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Marketing Strategy at Orange Mobile - Case Study Example

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The paper "Marketing Strategy at Orange Mobile" discusses the overall marketing environment of Orange Mobile through the qualitative study method. The information presented here is researched from various publications, online libraries, and databases…
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Marketing Strategy at Orange Mobile
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Download file to see previous pages One of the most profitable industries is the mobile phone industry in which many companies seem to be making their corporate entrance currently. Besides being competitive, this industry is particularly giving a tough time to the businesses in financial and economic sustenance as well.
Orange is a mobile phone brand used by France Telecom for its subsidiaries of internet services and network operations provision to customers across the world. Amongst the big telephone operators, Orange mobile has been the fifth largest telecom operator across the globe and, in the year 2010, the company had a bit more than 210 million customers in its existing customer base. It was in the year 1994 that the brand was brought into being for Hutchison Telecom which is one of the mobile phone networks of UK. Later, this network was acquired by France Telecom during August 2000. The ISP operations of the company were also rebranded in August 2006. Of all the services of France Telecom, Orange mobile is one of the distinctive business façades. Thus, in 2005, Orange France was incorporated with the establishment of its first headquarters in Arcueil, France (Orange, 2011, Official Website).
Most of the operations in Orange, all around the world, are known with the brand of Orange. Orange mobile is a global network operator which runs its activities all across the world. Some of the countries in which it operates include Austria, France, Luxembourg, Spain, Switzerland, United Kingdom, Egypt, Caribbean, and the Dominican Republic. The brands of Orange mobile are utilized by Partner Communications in Israel through the franchise; in the past few years, the brand was also franchised in India (until 2006), Australia, and Hong Kong. Then, during the year 2005, the company had opened up a joint venture with Charoen Pokphand in Thailand. ...Download file to see next pages Read More
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