Skype: Current and Future Use of Internet Technologies - Coursework Example

Skype Technologies S.A The current and future use of internet technology Submitted by Contents Executive summary 3 Introduction 4 Expansion of potential of present industry 5 Conclusion 8 Recommendation 9 References 10 Executive Summary In the recent times, internet has emerged as one of the most popular medium of communication with its wide range of applications in the ever expanding and highly competitive business environment. The phenomenal growth in the internet user database has made it a formidable adversary for one and all, especially for those in public place who now need to cultivate public and private behavior that meets the moral and ethical criteria of the public. The advent of sites like Skype has provided the common man with a powerful tool to give them a effective platform to communicate across the globe with ease. Skype, in the recent times, has emerged as a strong collaborator to forge peaceful coexistence of people belonging to different race and culture through its interactive features which promotes wider understanding among them. It has indeed, promoted development of inter-personal skills and has helped to exploit business potential through successful communication with individuals and business partners. The easy communication is a great strategic tool for both the individuals and the business houses. The use of Skype for promoting individual and business interest is highly recommended. Introduction In the twentieth century, the advent of internet has redefined the concept of the distance and time with its far reaching implications, facilitating wider scope for personal and professional interests. The phenomenal growth in the internet user database has seen huge creativity and innovation in the web based content. The report is prepared for the ‘Skype Technologies’ so as to generate awareness regarding the huge emerging new business opportunities in the area of computer technology and emerging new interfaces through internet technologies. The phenomenal growth in the internet user database has made it a formidable adversary for one and all, especially for those in public place who now need to cultivate public and private behavior that meets the moral and ethical criteria of the public. The advent of sites like Skype has provided the common man with a powerful tool to give them a effective platform to communicate across the globe with ease. Skype Technologies is ‘an eBay company’ (Skype.com) that primarily facilitates communication amongst individuals and businesses, spread across the globe, through efficient use of internet technology. The Skype software enables the users to make free video and voice calls while at the same time, helping them to transfer important files and information. The software also helps to make direct calls on the landline and mobile phones through internet at very attractive rates. The website was a free platform for the public to interact with the wider audience and showcase their personal interests and eccentricities. Skype has revolutionized the concept of communication. Expansion of potential of present industry Of all the technological marvels, internet has emerged as one of the most popular medium of communication with its wide range of applications in the ever expanding and highly competitive business environment. “The Internet with its low-cost entry and ease of use quickly changed how information was exchanged and removed the distance barriers for business partners. The idea of trading on the Internet has generated great interest especially among the smallest companies, formerly excluded from EDI1 usage (Gottardi et al. 2004). Internet has redefined the communication with its far reaching implications and has become one of the most important parts of any business strategy. Skype greatly facilitates easy communication between individuals and business. The popularity of internet has been one of the most promising instruments of advancing one’s business base. As per the article “E-commerce is an economic solvent. It dissolves old business models and changes the cost structure, and rearranges links among buyers, sellers, and everyone in between. The impact of e-commerce is happening in phases” (Kalakota, Robinson, 2002). Internet, used as a potent communication tool, would provide a vast scope of income generation avenues through increased opportunities. The internet presence of the business through interactive module of the website would facilitate and encourage usage of ecommerce for a win-win situation and help exploit the vast potential of the internet to benefit business through the huge database of customers that internet provides at the click of a mouse. The emerging new business dynamics have made internet an essential part of business strategy. The use of internet technology in the area of marketing and business development has significantly changed the business equations and made it highly competitive. Internet technology hugely facilitates e-commerce activities. The interactive communication between the client and the business house has been utilized to develop a professional relationship between the two, that not only provides opportunity to improve and improvise the quality as per customer’s requirement and demand while at the same time, customer gets the best deal because of the competitive nature of internet, as a medium of business promotion technique. Smith P.R. and Chaffey D. have argued that E-commerce is commonly thought to include e-tailing, online banking and shopping – it involves transactions where buyers buy and shoppers actually shop. Others suggest e-commerce is any transaction such as a support or an online catalogue search (Smith & Chaffey, 2002). The ecommerce activities are backed by five major factors: aesthetic appeal of the website; the simple and user friendly website; interactive module backed by regular update and prompt response by the firm; high quality product which facilitate trust building; and highly secured online financial transaction. The potential of turning the millions of internet users into committed customer is the most promising future of the business houses. Hence, it is important that development of website must incorporate features that are easy to used, aesthetically appealing and are highly innovative in content and feedback so that users are not only attracted towards it but they are also forced to become customers. With so much choice in the open market, the updated and informed website gives the unique advantages of the products and their usefulness to draw in new customers while keeping the old. The customer is always interested in the end result of his purchase so he needs to be shown the extra benefits that he would be getting on the purchase! The feedbacks give the company opportunity to keep up with the constantly changing requirements of the consumers. In the current cut throat competitive business environment, businesses urgently need to widen its market through strategic business partnerships with global business entities and venture capitalists that can facilitate in expanding their market of various products and services. Hence, B2B business has great scope in the era of advancing technology and internet. Through easy communication and secured features, Skype provides great opportunities to the individuals and business houses to interact with their business partners and help resolve any business misunderstanding or conflicts. The internet presence of the business through interactive module of the website facilitates and encourages usage of e-commerce for a win-win situation and helps to exploit the vast potential of the internet to benefit business through the huge database of customers that internet provides at the click of a mouse. Conclusions Skype, in the recent times, has emerged as a strong collaborator to forge peaceful coexistence of people belonging to different race and culture through its interactive features which promotes wider understanding among them. It has indeed proved to be the magic wand that has unlimited potential that just needs to be exploited. Skype has indeed, promoted development of inter-personal skills and has helped to exploit business potential through successful communication with individuals and business partners. Recommendations Skype is an important tool to exploit business opportunities and therefore, changing business dynamics in the rapid globalization necessitate use of the software to communicate effectively. Though the software cannot be called as substitute for the traditional telephone services or can be relied in emergencies, the advantages of the Skype software cannot be discounted. The easy communication is a great strategic tool for both the individuals and the business houses. The use of Skype for promoting individual and business interest is highly recommended. Reference Gottardi G., Bolisani, E. and M. Di Biagi. (2004) Electronic commerce and open communities: An assessment of Internet EDI. International Journal of Services Technology and Management. Volume5. pp.151-169. Kalakota R., Robinson M (2002) E-business: Roadmap for Success 2.0. Addison-Wesley. Smith P.R. and Chaffey D. (2002) E-Marketing Excellence. The Heart of e-Business (pp.35-78). Elsevier Butterworth Heinemann. 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