SWOT Analysis, Marketing Strategy for Mobil Gym - Essay Example

Competitors who could seize a unique concept and offer better facilities and services at reduced costs.  Mobil Gym has several Strengths, which could boost its market position. Firstly, fitness programs offered are tailored to the client's specifications and personalized according to their needs. Second, the gym is in effect, a health studio in a mobile vehicle, offering a unique concept. Third, flexibility is available, because the gym location can be tailored to meet the customer’s convenience, i.e, at their home, office, or at other locations. Fourth, Mobil Gym can reduce many of its infrastructure and overhead costs, including property taxes, rents, and electricity bills. Weaknesses: The kinds of fitness equipment which can be carried around in a vehicle would be limited, hence this would limit the range of exercise material available. Second, setting up and testing some of the fitness equipment before client use could be time-consuming and when coupled with the transportation costs and rising fuel prices, could reduce revenues.

Opportunities: Mobil Gym has the opportunity to tap into a latent market segment of individuals who have the desire to join a gym but lack the time and motivation to travel out to one. Secondly, it could also tap into a segment of the market which traditional gyms would not target, such as older people unable to travel or people requiring physical therapy after an accident or in the event of a disability. Threats: the major threat arising for Mobil Gym is potential competitors, who may seize upon the idea of a mobile gym and offer the same services at a lower cost.

Alternatively, they may offer better services and facilities and thereby grab the share of the market that Mobil Gym is currently tapping into.   Market Strategy: Mobil Gym needs to ensure that it is constantly innovating its services and products and preparing fresh new marketing campaigns. It has a unique concept and the opportunity to tap into market segments not yet accessed, and it needs to be ahead of its competitors in new advertising to attract customers. 

- Refresh advertising strategy every three months; alternatively set an objective of preparing new advertisements to counter advertising by competitors. - Set up a timeline of three months to contact IT specialists to create an interactive website for Mobilgym, carrying the latest updates and news from the business, as well as special offers for customers.