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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Strategy of National Bank of Abu Dhabi Marketing Case Study
23 pages (6069 words) , Case Study
Nobody downloaded yet
The paper “Marketing Strategy of National Bank of Abu Dhabi” is a convincing variant of case study on marketing. Marketing strategies would differ for the various customer segments. The segments can be differentiated as 1) those that have high relationship revenues (mainly the existing customer base) and 2) those that have high relationship costs (mainly the emerging customer base).
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Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix Marketing Term Paper
11 pages (4252 words) , Download 0 , Term Paper
Free
The paper “Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix” is a cogent variant of term paper on marketing. Marketing is the method where businesses establish whether their products or services are of importance to clients and the approach to use in trade, communications, and business expansion.
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Interactive and Internet Marketing: Case of Napster Marketing Case Study
14 pages (3943 words) , Download 0 , Case Study
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The paper "Interactive and Internet Marketing: Case of Napster" is a good example of a case study on marketing. One of the biggest brands in the digital music industry is Napster brand, which is a service that is normally subscribed and functions by enabling different fans all over the world to freely have a look at the largest and most miscellaneous online collection of different kinds of music.
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Luxury Consumption Motives of Chinese Female Consumers Marketing Research Proposal
12 pages (3632 words) , Download 0 , Research Proposal
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The paper “Luxury Consumption Motives of Chinese Female Consumers” is an exciting example of a research proposal on marketing. Traditionally it has been found that Chinese men are the consumers of luxury goods, chiefly because of the tradition in the country to gift in the corporate and government sectors.
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Impact of Virtual World on Marketing Strategy of Major Corporations Marketing Term Paper
10 pages (2736 words) , Download 0 , Term Paper
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The paper “Impact of Virtual World on Marketing Strategy of Major Corporations” is a potent example of term paper on marketing. A virtual world is one of the many online communities present on the internet. It takes the environment which is computer-based. Thus, it is a computer-based online community. The community enables different users to interact with one another.
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Promoting Healthy Eating Habits of Young School Age Children Marketing Assignment
6 pages (1711 words) , Download 0 , Assignment
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Advertising is, according to the Encarta Dictionary, making known publicly about an event or sale of product in a newspaper, radio, television, or internet. These are forums where information can be passed on to persuade their viewers. In today’s world, there is no better way to reach an audience than to advertise through one of the media (2007).
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City Link Premium Express Companys Marketing Communication Strategies Marketing Case Study
13 pages (3555 words) , Download 0 , Case Study
Free
It has been able to establish a strong network in the region, which has been able to link many nations with a good customer-based network. Despite the success of the company, the past few years has proven challenging to the management and the entire company.
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Marketing Plan for Hanover Welfare Services Marketing Case Study
12 pages (3410 words) , Download 0 , Case Study
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The paper " Marketing Plan for Hanover Welfare Services" is an outstanding example of a case study on marketing. Despite the advanced levels of world civilization, some portions of the globe still remain under difficult living conditions. In modern society, people living in hardship are referred to as underprivileged.
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The Gaining Popularity and Great Potential of Coffee in the Australian Market Marketing Term Paper
18 pages (4714 words) , Download 0 , Term Paper
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The report presents the marketing strategy the coffee stores looking to market the new variant of coffee which are available in flavours like apple, strawberry, raspberry, peach and lemon. It highlights the marketing strategy that needs to be devised after finding the target market for the product.
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Marketing Management and Marketing Strategies in Modern Business Environments Marketing Case Study
13 pages (3700 words) , Download 0 , Case Study
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This report will highlight the process involved in product development, its market information and brand-related issues and analyze the marketing strategies that are in play during the process and the product’s external environment analysis. In addition, the report will seek to establish the product’s internal analysis. 
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Nikes Communication Strategy Marketing Case Study
9 pages (2803 words) , Download 0 , Case Study
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The paper "Nike’s Communication Strategy" is a perfect example of a case study on marketing. Nike, a US-based Fortune 500 company, is sportswear, types of equipment and accessories manufacturer and is considered as one of the famous brands that are being recognized world-over. The branding of Nike has been done so perfectly that its swoosh is being recognized by people in an instant.
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Marketing Plan for Carry on Cruising Ltd Marketing Case Study
7 pages (2255 words) , Download 0 , Case Study
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The paper "Marketing Plan for Carry on Cruising Ltd" is an amazing example of a case study on marketing. Carry on Cruising Ltd is considered as the fastest growing business in London. The company has incorporated the use of whilst leisure boat trips on River Thames which have been operating for many years.
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Changing Customer Behavior Marketing Research Paper
8 pages (2255 words) , Download 0 , Research Paper
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The paper “Changing Customer Behavior” is an engrossing variant of research paper on marketing. The survey indicated that among the people interviewed 53% of the men did the painting themselves whereas the remaining 47% were women.
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Applied Channel Systems Marketing Assignment
10 pages (2790 words) , Download 0 , Assignment
Free
The paper “Applied Channel Systems” is a convincing variant of assignment on marketing. 3M Company founded in 1902 had significantly grown by becoming a global enterprise with over 69,000 employees located in about 60 countries.
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Various Practices are Used in Marketing Marketing Case Study
12 pages (1201 words) , Download 0 , Case Study
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The paper “Various Practices are Used in Marketing” is an exciting example of a case study on marketing. The manufacturing industry is one of the industries which are characterized by competition. Manufacturing involves the production of finished products, after following a number of prescribed processes.
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Brand Paring in Changing Economy Marketing Case Study
10 pages (2600 words) , Download 0 , Case Study
Free
The paper “Brand Paring in Changing Economy” is a convincing variant of case study on marketing. This case involves Sears Roebuck that is faced with the challenge of changing its strategy in marketing and organizational management. It has come to the notice of management through the company chief executive that the apparel strategy pursued in the last decades had a dismal financial outcome.
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Smart's Beer in Entering the UK Market Marketing Case Study
19 pages (5221 words) , Download 0 , Case Study
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The paper “Smart’s Beer in Entering the UK Market” is an engrossing variant of case study on marketing. Having concentrated in the domestic market of Australia, Smart’s beer company seeks to expand its operations by targeting the UK beer markets. The company is thus required to carefully develop a strategic plan to enable it to succeed in the UK market.
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Social Networking on MySpace, Facebook, Twitter, and Flickr as a Marketing Strategy Marketing Term Paper
7 pages (2296 words) , Download 0 , Term Paper
Free
The paper “Social Networking on MySpace, Facebook, Twitter, and Flickr as a Marketing Strategy” is a meaty example of a term paper on marketing. According to studies, most of the social networks are a website based. These networks provide a means of communication to the users whereby they are able to interact through the internet especially through instant messaging and e-mail.
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Differences between Online and In-Store Retailing to the New Company Being Established in Australia Marketing Case Study
14 pages (3918 words) , Download 0 , Case Study
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The paper “Differences between Online and In-Store Retailing to the New Company Being Established in Australia” is a worthy example of a case study on marketing. Logistics refers to the supply chain section that is involved in the effective and efficient movement of goods, services or even information from their origin which is mostly the supplier to consumer.
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Innocent Drinks Global Marketing Marketing Case Study
16 pages (4453 words) , Download 0 , Case Study
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Choosing the mode of entry of an organization is a crucial function of an international marketing manager. A poorly selected market entry will always let fail all the other aspects of marketing, despite how appropriate and effective they can be. In selecting a market entry strategy, there are five key factors to consider.
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Do Children Want Different Products from Adults: Case of Starbucks Marketing Research Proposal
11 pages (3497 words) , Download 0 , Research Proposal
Free
The paper "Do Children Want Different Products from Adults: Case of Starbucks" is an excellent example of a research proposal on marketing. Starbuck Coffee Company Australia commenced in 2000 in the central business district of Sydney. Ever since the company has spread to other parts of Australia and so far it has 22 coffee houses in places like Sydney, Melbourne, Gold Coast, and Brisbane.
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Campaign of Tax for Australias Future Marketing Case Study
11 pages (3194 words) , Download 0 , Case Study
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The paper "Campaign of Tax for Australia’s Future " is a perfect example of a case study on marketing. A carbon tax is a form of taxing fuel users who emit carbon to the environment during production, distribution or use of fossil fuels based on their combustion emissions (Hoeller & Wallin 1991). 
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Extra Brand of Wrigley Company Limited Marketing Case Study
9 pages (2520 words) , Download 2 , Case Study
Free
The paper "Extra Brand of Wrigley Company Limited" is a perfect example of a case study on marketing. Wrigley Company limited is a subsidiary of Mars Incorporated since 2008 and is the home of great brands. Mars Incorporated is a conglomerate with 5 business segments which include, Pet care, chocolate, Wrigley, food, drink, and symbioscience.
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Measuring and Interpreting Brand Performance Marketing Term Paper
9 pages (2786 words) , Download 0 , Term Paper
Free
The paper "Measuring and Interpreting Brand Performance" is a brilliant example of a term paper on marketing. Marketing strategies are an important means of competing with the competition in the market today. In order to develop a proper marketing strategy for a brand, there is a need to evaluate the brand position in the market in comparison to competitor brands.
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A Marketing Strategy to Improve Tourism in Hong Kong Marketing Case Study
13 pages (3956 words) , Download 0 , Case Study
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The paper "A Marketing Strategy to Improve Tourism in Hong Kong" is a perfect example of a case study on marketing. The mission of the HKTB is to market Hong Kong as a world-class tourist destination among other Asian competitors (HKTB 2012). However, establishing a healthy competition strategy is the best way (Lumsdom 1997).
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Business of Blood Bank of Delmarva Marketing Statistics Project
10 pages (4675 words) , Download 0 , Statistics Project
Free
The paper "Business of Blood Bank of Delmarva" is a delightful example of a statistics project on marketing. Unlike in the past present managers, businesses and organizations not for profit need to make smart decisions. Scholars have shown that statistics is a tool that has been used by managers across all fields to be more confident when dealing with unpredictable future thanks to available data.
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The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism Marketing Term Paper
10 pages (2701 words) , Download 0 , Term Paper
Free
The paper “The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism” is a delightful variant of term paper on marketing. The desire to consume is driven by a number of different factors. Consumers in society are motivated to consume as individuals as well as in groups. The current society has been characterized by increased levels of consumption.
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International Marketing Environment of Walmart Marketing Case Study
6 pages (1802 words) , Download 0 , Case Study
Free
The paper "Intеrnаtiоnаl Маrkеting Environment of WalMart" is a worthy example of a case study on marketing. Walmart is a global retailer that operates over 8,500 stores across 15 nations. It’s the largest in revenue generation as well as the largest private employer in the world with over 2 million employees. Australia offers a great opportunity for investment by Wal-Mart.
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Future Prospect and Positioning Strategy for Kids Market Consultancy Marketing Case Study
9 pages (2705 words) , Download 0 , Case Study
Free
The paper "Future Prospect and Positioning Strategy for Kids Market Consultancy" is a good example of a case study on marketing. Kids Market Consultancy is a consultancy firm providing research-based services to other organizations. The consultancy has been successful over the years as it focused on developing the business that the needs and requirements of the society were addressed.
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Commercial Application of Trend Marketing Coursework
14 pages (3695 words) , Download 0 , Coursework
Free
The paper "Commercial Application of Trend" is a brilliant example of coursework on marketing. This report evaluates online marketing as a form of commercial trend and its applications. It details the ten aspects of online internet marketing with well-illustrated imagery. It further exhausts on the benefits and drawbacks of online marketing to any corporate company.
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The External Factors Influencing the Decisions of a Consumer Marketing Essay
17 pages (4485 words) , Download 0 , Essay
Free
The paper "The External Factors Influencing the Decisions of a Consumer" is an outstanding example of an essay on marketing. Consumers are the central pillar of any business organization. Demand from customers results in demand and as the laws of demand and supply applies. Therefore, where demand is high, naturally, suppliers find to satisfy the need of the customers.
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Two Basic Rationales Which Could Be Causing the Decline in Jetstar Rating Marketing Research Proposal
6 pages (1937 words) , Download 0 , Research Proposal
Free
The paper “Two Basic Rationales Which Could Be Causing the Decline in Jetstar Rating” is a convincing variant of research proposal on marketing. In a summative overview, Jetstar Airways can be perceived as a low-cost airline based in Melbourne. In 2012, this airline was ranked in the third position amongst the low-cost airlines which was a drop from the 2nd position in the preceding year.
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Marketing for Jetstar Airways - Seeking What Their Customers Want Marketing Research Proposal
6 pages (1678 words) , Download 0 , Research Proposal
Free
The paper “Marketing for Jetstar Airways - Seeking What Their Customers Want” is a thrilling variant of research proposal on marketing. Jetstar is a low-cost airline with its headquarters in Australia. This airline company was formed as a Qantas subsidiary in reaction to the threat created by another low-cost airline Virgin Blue. The airline serves domestic, regional and international markets.
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The Strategic Marketing Plan of the McDonald's Franchise Marketing Case Study
9 pages (2630 words) , Download 0 , Case Study
Free
The paper “The Strategic Marketing Plan of the McDonald’s Franchise” is a potent example of a case study on marketing. McDonald’s started as a small restaurant in Chicago by brothers Mac and Dick McDonald. In 1955, Ray Kroc established the McDonald’s corporation after pitching his idea of creating a national franchise to the brothers.
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Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au Marketing Case Study
7 pages (2013 words) , Download 0 , Case Study
Free
The paper “Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au” is a persuading variant of case study on marketing. Vodafone Hutchison Australia (VHA) was formed in 2009 when Vodafone Australia Limited merged with Hutchison 3G Australia. Currently, the company has more than six million customers and is the third biggest Australia telecommunication company.
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Arthritis and Osteoporosis Western Australia Marketing Case Study
8 pages (2193 words) , Download 0 , Case Study
Free
The Western Australia Arthritis & Rheumatism Foundation (WAARF) was commissioned in 1972 in the month of October being a non-governmental organization. Its main goals were education, care, and research. Successful capital fundraising appeal helped the organization to open its own Resource Center in the year 1994.
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Target Market for Royal Mail Hotel Marketing Case Study
14 pages (4077 words) , Download 0 , Case Study
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The paper "Target Market for Royal Mail Hotel" is a perfect example of a case study on marketing. The success of a service provider is largely dependent on the manner customer satisfaction can be ensured through the services. An organization being able to work on the 7P’s of marketing is able to bring a change in the style of working and ensure long term success of the business.
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Strategic Marketing Plan for Classic Designers Marketing Case Study
16 pages (4568 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Classic Designers" is an excellent example of a case study on marketing. This report will analyze the marketing plan for Classic Designers so that better strategies pertaining to marketing can be developed. The report will analyze the different strategy that Classic Designers will take in relation to market entry.
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Service Marketing: The Experience of the Breakdown in Service Provision Marketing Assignment
13 pages (4873 words) , Download 0 , Assignment
Free
The paper "Service Marketing: The Experience of the Breakdown in Service Provision" is a wonderful example of an assignment on marketing. The search for better and satisfactory services has been on the rise over the past decade. The provision of good service guarantees the service provider repeat customers and thus an ever-expanding and loyal customer base.
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Mobile Product SLR-10 Marketing Case Study
6 pages (1634 words) , Download 0 , Case Study
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This is because the various aspects of demography determine the population’s accessibility to the market, their purchasing power, and their demand for our product SLR-10. The economic status of people in this region as well as the economic status of the country also influences the market performance.
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London Ambulance Service New System Implementation Marketing Case Study
9 pages (2347 words) , Download 2 , Case Study
Free
The new system for the London Ambulance system was aimed to take automated decisions. The quality and speed of decision were very fast and accurate through the rule-based system. However, feeding dirty data can make the overall decision power of the system zero. Here we have a lot of problems regarding the quality of data.
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Global Marketing and Manufacturing of Toys Marketing Research Paper
9 pages (2712 words) , Download 3 , Research Paper
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Considering the marketing concept, it is further noted that the marketing strategies of a company should be developed with due concern to the macro-economic environment of the target market along with the micro-economic factors influencing or likely to influence the company’s operation in the region. 
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Consumer Behaviour Online Marketing Research Paper
6 pages (2085 words) , Download 0 , Research Paper
Free
The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing. Gone are the days when starting from cooking food until communication took hours and days. Now it is the age of the Internet an icon for the pace at which the world is running. The Internet is the medium used by a wide range of people for several functions.
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Promotional Plan For Arabic Private Members Club In Center London Marketing Assignment
8 pages (2326 words) , Download 0 , Assignment
Free
The paper "Promotional Plan For Arabic Private Members Club In Center London" is an outstanding example of an assignment on marketing. It is evidently clear from the discussion that the Arabic Private Members Club is an elaborate dance club where seated furniture is made from leather which can comfortably accommodate ninety guests.
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Marketing and Its General Impact on Daily Life Marketing Coursework
6 pages (1835 words) , Download 0 , Coursework
Free
The paper "Marketing and It's General Impact on Daily Life" is a brilliant example of coursework on marketing. When it comes to marketing we realize that it constructs a huge impact on the standard of living, quality of life and micro issues such as the daily life of a common man. The aspect of daily life influenced by marketing is tremendously huge but it is ironically almost neglected.
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Assessment of Unilevers Interactive Marketing Activities Marketing Case Study
9 pages (2614 words) , Download 1 , Case Study
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Interaction is important to give a face to the usually faceless companies and the importance of developing corporate personality is all the more necessary. Unilever operating in the FMCG’s industry has been into interactive marketing since a long time and realized the importance of connecting with the consumers and customers.
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NRG Potato Chips' Marketing Analysis Marketing Case Study
11 pages (3006 words) , Download 0 , Case Study
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The paper “NRG Potato Chips’ Marketing Analysis” is a good example of a case study on marketing. NRG Potato Chips are the high-quality food product manufacturer inspired by nature, supplying the customers with sweet tasty energetic Potato Chips. It not only gives you a good time with your coffee but vital nutrition also.
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Ethical Issues of Global Marketing Marketing Assignment
8 pages (2192 words) , Download 0 , Assignment
Free
The paper "Ethical Issues of Global Marketing" is a wonderful example of an assignment on marketing. A product is any concept within a business or organization that is given to a market of individuals or customers. A product includes not only the basic product and design but also incorporates add ons and services that come as a part of the product, such as customer relations.
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How Equity Defines the Success of a Product Marketing Research Proposal
12 pages (3094 words) , Download 0 , Research Proposal
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The paper "How Equity Defines the Success of a Product" is an excellent example of a research proposal on marketing. The question of equity, and how it alters a corporation and their specific products are one that has been questioned by many. Specifically, many wonder how marketing is reflected through implied equity. This includes the name brand, and how it shows the values within a corporation.
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Extending Starbucks Global Reach through Adaptive Standardization Marketing Case Study
15 pages (4622 words) , Download 0 , Case Study
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The paper "Extending Starbucks’ Global Reach through Adaptive Standardization" is a good example of a case study on marketing. In a period that is acknowledged to be extremely unfavorable to the food & beverage industry, Starbucks’ cost-cutting measures during 2008 have allowed the company to remain relatively healthy and capable of continuing its objective of global expansion.
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