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Cayce Pollard and the Significance of Logos and Advertizing in Pattern Recognition - Coursework Example

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"Cayce Pollard and the Significance of Logos and Advertizing in Pattern Recognition" paper states that the logos become significant with the ability to show how the perspectives which Cayce holds also influence the basic functions and patterns in society and what is expected from individuals…
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Cayce Pollard and the Significance of Logos and Advertizing in Pattern Recognition
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Download file to see previous pages In the book, “Pattern Recognition,” by William Gibson, there is a direct reference to aesthetics and how these link to logos and advertising. This is defined by the perspective of Cayce Pollard and her ability to recognize the meanings that are surrounding the various logos and adsIdentifying the advertising and logos and seeing how this relates to communicating different ideas is important not only in the identity of Cayce Pollard and in the ideologies behind trends. 

The characteristics of Cayce are one which is able to point out and define logos, colors, trends, and fashions from the aesthetic viewpoint. Cayce is important in the book because of these recognitions and the ability to take the regular images, logos, and trends and allows them to stand out. This concept is one that can be defined as a cool hunter, meaning that the character has the capability of finding trends through images and knowing what works and what only becomes segmented into the pattern. The pattern is defined as an image that states the same message or level of communication through the color, shapes, and other ideas that are represented. In Cayce’s understanding, there are very few logos that stand out, which is what causes them to become patterns. For instance, when looking at a variety of fragrances, Cayce is given the special slant of needing to find something that stands out while noticing that all follow repetition in the communication and message that is used.

“Zapruder into surreal dimensions of purest speculation, ghost narratives have emerged and taken on shadowy but determined lives of their own, but Cayce is familiar with them all, and steers clear” (Gibson, 24).

The approach which Cayce takes begins with finding the denotational meaning, or symbolism. The symbolism is based on finding the colors of various objects, all of which are used to describe and signify something about an individual, trend, or logo. This is combined with the belief that each item in which one has tries to say something or several things to create meaning. ...Download file to see next pages Read More
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