StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Strategy at Orange Mobile - Case Study Example

Comments (0) Cite this document
Summary
The paper "Marketing Strategy at Orange Mobile" discusses the overall marketing environment of Orange Mobile through the qualitative study method. The information presented here is researched from various publications, online libraries, and databases…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Marketing Strategy at Orange Mobile
Read Text Preview

Extract of sample "Marketing Strategy at Orange Mobile"

Download file to see previous pages One of the most profitable industries is the mobile phone industry in which many companies seem to be making their corporate entrance currently. Besides being competitive, this industry is particularly giving a tough time to the businesses in financial and economic sustenance as well.
Orange is a mobile phone brand used by France Telecom for its subsidiaries of internet services and network operations provision to customers across the world. Amongst the big telephone operators, Orange mobile has been the fifth largest telecom operator across the globe and, in the year 2010, the company had a bit more than 210 million customers in its existing customer base. It was in the year 1994 that the brand was brought into being for Hutchison Telecom which is one of the mobile phone networks of UK. Later, this network was acquired by France Telecom during August 2000. The ISP operations of the company were also rebranded in August 2006. Of all the services of France Telecom, Orange mobile is one of the distinctive business façades. Thus, in 2005, Orange France was incorporated with the establishment of its first headquarters in Arcueil, France (Orange, 2011, Official Website).
Most of the operations in Orange, all around the world, are known with the brand of Orange. Orange mobile is a global network operator which runs its activities all across the world. Some of the countries in which it operates include Austria, France, Luxembourg, Spain, Switzerland, United Kingdom, Egypt, Caribbean, and the Dominican Republic. The brands of Orange mobile are utilized by Partner Communications in Israel through the franchise; in the past few years, the brand was also franchised in India (until 2006), Australia, and Hong Kong. Then, during the year 2005, the company had opened up a joint venture with Charoen Pokphand in Thailand. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Strategy at Orange Mobile Case Study Example | Topics and Well Written Essays - 3000 words, n.d.)
Marketing Strategy at Orange Mobile Case Study Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/marketing/1760352-orange-mobile
(Marketing Strategy at Orange Mobile Case Study Example | Topics and Well Written Essays - 3000 Words)
Marketing Strategy at Orange Mobile Case Study Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/marketing/1760352-orange-mobile.
“Marketing Strategy at Orange Mobile Case Study Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1760352-orange-mobile.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Strategy at Orange Mobile

Merger of Everything Everywhere, T-mobile & Orange

...?Merger of Everything Everywhere, T-mobile & Orange Orange and T-mobile have been key competitors in the UK mobile industry. The specific industry isof high importance for the UK economy. For 2008, the profits for the telecom industry have been estimated to ?62.2 billion (UK Trade and Investment 2011). Firms operating in this industry have many prospects to achieve a significant growth. In 2009 Orange and T-mobile decided to proceed to a merger. France Telecom and Deutsche Telecom, owners of Orange and T-mobile, respectively decided to proceed to the merger primarily for increasing their customer base and improve their position in the UK market (T-mobile UK, 8 September 2009). The new company would have 28.4 million subscribers (T-mobile...
3 Pages (750 words) Essay

Mobile Marketing Paper

... communication and marketing has been put on the spotlight by the researcher. From the inference of the paper, future expectations are forecasted in the conclusion. Going by the words used, the research shows that marketing strategies will sway from the billboard marketing to individual based sales. The use of mobile phones and social networks like facebook and foursquare will dominate the marketing scenario. The companies that will not move with the change in marketing strategies will not influence the customers to buy from them. In future, advertising in marketing will take a new turn. The issue of privacy in the so called social media networks is gaining pace. The limitations of the mobile social media can only be definite by applying...
3 Pages (750 words) Assignment

Mobile marketing research

...? Mobile Marketing Research and number submitted Mobile Marketing Research Introduction Wireless communication has revolutionized human interactions and actions in ways that could not have been anticipated by Graham Bell, the founder of the telephone. The revolution has given new meaning to the term mass communication and the possibilities offered by the communication systems of today provide for continuing and prospective refinement of the whole concept of mass communication. Perhaps the most widely used conduit for communication these days is the mobile phone. It is needless to say that the advancement in communication technology has been crucial in the parallel progress and expansion of the global knowledge base and the pace...
5 Pages (1250 words) Research Paper

Economic and Political Environment of Orange Mobile

The state of social stability within the environment also often becomes the cause of vast development in a certain industry and insufficient funding in another.
The extent of influence produces by various conditions within the environment differs for one industry and for another. There are companies, which businesses are so vital to the community, which government strives to maintain stability within their environment. On the other hand, there are companies that must adjust themselves to changes in their environment without significant bargaining powers to question the situation. It is important to recognize the differences between corporations regarding this issue.
Within this elaboration, I am discussing the effect of po...
7 Pages (1750 words) Case Study

Marketing Strategy - Orange

...Running Head: TESCO PLC: CASE STUDY ON MARKETING STRATEGY Tesco Plc: A Case Study on Marketing Strategy in APA Style by University Tesco.com: Taking Advantage of Technological Advancement The global retail industry has been largely driven by the speed of technological advancement. Following the commercialization of the internet technology is the creation of a new business model and the subsequent proliferation of dotcoms. Business organizations in the retail industry which employs pure brick-and-mortar operations are now shifting to click-and-mortar business models by putting up their virtual stores on the web. To retailers, the internet has provided a venue where they can distribute and market their products to their prospective clients...
12 Pages (3000 words) Essay

Marketing Strategy for T-Mobile

.... Orange RockCorps, Virgin Mobile’s Homeless Youth reality TV and Vodafone Receiver are three examples of mobile company slowly but surely beginning to the fact that Values Sell and are extremely effectual marketing strategies. 3) Event formation Occasion creation lies at the heart of the most savoir-faire of youth brands. A conventional, product-centric loom to campaign organization was deeply well established in T-Mobile, and it lacked both customer-centricity and the suppleness to become accustomed to rapidly changing markets. Moreover, the corporation was prohibited from realizing any synergy transversely from the campaigns, since each of the European company subsidiaries had put into operation its own exceptional campaign management...
4 Pages (1000 words) Case Study

Marketing strategy of a mobile industry

...Marketing strategy of Samsung Table of Contents Table of Contents 2 Introduction 3 2. Situation Analysis 4 3. Recommendations 8 4.0 Conclusion 12 References 14 1. Introduction This report seeks to investigate the market position of Samsung in UK and recommend marketing strategies which is to be put into practise by the company. In doing so, the report will carry out a situational analysis which will first shed light on the competitive landscape of the mobile phone market and analyse the position of key players operating within the mobile phone industry. The report will also carry out a SWOT analysis to uncover the internal strengths, weaknesses and external opportunities and threats of the company. On the basis of the findings, the study...
12 Pages (3000 words) Assignment

Mobile Marketing

The paper aims at deciphering the future of digital marketing along with the advantages and disadvantages. It gives emphasis on mobile marketing as it gained prominence over the past few years. Digital marketing has already made a huge progress in the present situation and in the years to come, this will proceed and benefit everyone in the world. This needs to be adopted by every marketer for enhancing the communication with its potential customers.
Digital marketing refers to the process of marketing where information about products is delivered to the target customers with the help of technologies. Taking the help of this brand awareness increases among people and all this leads to increase in sales thereby generating profi...
10 Pages (2500 words) Research Paper

Marketing Strategy for Nokia Mobile

Nokia’s vision for the future is to connect people, “Connecting People”, to what is material – whatever that means for each consumer of its product-providing them with the power to make the most of every opportunity, every moment, everywhere, any time, (Nokia Annual Report 2010, p.23). The connection of “we’ is fundamentally most powerful than just the unit client or individual in Nokia’s perspective. Through this point of view, Nokia has made itself essential in making the world a better place for everyone by being the leading provider of mobile solutions. Kotler, Rackham, and Krishnaswamy, (2006, p.6), acknowledge that marketing is apter in driving a company’s strategy. Nokia&rsquo...
10 Pages (2500 words) Research Paper

The Merger of T-Mobile and Orange

...The merger of T-Mobile and Orange: In September 2009, Orange and T-Mobile merged their UK operations. This merger created the biggest mobile operatorin United Kingdom. The merged entity has a market share of around 37% and approximately 28 million customers. The merger was expected to realize synergies worth GBP 3.5 billion. The merger also meant that the number of mobile masts needed for the operations of the combined entity would come down by more than 5000 (Simon Atkinson, 2009). In March 2010, the merger was approved by European Commission- the competition regulator of European Union. Initially, the Office of Fair trade had raised some concerns regarding the probable adverse impact on the competition in the UK telecom industry...
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Marketing Strategy at Orange Mobile for FREE!

Contact Us