Paul Smith Logo: Conventional Principle of Fashion - Essay Example

? PAUL SMITH LOGO Paul Smith Logo Introduction Paul Smith logo is a trademark of a fashion company which was named after the owner Sir Paul Smith. The company is among the British fashion designers. Paul Smith adopted the small design to identify his fashion and company products (Smith & Busch 2001). The logo portends an outward simplicity on an ordinary viewing but complex on analysis. This research intends to analyze the logo concerning the design, color, use, the message and context. The analysis will base on the principle outlining that every element of the logo has a purpose and meaning. The design would consider the size shape and orientation of every element constituting the logo. The color would emphasize on the variations and the meanings when interpreted. The analysis would also focus on the message communicated by the trademark, the context on which they apply and use (Meroni & Sangiorgi 2011). Design The layout of the logo displays a number of variant characters, each acting to form a coherent structure of the emblem. The orientation of every element of the logo displays a convergence of meaning and its intent to the appreciator. The name “Paul Smith” is indicated at the central position of the logo and occupies a better area of the logo indicating that the writing is one of the main reasons for the logo. For instance, the average range of the area occupied by the writing is 40 – 75%. The proportion of the writing depends on the item onto which the logo is embedded. The writing is the main feature that whoever sees the logo would acknowledge (Middleton C & Herriott 2007). The writing and the background of the logo is modified to attain a rectangular shape. The length of the rectangular shape containing the logo is about twice the breadth. According to Harvey 2005, the disparity in proportionality is critical to show the main intent of the sign. The logo graphics are variant and have either posed the logo in two dimensions or three. The woven logo tends to have depressions forming the three dimensional aspect whilst the printed or painted signatures express two dimensionality. The front styles and sizes are different but maintain conspicuous nature and visibility to attract attention of the eyes. Placement on websites and advertising has been easing by the logo since the logo tends to communicate all the information about the company. The logo has a rich visual text relationship because the logo design has ensured that the name is extremely visible. The logo has ensured maximum visibility through the difference between the color used in writing and the background. Concerning the expression of the logo, the emblem symbolizes the general nature according to its structure. Firstly, the name on the logo is hand written in spite of any graphics used in improving it. The writing indicates simplicity and normalcy of the company products. The logo tends to display the sense that even the best things of the world originate from the simplest items. Color The logo exposes an extreme complexity in color since it appears in a multicolor system. The logo was designed to express a total of twenty eight colors. Nonetheless, the colors have then been trimmed to fourteen in number. Basically, the logo depends on the occurrence of two contrasting colors. The numerous colors are also critical on the logo because the design intends to address many persons in the world and who also have variant preferences. Thus, an individual must get the preferred color (Harvey 2005). The variation of the colors composing the emblem ranges from slight difference to the most conspicuous differences. The difference in colors appears in a system exposing the particular color and the partial concentrated color of a similar nature either besides it or at a different point of the logo. The logo symbolizes the basic components of a fashion emphasizing that a fashion depends on the difference between two materials provided that the arrangement of the items is logical. The logo takes different forms and utilizes dissimilar materials in its expression ranging from paper printouts and banners to braids on cotton wool and silk. The logo also symbolizes the significance of simplicity of items. The insignia also shows the shows the name of Professor Paul Smith who also happens to own the company. The simplicity in writing of the emblem symbolizes the owner’s character (Landa 2010). Paul smith believes that it is not the simplicity or otherwise that matters but the output holds a critical substance. This would be an accurate interpretation of the company’s trademark. Message and Context The message communicated by the logo is significant but varies according to the dissimilarity of contexts. First, the logo is fashionable due to its unique appearance that seems to be a absolute writing of a name and a signature too. For instance in the contextual scenarios of the customers, the logo indicates the company and that is the information that the customer attains. In other situations such an as the other competing companies the logo is termed as a unique signature with an in depth impression. Use Paul Smith logo is fundamental in signifying the company and its products. For instance, the company might not indicate in writing of the product’s manufacturer but the logo would show. The company’s identity is crucial in performing other purposes that the company ought to do. Paul smith emblem works as a representative of the company amongst other companies. Paul Smith logo is used show the company’s products for instance, the male and the female wear. The smaller signs of Paul Smith sewn on the pocket sides or collars of the designs can justify the emblems purpose as the products’ origin. Paul Smith Company’s identity is also used in promoting the products from the same manufacturer. The emblem is also used in the registration of the trademark that also assists in the aversion of the trademark infringement. The registration allows for the permanent possession of the logo that also makes the advertisement easier. Conclusion Paul Smith logo is a simpler signature written by Paul’s friend, Zena. The logo concurs with a conventional principle of fashion posing that fashion is simplicity. Fashion can also be complex according to the perception of the viewers that also depends on the preferences. The preferences are categorized into ordinary and complex. The logo technically satisfies the contrasting preferences of customers and the public at large (Pullin 2009). Bibliography Harvey W, 2005, Type Treatments: From Script to Serif, Letterforms Used to Perfection 1000 Series, London: Rockport Publishers Landa R, 2010, Graphic Design Solutions, West Port: Cengage Learning Meroni A & Sangiorgi D, 2011, Design for Services, New York: Glower Publishing, Ltd. Middleton C & Herriott L, 2007, Instant Graphics: Source and Remix Images for Professional Design London: Rotovision Pullin G,2009, Design Meets Disability, London: MIT Press Smith JP, & Busch A, 2001, Objects for use: handmade by design, Michigan: American Craft Museum Read More