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Marketing Essays

Result for Subject Marketing:
19901 essays
The Supermarket Retail Industry into the Arabian Emirates Marketing Case Study
7 pages (1966 words) , Download 1 , Case Study
Free
The hallmark of this report is giving a strategic market analysis of the retail chain, but it also provides the necessary information. The domestic market shall be segmented into young and old individuals. Rival firms established in this report were local competitors as well as international from such regions as Europe and the US.
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The Organ Donation and Transplant Foundation of WA Marketing Case Study
8 pages (2745 words) , Download 0 , Case Study
Free
The Organ Donation and Transplant Foundation of WA offer valuable services to the Western Australia community by availing quality services and information that uphold tissue and organ donation. Enough persons to populate a small town-over 1600- are enrolled in the Australian waiting lists for organ transplants.
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The Service Encounter Journal Marketing Assignment
12 pages (3205 words) , Download 0 , Assignment
Free
It is clear that the extent of a customer’s satisfaction is mainly determined by the treatment by the frontline staff. From the service encounters, we can also conclude that the staff in the organization should be well trained and instilled with the right skills of treating customers who visit the organization for the first time.
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Advertising: Communication to a Large Group the Consumers Marketing Term Paper
6 pages (1753 words) , Download 0 , Term Paper
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Advertising is a communication connection taking place between the seller and the consumer. It pays the media to spread its messages and with no advertising, the daily newspapers, magazines, and radio programming can be far-off different. Advertising averts attention, caters to memory, and stimulates the emotions of the buyers towards the product.
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External Factors of Consumer Decision-Making Marketing Literature review
15 pages (4571 words) , Download 0 , Literature review
Free
The paper " External Factors of Consumer Decision-Making" is a good example of a literature review on marketing. The first discussion had set to deliberate on the relationship between marketing and consumer decision making. A great deal of analysis was based on a new computer operating system, windows X as a product.
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Restaurant and Gym Service Environment Marketing Literature review
14 pages (4140 words) , Download 0 , Literature review
Free
The paper "Restaurant and Gym Service Environment" is a great example of a literature review on marketing. The background aspects of the service environment usually have profound impacts on both the customers and employees. Customers during the course of service encounter environmental aspects, such as to scents, music, lighting, temperature, and noise.
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Integrated Marketing Communication Report for Pebble Watch in Australian Market Marketing Case Study
12 pages (3474 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Report for Pebble Watch in Australian Market" is a good example of a case study on marketing. Smartphone technology is a new concept set to revolutionize how people communicate and how they live. There are several apps and gadgets that fit together with Smartphone technology to solve the simple day to day lives of users all over the world.
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Global Marketing - Maotai Expand in the UK Marketing Research Proposal
14 pages (4171 words) , Download 0 , Research Proposal
Free
The paper “Global Marketing - Maotai Expand in the UK” is an intriguing example of a research proposal on marketing. Maotai traces its roots back in Southwest China which is believed to have an exceptional climate other than its vegetation that is the reason why Maotai has a peculiar taste. Being the first Chinese wine to be produced on a large scale, Maotai has gained worldwide fame.
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Strategic Marketing Plan Used by Coca Cola to Launch Minute Maid Mango Fruit Juice Marketing Case Study
19 pages (5008 words) , Download 0 , Case Study
Free
The paper “Strategic Marketing Plan Used by Coca Cola to Launch Minute Maid Mango Fruit Juice” is an outstanding example of a case study on marketing. This study sought to examine the strategies used by Coca-cola to communicate its products to potential customers. Marketing is an aggregate function directed at providing products to satisfy the customer’s needs efficiently.
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C-Kayak Australia Pty Limited Marketing Case Study
8 pages (2399 words) , Download 0 , Case Study
Free
The paper “C-Kayak Australia Pty Limited” is a convincing example of a case study on marketing. C- Kayak Australia Pty Limited is an Australian Kayak company; it is a market leader in its niche. The company mainly deals with the promotion and selling of kayaks in retail markets in the industry.
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Mount Excursions and Outside Camping Marketing Term Paper
10 pages (2692 words) , Download 0 , Term Paper
Free
New product development has to commence with the identification of needs in the existing markets. When the expectations of the customers are not fully met it provides an opportunity for new product development. The tourism and hospitality industry has a lot of versatility that can lead to new product development.
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Consumer Behaviour and Brand's Role in the Purchase Marketing Case Study
6 pages (1036 words) , Download 0 , Case Study
Free
The paper “Consumer Behaviour and Brand’s Role in the Purchase” is an intriguing example of a case study on marketing. The customer is a lady who values her physical appearances. She also wants to be attractive like the other girls and she goes on her own to research different brands of eye makeup that are in the market.
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Buyer Behaviour Marketing Assignment
8 pages (2850 words) , Download 2 , Assignment
Free
Behavioral loyalty refers to the buying behavior of customers considering their number of repeated purchases, the volume of purchase and other attributes. Although this typology indicates to a rational and comprehensive description of the buying behavior of the customers, it lacks in reflecting their motive or intention in buying the products or services.
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Dragons Den Target in the Market Environment Marketing Case Study
12 pages (3197 words) , Download 0 , Case Study
Free
The paper "Dragon’s Den Target in the Market Environment" is a wonderful example of a case study on marketing. This paper is a report for Ian and Richard, who recently appeared in Dragon’s Den and who has received the necessary financial backing in order to develop their product at a regional or local level.
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Analysis of the Marketing Survey Conducted for AAA-Events Limited Marketing Research Paper
8 pages (3323 words) , Download 0 , Research Paper
Free
The paper “Analysis of the Marketing Survey Conducted for AAA-Events Limited” is an affecting variant of research paper on marketing. According to Houtkoop-Steenstra (2000), survey interviewing is an important source of data. Likewise, this author says that the state of the survey through flexible interviewing is reliant on standardization. Standardization is important to get more reliable data.
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Selling Services Offered by J Sainsbury Plc to the Chinese Market Marketing Essay
15 pages (4060 words) , Download 0 , Essay
Free
The paper “Selling Services Offered by J Sainsbury Plc to the Chinese Market” is a brilliant variant of an essay on marketing. Selling various services has been a lucrative business in the modern world. The services to market in this project are those offered by J Sainsbury p/c. These services are home, pet, life, travel and car insurance, health cover, property management, and development, etc.
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Integrated Marketing Communication Theory: Case of City Snacks Restaurant Marketing Case Study
14 pages (3813 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Theory: Case of City Snacks Restaurant" is a great example of a case study on marketing. With the turn of the century, many companies have reported making huge profits alongside increased economic activity in the world. As such the Pleasure Foods Company was not left behind expanding and exploring new markets.
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Marketing Plan for the Volkswagen Organization Marketing Case Study
16 pages (4779 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for the Volkswagen Organization" is a great example of a case study on marketing. Volkswagen Group is one of the leading automobile manufacturers in Europe. In 2007 it delivered 1.189 million cars to customers obtaining a market share of 9.8 percent for passenger cars around the world, with sales worth 108.9 billion Euros and profit amounting to 4.12 billion Euros.
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Marketing Non-Green Products in a Green-Conscious World Marketing Research Proposal
15 pages (4220 words) , Download 0 , Research Proposal
Free
The paper “Marketing Non-Green Products in a Green-Conscious World” is an exciting variant of research proposal on marketing. The general subject area of “green marketing” encompasses a vast array of topics and study disciplines which have been researched extensively. Given the breadth of the subject, the challenge in designing a new research project is in finding a focus.
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Comparison and Contrast of FaceBook and MySpace - SWOT Analysis and Marketing Mix Marketing Case Study
9 pages (2545 words) , Download 0 , Case Study
Free
The paper “Comparison and Contrast of FaceBook and MySpace - SWOT Analysis and Marketing Mix” is an affecting variant of case study on marketing. This report aims to study the effectiveness of ‘Internet Marketing’ with specific reference to the ‘FaceBook’ and ‘My Space’ networks. These sites have gained immense popularity in recent times and taken on the role of a cultural phenomenon.
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The Marketing Strategy and Its Implementation for David Jones Marketing Case Study
7 pages (2061 words) , Download 0 , Case Study
Free
The paper "The Marketing Strategy and Its Implementation for David Jones" is a perfect example of a case study on marketing. David Jones, a chain of department stores in Australia is executing its business through thirty-seven stores on a sustainable and profitable basis. The management of the store has adopted a business strategy with a diversified approach.
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Marketing Strategy of National Bank of Abu Dhabi Marketing Case Study
23 pages (6069 words) , Case Study
Nobody downloaded yet
The paper “Marketing Strategy of National Bank of Abu Dhabi” is a convincing variant of case study on marketing. Marketing strategies would differ for the various customer segments. The segments can be differentiated as 1) those that have high relationship revenues (mainly the existing customer base) and 2) those that have high relationship costs (mainly the emerging customer base).
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Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix Marketing Term Paper
11 pages (4252 words) , Download 0 , Term Paper
Free
The paper “Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix” is a cogent variant of term paper on marketing. Marketing is the method where businesses establish whether their products or services are of importance to clients and the approach to use in trade, communications, and business expansion.
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Interactive and Internet Marketing: Case of Napster Marketing Case Study
14 pages (3943 words) , Download 0 , Case Study
Free
The paper "Interactive and Internet Marketing: Case of Napster" is a good example of a case study on marketing. One of the biggest brands in the digital music industry is Napster brand, which is a service that is normally subscribed and functions by enabling different fans all over the world to freely have a look at the largest and most miscellaneous online collection of different kinds of music.
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Luxury Consumption Motives of Chinese Female Consumers Marketing Research Proposal
12 pages (3632 words) , Download 0 , Research Proposal
Free
The paper “Luxury Consumption Motives of Chinese Female Consumers” is an exciting example of a research proposal on marketing. Traditionally it has been found that Chinese men are the consumers of luxury goods, chiefly because of the tradition in the country to gift in the corporate and government sectors.
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Impact of Virtual World on Marketing Strategy of Major Corporations Marketing Term Paper
10 pages (2736 words) , Download 0 , Term Paper
Free
The paper “Impact of Virtual World on Marketing Strategy of Major Corporations” is a potent example of term paper on marketing. A virtual world is one of the many online communities present on the internet. It takes the environment which is computer-based. Thus, it is a computer-based online community. The community enables different users to interact with one another.
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Promoting Healthy Eating Habits of Young School Age Children Marketing Assignment
6 pages (1711 words) , Download 0 , Assignment
Free
Advertising is, according to the Encarta Dictionary, making known publicly about an event or sale of product in a newspaper, radio, television, or internet. These are forums where information can be passed on to persuade their viewers. In today’s world, there is no better way to reach an audience than to advertise through one of the media (2007).
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City Link Premium Express Companys Marketing Communication Strategies Marketing Case Study
13 pages (3555 words) , Download 0 , Case Study
Free
It has been able to establish a strong network in the region, which has been able to link many nations with a good customer-based network. Despite the success of the company, the past few years has proven challenging to the management and the entire company.
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Marketing Plan for Hanover Welfare Services Marketing Case Study
12 pages (3410 words) , Download 0 , Case Study
Free
The paper " Marketing Plan for Hanover Welfare Services" is an outstanding example of a case study on marketing. Despite the advanced levels of world civilization, some portions of the globe still remain under difficult living conditions. In modern society, people living in hardship are referred to as underprivileged.
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The Gaining Popularity and Great Potential of Coffee in the Australian Market Marketing Term Paper
18 pages (4714 words) , Download 0 , Term Paper
Free
The report presents the marketing strategy the coffee stores looking to market the new variant of coffee which are available in flavours like apple, strawberry, raspberry, peach and lemon. It highlights the marketing strategy that needs to be devised after finding the target market for the product.
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Marketing Management and Marketing Strategies in Modern Business Environments Marketing Case Study
13 pages (3700 words) , Download 0 , Case Study
Free
This report will highlight the process involved in product development, its market information and brand-related issues and analyze the marketing strategies that are in play during the process and the product’s external environment analysis. In addition, the report will seek to establish the product’s internal analysis. 
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Nikes Communication Strategy Marketing Case Study
9 pages (2803 words) , Download 0 , Case Study
Free
The paper "Nike’s Communication Strategy" is a perfect example of a case study on marketing. Nike, a US-based Fortune 500 company, is sportswear, types of equipment and accessories manufacturer and is considered as one of the famous brands that are being recognized world-over. The branding of Nike has been done so perfectly that its swoosh is being recognized by people in an instant.
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Marketing Plan for Carry on Cruising Ltd Marketing Case Study
7 pages (2255 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Carry on Cruising Ltd" is an amazing example of a case study on marketing. Carry on Cruising Ltd is considered as the fastest growing business in London. The company has incorporated the use of whilst leisure boat trips on River Thames which have been operating for many years.
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Changing Customer Behavior Marketing Research Paper
8 pages (2255 words) , Download 0 , Research Paper
Free
The paper “Changing Customer Behavior” is an engrossing variant of research paper on marketing. The survey indicated that among the people interviewed 53% of the men did the painting themselves whereas the remaining 47% were women.
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Applied Channel Systems Marketing Assignment
10 pages (2790 words) , Download 0 , Assignment
Free
The paper “Applied Channel Systems” is a convincing variant of assignment on marketing. 3M Company founded in 1902 had significantly grown by becoming a global enterprise with over 69,000 employees located in about 60 countries.
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Various Practices are Used in Marketing Marketing Case Study
12 pages (1201 words) , Download 0 , Case Study
Free
The paper “Various Practices are Used in Marketing” is an exciting example of a case study on marketing. The manufacturing industry is one of the industries which are characterized by competition. Manufacturing involves the production of finished products, after following a number of prescribed processes.
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Brand Paring in Changing Economy Marketing Case Study
10 pages (2600 words) , Download 0 , Case Study
Free
The paper “Brand Paring in Changing Economy” is a convincing variant of case study on marketing. This case involves Sears Roebuck that is faced with the challenge of changing its strategy in marketing and organizational management. It has come to the notice of management through the company chief executive that the apparel strategy pursued in the last decades had a dismal financial outcome.
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Smart's Beer in Entering the UK Market Marketing Case Study
19 pages (5221 words) , Download 0 , Case Study
Free
The paper “Smart’s Beer in Entering the UK Market” is an engrossing variant of case study on marketing. Having concentrated in the domestic market of Australia, Smart’s beer company seeks to expand its operations by targeting the UK beer markets. The company is thus required to carefully develop a strategic plan to enable it to succeed in the UK market.
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Social Networking on MySpace, Facebook, Twitter, and Flickr as a Marketing Strategy Marketing Term Paper
7 pages (2296 words) , Download 0 , Term Paper
Free
The paper “Social Networking on MySpace, Facebook, Twitter, and Flickr as a Marketing Strategy” is a meaty example of a term paper on marketing. According to studies, most of the social networks are a website based. These networks provide a means of communication to the users whereby they are able to interact through the internet especially through instant messaging and e-mail.
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Differences between Online and In-Store Retailing to the New Company Being Established in Australia Marketing Case Study
14 pages (3918 words) , Download 0 , Case Study
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The paper “Differences between Online and In-Store Retailing to the New Company Being Established in Australia” is a worthy example of a case study on marketing. Logistics refers to the supply chain section that is involved in the effective and efficient movement of goods, services or even information from their origin which is mostly the supplier to consumer.
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Innocent Drinks Global Marketing Marketing Case Study
16 pages (4453 words) , Download 0 , Case Study
Free
Choosing the mode of entry of an organization is a crucial function of an international marketing manager. A poorly selected market entry will always let fail all the other aspects of marketing, despite how appropriate and effective they can be. In selecting a market entry strategy, there are five key factors to consider.
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Do Children Want Different Products from Adults: Case of Starbucks Marketing Research Proposal
11 pages (3497 words) , Download 0 , Research Proposal
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The paper "Do Children Want Different Products from Adults: Case of Starbucks" is an excellent example of a research proposal on marketing. Starbuck Coffee Company Australia commenced in 2000 in the central business district of Sydney. Ever since the company has spread to other parts of Australia and so far it has 22 coffee houses in places like Sydney, Melbourne, Gold Coast, and Brisbane.
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Campaign of Tax for Australias Future Marketing Case Study
11 pages (3194 words) , Download 0 , Case Study
Free
The paper "Campaign of Tax for Australia’s Future " is a perfect example of a case study on marketing. A carbon tax is a form of taxing fuel users who emit carbon to the environment during production, distribution or use of fossil fuels based on their combustion emissions (Hoeller & Wallin 1991). 
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Extra Brand of Wrigley Company Limited Marketing Case Study
9 pages (2520 words) , Download 2 , Case Study
Free
The paper "Extra Brand of Wrigley Company Limited" is a perfect example of a case study on marketing. Wrigley Company limited is a subsidiary of Mars Incorporated since 2008 and is the home of great brands. Mars Incorporated is a conglomerate with 5 business segments which include, Pet care, chocolate, Wrigley, food, drink, and symbioscience.
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Measuring and Interpreting Brand Performance Marketing Term Paper
9 pages (2786 words) , Download 0 , Term Paper
Free
The paper "Measuring and Interpreting Brand Performance" is a brilliant example of a term paper on marketing. Marketing strategies are an important means of competing with the competition in the market today. In order to develop a proper marketing strategy for a brand, there is a need to evaluate the brand position in the market in comparison to competitor brands.
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A Marketing Strategy to Improve Tourism in Hong Kong Marketing Case Study
13 pages (3956 words) , Download 0 , Case Study
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The paper "A Marketing Strategy to Improve Tourism in Hong Kong" is a perfect example of a case study on marketing. The mission of the HKTB is to market Hong Kong as a world-class tourist destination among other Asian competitors (HKTB 2012). However, establishing a healthy competition strategy is the best way (Lumsdom 1997).
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Business of Blood Bank of Delmarva Marketing Statistics Project
10 pages (4675 words) , Download 0 , Statistics Project
Free
The paper "Business of Blood Bank of Delmarva" is a delightful example of a statistics project on marketing. Unlike in the past present managers, businesses and organizations not for profit need to make smart decisions. Scholars have shown that statistics is a tool that has been used by managers across all fields to be more confident when dealing with unpredictable future thanks to available data.
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The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism Marketing Term Paper
10 pages (2701 words) , Download 0 , Term Paper
Free
The paper “The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism” is a delightful variant of term paper on marketing. The desire to consume is driven by a number of different factors. Consumers in society are motivated to consume as individuals as well as in groups. The current society has been characterized by increased levels of consumption.
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International Marketing Environment of Walmart Marketing Case Study
6 pages (1802 words) , Download 0 , Case Study
Free
The paper "Intеrnаtiоnаl Маrkеting Environment of WalMart" is a worthy example of a case study on marketing. Walmart is a global retailer that operates over 8,500 stores across 15 nations. It’s the largest in revenue generation as well as the largest private employer in the world with over 2 million employees. Australia offers a great opportunity for investment by Wal-Mart.
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Future Prospect and Positioning Strategy for Kids Market Consultancy Marketing Case Study
9 pages (2705 words) , Download 0 , Case Study
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The paper "Future Prospect and Positioning Strategy for Kids Market Consultancy" is a good example of a case study on marketing. Kids Market Consultancy is a consultancy firm providing research-based services to other organizations. The consultancy has been successful over the years as it focused on developing the business that the needs and requirements of the society were addressed.
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