Home
Subjects
Miscellaneous
Discuss the role of marketing and the marketing department of tesco to illustarte the points you make

Discuss the role of marketing and the marketing department of tesco to illustarte the points you make - Essay Example

Summary

The growth of information technology industry and the advent of Internet are the two major reasons for this change. It is more so, especially in the case of consumer…

Download full paperFile format: .doc, available for editing

GRAB THE BEST PAPER92.9% of users find it useful

Discuss the role of marketing and the marketing department of tesco to illustarte the points you make

Read TextPreview

Subject: Miscellaneous
Type: Essay
Level: Undergraduate
Pages: 4 (1000 words)
Downloads: 2
Author: dubuquebrianne

Extract of sample "Discuss the role of marketing and the marketing department of tesco to illustarte the points you make"

Download file to see previous pages marketing department has to either seek new territories or new products or, most importantly, create new demand within an established market. Innovative ideas and affirmative action can generate new demand even for existing products. Initiatives like consumer loan schemes in association with banks, discounts, incentives, gift schemes, limited time offers and targeted promotion are the forte of marketing departments. Thus marketing plays a crucial role in any organisation.
The famous four Ps (product-price-packaging-promotion) together with distribution and service form the tools of a marketing department. For successful marketing, it is necessary to understand the customer preferences for products, distribution logistics and strengths of competition. Customer preferences depend upon price, packaging and promotion. In all these matters, the marketing department has a vital role as it acts as the communication bridge between the customers’ preferences and the company. It also constantly monitors distributor / retailer activity, their inputs regarding customers feedback on product quality, price and attractiveness. While these activities keep the marketing department on its toes all the time, there is the ever-present threat of newer products and newer players entering the market, taking away customers on the one hand and the demands of management for improved performance on the other. Within the allotted budget, marketing department has to maintain the existing market share and take actions for garnering new customers or entering new territories. These activities form the
‘challenging role’ for any marketing department. ‘Customer is the king’ is the marketing mantra and the efficiency with which he is serviced will determine an organisation’s success or failure.
offering a basic product with variations in features, quality and packaging in order to service different customer segments. Obviously, this is intricately related to ...Download file to see next pagesRead More

CHECK THESE SAMPLES OF Discuss the role of marketing and the marketing department of tesco to illustarte the points you make

An Evaluation of the Role That the Principles of Behaviour Therapy Have to Play in Clinical Hypnosis

Hamburg (2006) first used this combined effort to treat two patients who were scared of dying. He uses his paper to encourage clinicians to refrain from not using their knowledge at the introductory classes of hypnosis but to go into it deeper. Many therapists at that time were taking the bold step of combining behavior therapy with hypnosis (Chaves, 2006). One group used hypnosis for desensitization therapy (Kirsch et al, 1995). However, there was general disagreement about the manner of hypnosis being employed and the methods of mentalist constructs. Chaves who strongly believed in the treatment combination used it as a base for many of his therapeutic interventions (Chaves, 1997a as cited in Chaves, 2006). The hypnotic therapy...

8 Pages(2000 words)Article

Role of the Police and Private Security

...Report to the Legislator - Committee on Crime and Criminal Justice Congratulations on being appointed to the Committee on Crime and Criminal Justice. As a public servant you are holding a very responsible post that covers many areas of administration including the important role of providing security to the citizens of your constituency and to those individuals who visit it. This report will provide you with a clear picture on the role of security agencies with regard to homeland security. Many of the points mentioned here may be new or already known to you, but they are provided here in any case. It is common knowledge that apart from local and organized crime within the United States, the country is now facing new forms of threats like...

8 Pages(2000 words)Case Study

Comparison of Leading Womens Role in Portrait of Teresa and Salt of Sea

... while directing them towards new life dimensions. The character is presented as a role model for the women of the Cuban society as well as for the others facing similar obstacles and limitations. The role demonstrates the director’s desire to see women playing revolutionary and transformational roles in the societies deteriorating with predicament of mainstream traditions. Herbert Biberman presented the role of Esperanza in the movie Salt of the Earth as great source of encouragement and motivation for the women. The role shows that the director has firm belief upon the strength and capabilities of the women to make difference in the conventional situations. Herbert shows through this character that the women could take the society...

7 Pages(1750 words)Case Study

Communication Role at the Workplace

Internal communication in any organization has been found to play a significant role in regard to role achievement in any business venture. When the internal communication department closely works with the top management, it has been found that job satisfaction levels rise which in effect translates to higher individual and group output from the workers (HRM guide, 2009). It is the role of the internal communication department to ensure that the strategic organizational direction is passed on to all employees and followed as planned so as to guarantee the achievement of intended outcomes.
With the current developments towards globalization, knowledge availability has become more readily available and the economy has approache...

9 Pages(2250 words)Assignment

E-Commerce Marketing Plan for Gap Inc

The business of the bleu is a web-based or ecommerce business that offers the customers the products from the outfit and accessorize from head to toe with five basic brands. Bleu is aimed at offering and meeting the customer’s requirements for a unique lifestyle. Currently, Bleu also established the business regarding the full range of “accessories and furnishings” for a business customer to individualize their home, with a unique style of living and wearing. This report will present detailed analysis of the Bleu ecommerce website marketing plan. This research and analysis report will present a comprehensive overview of the different areas of Bleu online marketing strategy implementation.

Bleu business...

10 Pages(2500 words)Case Study

Creative Training Techniques: TESCO

Thus, the whole alignment and setting of the top five retailers got altered because of the increase in the ranking of Tesco.
The major products of Tesco are food and drink, the items one finds in a typical grocery. But with time, additions have been made. For instance, the products list now also includes clothing, software, consumer electronic items, Internet browsing services, financial services, and products, telecom products, home items like decorations and kitchenware, car insurance plans, health insurance products, dental services, and plans. The company also sells as well as rents the DVD’s and CD’s, which are gaining quite a lot of popularity among consumers.

This essay would focus on the human r...

7 Pages(1750 words)Case Study

Data Mining and Data Fusion in Direct Marketing

Marketing is a broad concept that includes all the activities regarding the target market, segmentation, positioning, product, price, promotion, and distribution. Marketing also includes the activities of selling the final products and providing after-sales services. Today marketing is done in various forms, but conceptually there are only two different forms of marketing, one is direct marketing and another one is indirect marketing. This report is all about direct marketing which is one of the oldest concepts of marketing. Since the present age is the age of information, it is quite expected that each and everything in business would be influenced by ‘information’. Direct marketing is not an exception. It is also inf...

6 Pages(1500 words)Coursework

Evaluation of the Role of Human Networks in Knowledge Creation and Knowledge Sharing Within Patni

The extensive literature review has been undertaken to justify the actions of Patni and to appreciate its initiatives that enhance employee participation. The steps taken by this Indian IT giant in institutionalizing organizational learning have been discussed largely from the perspective of human resource management and it has also been discussed as to how knowledge generation takes place within the organization.

This report will aim at critically evaluating the role of human networks in knowledge creation and knowledge sharing within Patni Computer Systems Ltd. (Patni). For this purpose, an extensive literature review will be undertaken and various theories pertaining to human resource management will be made use of....

6 Pages(1500 words)Case Study

What Makes Role Play Essential in Kid's Development

Grown-ups habitually recognize, directly after meeting someone, what form of communication is about to take place, and what the limitations restricting the communication will be (Sutton-Smith & Ariel, 2002). Because role-play conversation takes place in a fantasy, staged world, it is less hampered by physical and social reality.
Between the ages of 5 and 7, children gain a broad array of social and cognitive abilities (Amsel & Byrnes, 2002). Psychologists have discovered that these are formative years for the growth of mind theories, the growth of the ability to construct and represent stories, the growth of social cognition, the growth of the personality, the growth of advanced fantasy play, and the growth of intersu...

9 Pages(2250 words)Case Study

Marketing of Services: Starbucks Company

The employees are also awarded stock options. Through this, their salary may rise by 14% of the gross pay. The stock investment plan allows the buyers to buy common stock of the company at a discount. They can get hold of it in 85% of the fair market value. The other fringe benefit that the company provides is that of “Future Roast” 401(K) Plans. The employer matches the employee’s contribution to this plan by adding from 25 to 150 percent of the first 4 percent of pay. It is depended on the length of the service.

All these benefits get reflected in the result of employee job satisfaction. In Starbucks, the Employee Job Satisfaction rate is 82% as per the report of Hewitt Associates Starbucks Partner V...

6 Pages(1500 words)Assignment

Discuss the role of marketing and the marketing department of tesco to illustarte the points you make - Essay Example

Extract of sample "Discuss the role of marketing and the marketing department of tesco to illustarte the points you make"

CHECK THESE SAMPLES OF Discuss the role of marketing and the marketing department of tesco to illustarte the points you make

Let us find you another Essay on topic Discuss the role of marketing and the marketing department of tesco to illustarte the points you make for FREE!