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Longitudinal Theory of Value in Ethical Consumption - Assignment Example

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This paper will discuss the ethical consumption in the Dubai market with the longitudinal theory of value in ethical consumption. This research tells that ethics play a vital role in determining the kind of industries whose products are consumed by particular communities…
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Longitudinal Theory of Value in Ethical Consumption
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Download file to see previous pages According to the research findings, it can, therefore, be said that ethical consumerism or green consumerism refers to the purchase preference of consumers with regard to ethical perspectives during the production process. Consumers will most likely prefer to buy or consume products that they fully approve to have abided by the ethical requirements of the society. Ethical consumerism is a vital topic of a survey that is fundamental for adoption by manufacturing and service industries. Ethical values adopted by the consumers in the societies are determined by the nature of the item with reference to its environmental friendliness, labor concerns and its position in the line of human rights. Ethical values considered by customers to an extent involve health and safety of workers in a particular manufacturing farm and animal welfare. The elements of ethical consumerism can be coined in various aspects like shopping, boycotting, banking and investments. Ethical consumerism can better be understood through deep analysis of the value theory of ethical consumption. Value theory of ethical consumerism established by Rokeach value survey assumes two extremes, which include the instrumental value theory and the terminal value theory. Instrumental values ascribe to the accepted moral values that can lead to achieving terminal values. Instrumental values encompass ranges of values that cover love, cheerfulness, politeness, obedience, responsibility, forgiveness, intellect, cleanliness, courage, capability, ambition and logic. Terminal values, on the other hand, refers to the expected end results coming from the instrumental values that one would like to achieve in his/her lifetime. The probable manifestation of terminal values includes mature love, equality, freedom, pleasure, wisdom, salvation, national security, peace, social recognition, and happiness.   ...Download file to see next pages Read More
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