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Marketing Essays

Result for Subject Marketing:
19895 essays
Global Marketing - Maotai Expand in the UK Marketing Research Proposal
14 pages (4171 words) , Download 0 , Research Proposal
Free
The paper “Global Marketing - Maotai Expand in the UK” is an intriguing example of a research proposal on marketing. Maotai traces its roots back in Southwest China which is believed to have an exceptional climate other than its vegetation that is the reason why Maotai has a peculiar taste. Being the first Chinese wine to be produced on a large scale, Maotai has gained worldwide fame.
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Strategic Marketing Plan Used by Coca Cola to Launch Minute Maid Mango Fruit Juice Marketing Case Study
19 pages (5008 words) , Download 0 , Case Study
Free
The paper “Strategic Marketing Plan Used by Coca Cola to Launch Minute Maid Mango Fruit Juice” is an outstanding example of a case study on marketing. This study sought to examine the strategies used by Coca-cola to communicate its products to potential customers. Marketing is an aggregate function directed at providing products to satisfy the customer’s needs efficiently.
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C-Kayak Australia Pty Limited Marketing Case Study
8 pages (2399 words) , Download 0 , Case Study
Free
The paper “C-Kayak Australia Pty Limited” is a convincing example of a case study on marketing. C- Kayak Australia Pty Limited is an Australian Kayak company; it is a market leader in its niche. The company mainly deals with the promotion and selling of kayaks in retail markets in the industry.
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Mount Excursions and Outside Camping Marketing Term Paper
10 pages (2692 words) , Download 0 , Term Paper
Free
New product development has to commence with the identification of needs in the existing markets. When the expectations of the customers are not fully met it provides an opportunity for new product development. The tourism and hospitality industry has a lot of versatility that can lead to new product development.
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Consumer Behaviour and Brand's Role in the Purchase Marketing Case Study
6 pages (1036 words) , Download 0 , Case Study
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The paper “Consumer Behaviour and Brand’s Role in the Purchase” is an intriguing example of a case study on marketing. The customer is a lady who values her physical appearances. She also wants to be attractive like the other girls and she goes on her own to research different brands of eye makeup that are in the market.
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Buyer Behaviour Marketing Assignment
8 pages (2850 words) , Download 2 , Assignment
Free
Behavioral loyalty refers to the buying behavior of customers considering their number of repeated purchases, the volume of purchase and other attributes. Although this typology indicates to a rational and comprehensive description of the buying behavior of the customers, it lacks in reflecting their motive or intention in buying the products or services.
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Dragons Den Target in the Market Environment Marketing Case Study
12 pages (3197 words) , Download 0 , Case Study
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The paper "Dragon’s Den Target in the Market Environment" is a wonderful example of a case study on marketing. This paper is a report for Ian and Richard, who recently appeared in Dragon’s Den and who has received the necessary financial backing in order to develop their product at a regional or local level.
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Analysis of the Marketing Survey Conducted for AAA-Events Limited Marketing Research Paper
8 pages (3323 words) , Download 0 , Research Paper
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The paper “Analysis of the Marketing Survey Conducted for AAA-Events Limited” is an affecting variant of research paper on marketing. According to Houtkoop-Steenstra (2000), survey interviewing is an important source of data. Likewise, this author says that the state of the survey through flexible interviewing is reliant on standardization. Standardization is important to get more reliable data.
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Selling Services Offered by J Sainsbury Plc to the Chinese Market Marketing Essay
15 pages (4060 words) , Download 0 , Essay
Free
The paper “Selling Services Offered by J Sainsbury Plc to the Chinese Market” is a brilliant variant of an essay on marketing. Selling various services has been a lucrative business in the modern world. The services to market in this project are those offered by J Sainsbury p/c. These services are home, pet, life, travel and car insurance, health cover, property management, and development, etc.
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Integrated Marketing Communication Theory: Case of City Snacks Restaurant Marketing Case Study
14 pages (3813 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Theory: Case of City Snacks Restaurant" is a great example of a case study on marketing. With the turn of the century, many companies have reported making huge profits alongside increased economic activity in the world. As such the Pleasure Foods Company was not left behind expanding and exploring new markets.
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Marketing Plan for the Volkswagen Organization Marketing Case Study
16 pages (4779 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for the Volkswagen Organization" is a great example of a case study on marketing. Volkswagen Group is one of the leading automobile manufacturers in Europe. In 2007 it delivered 1.189 million cars to customers obtaining a market share of 9.8 percent for passenger cars around the world, with sales worth 108.9 billion Euros and profit amounting to 4.12 billion Euros.
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Marketing Non-Green Products in a Green-Conscious World Marketing Research Proposal
15 pages (4220 words) , Download 0 , Research Proposal
Free
The paper “Marketing Non-Green Products in a Green-Conscious World” is an exciting variant of research proposal on marketing. The general subject area of “green marketing” encompasses a vast array of topics and study disciplines which have been researched extensively. Given the breadth of the subject, the challenge in designing a new research project is in finding a focus.
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Comparison and Contrast of FaceBook and MySpace - SWOT Analysis and Marketing Mix Marketing Case Study
9 pages (2545 words) , Download 0 , Case Study
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The paper “Comparison and Contrast of FaceBook and MySpace - SWOT Analysis and Marketing Mix” is an affecting variant of case study on marketing. This report aims to study the effectiveness of ‘Internet Marketing’ with specific reference to the ‘FaceBook’ and ‘My Space’ networks. These sites have gained immense popularity in recent times and taken on the role of a cultural phenomenon.
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The Marketing Strategy and Its Implementation for David Jones Marketing Case Study
7 pages (2061 words) , Download 0 , Case Study
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The paper "The Marketing Strategy and Its Implementation for David Jones" is a perfect example of a case study on marketing. David Jones, a chain of department stores in Australia is executing its business through thirty-seven stores on a sustainable and profitable basis. The management of the store has adopted a business strategy with a diversified approach.
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Marketing Strategy of National Bank of Abu Dhabi Marketing Case Study
23 pages (6069 words) , Case Study
Nobody downloaded yet
The paper “Marketing Strategy of National Bank of Abu Dhabi” is a convincing variant of case study on marketing. Marketing strategies would differ for the various customer segments. The segments can be differentiated as 1) those that have high relationship revenues (mainly the existing customer base) and 2) those that have high relationship costs (mainly the emerging customer base).
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Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix Marketing Term Paper
11 pages (4252 words) , Download 0 , Term Paper
Free
The paper “Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix” is a cogent variant of term paper on marketing. Marketing is the method where businesses establish whether their products or services are of importance to clients and the approach to use in trade, communications, and business expansion.
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Interactive and Internet Marketing: Case of Napster Marketing Case Study
14 pages (3943 words) , Download 0 , Case Study
Free
The paper "Interactive and Internet Marketing: Case of Napster" is a good example of a case study on marketing. One of the biggest brands in the digital music industry is Napster brand, which is a service that is normally subscribed and functions by enabling different fans all over the world to freely have a look at the largest and most miscellaneous online collection of different kinds of music.
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Luxury Consumption Motives of Chinese Female Consumers Marketing Research Proposal
12 pages (3632 words) , Download 0 , Research Proposal
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The paper “Luxury Consumption Motives of Chinese Female Consumers” is an exciting example of a research proposal on marketing. Traditionally it has been found that Chinese men are the consumers of luxury goods, chiefly because of the tradition in the country to gift in the corporate and government sectors.
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Impact of Virtual World on Marketing Strategy of Major Corporations Marketing Term Paper
10 pages (2736 words) , Download 0 , Term Paper
Free
The paper “Impact of Virtual World on Marketing Strategy of Major Corporations” is a potent example of term paper on marketing. A virtual world is one of the many online communities present on the internet. It takes the environment which is computer-based. Thus, it is a computer-based online community. The community enables different users to interact with one another.
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Promoting Healthy Eating Habits of Young School Age Children Marketing Assignment
6 pages (1711 words) , Download 0 , Assignment
Free
Advertising is, according to the Encarta Dictionary, making known publicly about an event or sale of product in a newspaper, radio, television, or internet. These are forums where information can be passed on to persuade their viewers. In today’s world, there is no better way to reach an audience than to advertise through one of the media (2007).
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City Link Premium Express Companys Marketing Communication Strategies Marketing Case Study
13 pages (3555 words) , Download 0 , Case Study
Free
It has been able to establish a strong network in the region, which has been able to link many nations with a good customer-based network. Despite the success of the company, the past few years has proven challenging to the management and the entire company.
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Marketing Plan for Hanover Welfare Services Marketing Case Study
12 pages (3410 words) , Download 0 , Case Study
Free
The paper " Marketing Plan for Hanover Welfare Services" is an outstanding example of a case study on marketing. Despite the advanced levels of world civilization, some portions of the globe still remain under difficult living conditions. In modern society, people living in hardship are referred to as underprivileged.
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The Gaining Popularity and Great Potential of Coffee in the Australian Market Marketing Term Paper
18 pages (4714 words) , Download 0 , Term Paper
Free
The report presents the marketing strategy the coffee stores looking to market the new variant of coffee which are available in flavours like apple, strawberry, raspberry, peach and lemon. It highlights the marketing strategy that needs to be devised after finding the target market for the product.
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Marketing Management and Marketing Strategies in Modern Business Environments Marketing Case Study
13 pages (3700 words) , Download 0 , Case Study
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This report will highlight the process involved in product development, its market information and brand-related issues and analyze the marketing strategies that are in play during the process and the product’s external environment analysis. In addition, the report will seek to establish the product’s internal analysis. 
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Nikes Communication Strategy Marketing Case Study
9 pages (2803 words) , Download 0 , Case Study
Free
The paper "Nike’s Communication Strategy" is a perfect example of a case study on marketing. Nike, a US-based Fortune 500 company, is sportswear, types of equipment and accessories manufacturer and is considered as one of the famous brands that are being recognized world-over. The branding of Nike has been done so perfectly that its swoosh is being recognized by people in an instant.
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Marketing Plan for Carry on Cruising Ltd Marketing Case Study
7 pages (2255 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Carry on Cruising Ltd" is an amazing example of a case study on marketing. Carry on Cruising Ltd is considered as the fastest growing business in London. The company has incorporated the use of whilst leisure boat trips on River Thames which have been operating for many years.
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Changing Customer Behavior Marketing Research Paper
8 pages (2255 words) , Download 0 , Research Paper
Free
The paper “Changing Customer Behavior” is an engrossing variant of research paper on marketing. The survey indicated that among the people interviewed 53% of the men did the painting themselves whereas the remaining 47% were women.
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Applied Channel Systems Marketing Assignment
10 pages (2790 words) , Download 0 , Assignment
Free
The paper “Applied Channel Systems” is a convincing variant of assignment on marketing. 3M Company founded in 1902 had significantly grown by becoming a global enterprise with over 69,000 employees located in about 60 countries.
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Various Practices are Used in Marketing Marketing Case Study
12 pages (1201 words) , Download 0 , Case Study
Free
The paper “Various Practices are Used in Marketing” is an exciting example of a case study on marketing. The manufacturing industry is one of the industries which are characterized by competition. Manufacturing involves the production of finished products, after following a number of prescribed processes.
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Brand Paring in Changing Economy Marketing Case Study
10 pages (2600 words) , Download 0 , Case Study
Free
The paper “Brand Paring in Changing Economy” is a convincing variant of case study on marketing. This case involves Sears Roebuck that is faced with the challenge of changing its strategy in marketing and organizational management. It has come to the notice of management through the company chief executive that the apparel strategy pursued in the last decades had a dismal financial outcome.
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Smart's Beer in Entering the UK Market Marketing Case Study
19 pages (5221 words) , Download 0 , Case Study
Free
The paper “Smart’s Beer in Entering the UK Market” is an engrossing variant of case study on marketing. Having concentrated in the domestic market of Australia, Smart’s beer company seeks to expand its operations by targeting the UK beer markets. The company is thus required to carefully develop a strategic plan to enable it to succeed in the UK market.
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Social Networking on MySpace, Facebook, Twitter, and Flickr as a Marketing Strategy Marketing Term Paper
7 pages (2296 words) , Download 0 , Term Paper
Free
The paper “Social Networking on MySpace, Facebook, Twitter, and Flickr as a Marketing Strategy” is a meaty example of a term paper on marketing. According to studies, most of the social networks are a website based. These networks provide a means of communication to the users whereby they are able to interact through the internet especially through instant messaging and e-mail.
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Differences between Online and In-Store Retailing to the New Company Being Established in Australia Marketing Case Study
14 pages (3918 words) , Download 0 , Case Study
Free
The paper “Differences between Online and In-Store Retailing to the New Company Being Established in Australia” is a worthy example of a case study on marketing. Logistics refers to the supply chain section that is involved in the effective and efficient movement of goods, services or even information from their origin which is mostly the supplier to consumer.
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Innocent Drinks Global Marketing Marketing Case Study
16 pages (4453 words) , Download 0 , Case Study
Free
Choosing the mode of entry of an organization is a crucial function of an international marketing manager. A poorly selected market entry will always let fail all the other aspects of marketing, despite how appropriate and effective they can be. In selecting a market entry strategy, there are five key factors to consider.
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Do Children Want Different Products from Adults: Case of Starbucks Marketing Research Proposal
11 pages (3497 words) , Download 0 , Research Proposal
Free
The paper "Do Children Want Different Products from Adults: Case of Starbucks" is an excellent example of a research proposal on marketing. Starbuck Coffee Company Australia commenced in 2000 in the central business district of Sydney. Ever since the company has spread to other parts of Australia and so far it has 22 coffee houses in places like Sydney, Melbourne, Gold Coast, and Brisbane.
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Campaign of Tax for Australias Future Marketing Case Study
11 pages (3194 words) , Download 0 , Case Study
Free
The paper "Campaign of Tax for Australia’s Future " is a perfect example of a case study on marketing. A carbon tax is a form of taxing fuel users who emit carbon to the environment during production, distribution or use of fossil fuels based on their combustion emissions (Hoeller & Wallin 1991). 
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Extra Brand of Wrigley Company Limited Marketing Case Study
9 pages (2520 words) , Download 2 , Case Study
Free
The paper "Extra Brand of Wrigley Company Limited" is a perfect example of a case study on marketing. Wrigley Company limited is a subsidiary of Mars Incorporated since 2008 and is the home of great brands. Mars Incorporated is a conglomerate with 5 business segments which include, Pet care, chocolate, Wrigley, food, drink, and symbioscience.
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Measuring and Interpreting Brand Performance Marketing Term Paper
9 pages (2786 words) , Download 0 , Term Paper
Free
The paper "Measuring and Interpreting Brand Performance" is a brilliant example of a term paper on marketing. Marketing strategies are an important means of competing with the competition in the market today. In order to develop a proper marketing strategy for a brand, there is a need to evaluate the brand position in the market in comparison to competitor brands.
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A Marketing Strategy to Improve Tourism in Hong Kong Marketing Case Study
13 pages (3956 words) , Download 0 , Case Study
Free
The paper "A Marketing Strategy to Improve Tourism in Hong Kong" is a perfect example of a case study on marketing. The mission of the HKTB is to market Hong Kong as a world-class tourist destination among other Asian competitors (HKTB 2012). However, establishing a healthy competition strategy is the best way (Lumsdom 1997).
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Business of Blood Bank of Delmarva Marketing Statistics Project
10 pages (4675 words) , Download 0 , Statistics Project
Free
The paper "Business of Blood Bank of Delmarva" is a delightful example of a statistics project on marketing. Unlike in the past present managers, businesses and organizations not for profit need to make smart decisions. Scholars have shown that statistics is a tool that has been used by managers across all fields to be more confident when dealing with unpredictable future thanks to available data.
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The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism Marketing Term Paper
10 pages (2701 words) , Download 0 , Term Paper
Free
The paper “The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism” is a delightful variant of term paper on marketing. The desire to consume is driven by a number of different factors. Consumers in society are motivated to consume as individuals as well as in groups. The current society has been characterized by increased levels of consumption.
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International Marketing Environment of Walmart Marketing Case Study
6 pages (1802 words) , Download 0 , Case Study
Free
The paper "Intеrnаtiоnаl Маrkеting Environment of WalMart" is a worthy example of a case study on marketing. Walmart is a global retailer that operates over 8,500 stores across 15 nations. It’s the largest in revenue generation as well as the largest private employer in the world with over 2 million employees. Australia offers a great opportunity for investment by Wal-Mart.
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Future Prospect and Positioning Strategy for Kids Market Consultancy Marketing Case Study
9 pages (2705 words) , Download 0 , Case Study
Free
The paper "Future Prospect and Positioning Strategy for Kids Market Consultancy" is a good example of a case study on marketing. Kids Market Consultancy is a consultancy firm providing research-based services to other organizations. The consultancy has been successful over the years as it focused on developing the business that the needs and requirements of the society were addressed.
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Commercial Application of Trend Marketing Coursework
14 pages (3695 words) , Download 0 , Coursework
Free
The paper "Commercial Application of Trend" is a brilliant example of coursework on marketing. This report evaluates online marketing as a form of commercial trend and its applications. It details the ten aspects of online internet marketing with well-illustrated imagery. It further exhausts on the benefits and drawbacks of online marketing to any corporate company.
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The External Factors Influencing the Decisions of a Consumer Marketing Essay
17 pages (4485 words) , Download 0 , Essay
Free
The paper "The External Factors Influencing the Decisions of a Consumer" is an outstanding example of an essay on marketing. Consumers are the central pillar of any business organization. Demand from customers results in demand and as the laws of demand and supply applies. Therefore, where demand is high, naturally, suppliers find to satisfy the need of the customers.
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Two Basic Rationales Which Could Be Causing the Decline in Jetstar Rating Marketing Research Proposal
6 pages (1937 words) , Download 0 , Research Proposal
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The paper “Two Basic Rationales Which Could Be Causing the Decline in Jetstar Rating” is a convincing variant of research proposal on marketing. In a summative overview, Jetstar Airways can be perceived as a low-cost airline based in Melbourne. In 2012, this airline was ranked in the third position amongst the low-cost airlines which was a drop from the 2nd position in the preceding year.
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Marketing for Jetstar Airways - Seeking What Their Customers Want Marketing Research Proposal
6 pages (1678 words) , Download 0 , Research Proposal
Free
The paper “Marketing for Jetstar Airways - Seeking What Their Customers Want” is a thrilling variant of research proposal on marketing. Jetstar is a low-cost airline with its headquarters in Australia. This airline company was formed as a Qantas subsidiary in reaction to the threat created by another low-cost airline Virgin Blue. The airline serves domestic, regional and international markets.
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The Strategic Marketing Plan of the McDonald's Franchise Marketing Case Study
9 pages (2630 words) , Download 0 , Case Study
Free
The paper “The Strategic Marketing Plan of the McDonald’s Franchise” is a potent example of a case study on marketing. McDonald’s started as a small restaurant in Chicago by brothers Mac and Dick McDonald. In 1955, Ray Kroc established the McDonald’s corporation after pitching his idea of creating a national franchise to the brothers.
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Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au Marketing Case Study
7 pages (2013 words) , Download 0 , Case Study
Free
The paper “Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au” is a persuading variant of case study on marketing. Vodafone Hutchison Australia (VHA) was formed in 2009 when Vodafone Australia Limited merged with Hutchison 3G Australia. Currently, the company has more than six million customers and is the third biggest Australia telecommunication company.
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Arthritis and Osteoporosis Western Australia Marketing Case Study
8 pages (2193 words) , Download 0 , Case Study
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The Western Australia Arthritis & Rheumatism Foundation (WAARF) was commissioned in 1972 in the month of October being a non-governmental organization. Its main goals were education, care, and research. Successful capital fundraising appeal helped the organization to open its own Resource Center in the year 1994.
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