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Marketing Essays

Result for Subject Marketing:
19897 essays
The Strategic Marketing Plan of the McDonald's Franchise Marketing Case Study
9 pages (2630 words) , Download 0 , Case Study
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The paper “The Strategic Marketing Plan of the McDonald’s Franchise” is a potent example of a case study on marketing. McDonald’s started as a small restaurant in Chicago by brothers Mac and Dick McDonald. In 1955, Ray Kroc established the McDonald’s corporation after pitching his idea of creating a national franchise to the brothers.
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Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au Marketing Case Study
7 pages (2013 words) , Download 0 , Case Study
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The paper “Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au” is a persuading variant of case study on marketing. Vodafone Hutchison Australia (VHA) was formed in 2009 when Vodafone Australia Limited merged with Hutchison 3G Australia. Currently, the company has more than six million customers and is the third biggest Australia telecommunication company.
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Arthritis and Osteoporosis Western Australia Marketing Case Study
8 pages (2193 words) , Download 0 , Case Study
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The Western Australia Arthritis & Rheumatism Foundation (WAARF) was commissioned in 1972 in the month of October being a non-governmental organization. Its main goals were education, care, and research. Successful capital fundraising appeal helped the organization to open its own Resource Center in the year 1994.
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Target Market for Royal Mail Hotel Marketing Case Study
14 pages (4077 words) , Download 0 , Case Study
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The paper "Target Market for Royal Mail Hotel" is a perfect example of a case study on marketing. The success of a service provider is largely dependent on the manner customer satisfaction can be ensured through the services. An organization being able to work on the 7P’s of marketing is able to bring a change in the style of working and ensure long term success of the business.
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Strategic Marketing Plan for Classic Designers Marketing Case Study
16 pages (4568 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Classic Designers" is an excellent example of a case study on marketing. This report will analyze the marketing plan for Classic Designers so that better strategies pertaining to marketing can be developed. The report will analyze the different strategy that Classic Designers will take in relation to market entry.
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Service Marketing: The Experience of the Breakdown in Service Provision Marketing Assignment
13 pages (4873 words) , Download 0 , Assignment
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The paper "Service Marketing: The Experience of the Breakdown in Service Provision" is a wonderful example of an assignment on marketing. The search for better and satisfactory services has been on the rise over the past decade. The provision of good service guarantees the service provider repeat customers and thus an ever-expanding and loyal customer base.
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Mobile Product SLR-10 Marketing Case Study
6 pages (1634 words) , Download 0 , Case Study
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This is because the various aspects of demography determine the population’s accessibility to the market, their purchasing power, and their demand for our product SLR-10. The economic status of people in this region as well as the economic status of the country also influences the market performance.
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London Ambulance Service New System Implementation Marketing Case Study
9 pages (2347 words) , Download 2 , Case Study
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The new system for the London Ambulance system was aimed to take automated decisions. The quality and speed of decision were very fast and accurate through the rule-based system. However, feeding dirty data can make the overall decision power of the system zero. Here we have a lot of problems regarding the quality of data.
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Global Marketing and Manufacturing of Toys Marketing Research Paper
9 pages (2712 words) , Download 3 , Research Paper
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Considering the marketing concept, it is further noted that the marketing strategies of a company should be developed with due concern to the macro-economic environment of the target market along with the micro-economic factors influencing or likely to influence the company’s operation in the region. 
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Consumer Behaviour Online Marketing Research Paper
6 pages (2085 words) , Download 0 , Research Paper
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The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing. Gone are the days when starting from cooking food until communication took hours and days. Now it is the age of the Internet an icon for the pace at which the world is running. The Internet is the medium used by a wide range of people for several functions.
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Promotional Plan For Arabic Private Members Club In Center London Marketing Assignment
8 pages (2326 words) , Download 0 , Assignment
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The paper "Promotional Plan For Arabic Private Members Club In Center London" is an outstanding example of an assignment on marketing. It is evidently clear from the discussion that the Arabic Private Members Club is an elaborate dance club where seated furniture is made from leather which can comfortably accommodate ninety guests.
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Marketing and Its General Impact on Daily Life Marketing Coursework
6 pages (1835 words) , Download 0 , Coursework
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The paper "Marketing and It's General Impact on Daily Life" is a brilliant example of coursework on marketing. When it comes to marketing we realize that it constructs a huge impact on the standard of living, quality of life and micro issues such as the daily life of a common man. The aspect of daily life influenced by marketing is tremendously huge but it is ironically almost neglected.
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Assessment of Unilevers Interactive Marketing Activities Marketing Case Study
9 pages (2614 words) , Download 1 , Case Study
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Interaction is important to give a face to the usually faceless companies and the importance of developing corporate personality is all the more necessary. Unilever operating in the FMCG’s industry has been into interactive marketing since a long time and realized the importance of connecting with the consumers and customers.
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NRG Potato Chips' Marketing Analysis Marketing Case Study
11 pages (3006 words) , Download 0 , Case Study
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The paper “NRG Potato Chips’ Marketing Analysis” is a good example of a case study on marketing. NRG Potato Chips are the high-quality food product manufacturer inspired by nature, supplying the customers with sweet tasty energetic Potato Chips. It not only gives you a good time with your coffee but vital nutrition also.
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Ethical Issues of Global Marketing Marketing Assignment
8 pages (2192 words) , Download 0 , Assignment
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The paper "Ethical Issues of Global Marketing" is a wonderful example of an assignment on marketing. A product is any concept within a business or organization that is given to a market of individuals or customers. A product includes not only the basic product and design but also incorporates add ons and services that come as a part of the product, such as customer relations.
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How Equity Defines the Success of a Product Marketing Research Proposal
12 pages (3094 words) , Download 0 , Research Proposal
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The paper "How Equity Defines the Success of a Product" is an excellent example of a research proposal on marketing. The question of equity, and how it alters a corporation and their specific products are one that has been questioned by many. Specifically, many wonder how marketing is reflected through implied equity. This includes the name brand, and how it shows the values within a corporation.
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Extending Starbucks Global Reach through Adaptive Standardization Marketing Case Study
15 pages (4622 words) , Download 0 , Case Study
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The paper "Extending Starbucks’ Global Reach through Adaptive Standardization" is a good example of a case study on marketing. In a period that is acknowledged to be extremely unfavorable to the food & beverage industry, Starbucks’ cost-cutting measures during 2008 have allowed the company to remain relatively healthy and capable of continuing its objective of global expansion.
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Marketing Strategy for W H Smith Marketing Case Study
8 pages (2266 words) , Download 0 , Case Study
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The paper "Marketing Strategy for W H Smith" is a perfect example of a case study on marketing. The author of the paper states that W H Smith is a mature company in the United Kingdom market for stationery products. Since the company operates in various product segments, it needs to adopt different strategies in each segment.
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Technology as an Emerging Trend in MacDonald Organization Marketing Essay
7 pages (1993 words) , Download 0 , Essay
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The paper "Technology as an Emerging Trend in MacDonald Organization" is an excellent example of an essay on marketing. Organizations today cannot help but conform to the changing business environment. This environment calls for adopting proper standards and adhering to the emerging trends that constantly arise in businesses. One trend that is common in businesses today is technology.
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Promotions Management at Australian Energy Providers Marketing Case Study
16 pages (4360 words) , Download 0 , Case Study
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The paper "Promotions Management at Australian Energy Providers" is an outstanding example of a case study on marketing. I am an IMC Director at Australian Energy Providers (AEP). This company was formed by an English WWII veteran, Jesse Daniels, who after the war immigrated to Australia for a better life.
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Marketing Plan for the BMW Motors Company Marketing Case Study
8 pages (2183 words) , Download 0 , Case Study
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The paper "Marketing Plan for the BMW Motors Company" is a good example of a case study on marketing. BMW is the leading company in the production of cars. The company’s head office is located in Germany and its branches are all over the world. The company has managed to expand its business due to its strong brand name and the quality vehicles which it manufactures.
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The Airline Sector in India: Jet Star Airline Marketing Case Study
12 pages (3397 words) , Download 0 , Case Study
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The paper "The Airline Sector in India: Jet Star Airline" is an amazing example of a case study on marketing. The airline sector in India has witnessed growth. The opening up of the economy and the government allowing foreign investment in domestic airline providers will ensure more foreign players entering India.
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Marketing Plan for Hong Kong Asia Food Supermarket Marketing Case Study
13 pages (3456 words) , Download 0 , Case Study
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The paper "Marketing Plan for Hong Kong Asia Food Supermarket" is a delightful example of a case study on marketing. Marketing is an important factor that aides an organization to succeed in its plans (Sheth & Parvatiyar, 1995). The marketing plan brings into consideration the means by which an organization can improve its market share.
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Negotiation with the Retailers Representatives Marketing Case Study
12 pages (3161 words) , Download 0 , Case Study
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The decision was reached after considering the outcome of an internal market research which established that it is important to try and offer a wider range of commodities since it attracts more customers. The introduction of the new shirt brand from Stanley in the market will give the customers a wide range of products to choose from while in the stores.
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Managing Marketing of Etihad Airways Marketing Research Paper
11 pages (3262 words) , Download 0 , Research Paper
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The paper "Managing Marketing of Etihad Airways" is a great example of a case study on marketing. Etihad Airways is the national airline of Abu Dhabi began its operations in 2003 and has been declared the fastest growing airline in Asia. The company’s positioning as a provider of personalized and luxurious travel services has made the company a global leader in the first-class travel service.
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Marketing Plan for Etihad Airways in Indian Destination Marketing Case Study
9 pages (2296 words) , Download 0 , Case Study
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The paper “Marketing Plan for Etihad Airways in Indian Destination” is an intriguing variant of case study on marketing. Currently, Etihad markets its products mainly through advertisements. This is carried out through newspapers, websites and outdoor advertisements. Even though this strategy is good for increasing the sales of its products no new awareness is created.
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Strategic Planning for Anglican Health and Welfare Services Marketing Case Study
7 pages (1990 words) , Download 0 , Case Study
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The paper “Strategic Planning for Anglican Health and Welfare Services” is a delightful version of a case study on marketing. Anglicare was started in 1976 as Anglican health and welfare services. The name was later changed to Anglicare and is now officially the company’s legal name. In its early days, the company was established as a move to the delivery of social services by the Anglican Church. 
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Major Decision-Making: Compensatory Decision Marketing Term Paper
8 pages (2772 words) , Download 0 , Term Paper
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The paper "Major Decision-Making: Compensatory Decision" is a brilliant example of a term paper on marketing. In this study, screening rules were consistent with consumer optimization (compensatory). Based on the responses of the participants, the holiday which the respondents most likely to engage in are surfing in the Philippines. They have chosen other leisure activities.
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Marketing Plan for the Victorian Thoroughbred Racing Industry Marketing Case Study
11 pages (2757 words) , Download 0 , Case Study
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The paper “Marketing Plan for the Victorian Thoroughbred Racing Industry” is an engrossing variant of case study on marketing. The Victorian Thoroughbred Racing Industry was registered in December 2001 and with an immediate effect, it highly assumed the responsibility of being the principal authority across Victoria which was initially held by the Victorian racing club.
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Business Plan on the Innovation Solution for the DK Restaurant Marketing Case Study
14 pages (3999 words) , Download 0 , Case Study
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The paper "Business Plan on the Innovation Solution for the DK Restaurant" is a brilliant example of a term paper on marketing. Due to the changing taste of customers, the food industry has a fast turnaround. To stay with the flow, the DK Restaurants keep on innovating in order to attract new segments of the market and to sustain its established business relations for more than a decade.
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Demand for the General Painting Services Marketing Assignment
10 pages (3477 words) , Download 0 , Assignment
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The paper "Demand for General Painting Services" is a worthy example of an assignment on marketing. This section of the research involves data interpretation where the data collected has been analyzed using the Statistical Package of Social Sciences (SPSS) and windows excel so as to transfer the data into appropriate, logical information.
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Comparing McDonalds and Starbucks Businesses Marketing Essay
8 pages (2104 words) , Download 0 , Essay
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The paper "Comparing McDonalds and Starbucks Businesses" is a good example of an essay on marketing. Market segmentation is a concept in economics and marketing. A market segment refers to a subset of a market that comprises firms or people who have one or more characteristics that drive them to demand similar products or services based on products’ qualities such as function and price.
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IBM Market Performance Marketing Case Study
11 pages (7417 words) , Download 0 , Case Study
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The paper "IBM Market Performance" is a good example of a case study on marketing. This is a market analysis research proposal prepared for IBM. The proposal identifies challenges faced by the company when competing with other IT companies. In order to maintain and even improve its market performance, IBM should ensure that its customers are satisfied with its hardware and software products.
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Marketing of Cryotherapy Products in JLP Limited Marketing Case Study
6 pages (1829 words) , Download 0 , Case Study
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The paper “Marketing of Cryotherapy Products in JLP Limited” is an outstanding variant of case study on marketing. This essay is an outline marketing plan report that is to be presented to the Board of Directors containing a SWOT and PEST analysis, market research and action plan about marketing Cryotherapy products.
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Advantages of Partnerships and Alliances of Origin Energy and Australian Carbon Trust Companies Marketing Essay
6 pages (1776 words) , Download 0 , Essay
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The paper "Advantages of Partnerships and Alliances of Origin Energy and Australian Carbon Trust Companies" is an outstanding example of an essay on marketing. A strategic alliance is a coalition formed by two or more parties in the same or complementary businesses to enhance the effectiveness of competitive strategies of the parties involved.
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Global Marketing of Vermont Teddy Bear Marketing Case Study
18 pages (5179 words) , Download 0 , Case Study
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The paper "Global Marketing of Vermont Teddy Bear" is a perfect example of a case study on marketing. In a bid to enhance the market shares, reach the global consumer, and increase the profit margins and in order to enhance their sustainable competitive advantage, contemporary organizations are internationalizing their business across national boundaries as noted by IBM (2006, p. 4).
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The Success of Wal Mart in a Market Marketing Case Study
13 pages (3652 words) , Download 0 , Case Study
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The paper "The Success of Wal Mart in a Market" is a perfect example of a case study on marketing. Wal-Mart is a retail store that operates in the USA. It was established in 1962 and its first store was in Rangers Ark (Wal-Mart Corporate 2011 p.3). The retail store operates under the name Wal-Mart stores Inc and it is the largest retail store in the world.
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How to Make the Toyota Brand Greater Than It Is Today Marketing Research Paper
15 pages (4195 words) , Download 0 , Research Paper
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The paper "How to Make the Toyota Brand Greater Than It Is Today" is an excellent example of a research paper on marketing. The report contains brief and basic background information on Toyota. This helps in understanding the core purpose, mission, vision, goals, and objectives of the company. It also aims to understand what strategies Toyota has been using all these years.
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Marketing Strategy Protecting the Schools against Threats Marketing Assignment
8 pages (2194 words) , Download 0 , Assignment
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The paper “Marketing Strategy Protecting the Schools against Threats” is a great example assignment on marketing. Our General Manager with a very credible economic background was of the opinion that in the product category the brands with lower market shares would have higher average prices.
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Viability of Launching an Energy Gymnasium Marketing Case Study
11 pages (3039 words) , Download 0 , Case Study
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The paper "Viability of Launching an Energy Gymnasium" is a perfect example of a literature review on marketing. Due to rapid changes to the global market environments, increased and changing customer demands global organizations and industries are investing in technology and innovation as a means to counter competition and to help them remain feasible.
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International Marketing: Coca Cola Company Marketing Case Study
11 pages (3234 words) , Download 0 , Case Study
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The paper "International Marketing: Coca Cola Company" is a worthy example of a case study on marketing. The marketing mix is a product of microeconomic theory (White, 2009). The marketing mix is also known as 4Ps (product, price, promotion, and place). The functions of the marketing mix include making it easy to market products and separating marketing activities from other activities of the firm.
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Jin Jiang International Hotels' Entry to UAE Market Marketing Case Study
23 pages (5184 words) , Case Study
Nobody downloaded yet
The paper “Jin Jiang International Hotels’ Entry to UAE Market” is a worthy example case study on marketing. The hotel industry has become very attractive for many companies and businessmen especially in China and UAE. Despite the fact that the UAE has been seen as a poverty-stricken country in the past, this perception is changing with the increased investment in developing infrastructure.
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Personality and the Self-concept in Relation to Mobile Phones Marketing Assignment
8 pages (2238 words) , Download 0 , Assignment
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The paper "Personality and the Self-concept in Relation to Mobile Phones" is a wonderful example of an assignment on marketing. Consumer behavior is said to be how and why consumers make some buying decisions. Marketers always try their best to understand the behavior of consumers so that they can devise suitable marketing decisions to increase their sales and brand loyalty.
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Marketing Strategy for D J Miles and Co Ltd to Penetrate a New Coffee and Tea Market Marketing Case Study
12 pages (6120 words) , Download 0 , Case Study
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The paper "Marketing Strategy for D J Miles and Co Ltd to Penetrate a New Coffee and Tea Market" is a perfect example of a case study on marketing. D J Miles & Co Ltd is a coffee and tea merchant that is based in Somerset. The company’s business is roasting and blending of tea and coffee and selling it to the customers.
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External and Internal Analysis of Woolworth Supermarket Marketing Case Study
8 pages (2717 words) , Download 1 , Case Study
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The paper “External and Internal Analysis of Woolworth Supermarket” is a fascinating example of a case study on marketing. Owned by Woolworth ltd, Woolworth supermarket is the largest chain in Australia. Woolworth Ltd was established in 1924 as a single basement store known as Woolworth Stupendous Bargain Basement in Sydney (Woolworths Supermarkets, 2012).
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The Creative Life Corporation Marketing Marketing Case Study
12 pages (3493 words) , Download 0 , Case Study
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This shows that in order to maintain the competitive position, the decisions for marketing will be analyzed on the basis of the four categories which include; product, price, place or distribution, and promotion. Through the application of the marketing mix, the management will be able to control these variables for better customer satisfaction.
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Unilever Australia's Present Market Analysis and Profile of the Product Marketing Case Study
10 pages (2476 words) , Download 1 , Case Study
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The paper “Unilever Australia’s Present Market Analysis and Profile of the Product” is a delightful version of a case study on marketing. This is a sample marketing plan. The financial and statistical information given remain assumptions for this case study and therefore are not supposed to be applied in the actual investment plan.
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Marketing of Hong Kong and Shanghai Bank Corporation Marketing Assignment
7 pages (1971 words) , Download 0 , Assignment
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The paper "Marketing of Hong Kong and Shanghai Bank Corporation" is a wonderful example of an assignment on marketing. Hong Kong and Shanghai Bank Corporation (HSBC) has for some time now positioned itself as the world’s local bank. Established in 1865, the bank has grown to become the second-largest bank globally.
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International Market Entry and Development in China's Automobile Industry Marketing Case Study
16 pages (5300 words) , Download 0 , Case Study
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The paper “International Market Entry and Development in China’s Automobile Industry” is an impressive variant of case study on marketing. In recent years, China has emerged as a very strong economy and has offered certain attractive investment opportunities in different sectors. This report discusses the international entry of the automobile sector and its development in China.
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Marketing Strategy and Management: Case of Invercargill Licensing Trust Marketing Essay
7 pages (2316 words) , Download 0 , Essay
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The paper "Marketing Strategy and Management: Case of Invercargill Licensing Trust" is a delightful example of a term paper on marketing. Licensing Trusts have a long-standing history in New Zealand starting in the mid-1900s when the government of the time declared drinking a public menace in the country.
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