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This report aims to offer an insight into the effort of an organisation to maintain its sustainability with the development of different marketing strategies to retain the pertaining competitive advantages and introduce new advantages over the competitors. The strategies have been discussed in light with the relative theories.
Information technology has been a significant influential factor to shape up any company’s presence in the global market. As the numbers of elements in the business network have been increasing, maintaining the relationship between the elements has been becoming more and more difficult. This report aims to explore the contribution of the information technology to offer a sustainable position in the international business environment. A conclusion has been inferred from the analysis of the organisation’s marketing strategies to the enhancement and evolvement of new competitive advantages.
Skype has brought revolution in the world of communication. Globally, a huge number of people use their product to make free audio and video calls, share files with other users, worldwide. The organisation was institutionalised in the year of 2003. Based in Luxemburg, the organisation has its offices in the Europe, United States and Asia regions. In the third quarter of the year 2009, the Skype users made 3.1 billion minutes of calls to various landlines and mobiles, spread worldwide. This leading internet communication company has reported of 20 million people to be online in the pick hours. The wide range of products and services has given Skype to be one of the leaders in global internet communications medium. “What’s most important, however, is what Skype can do. Voice and video calling, IM and SMS are now available on a wide range of operating systems and mobile devices” (Skype, n.d.). Skype has been software to bind the world in a single thread. This has been quite appreciated to help the people to cut on their costs as they are now
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It is argued, that globalization is a multi-layered phenomenon involving diverse actors and activities and as such is governed in different spheres by different actors and in different ways depending on the specific sphere.3 Globalization is essentially governed by global legal pluralism in that a number of actors, institutions, customs and international law influence normative behaviour in the context of international economic, political and legal spheres.4 This research study analyses the extent to which global legal pluralism applies to the governance of globalization.
This is from his book at http://africanliberty.org/pdf/GLOBAL%20CAPITALISM.pdf But the page is xiv, as I stated before. The citation is from introduction. Wolf in “Why Globalization Works” (2005) is even more radical and argues that “the market is the most powerful institution for raising living standards ever invented indeed there are no rivals.
As noted in http://www.milkeninstitute.org/pdf/globalization_pb.pdf, specialization and division of labor due to competition and market expansion is one potential benefit of globalization that bears real implication upon increase in production. Augmented productivity as a consequence of rationalization of production on a global scale accounts for another significant advantage besides the spread of technology and competitive pressures for continual innovation throughout the world (Intriligator, 2003).
This means that consumers in different parts of the world have access to the same goods and services. This has enhanced standards of living in developing economies. Globalization has enabled companies in the developed economies to seek business opportunities in the developing economies where demand is growing.
The movements were among merchants, migrants, or people who were taking their ideas, products, and customs to other places in the world or into a new land. The borrowing, adaptation, and melding of outside influences may be found in numerous places or areas of human life (Malik 3-5).
ization has led to the breakdown of the production process, since the stages involved in manufacturing can be distributed over a number of places other than at the source of raw materials, especially due to the reduction in transportation costs (Giddens 2006). Knowledge transfer
Globalization pushes businesses to adjust to different sorts of strategies according to new ideological trends. This change takes the competition of businesses to a global level. Globalization reorganizes the national, subnational, and international levels. It particularly
dimensions of such global integration significantly increased under the influence of the achievements in the areas of communication, science, transport and manufacturing. Though globalization stimulates the process of development, it also represents the disorganized process,