Nobody downloaded yet

Post-Modernist Architecture - Coursework Example

Comments (0) Cite this document
Summary
Introduction: The new phenomena have emerged in the post modern period in which there has been an intermingling of the architecture and the elements of advertising. Architecture has become the mouthpiece of the media and the giant monuments have been used partially or fully to symbolize an expression of statement marking the commercial aspect of the propaganda…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Post-Modernist Architecture
Read TextPreview

Extract of sample "Post-Modernist Architecture"

Download file to see previous pages In postmodern period, which is inherently marked by capitalistic symbolism of faade -the media is speaking in the background of the architecture A very genuine question emerges which requires an investigation; has faade become architecture or does the architecture become faade. The marriage of facade and architecture to target new consumerism is outstanding phenomenon of the new age and new culture.
Chapter 1: Post-Modernist Approach to Architecture and Advertising: The post modernism is marked by strong cultural change which is reflected in the collective practices in the art, architecture, society, politics, ethics and the connectivity. It is a notion of more global expression which desires for quick attention and immediate results. The impact of post modernism is global as it's impact is seen and felt not just on one section of society rather the force of impact is felt on a much wider range including aesthetics and other dimensions of societies manifested in global sphere. " "Postmodern architecture" referred to a movement, emerging in the 1950s, that reacted against modem architecture, reasserting the importance of decoration, ornament, and expression against the prevailing taste for austere functionalism in capitalistic society"(Carrol, 1997) Architecture as an art form is very closely connected with consumerism, which is a vital force which stirs the momentum of the media in the present age of active field which has emerged as media architecture. The marriage of media and architecture has been the reflection of the changing society in the last few decades. The force of consumerism is very powerful, in organizing the momentum of architectural expression in the form of construction of buildings. In the present post modern phase of artistic expression 'high art architecture' has the power to make a bold statement to the world and in many ways can be said to have become a 'consumerist commodity itself'. Architecture has become faade in the light of modern consumerism and powerful influence of capitalism. The manipulative power of such consumerism in the current era is seen to overpower the artistic aspect of the building and the architecture. The new age architecture is not just a reminder of the classic and artistic feature of the olden times but are largely influenced by the images and displays provided in their background for public at large. The production of buildings is largely result of such consumerism; and they vary from dynamic structure like Time Square in New York and Allianz Arena in Germany to shopping malls which have the power to attract consumers and serve as a catch. The present day architecture has become as faade, which speaks through images and displays with the objective to communicate with the public and aim at certain impact to promote and stimulate consumerism.
The role of the new postmodern phenomena, the increasing rise of capitalism and the dynamic introduction of the consumerism in the backdrop of architectural aesthetic which is dazzled by the illumination lights, messages and giant screens is aimed to hypnotize the consumer into action. The objective is purely commercial and economic and the outcome is a genre which buys into irrational urges overpowered by the faade, shinning and dazzling high above as a form of art to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Post-Modernist Architecture Coursework Example | Topics and Well Written Essays - 10000 words”, n.d.)
Post-Modernist Architecture Coursework Example | Topics and Well Written Essays - 10000 words. Retrieved from https://studentshare.org/architecture/1501393-post-modernist-architecture
(Post-Modernist Architecture Coursework Example | Topics and Well Written Essays - 10000 Words)
Post-Modernist Architecture Coursework Example | Topics and Well Written Essays - 10000 Words. https://studentshare.org/architecture/1501393-post-modernist-architecture.
“Post-Modernist Architecture Coursework Example | Topics and Well Written Essays - 10000 Words”, n.d. https://studentshare.org/architecture/1501393-post-modernist-architecture.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Post-Modernist Architecture

Western Literature Modernist Period

...Western Literature – Modernist Period Introduction Most of modernism literature is an expression of the tendencies of modernism, with a more intense focus on the high modernism. High modernism marked the final years of modernism and designates the artistic and intellectual eras that are presumably meant to define the consistently developed florid manifestations or characteristics of modernism. It was not only used in literature but also used in music, critics and the visual arts (Gillies & Mahood, p.5). Most of the Western Literature during this period was a reaction to the rapidly changing times. There are those who appreciated the change that was coming, while on the other hand, others wanted to maintain the status...
4 Pages(1000 words)Research Paper

The influence of technology on modernist and avant-garde architecture

...The influence of technology on modernist and avant-garde architecture After the liberal-national revolutions of 1848, there was the need to expand the economy of the colonial territories and to fill the political, military and economic conditions with the traditional European. This led to the development of cities in its suburbs. In addition, the decrease in mortality because of the improved standards of living in terms of nutrition and medical techniques in urban areas resulted in urbanisation. The increase in population in urban areas led to transformation of old neighbourhoods into slums as well as entry of jerry-built houses that would provide shelter to people working in the factories. However, the...
4 Pages(1000 words)Essay

Modernist Trends toward Abstraction

...in the impressionist’s paintings, and therefore developed some ways of using color in order to render his image as a composition of planes. The efforts he made established a basis of the modernist trend towards abstraction making him to be regarded as the father of modern art. The example of an article that Paul Cezanne decorated was a self-portrait in a Beret. This article was made between the year 1898 and 1900. It was made of oil on canvas in the Museum of fine arts in Boston. The movements or styles used in the article were impressionism and post expressionism. Paul Cezanne used thick paintings and shapes and presented the article with a course texture. The work can be classified as expressionism or...
4 Pages(1000 words)Essay

Family Therapy: Post-modernist View on Connectedness, Community and Communion

...? Family Therapy: Post-modernist View on Connectedness, Community and Communion The transition from modernism to post-modernism in therapy is a significant topic. Equally so is the subject on how the family therapist may introduce the post-modernist view on connectedness, community and communion during sessions with his clients. These shall now be discussed in this brief paper. From modernism to post-modern Modernism may be traced to the breakaway by Alfred Adler from Freud’s unconscious aspects of human behavior. Adler taught that “people govern themselves by a conscious need to express and fulfill themselves as unique individuals”...
3 Pages(750 words)Essay

Post traumatic architecture

...?Post-Traumatic Architecture This dissertation is trying to answer the question on whether or not architecture can actually heal traumatized cities/areas or just assent to trauma production. To answer this question, this essay will analyze the architectural response to trauma in cases of disaster and grieving. The outcome construction at the traumatized site becomes the connecting point between pre and post trauma. The architect should treat with sensitivity the damaged area and respect the history, the culture and the identity of the city. This essay is focusing on architectural trauma and its extensions to the social community because...
16 Pages(4000 words)Dissertation

Modernist Art Form and Post Modernist Art Form

...It could be argued that while live action film is a modernist art form, animation is a post modernist art form. Art has long been part of human civilization and with changing social values, its definition also becomes difficult to ascertain. Whereas before art merely referred to paintings and sculptures, today art encompasses a broader range that includes various forms of visual arts such as photography and film and even forms of performing arts such as drama and music. The history of art reflects different periods that conveys the changing views of artists as to what art is all about and how they want to express themselves using it. In the late 1800's, the birth of Modern Art became...
9 Pages(2250 words)Essay

Modernist Literature

..., spiritual, and therefore sought new forms, new languages, in which to project these changing ideas. Joyce's early work Dubliners shows the germ of his later development. The strategy of producing a longer and more complicated text by stringing together a series of formally self-contained units is essential not only to the design of Dubliners, where the structural building blocks are short stories, but also to the increasingly complex episodic structures of A Portrait, Ulysses and Finnegans Wake. It should not be misplaced to say that Dubliners is clearly an early piece of modernist literature. In this book, Joyce uses a clear and hard prose. He deals with subjective things, but he presents them with amazing clarity of...
8 Pages(2000 words)Book Report/Review

Post-Modernism in Art and Architecture

...Your Full 16 February Post-Modernism in art and architecture. In order to sustain the meaning of Post-Modern art the focus must be drawn to Post-Modernism. To date Post-Modernism is not easily defined. It is a term that appears in several areas of study such as art, literature, technology, film, and music. The term itself stems from Modernism. The primary characteristic of Post-Modernism theory is “seeing reality as what individuals or social groups make it to be”(Postmodern Theory, 2011). Post-Modernism can be defined in several ways that would include: 1. “Any of a number of trends or movements in the arts and...
1 Pages(250 words)Essay

Modernist Painting

...Modernist Painting Modernist Painting Clement Greenberg, in “Modern Painting” (1963), says that Modernism includes theaspects of our society which are alive. Greenberg, like many formalists, emphasizes the importance of the visual elements. According to Greenberg, the essential nature of modernism lies intrinsically in the determination of each piece of art’s (painting or sculpture) unique and irreducible character. To him, this process would render the art ‘pure’, and it is this purity which would establish its standards of quality and independence. In the article he tries to portray purity as self definition, and this boils down to an issue of the medium used. In painting, he adds on, this limit is made up of the flat surface... , the...
1 Pages(250 words)Essay

Modernist Movement in Poetry

...Vicky Shyr E. Smith Eng 251 4/25 Modernist Movement in Poetry Introduction Modernism is a movement which started sometime in the 1800s and got stronger after the First World War (Ramazani, Ellmann, and OClair 17). This movement went on until after the Second World War, and can be felt in several fields of art and literature such as architecture, painting, fiction, music, drama, and even poetry (Ramazani, Ellmann, and OClair 19). However, just like any other movement, it is hard to truly pinpoint the exact start and end of this movements influence (Park 22). Furthermore, what makes the modernist movement, particularly in poetry, harder for students to understand is that the speaker shows...
7 Pages(1750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Post-Modernist Architecture for FREE!

Contact Us