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Marketing Essays

Result for Subject Marketing:
19702 essays
Data Analysis Skills For Economics and Accountancy Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Data Analysis skills for Economics and Accountancy By B. Charts B1. A chart showing how the level of carbon dioxidein the atmosphere changes over time The chart above shows that as ones moves from the 1990’s to 2011, the level of CO2 in the
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Market Plan: Launching the Professor of Plumbing Application Marketing Business Plan
7 pages (1958 words) , Download 0 , Business Plan
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The current technologically advanced market requires that professionals perform their duties effectively, efficiently, and with utmost accuracy and precision. The new Professor of Plumbing application is aimed to achieve these functions through the use of the Android market, Smartphone, and the iPhone to achieve these objectives.
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Dell New Horizons Case Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Dell’s Success Factors Dell has been highly successful in its business operations primarily because it was able to cater to the latent needs of the customers. Dell created a capability to deliver customized computers to its customers which enabled it
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Merger and Acquisition Between Wells Fargo and Wachovia Marketing Term Paper
7 pages (1795 words) , Download 0 , Term Paper
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The growth of firms is by purchasing other companies, this merger could be the buying of one firm by another. The acquisition is uniquely in the same principal as a merger but is usually described to reference huge firm purchases.  In other words, mergers and acquisitions are basically friendly hostility also occurs. 
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Zeal Optics as a High-Performance Eyewear Maker Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Marketing Case; Zeal Optical Company Introduction Zeal Optics is a company that deals with making of fashionable and very high performance ski goggles together with sunglasses. This company is among Fortune Small Businesses (FSB) that sells goods
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Marketing Communications: Written assignement Marketing Essay
4 pages (1000 words) , Download 0 , Essay
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Marketing Communications Marketing Communications The ad is of a beer brand. Guinness is the brand that is being promoted through the advertisement. The advertisement is targeted towards the audience who are beer drinkers. It is also targeted towards
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Processes in Consumer Decision Making, Balancing the Should and Want Factors Marketing Essay
4 pages (1139 words) , Download 0 , Essay
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The paper “Processes in Consumer Decision Making, Balancing the Should and Want Factors" is an impressive example of an essay on marketing. The consumer decision-making process is one of the most talked-about concepts in marketing, with marketers and advertisers keenly interested in changes regarding what is important to the consumers.
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Branding of Ralph Lauren Corporation Marketing Case Study
10 pages (2710 words) , Download 0 , Case Study
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The paper "Branding of Ralph Lauren Corporation " is an outstanding example of a marketing case study. This report covers the effectiveness and valuation of the application of the consumer-based brand equity model in the attainment of success by the Ralph Lauren brand. The report further aims at dissecting the ways in which consumer resonance with the products of a company can best be achieved and improved upon.
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Give background information on the problems Apple face as a company Marketing Essay
2 pages (500 words) , Download 1 , Essay
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Challenges faced by Apple Inc. Apple is an American based multinational company that deals in electronic equipment and other products. The company was founded in around 1976 and co founders were Steve Jobs and Steve Wozniak, however in modern era
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Matching Dell Marketing Essay
2 pages (500 words) , Download 1 , Essay
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RUNNING HEAD: MATCHING DELL “Matching Dell” “Matching Dell” Question (a) The difference in vertical integration strategy between Dell and the “generic competitor” is the fact that Dell Computer were the forerunners of the famous Direct Model in the
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Analysis For Business Decison Making Marketing Report
5 pages (1400 words) , Download 0 , Report
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Firstly, the total labor cost per unit for each peripheral device can be calculated by adding up the variable labor cost per unit for each test device. After this, the total cost is calculated by adding the variable labor cost and material cost. The difference in selling price per unit and total cost per unit gives contribution per unit for each peripheral device.
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Scandinavian Airlines: The Green Engine Decision Marketing Case Study
4 pages (1041 words) , Download 6 , Case Study
Free
The paper "Scandinavian Airlines: The Green Engine Decision" is a perfect example of a case study on marketing. It is believed that aircraft emissions while in the air lead to global warming. The problems with carbon dioxide emissions in the air are three times higher than other transport systems (Lynes, 3).
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How to Make a Price Quote Marketing Essay
7 pages (1985 words) , Download 0 , Essay
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The design must be suitable for the customer’s needs and as mentioned in Issue 1 after analysis and interview we must remember the website is for use by THEIR customers, as ultimately they are the ones paying for our work and they have an input to the design. The design has to cover areas such as the approach to be adopted, the outputs from the work, and the timescale.
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Marketing Statistics Marketing Assignment
4 pages (1000 words) , Download 0 , Assignment
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A critical examination of the shortbread sales in the three years reveals that there was a slight increase in sales in 2007, by 8 cases or 96 boxes which translate to approximately 10.6% increase in sales. However, a year later, sales of trefoil that contained shortbread had dropped to 80, a decrease of 4.76 %.
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Managing Customer Relationships: The Technology Adoption Life Cycle Marketing Article
2 pages (500 words) , Download 1 , Article
Free
Running head: MANAGING RELATIONSHIP: THE TECHNOLOGY ADOPTION LIFE CYCLE Managing Relationships: The Technology Adoption Life Cycle Insert Name Insert Course Title Insert Instructor’s Name 15th November 2011 Four stages of technology adoption life
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Marketing Plan for Starbucks Marketing Coursework
10 pages (3142 words) , Download 0 , Coursework
Free
At present, the company has close to 17, 000 stores in 50 countries around the world. Starbuck's mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” The company is obsessed with quality and passionately works to not only benefit the customers but also improve the lives of the people from whom the company sources its coffee beans.
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What Is Successful Marketing - Apple Marketing Case Study
10 pages (2786 words) , Download 0 , Case Study
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The paper "What Is Successful Marketing - Apple" is an outstanding example of a marketing case study. In assessing an effective marketing model, the researcher has chosen a business enterprise, which is Apple. Along with the fast-paced development of technology and the emergence of numerous information technology companies in the market, Apple stood out as one of the most competitive firms.
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Apples advertisement strategies Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Apple’s Advertisement Strategies Integrative Marketing Advertising Strategy Apple’s advertising strategies have shown exemplary results as to the awareness and diversity in international customer satisfaction (Kerber, Laseter & Russell 2007). Apple
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Pricing strategy and Channel Distribution for Apple Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Pricing strategy and Channel Distribution for Apple Outline…………………………………………………………………………..2 Pricing strategy………………………………………………………………….3 Penetration………………………………………………………………3 Pricing tactics……………………………………………………………………3 Line
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McDonalds and the McCafe Coffee Initiative Marketing Case Study
2 pages (500 words) , Download 9 , Case Study
Free
McDonald’s and the McCafe Coffee Initiative This paper will examine the article, McDonald’s and the McCafe Coffee Initiative prepared by Lindsay Sgros, a discussion of the objectives why the McDonald’s coffee chain was developed and marketed. The
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Developing Competitive Advantage Marketing Essay
5 pages (1250 words) , Download 1 , Essay
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Q The PEST or the Political, Economic, Social and Technological analysis tool is widely used in marketing practice to analyze the macro environment in which a company operates. The tool is popular because of the comprehensiveness that it offers to
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Marketing Strategy at Orange Mobile Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
In the current era of globalization, the businesses are going through a competitive period and have to become more flexible and resilient in order to adapt to the changes in the present scenario. It is essential for the firms operating in today’s environment to consider the effects of surroundings on their business activities in every aspect.
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Marketing Plan: Xbox 360 Marketing Term Paper
16 pages (4000 words) , Download 3 , Term Paper
Free
In order to ensure that the company is able to achieve the set objectives associated with the Xbox 360, it is essential that effective and efficient marketing strategies are implemented by the company. In this regard, it will be beneficial to change or alter the 4 P’s of the marketing mix in accordance with the needs of the target market
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Concepts of Market Segmentation Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
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The most profitable market segment for the sofa-beds in the UK would be the market segment based on demographics and psychographics. Demographic variables like income will play an important role here. It will help to determine what quality the manufacturer should offer in order to meet the demand of its target market, without increasing its cost 
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Microsoft vs European Union - Anticompetitive Behaviour or Competitive Advantage Marketing Case Study
8 pages (2483 words) , Download 0 , Case Study
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The paper “Microsoft vs European Union - Anticompetitive Behaviour or Competitive Advantage?” is a provoking example of the marketing case study. Microsoft is a globally renowned company dealing in sectors related to information technology. It is considered as one of the largest companies which deal in the field of software.
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Managing Profitable Customer Relations Marketing Coursework
9 pages (2459 words) , Download 1 , Coursework
Free
Excellent customer service is the key to the success of every business be it a small enterprise or a multinational corporation. Customer service means people. Customer service “is the ability of an organization to constantly and consistently give the customer what they want and need,” (Howardell 2004, Para. 5).
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SWOT & PESTAL Analysis of Pepsi Marketing Assignment
13 pages (3250 words) , Download 7 , Assignment
Free
In this study, PepsiCo has been selected as target organization, which will be utilized as a case study to understand its marketing efforts and the benefits it gains from these marketing efforts. In addition, the researcher will analyze PepsiCo’s strengths and weaknesses and the whether the marketing environment within and outside the organization are favoring it or not.
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WORLD TRAVEL SERVICES Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Marketing Plan Inserts His/Her Inserts Grade Inserts 09.11 Marketing Topic: World Travel Services Introduction A marketing plan is the guideline to all the activities that a company uses to penetrate the industry market in order to sell its products
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The Family as a Consumer Base Unit Marketing Literature review
72 pages (9552 words) , Literature review
Nobody downloaded yet
The author examined the extent of influence that children have on the buying decisions of their parents. Children have exercised a good deal of influence on the parents’ decisions for buying products, especially among consumables such as breakfast cereal, aerated drinks, fruit juices, and popular electronic goods like mobile phones.
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Customer Lifetime Value Analysis on Netflix Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Customer Lifetime Value Analysis on Netflix As the Market capitalization of Netflix nears a 2 billion dollar mark, majority of financial analysts find it logic to carry out a study on the theories understood in the market capitalization. The
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The Marketing Strategies of the Organizations Marketing Term Paper
10 pages (2935 words) , Download 0 , Term Paper
Free
The paper 'The Marketing Strategies of the Organizations' is a perfect example of a marketing term paper. The study intended to have a wide-ranging analysis of the impact of changing demographics on the marketing strategies of the organizations. The hypothesis commences with defining the demographics and marketing strategies.
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Impact of the Housing Market on the US GDP Marketing Case Study
8 pages (2168 words) , Download 0 , Case Study
Free
The paper "Impact of the Housing Market on the US GDP " is an outstanding example of a marketing case study. Economics is the social science that deals with money, markets, individuals, investments, economy etc. Economics has two main branches “Microeconomics and macroeconomics”. Microeconomics deal with individuals and how they earn their livelihood whereas macroeconomics deals with aggregate issues.
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The Market Planning Guide Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The researcher states that people who have always been frustrated during rainy seasons not knowing what kind of headphones to use during rainy season. The researcher plans to provide quality Fashionable and personalized weather headphones that will enhance the quality of your music regardless of the weather condition.
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Consumer Behavior and Market Segmentation Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
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As the study highlights, the intended response is the buyer chooses to purchase the firm’s product or service.  In between the stimulus, the response is the buyer’s decision-making process. The customer will then see information, examine alternatives, purchase the item and then evaluate their purchase after the sale.  
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Economic Analysis Project Marketing Research Paper
5 pages (1250 words) , Download 1 , Research Paper
Free
Running Heading: Applied Economic Analysis Applied Economic Analysis “Applied Economic Analysis of the Current Outlook of Overall Economy of United States of America” INTRODUCTION AND DESCRIPTION OF THE ISSUE: The impact of recent economic recession
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Global First Food Industry Analysis Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
Free
Introduction Fast foods have been very useful to many people. This has provided employment opportunities to many people due to the continuous expansion of the industry. Despite the success achieved, hindrances to expansion have been encountered. This
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Intermediaries of IP Commercialization and Its Business Operation in the Open Innovation Marketing Coursework
18 pages (4715 words) , Download 0 , Coursework
Free
The paper "Intermediaries of IP Commercialization and Its Business Operation in the Open Innovation" is an outstanding example of marketing coursework. Innovation in ideas and marketing are key aspects driving business performance and growth in an increasingly competitive economic environment. Organizations are constantly finding new ways of capturing markets and innovating ideas to enhance profitability.
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Marketing Planning Process of the Starbucks Corporation Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
This research will begin with the statement that Starbucks has a universal brand image and the company has been able to maintain its brand image all over the world. The company has been operating in most of the countries of the world. The management of Starbucks has been coming up with strategies and methods to maintain the position of the market leader in the industry.
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Discuss tesco's promotional and place strategy Marketing Essay
2 pages (500 words) , Download 2 , Essay
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TESCO is the world’s third largest retailer headquartered in the UK (United Kingdom) and is a geographically diversified conglomerate that sells everything from books to petrol to music and financial services. This gives the company the ability to
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Identify your all-time favourite brand - Guess Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Identify your all-time favorite brand Introduction Coke is a soft drink beverage product from coca-cola company. It comes in a wide form of variety which suits various consumers. Under this topic, an insight examination of some of the advantages of
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Market analysis for Qantas Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Introduction This paper is about the macro environment of Qantas. The analysis is done on the six dimensions that make up the external environment for Qantas and the emphasis is on understanding the nature of its business and the impact of each of
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Wal-Mart Global International Markets Marketing Case Study
10 pages (2550 words) , Download 2 , Case Study
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The international economy during the last fifty years has developed beyond the bounds. Business firms from various countries around the globe have successfully accomplished their goals through international and multinational strategies. The only tough time faced by the firms was during the 1990s when the business environment had to meet a number of challenges.
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Adding Customer Value to Financial Organisation for Competitive Advantage Marketing Coursework
6 pages (1663 words) , Download 0 , Coursework
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Financial institutions are increasingly facing a complex environment that directly relates to the competitive environment in the industry. The current financial crisis has relatively shaken the confidence of many in the viability of financial institutions and as such doing business in such an environment is really a challenging task. 
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Predatory Pricing and The Use of This Strategy by Business Organizations Marketing Coursework
7 pages (1974 words) , Download 0 , Coursework
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Predatory pricing is one such strategy that is being used by business organizations across the globe. Predatory pricing involves a strategy in which a firm sells its products at the lowest possible rates below the offerings of all the competitors so as to grab the market share of the competitors on the basis of competitive pricing (Denger, American Bar Association.)
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Advertisement of BMW the Ultimate Attraction Marketing Assignment
9 pages (2647 words) , Download 0 , Assignment
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The paper "Advertisement of BMW – the Ultimate Attraction" is an outstanding example of a marketing assignment. The objective of this report is to present a detailed analysis of an advertisement for BMW featured in the market of Canada. The advertisement contains strong and creative execution of an idea of a car – BMW specifically, being “The Ultimate Attraction”.
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Longitudinal Theory of Value in Ethical Consumption Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
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The researcher states that product consumption trends in most economies take the line of ethical desires and guidelines. Some individuals tend to shape their consumption trends to the ethics of the communities in which they live while others ignore ethic perspectives of their communities but instead assume another different trend that is incongruent to the ordeals of the community.
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Homework Assignment Marketing Essay
2 pages (500 words) , Download 1 , Essay
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Running Head: assignment Promoting Healing Hands Inc. of the of the of the IntroductionSilverstein’s business plan is inspired by what she had felt and received during her period of pain and recovery. As such, the promotional campaign of her massage
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Identifying Emerging Market Opportunities Marketing Assignment
2 pages (644 words) , Download 1 , Assignment
Free
The paper "Identifying Emerging Market Opportunities" is a wonderful example of an assignment on marketing. A marketing opportunity deals with a new demand trend that a firm can exploit; this trend usually is one that the competitors have not exploited. Let us consider Cadbury plc, this firm manufactures soft drinks.
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Principles of marketing, Kotler/Armstrong 14E Marketing Coursework
2 pages (500 words) , Download 1 , Coursework
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Study Questions Chapter 11 and 12 Chapter 11 Question 3: a). Explain how discounts and allowances differ from promotional pricing Price is an important determinant of consumption decisions made by consumers. Termed as rational, consumers are usually
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Starbucks Coffee and Its Target Audience Marketing Case Study
8 pages (2090 words) , Download 0 , Case Study
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Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States. Coffee houses are like a place for conversation and that provides the customers with a sense of community.
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