How Marketing Intermediaries Create Value in Distribution and Logistics - Assignment Example

logistics manage and govern various supply functions.... Several activities form a part of logistics such as material handling and warehousing, inventory management, fleet and transportation management and hosts of other activities.... logistics bottleneck at any point may affect and strangulate the free movement of goods and in this sense, efficient and workable logistics is critical and necessary to keep distribution channel flooded with the goods so as to service consumer on time....

The famous four Ps (product-price-packaging-promotion) together with distribution and service form the tools of a marketing department.... For successful marketing, it is necessary to understand the customer preferences for products, distribution logistics and strengths of competition.... In spite of such efforts, sooner or later a point of marketing department has to either seek new territories or new products or, most importantly, create new demand within an established market....

Hence it is clear that the distribution and logistics process is an essential part of the business and in some manners is the cause for the success as well.... In terms of Wal Mart the company follows a distribution… The company does not adopt any wholesalers, brokers or agents and all the distribution is by the company directly. Wal Mart sells its products through the distribution channel XXXXXXX XXXXXX XXXXXXXX XXXXX XX – XX – 2009 Wal Mart: distribution Channel Companies use different types of distribution channels by which they provide the customers with the products....

This has been brought about by the advances in communication, computing and logistics technologies that made it possible for enhanced… From the manner by which the public are informed about products, how payments are tendered to the provision of after sales services – the opportunities are certainly very promising.... In the electronic exchange many of the stages and Bovet and Martha (2000) explained this in their value net, wherein the distribution centre provides bought products on a just-in-time basis....

Furthermore, the ease with which computers get this information frees up employee time for more value-adding activities.... The rate at which businesses can respond to external circumstances has been modified dramatically due to increased connectivity.... Companies are now able to access information from suppliers,… Issues such as late order entries and shipping difficulties are slowly disappearing....

Business marketing channels imply outlets used by companies to deliver their goods or services to consumers.... The description given is just an informal explanation of business marketing channels.... This route or design used by a group Hence, a business marketing channel can be described as a group of interdependent businesses working together right from the product or service source to the endpoint – in this case the consumer – with the aim of delivering the services or products....

evel of financial risk Low RiskChina is a stable economy, relatively low inflation rate and strong political willFactors that could affect distribution service levelsMedium riskGovernment logisticsMolding MachinesDecisions to consider:Your recommendation:Your rationale:Entry Approach Joint VentureIntegrated distribution and a reliable warehousing solution.... evel of financial risk Low risk China is a stable economy, relatively low inflation rate and strong political willFactors that could affect distribution service levelsMedium riskGovernment strict logistics and regulations on the sectorReferenceDonald C....

This helps in meeting the needs of customers in a better way, through value addition hence increased profits.... Consequently, customers develop a particular interest in the value-added goods which gives the organization a competitive advantage.... The paper “Diversifying the Market to Satisfy Customers' Needs” deals with the targeting and positioning strategies, Ansoff's growth matrix and Porter's generic competitive positions, issues of setting market awareness or action, methods of product launch, the importance of marketing mix etc....