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Marketing Essays

Result for Subject Marketing:
19918 essays
Marketing Strategy for World of Warcraft Marketing Case Study
9 pages (2617 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for World of Warcraft" is a great example of a case study on marketing. The growth in the gaming industry has provided ample opportunities for different organizations to market the games. The growth has been phenomenal for the online gaming industry as people are moving from the traditional consoles to online games due to the simplicity.
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Consumer Psychology in the Housing Industry Marketing Term Paper
8 pages (2198 words) , Download 0 , Term Paper
Free
The paper “Consumer Psychology in the Housing Industry” is a thrilling example of term paper on marketing. Consumers are unique and this uniqueness can be reflected in their consumption process and pattern purchase. Findings from many studies have revealed that consumers from one another in their purchase.
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Vivid Creations: Offline and Online Marketing Strategies Marketing Coursework
6 pages (1811 words) , Download 0 , Coursework
Free
If this trend continued in this way, Vivid Creations might be forced to shut down its operations. A strategic marketing plan might be the only thing that can rescue it from closure. There are numerous marketing strategies that the company can make use of to increase its competitiveness and at the same time remain relevant and profitable.
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Available Alternatives in Decision Making Process Marketing Assignment
7 pages (2551 words) , Download 0 , Assignment
Free
The paper "Available Alternatives in the Decision Making Process" is a worthy example of an assignment on marketing. Decision making is a cognitive mental process, whereby the decision-maker has to choose an option out of the available options. Human beings make many decisions on a daily basis. Depending on their complexity, the decision-making process varies from one decision to another.
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The Customer Loyalty and Relationship Marketing Marketing Assignment
13 pages (3953 words) , Download 0 , Assignment
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The paper "The Customer Loyalty and Relationship Marketing" is a wonderful example of an assignment on marketing. Relationship marketing (RM) has been exonerated as one of the avenues that lead to mutual development benefits and valuable long term relationships with the customers and thus is said to enhance consumer loyalty.
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Midshires University and Wallace-Price Company - Different Styles of Management Marketing Case Study
8 pages (2122 words) , Download 0 , Case Study
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The paper “Midshires University and Wallace-Price Company - Different Styles of Management” is a great example of a case study on management. The success of an organization usually depends on the form of individual behavior. Therefore, as a manager, it is of great importance to comprehend organizational dynamics of individuals, groups/teams, processes, and power as well as structural dynamics.
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Shoppers' Conduct towards Cereal and Snack Products of Kelloggs in Australia Marketing Research Proposal
6 pages (1931 words) , Download 0 , Research Proposal
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The paper “Shoppers’ Conduct towards Cereal and Snack Products of Kellogg’s in Australia” is a thrilling example of a research proposal on marketing. The following paper is about a research report commissioned by Kellogg. The report indicates what type of research is needed, whether qualitative or quantitative.
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Adopting the New High Max Lush Facemask for the Lush Cosmetics Australia Marketing Case Study
11 pages (3340 words) , Download 0 , Case Study
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The paper "Adopting the New High Max Lush Facemask for the Lush Cosmetics Australia" is a good example of a case study on marketing. Lush cosmetics Australia is a cosmetics multinational company that came into being in 1994. The company’s first shop was opened in Poole and with time, it was able to grow into a chain of over 130 shops globally in about 50 countries (Frank et al, 2001).
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The Marketing Opportunity Australian Wine Producers Have to Enter China Marketing Term Paper
12 pages (3298 words) , Download 0 , Term Paper
Free
The paper "The Marketing Opportunity Australian Wine Producers Have to Enter China” is an impressive example of term paper on marketing. The wine and grape industries have grown remarkably since 1990 as a result of concerted efforts by the government and other stakeholders in developing export markets for Australian-produced wine.
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Australian Holden Motor Limited Diversification Strategy Marketing Research Paper
13 pages (3555 words) , Download 0 , Research Paper
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The paper "Australian Holden Motor Limited Diversification Strategy" is an excellent example of a research paper on marketing. This paper seeks to provide information about the Australian Holden Motor Limited diversification strategy. The diversification strategy is in terms of brands it produces, the quality and other aspects of diversification.
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The Chinese Market: Compact and Small Cars Marketing Term Paper
14 pages (3946 words) , Download 0 , Term Paper
Free
The Chinese market is rapidly growing as a whole due to the increased financial status of the population. The statics results reflect well and car marketers from many companies both local and foreign are having an advantage. Most large automotive industries are currently either investing much in China or developing new small car models preferred.
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Franone Should Consider - Beliefs Play a Major Role in the Consumption of Water Marketing Research Paper
13 pages (3802 words) , Download 0 , Research Paper
Free
The paper “Franone  Should Consider - Beliefs Play a Major Role in the Consumption of Water” is a delightful example of a research paper on marketing. The population around the world is increasingly increasing their awareness of the importance of taking water as a dietary measure. With the knowledge that water is essential and the zeal of keeping fit, water has become quite an important commodity.
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Customer Relationship Management in the Hotel Industry Marketing Assignment
10 pages (2826 words) , Download 0 , Assignment
Free
The paper “Customer Relationship Management in the Hotel Industry” is a brilliant example of an assignment on marketing. Many types of research that focus on customers relationships management have shown a similar trend of recognizing the long-term value of both prospective and existing customers.
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Qatar as the apital of Sports in the Gulf Region Marketing Case Study
12 pages (3224 words) , Download 0 , Case Study
Free
This report will therefore be prepared as the first step in a marketing research project for the sporting activity. In the beginning, a review of the sporting events will be undertaken. This section is closely followed by the environmental factors, and that may affect sporting events in different ways.
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Sales Management: Building Customer Relationships via the Internet Marketing Assignment
9 pages (2104 words) , Download 0 , Assignment
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By adopting the internet to build customer relationships many businesses have found this step quite beneficial. Through the creation of the relationships, businesses are able to broaden their perspectives in regards to the different influences on the needs of customers as well as their levels of satisfaction.
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Australian University: Reassessment of Branding Marketing Research Proposal
12 pages (3376 words) , Download 0 , Research Proposal
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The Australian University, founded in 1952, is one of the oldest universities in the Australian Capital Territory and was ranked as one of the best universities until around two decades ago. In its heydays, it has been a favorite educational destination for both domestic and as well as foreign students particularly from both developed.
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Ethics and Regulation in Direct Marketing in the UK Marketing Essay
7 pages (2169 words) , Download 0 , Essay
Free
The paper "Ethics and Regulation in Direct Marketing in the UK" is an outstanding example of an essay on marketing. Direct marketing can be roughly defined as an interactive system that involves personalized communications between a marketer and a customer. It has become possible to use store customers’ information to enable further communication with them.
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The Supermarket Retail Industry into the Arabian Emirates Marketing Case Study
7 pages (1966 words) , Download 1 , Case Study
Free
The hallmark of this report is giving a strategic market analysis of the retail chain, but it also provides the necessary information. The domestic market shall be segmented into young and old individuals. Rival firms established in this report were local competitors as well as international from such regions as Europe and the US.
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The Organ Donation and Transplant Foundation of WA Marketing Case Study
8 pages (2745 words) , Download 0 , Case Study
Free
The Organ Donation and Transplant Foundation of WA offer valuable services to the Western Australia community by availing quality services and information that uphold tissue and organ donation. Enough persons to populate a small town-over 1600- are enrolled in the Australian waiting lists for organ transplants.
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The Service Encounter Journal Marketing Assignment
12 pages (3205 words) , Download 0 , Assignment
Free
It is clear that the extent of a customer’s satisfaction is mainly determined by the treatment by the frontline staff. From the service encounters, we can also conclude that the staff in the organization should be well trained and instilled with the right skills of treating customers who visit the organization for the first time.
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Advertising: Communication to a Large Group the Consumers Marketing Term Paper
6 pages (1753 words) , Download 0 , Term Paper
Free
Advertising is a communication connection taking place between the seller and the consumer. It pays the media to spread its messages and with no advertising, the daily newspapers, magazines, and radio programming can be far-off different. Advertising averts attention, caters to memory, and stimulates the emotions of the buyers towards the product.
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External Factors of Consumer Decision-Making Marketing Literature review
15 pages (4571 words) , Download 0 , Literature review
Free
The paper " External Factors of Consumer Decision-Making" is a good example of a literature review on marketing. The first discussion had set to deliberate on the relationship between marketing and consumer decision making. A great deal of analysis was based on a new computer operating system, windows X as a product.
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Restaurant and Gym Service Environment Marketing Literature review
14 pages (4140 words) , Download 0 , Literature review
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The paper "Restaurant and Gym Service Environment" is a great example of a literature review on marketing. The background aspects of the service environment usually have profound impacts on both the customers and employees. Customers during the course of service encounter environmental aspects, such as to scents, music, lighting, temperature, and noise.
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Integrated Marketing Communication Report for Pebble Watch in Australian Market Marketing Case Study
12 pages (3474 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Report for Pebble Watch in Australian Market" is a good example of a case study on marketing. Smartphone technology is a new concept set to revolutionize how people communicate and how they live. There are several apps and gadgets that fit together with Smartphone technology to solve the simple day to day lives of users all over the world.
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Global Marketing - Maotai Expand in the UK Marketing Research Proposal
14 pages (4171 words) , Download 0 , Research Proposal
Free
The paper “Global Marketing - Maotai Expand in the UK” is an intriguing example of a research proposal on marketing. Maotai traces its roots back in Southwest China which is believed to have an exceptional climate other than its vegetation that is the reason why Maotai has a peculiar taste. Being the first Chinese wine to be produced on a large scale, Maotai has gained worldwide fame.
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Strategic Marketing Plan Used by Coca Cola to Launch Minute Maid Mango Fruit Juice Marketing Case Study
19 pages (5008 words) , Download 0 , Case Study
Free
The paper “Strategic Marketing Plan Used by Coca Cola to Launch Minute Maid Mango Fruit Juice” is an outstanding example of a case study on marketing. This study sought to examine the strategies used by Coca-cola to communicate its products to potential customers. Marketing is an aggregate function directed at providing products to satisfy the customer’s needs efficiently.
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C-Kayak Australia Pty Limited Marketing Case Study
8 pages (2399 words) , Download 0 , Case Study
Free
The paper “C-Kayak Australia Pty Limited” is a convincing example of a case study on marketing. C- Kayak Australia Pty Limited is an Australian Kayak company; it is a market leader in its niche. The company mainly deals with the promotion and selling of kayaks in retail markets in the industry.
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Mount Excursions and Outside Camping Marketing Term Paper
10 pages (2692 words) , Download 0 , Term Paper
Free
New product development has to commence with the identification of needs in the existing markets. When the expectations of the customers are not fully met it provides an opportunity for new product development. The tourism and hospitality industry has a lot of versatility that can lead to new product development.
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Consumer Behaviour and Brand's Role in the Purchase Marketing Case Study
6 pages (1036 words) , Download 0 , Case Study
Free
The paper “Consumer Behaviour and Brand’s Role in the Purchase” is an intriguing example of a case study on marketing. The customer is a lady who values her physical appearances. She also wants to be attractive like the other girls and she goes on her own to research different brands of eye makeup that are in the market.
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Buyer Behaviour Marketing Assignment
8 pages (2850 words) , Download 2 , Assignment
Free
Behavioral loyalty refers to the buying behavior of customers considering their number of repeated purchases, the volume of purchase and other attributes. Although this typology indicates to a rational and comprehensive description of the buying behavior of the customers, it lacks in reflecting their motive or intention in buying the products or services.
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Dragons Den Target in the Market Environment Marketing Case Study
12 pages (3197 words) , Download 0 , Case Study
Free
The paper "Dragon’s Den Target in the Market Environment" is a wonderful example of a case study on marketing. This paper is a report for Ian and Richard, who recently appeared in Dragon’s Den and who has received the necessary financial backing in order to develop their product at a regional or local level.
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Analysis of the Marketing Survey Conducted for AAA-Events Limited Marketing Research Paper
8 pages (3323 words) , Download 0 , Research Paper
Free
The paper “Analysis of the Marketing Survey Conducted for AAA-Events Limited” is an affecting variant of research paper on marketing. According to Houtkoop-Steenstra (2000), survey interviewing is an important source of data. Likewise, this author says that the state of the survey through flexible interviewing is reliant on standardization. Standardization is important to get more reliable data.
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Selling Services Offered by J Sainsbury Plc to the Chinese Market Marketing Essay
15 pages (4060 words) , Download 0 , Essay
Free
The paper “Selling Services Offered by J Sainsbury Plc to the Chinese Market” is a brilliant variant of an essay on marketing. Selling various services has been a lucrative business in the modern world. The services to market in this project are those offered by J Sainsbury p/c. These services are home, pet, life, travel and car insurance, health cover, property management, and development, etc.
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Integrated Marketing Communication Theory: Case of City Snacks Restaurant Marketing Case Study
14 pages (3813 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Theory: Case of City Snacks Restaurant" is a great example of a case study on marketing. With the turn of the century, many companies have reported making huge profits alongside increased economic activity in the world. As such the Pleasure Foods Company was not left behind expanding and exploring new markets.
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Marketing Plan for the Volkswagen Organization Marketing Case Study
16 pages (4779 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for the Volkswagen Organization" is a great example of a case study on marketing. Volkswagen Group is one of the leading automobile manufacturers in Europe. In 2007 it delivered 1.189 million cars to customers obtaining a market share of 9.8 percent for passenger cars around the world, with sales worth 108.9 billion Euros and profit amounting to 4.12 billion Euros.
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Marketing Non-Green Products in a Green-Conscious World Marketing Research Proposal
15 pages (4220 words) , Download 0 , Research Proposal
Free
The paper “Marketing Non-Green Products in a Green-Conscious World” is an exciting variant of research proposal on marketing. The general subject area of “green marketing” encompasses a vast array of topics and study disciplines which have been researched extensively. Given the breadth of the subject, the challenge in designing a new research project is in finding a focus.
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Comparison and Contrast of FaceBook and MySpace - SWOT Analysis and Marketing Mix Marketing Case Study
9 pages (2545 words) , Download 0 , Case Study
Free
The paper “Comparison and Contrast of FaceBook and MySpace - SWOT Analysis and Marketing Mix” is an affecting variant of case study on marketing. This report aims to study the effectiveness of ‘Internet Marketing’ with specific reference to the ‘FaceBook’ and ‘My Space’ networks. These sites have gained immense popularity in recent times and taken on the role of a cultural phenomenon.
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The Marketing Strategy and Its Implementation for David Jones Marketing Case Study
7 pages (2061 words) , Download 0 , Case Study
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The paper "The Marketing Strategy and Its Implementation for David Jones" is a perfect example of a case study on marketing. David Jones, a chain of department stores in Australia is executing its business through thirty-seven stores on a sustainable and profitable basis. The management of the store has adopted a business strategy with a diversified approach.
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Marketing Strategy of National Bank of Abu Dhabi Marketing Case Study
23 pages (6069 words) , Case Study
Nobody downloaded yet
The paper “Marketing Strategy of National Bank of Abu Dhabi” is a convincing variant of case study on marketing. Marketing strategies would differ for the various customer segments. The segments can be differentiated as 1) those that have high relationship revenues (mainly the existing customer base) and 2) those that have high relationship costs (mainly the emerging customer base).
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Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix Marketing Term Paper
11 pages (4252 words) , Download 0 , Term Paper
Free
The paper “Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix” is a cogent variant of term paper on marketing. Marketing is the method where businesses establish whether their products or services are of importance to clients and the approach to use in trade, communications, and business expansion.
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Interactive and Internet Marketing: Case of Napster Marketing Case Study
14 pages (3943 words) , Download 0 , Case Study
Free
The paper "Interactive and Internet Marketing: Case of Napster" is a good example of a case study on marketing. One of the biggest brands in the digital music industry is Napster brand, which is a service that is normally subscribed and functions by enabling different fans all over the world to freely have a look at the largest and most miscellaneous online collection of different kinds of music.
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Luxury Consumption Motives of Chinese Female Consumers Marketing Research Proposal
12 pages (3632 words) , Download 0 , Research Proposal
Free
The paper “Luxury Consumption Motives of Chinese Female Consumers” is an exciting example of a research proposal on marketing. Traditionally it has been found that Chinese men are the consumers of luxury goods, chiefly because of the tradition in the country to gift in the corporate and government sectors.
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Impact of Virtual World on Marketing Strategy of Major Corporations Marketing Term Paper
10 pages (2736 words) , Download 0 , Term Paper
Free
The paper “Impact of Virtual World on Marketing Strategy of Major Corporations” is a potent example of term paper on marketing. A virtual world is one of the many online communities present on the internet. It takes the environment which is computer-based. Thus, it is a computer-based online community. The community enables different users to interact with one another.
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Promoting Healthy Eating Habits of Young School Age Children Marketing Assignment
6 pages (1711 words) , Download 0 , Assignment
Free
Advertising is, according to the Encarta Dictionary, making known publicly about an event or sale of product in a newspaper, radio, television, or internet. These are forums where information can be passed on to persuade their viewers. In today’s world, there is no better way to reach an audience than to advertise through one of the media (2007).
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City Link Premium Express Companys Marketing Communication Strategies Marketing Case Study
13 pages (3555 words) , Download 0 , Case Study
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It has been able to establish a strong network in the region, which has been able to link many nations with a good customer-based network. Despite the success of the company, the past few years has proven challenging to the management and the entire company.
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Marketing Plan for Hanover Welfare Services Marketing Case Study
12 pages (3410 words) , Download 0 , Case Study
Free
The paper " Marketing Plan for Hanover Welfare Services" is an outstanding example of a case study on marketing. Despite the advanced levels of world civilization, some portions of the globe still remain under difficult living conditions. In modern society, people living in hardship are referred to as underprivileged.
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The Gaining Popularity and Great Potential of Coffee in the Australian Market Marketing Term Paper
18 pages (4714 words) , Download 0 , Term Paper
Free
The report presents the marketing strategy the coffee stores looking to market the new variant of coffee which are available in flavours like apple, strawberry, raspberry, peach and lemon. It highlights the marketing strategy that needs to be devised after finding the target market for the product.
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Marketing Management and Marketing Strategies in Modern Business Environments Marketing Case Study
13 pages (3700 words) , Download 0 , Case Study
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This report will highlight the process involved in product development, its market information and brand-related issues and analyze the marketing strategies that are in play during the process and the product’s external environment analysis. In addition, the report will seek to establish the product’s internal analysis. 
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Nikes Communication Strategy Marketing Case Study
9 pages (2803 words) , Download 0 , Case Study
Free
The paper "Nike’s Communication Strategy" is a perfect example of a case study on marketing. Nike, a US-based Fortune 500 company, is sportswear, types of equipment and accessories manufacturer and is considered as one of the famous brands that are being recognized world-over. The branding of Nike has been done so perfectly that its swoosh is being recognized by people in an instant.
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Marketing Plan for Carry on Cruising Ltd Marketing Case Study
7 pages (2255 words) , Download 0 , Case Study
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The paper "Marketing Plan for Carry on Cruising Ltd" is an amazing example of a case study on marketing. Carry on Cruising Ltd is considered as the fastest growing business in London. The company has incorporated the use of whilst leisure boat trips on River Thames which have been operating for many years.
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