estate.
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Samsung Galaxy S4 Marketing Plan Marketing Case Study
6 pages (1769 words) , Download 0 , Case Study
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The paper "Samsung Galaxy S4 Marketing Plan" is a perfect example of a case study on marketing. A review of the smartphone market shows Samsung as a market leader with its flagship product Samsung Galaxy S4. In my opinion, although the company’s sale of high-end smartphones such as Samsung Galaxy S4 seemed to be slowing, the company was not hindered from growing its market share.
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