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Marketing Essays

Result for Subject Marketing:
19702 essays
Cross Cultural Management Issues Marketing Coursework
8 pages (2171 words) , Download 1 , Coursework
Free
Despite these developments, businesses that incorporate cross-cultural elements into their activities experience difficulties as a result of differences in cultural backgrounds.  Problems caused by cultural differences in international firms are problematic on every level; from negotiations between companies across the globe to the management of international teams.
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Marketing Audit of Apple Company Marketing Report
6 pages (1679 words) , Download 2 , Report
Free
This has largely been the legacy of its legendary founder Steve Jobs who wanted to build a brand identity for Apple that would be distinct and a personality of its own. The overall communications and promotional strategy of Apple are centered on the twin-pronged approach of using advertisements and personal selling as tools of reaching out to its customers.
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Customer Service Excellence and Role of Problem Solving Marketing Assignment
9 pages (2241 words) , Download 1 , Assignment
Free
If the customer service representatives who are most vulnerable to these problems, should a difficulty arise, are only compounded by stress. Thus, it would be ideal if customer service could effectively deal with all these issues—but unfortunately, some issues cannot be dealt with in the realm of customer service alone.
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Marketing of GM Canola in Australia Marketing Coursework
7 pages (2108 words) , Download 0 , Coursework
Free
GM canola was banned by all states; however, Western Australia lifted the ban and allowed the use of GM canola products. It is stated that the reintroduction of GM canola can lead impact severely the Australian market. It is important for this company to take into consideration the issue of GM canola before it ventures into selling the product in Australia.
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International Business: World Trade Organisation, International Business and, Free Trade Marketing Assignment
8 pages (2376 words) , Download 1 , Assignment
Free
Economic theory is regarded as modern theory. In the context of economic theory the relativities ignore the consideration of internal coherence and scope of explanation in order to fix attention only on congruence with the political and historical environments. But the main objective of economic theory lies in the practical policy recommendation.
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Part assignment about the Marketing program and SWOT Analysis of product called ( FDNS) Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Strategies and SWOT Analysis Task: Strategies and SWOT Analysis First nasal defense screen is a product designed to protect people, or reduce, from contact with contaminated air. It is a highly spontaneous product and is suitable for almost everyone
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Iphone 4 Solar energy Marketing Strategy Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
MARKETING I Phone 4 Solar Energy Marketing Strategies Introduction Digital solar offers the tools and measuring software to the solar energy installers, contractors, and the energy conscious users concerning the installation of the solar devices for
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A Project Stakeholder Analysis: Burj Khalifa Marketing Case Study
6 pages (1727 words) , Download 15 , Case Study
Free
When the Emaar Properties thought of building the world’s largest tower, it was determined to develop a tower that would be a bit higher than Taipei 100. However, finally, the Emaar Properties along with other builders and constructors created history by successfully completing a project of ‘first-of-its-kind’. 
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Marketing Plan Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Introduction As a new entrant into the Chinese wine market, AAA will need to adopt an informed, effective and aggressive marketing strategy to crackthis market which Veseth (2010) correctly presents as a formidable challenge for any prospective
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International marketing plan for Virgin Blue Airline Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
International marketing plan for "Virgin Blue Airline" Contents International marketing plan for "Virgin Blue Airline Contents 2 Introduction 3 International marketing plan 3 Vision and Mission 4 Mission 4 Vision 4 Goals and Objectives 4 Goals 4
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MKT301 - Principles of Marketing SLP Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
details Marketing Strategy for Comfort Cabs Business of the business Comfort Cab service is an individual small-scale business that is aimed at providing the services to the citizens around the Seattle area. In addition, this company will extend its
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The Impact of Public Relations on Organisations Sales Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
According to the research findings, it can, therefore, be said that public relations is a unique aspect that cuts across all types of organisations, sizes, locations, objectives and industry and the resultant realisation of its importance has transformed it not just to a practise field but a practice based on a theoretical framework to guide its operations.
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Summary of Chapter 1-4 Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
The Art of Leadership in its first chapters sets out the groundwork on how leadership needs to function to be a success, and how many different things must all fall into place at the same time for leaders to be truly effective. Leaders have many
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MKT501 Strategic Marketing - Mod 1 SLP Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Marketing Module SLP: Analysis of a Branded Product of the of the Mod SLP: Analysis of a Branded Product Introduction A brand may be thought of as a distinctive name given to a particular product or service offering that identifies its
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How Advertising Depicts Lower Class Hispanics Marketing Research Paper
5 pages (1250 words) , Download 1 , Research Paper
Free
Advertising towards lower Hispanics in the United s tends to be focused on a specific image. Hispanics are shown as migrant service workers, with large families, and little or no English speaking skills. In the work field Hispanics occupy jobs other
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Innovative Product in Extreme Footcare Marketing Speech or Presentation
3 pages (775 words) , Download 1 , Speech or Presentation
Free
ver an innovative product in Extreme Footcare came from a family member’s need for comfortable and personalized shoes as diabetes afflicted his lower limbs. It is the same impetus that one’s pursuit initiated this proposal to offer the Extreme Footcare to your specialty
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Enterpreneur Marketing Marketing Term Paper
3 pages (750 words) , Download 1 , Term Paper
Free
1. “I know what our USP is (unique selling proposition), but I am struggling to define our overall CVP … core value proposition. How would you defineit? What should we focus on?” The unique selling propositions of Icebreaker are certainly the
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Cultural differences and how they affect marketing strategies Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
ID Lecturer Cultural differences and how they affect marketing strategies An organic bakery/café requires people who are health conscious and who believe in remaining at the best possible fitness levels at all times. This is the reason that an
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Basic Principles of Advertising According to Academics Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
Most productions though make use of a layout – the overall arrangement of all the elements the ad will use, such as the visuals, headline/tagline, slogan, logo, seal, and signature among others. For print advertising, visuals are important elements, so getting good illustrators and photographers is of utmost importance 
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E-commerce and IT Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Certain developments in the world of Information Technology have drastically changed how business is conducted. Today, it is not uncommon to find organizations operating online. This means that the world has embraced e-business, which allows companies to market their products and services to the online market.
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Marketing Plan: Nespresso Entering Kiev Market Marketing Business Plan
6 pages (1663 words) , Download 10 , Business Plan
Free
This report also includes the target market, brand positioning, and marketing mix. The report also encompasses market development which shows how Nespresso will survive and struggle. Finally, there is an exit strategy for Nespresso. This report will give an overall view of the possible hurdles and the outcomes that Nespresso might have to face.
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Observation Project Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
Free
Observation Project: s Shopping in the Mall Teacher’s s Shopping in the Mall The other day I went to shop, instead of buying something I thought that I should analyze the customers and observe their actions. I came to learn quite a few things that I
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Kindle 3 Promotions Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Kindle 3 Promotions Add Add Add Add Kindle 3 Promotions The objectives of marketing include persuading customers to purchase the company’s products. So, to develop an effective communication strategy, it is necessary to have a proper understanding of
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Marketing Enviornmental Factors Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Global interdependence has become a critical success factor for marketers in the 21st century. Nike Corporation offers apparel products with emphasisin footwear. These products are a basic necessity for all humans. The target market of the company
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Nicki and Nick - the Nicotine Addict Dolls Presented by Mattel Toys Popularizing the Harm of Smoking Marketing Case Study
2 pages (500 words) , Download 1 , Case Study
Free
of the of the Concerned English 21 September Product Proposal Title: Doll of the millennium Date: 21 September 2011 Presented by: Name of the Student Name of the Product: Nicki and Nick, the nicotine addict dolls Mattel Toys is known for
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High involvement and low involvement Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
The consumer buying process entails different steps and stages of decision making, which, depending on whether the product being purchased needs elaborate decision making stages (high involvement products) or the decision making is relatively simple
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Kindle3 Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Kindle 3: Packaging and labeling Task: Kindle 3: Packaging and labeling. Introduction Kindle 3 E-book reader is a third-generation wireless e-book reading tool that enables holders to shop for electronic books from Amazon.com. Moreover, one can read
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Pick a product and describe its consumer product type and the associated market mix considerations Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Running head: marketing Pick a product and describe its consumer product type and the associated market mix considerations. Product offerings are categorized into convenience, shopping, luxury and unsought products depending upon consumers’
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Market Segmentation and the Disintegration of an Entire Market Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In market segmentation, customers with similar needs or preferences are grouped together. Market segmentation variables can be grouped into four principal groups: Benefit, Demographic, Geographic, Behavioral. Moreover, Benefit Variables are related to the customer needs and expectations, for example, low prices and high-quality services.
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Starbucks: Just Who Is the Starbucks Customer Marketing Assignment
2 pages (500 words) , Download 16 , Assignment
Free
They captured the market with a simple and well-rehearsed phenomenon and that was by capturing their customer. With the product in hand, they made their buyer realize the importance they have for them. Moreover, the company gave them an impression that every customer matters to them and created a value for their targeted buyers.
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Building a brand Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Brand is a promise of consistent level of service quality that consumers can expect from a certain product or services. This promise need not be implicit. In fact the brand creates positive consumers’ perception towards a product. It is an effective
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The Key Features of a Marketing Plan Marketing Research Paper
10 pages (2608 words) , Download 3 , Research Paper
Free
When deciding upon the location of a fruit juice processing unit, a major point to consider is the continuous availability of raw material. However, aspects like availability of workforce/labour, utilities and easy market access are also important and should be assessed thoroughly. Urban and rural segments both are important for this product.
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Customer Is the King Marketing Essay
7 pages (3843 words) , Download 0 , Essay
Free
Armed with this knowledge, I took my girlfriend to the retail store to buy her a birthday present. We felt on top of the world as the janitor opened the door and saluted us. We were greeted by a whiff of scented air and light instrumental music. My date with her had kicked off in style and I was looking forward to the wonderful evening ahead.
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Consumer Behavior - Selling to the Generations Marketing Essay
2 pages (572 words) , Download 9 , Essay
Free
The paper "Consumer Behavior - Selling to the Generations" is an outstanding example of an essay on marketing. The question " Is Consumer Behavior a Function of Person’s Age or Generation?" reflects one of the long-standing debates in the marketing world. Some argue that age is the key driver of consumer behavior.
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Disadvantages and Advantages of Coke's Marketing Strategy Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
The paper “Disadvantages and Advantages of Coke's Marketing Strategy" is a meaningful example of an essay on marketing. One of the key advantages of diversification is the control of inputs which can allow maintaining the hold over achieving a desired level of quality. However, it is also important to note that for a firm like Coke, it is always good to look for new products to add.
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Marketing Plan for Coca-Cola Co Marketing Business Plan
7 pages (1874 words) , Download 1 , Business Plan
Free
Traditional advertising along with social media advertising, public relations such as sports sponsorship and direct interactions with the end consumers should be adopted as the marketing strategy to gain market share. To create awareness about a healthy lifestyle should be the focus of its strategy and the sales would automatically follow. 
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Case Study Marketing Case Study
2 pages (500 words) , Download 1 , Case Study
Free
Chocoberry has been a major supplier of raw material for chocolates and other cocoa based products across the globe. The changing trends and perspectives towards chocolates and chocolate based products have been major catalysts for CB to look for new
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Information Systems Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Information Systems: British Airways BA Brief Corporate Profile The origin of British Airways was traced on August 25, 1919 just after the onset of World War I (British Airways N.D.). Its remarkable feat throughout its 90-year history was manifested
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User Satisfaction about Mobile Phone Network in the East Midland Area of the UK Marketing Research Proposal
6 pages (1553 words) , Download 0 , Research Proposal
Free
Mobile phone networks have traditionally seen a lot of competition in the East Midland area of the UK because the area is flooded with numerous operators. Every network is trying hard to provide its users with more advantages than other networks in an attempt to increase the sale of its product and increase the profitability of the business. 
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Pricing and distribution in marketing decisions Marketing Research Paper
3 pages (750 words) , Download 1 , Research Paper
Free
Rolex vs. Timex A comparison of Pricing and Distribution strategies of Rolex and Timex A brand is nothing without a prudent pricing and an excellent distribution strategy. These strategies have pivotal importance in generating desirable business
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THE BATTLE FOR THE COOKIE MARKET Marketing Essay
3 pages (750 words) , Download 1 , Essay
Free
The Battle for the Cookie Market Summarize the key factors that P&G and Frito­ Lay identified in their situation analyses that prompted their entry into the packaged cookie market. Procter & Gamble and Frito‑Lay entered the cookie market at a time
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Media summary and analysis Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Media Summary and Analysis Summary The article under examination is Washington ’s Passion and Life the Real Bottom Line. This article examinessocial and cultural aspects related to recent business changes in the Australian wine industry. The main
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Management of Social Media as a Marketing Tool in Saudi Arabia Marketing Coursework
8 pages (2431 words) , Download 0 , Coursework
Free
Saudi people will be benefitted immensely from social media marketing because of the tightest moral and social laws which prevent them from purchasing the goods they wanted. The option of Internet purchasing is a blessing for them and therefore, marketers should target Saudi females while formulating marketing strategies for Saudi Arabia through social media networks.
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Country Branding in Australia Marketing Coursework
7 pages (1930 words) , Download 0 , Coursework
Free
For other goods, they are dependent on other countries and this has given rise to global integration. In such times it is becoming increasingly important to focus on country branding. It is important to build a brand name of the country like a product so that the country can attract tourists and foreign investment. 
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Overview of Wal-Mart and Outsourcing Issue It Is Facing Marketing Assignment
6 pages (1710 words) , Download 0 , Assignment
Free
For the longest time now, Wal-Mart has been carrying out all its operations in-house without outsourcing any of its services. The company has been relying on its in-house MIS team for most of its information systems needs. The customer service and care department operate as a centralized department within the company.
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The External Environmental Analysis of the United Arab Emirates Marketing Case Study
6 pages (1842 words) , Download 0 , Case Study
Free
The paper "The External Environmental Analysis of the United Arab Emirates" is an outstanding example of a marketing case study. The following paper deals with the market analysis of the UAE to find its feasibility for the export of the brand of cars manufactured by Toyota in Australia. The external environmental analysis of the United Arab Emirates is done with respect to the political, economic and demographic aspect.
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Apple Inc. and iPAD Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
APPLE INC. AND THE IPAD Apple Inc. and the iPad Word Count: 517 (2 pages) I. Introduction Apple is arguably one of the most powerfulcompanies in the world. According to Needles and Powers (2010), “You can get an idea of the extent and importance of
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The History of Online Advertising Marketing Research Paper
6 pages (1704 words) , Download 2 , Research Paper
Free
Online marketing is the new black. It is going to explode at an exponential rate in the future, with several companies, organizations, and individuals expected to use the Internet for all their marketing purposes. According to Adler, “Online marketing, especially search engine marketing, will continue growing in double digits in the next few years.
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Celebrity Endorsement in Attracting Men Consumers in the Fashion Sector in the UK Marketing Article
12 pages (3000 words) , Download 2 , Article
Free
This research will begin with the statement that Celebrity Endorsement is an advertising technique which consumes enormous amounts of funds per annum in the fashion markets. This huge investment on the celebrity contract shows the belief of the of the fashion retailers that celebrities their products can attract augmented attraction of the potential consumers if presented through celebrities.
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Continental Airlines Strategies - Resulting Outcomes Marketing Case Study
10 pages (2652 words) , Download 0 , Case Study
Free
The paper “Continental Airlines Strategies - Resulting Outcomes" is a detailed example of a case study on business. "The airline business is a roller-coaster ride," says Continental Vice President and CIO Ron Anderson-Lehman. "It goes up and down, feast or famine." Without a doubt, this holds true for the airline industry which remains to be an extremely volatile company.
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