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Marketing Essays

Result for Subject Marketing:
19702 essays
Communicating value Marketing Article
2 pages (500 words) , Download 0 , Article
Free
Running Head: Communicating Value Communicating Value Inserts His/her Communicating Value The dynamics of marketing have changed greatly after the introduction of internet and other high tech communication technologies. Conventional marketing
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Perfume market size in france Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Perfume Market Size in France Globalization has facilitated the establishment of different types of business in countries across the world. This has helped nations on their paths to economic prosperity. As the disposable incomes of people have
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Understand Ethics Principles and Ethical Decision making as they apply in various marketing situations Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Understanding Ethics Principles and Ethical Decision Making as they apply in various Marketing Situations It is wrong both in line with the existing code of marketing ethics and to her customers for Ms. Barksdale to claim that she is a Hispanic
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Marketing Communications Programme of Adidas Marketing Coursework
8 pages (2438 words) , Download 0 , Coursework
Free
As Shimp (2008) states, marketing communications is just one element of the marketing mix, under which companies use various communication methods so that they will be able to break through the clutter and reach the targeted customer base, with the aid of interesting and effective persuasive messages. 
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Any related to marketing is ok Marketing Research Proposal
4 pages (1000 words) , Download 0 , Research Proposal
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McDonald’s and its s’ perceptions to influence its optimal promotional mix A. Research Aim/Questions: Research Aim: Based on UK s’ perception, the proponent will find out if it is justifiable for McDonald’s to adhere to its prevailing promotional
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Ethical and Communication Skills Analysis Marketing Coursework
6 pages (1672 words) , Download 0 , Coursework
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Appropriate decision making even in professional practice is dependent on the individual’s encounter with judgments calling for ethical conduct. While the training in professional conduct and codes of conduct for a particular profession provide useful guidelines for dealing with ethical dilemmas.
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Marketing Channels: Market Segmentation for a B2B Market Marketing Coursework
7 pages (1750 words) , Download 1 , Coursework
Free
Other market segments that the company has to fulfill its customers’ needs and preferences are the airport aviation services, engineering services, catering services, Information Technology to serve business technology needs, and other retail services. The company has loyalty programs, especially for frequent fliers.
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Lighting and Its Impact in the Dressing Room towards the Consumers Perception Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
The investigation is motivated by the importance of the dressing rooms in determining the sales of a retail business. The hypothesis and the questions of the research acts as a guideline in assessing the impact which dressing rooms have on the perception of the customer through the influence of lighting designs on the emotions of the buyer.
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Analyze the company operations dealing with international business practices and requirements Marketing Essay
2 pages (500 words) , Download 0 , Essay
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McDonald’s Expands Globally While Adjusting Its Local Recipe As McDonald’s has become one of the world’s most prestigious fast food chains, it has to consider how it conducts its business operation in foreign countries. Although McDonald’s is a
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Achieving Internet Marketing Success Marketing Research Paper
8 pages (2253 words) , Download 0 , Research Paper
Free
Luxury sells online have increasingly become a more important selling point for high-end fashion brands. Brands have to balance their sells and how to maintain their brand identity of exclusivity.  Many luxury brands have recently begun selling online towards the emerging markets, as the brand has identified an opportunity. 
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Marketing Communications and Truth in Advertising Marketing Coursework
16 pages (4438 words) , Download 0 , Coursework
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Upon the levee system failing in New Orleans, the city found itself virtually underwater and in dire need of assistance from the American Red Cross in evacuating survivors as well as bringing first aid and supplies to the area.  According to Coombs' SCCT theory, upon news of the hurricane all stakeholders, including the affected cities, the American Red Cross, and the government.
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Risks Facing Companies When Exporting Marketing Coursework
12 pages (3345 words) , Download 0 , Coursework
Free
The paper "Risks Facing Companies When Exporting " is an outstanding example of marketing coursework. Organizations are increasingly becoming complex and more and more firms are finding it easier to expand at the international level. Low demand at the domestic level as well as opening up of international markets, therefore, has allowed international firms to look for opportunities to do business at an international level.
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Public Relations and Ad Campaign for Cover Girl Cosmetics Marketing Business Plan
9 pages (2005 words) , Download 0 , Business Plan
Free
Cover Girl is a cosmetic manufactured by an American based company called Noxell. The company has employed various advertising strategies to improve the sale of this cosmetic - fashion Cover Girl models who appear in women magazines are shown wearing the products. There is a variety of cover girl brands sold at fair prices.
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Enhancing the Marketing Plan Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Running head: THE REVOLUTIONARY GLOBALEOTECHNO WATCH The Revolutionary Globaleotechno Watch Charles Blanks Strayer Introduction Globaleotechno is a startup watch factory which manufactures and distributes unique and suitably priced watches. The
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Brand Equity and Customer Attitude and Behaviour Marketing Coursework
24 pages (6600 words) , Coursework
Nobody downloaded yet
 A brand is traditionally defined as “the name, associated with one or more items in the product line, that is used to identify the source of the character of the item(s)”. The American Marketing Association (AMA) describes a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers.
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Comprehensive Analysis of the Myanmar Market for Airline Services Marketing Case Study
8 pages (2293 words) , Download 1 , Case Study
Free
The paper "Comprehensive Analysis of the Myanmar Market for Airline Services" is a brilliant example of a case study on management. Qantas is an Australian Airline company and the oldest company in the history of the airline industry. The company offers flight services around the globe through flight destinations in almost all the continents including Africa, Asia, Oceania, Europe, and America.
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Q1 Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
1. Marketers need to be aware of political, technological, economic, cultural forces in the society. Change of political environment means change in law, influence groups which can positively or negatively affect the business. Because of the
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Active learning exercise (Markeing Ethics) Marketing Article
2 pages (500 words) , Download 0 , Article
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Task ACTIVE LEARNING EXERCISE (MARKETING ETHICS) Introduction Moral philosophy guiding the decision-making at Ford and at Bridgestone/ Firestone The moral philosophy that guided the decision-making at the ford company was the utilitarianism
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The Labatt Brewing Co as a Well Known Brand Marketing Coursework
12 pages (3000 words) , Download 2 , Coursework
Free
This essay analyzes not only the risk associated with implementing the plan but also the promotional and advertising strategies required to ensure the successful implementation of the product. Introducing new products to a market requires a major push upon its entry phase in order to build brand awareness.
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The New Improved Iphone by Apple Co Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
The New Improved iPhone by Apple Company The New Improved iPhone by Apple Company Apple is among the most successful companies today and the brand is a favourite due to its wide range of trendy products including Mackintosh computes, iPods, iPads and
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Lowes Category Potential among the Female Shoppers Marketing Assignment
3 pages (923 words) , Download 0 , Assignment
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The paper “Lowe’s Category Potential among the Female Shoppers" is a  forceful example of an assignment on marketing. This paper analyzes the shopping behavior of both men and women. They have different behaviors while doing their shopping in terms of preferences and attitudes. Preferences of women are different from those of men while doing shopping. 
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Comparison of Two Readings Marketing Report
6 pages (1618 words) , Download 0 , Report
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Foucault takes note of historical developments that characterize the industrial age and concludes that power in the modern world has taken on a new direction. The two pieces are written in very different styles, but nevertheless, a comparison of them is useful because Bogard, too, is concerned about the issue of power and control in society and how this affects individuals and groups.
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Marketing/ Media Management Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Review ……… College ………………….. s Review Business organizations are putting efforts to deliver a specific value proposition to its customers considering various marketing elements such as product or service, quality, price, utility, promotion, place
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Success of Starbucks Marketing Strategy in United States Marketing Case Study
7 pages (2023 words) , Download 2 , Case Study
Free
Starbucks is now one of the largest coffee shop franchises in the world with more than 17,000 stores operating in over 55 countries, and more than 11,000 of those are in the United States. Though the company had been through the toughest times as a result of the recession, it is still the world’s best coffee brand.  
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Global Media Management Marketing Essay
12 pages (3248 words) , Download 0 , Essay
Free
For a specific product or service, these factors include the elements of, what a company is going to produce; how much the company is going to charge for their product or service; in which way the organization is going to deliver the product or service to its potential customers; and finally what is a way for introducing to the product or service to its customers. 
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World Travel Services Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
inserts His/her inserts inserts Grade   In line with the mission ment of World Travel services, the fundamental concern is definitely to formulate a marketing strategy that will indeed make the organization the best choice in the whole industry. The
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Walt Disney and Customer Relationship Marketing Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
Customer relationship management is an organization’s strategy that includes customer interface departments and other departments. These departments work in tandem to analyze the customer relationship with the organization. However, true customer relationship management is not easy and requires broad level vision.
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Issues of Services Marketing Marketing Coursework
8 pages (2442 words) , Download 0 , Coursework
Free
Note: Illustrate that you have knowledge of all of the key characteristics of service, but only discuss 2 in depth. The literature on services puts forth four major differences in the nature of services vis-à-vis products. These differences or unique characteristics of services lend special challenges in the marketing of services and have important implications.
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Marketing Plan for iPhone 4S Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
As the paper stresses, applying the wrong strategy may result in high costs and losses where the business is forced to pull out after the investment is already done.  Various factors; economic, political, cultural, social, legal and physical environmental factors require consideration so as to determine the best way to launch a new product.
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The UK Soft Drinks Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
The report further provides the guidelines and promotional strategies for a new proposed brand X-Power of Britvic Soft Drink Ltd. UK soft drinks industry is one of the most established and progressive beverages industries in the world. Both bottlers and concentrate producer has excellent potential of generating the revenue.
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Analysis of Union Square Ventures Raising New Tech Fund Article Marketing Case Study
2 pages (544 words) , Download 0 , Case Study
Free
Union Square Ventures is looking to raise $150 to $200 million. The problem with the goal of the company is that venture capital money is currently hard to come by in the United States. A lot of money is being invested in technological companies by investors which have created fear among experts of another tech bubble in the near future. 
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How Virgin Atlantic advertise itself in the UK and Los Angeles Marketing Coursework
6 pages (1840 words) , Download 0 , Coursework
Free
 On the other hand, the promotion has been defined as a tactical marketing tool that is aimed at generating a desired response from the target market. For a large and successful organization like Virgin Atlantic, the company uses various modes of advertising depending on the location or place where it tries to target. 
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MKT501 Strategic Marketing - Mod 5 SLP Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Marketing Module 5 SLP of the of the Marketing Module 5 SLP Introduction Price, placement, product and promotion- of these four elements, price is definitely one of the most challenging and nerve-wrecking. The truth is that the price at which a
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Australia Is Ranked One of the Best Countries to Start a Business Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
The paper “The Marketing Objectives of the Startup in Australia" is a thoughtful example of an essay on marketing. In tackling marketing issues, especially with respect to introducing new products, it is important for a company to not only understand the economic environment of the country, but also the political, social and geographical scenarios.
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Marketing Plan (food truck) Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
Free
SWOT Analysis of Food Truck Strength Mobility of Food Truck greatly facilitates placement of van/truck on strategic position to attract new s. It offers the flexibility of preparing fresh food for customer. It is not confined to one location and
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Zara Marketing Strategy Marketing Coursework
6 pages (1500 words) , Download 0 , Coursework
Free
Zara’s introduction was graced with her apparel and clothing sold at typically low prices. Customers were excited at Zara’s entry in Melbourne. This early, her competitors were preparing for her coming. Before the Melbourne opening, they had anticipated heavy traffic of buyers, and some of them opened earlier than the newcomer while another store.
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Monopolistic Competitive Markets Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Perfect Competition and Imperfect Competition. Perfect competition denotes a market structure that has strong assumptions that they are unlikely to be applicable in the real – world market situations and imperfect competition is a type of competition existing in a market and does not fulfill the requirements necessary for a perfect competition
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Emerging Trends in Marketing and the Changing Consumers Needs Marketing Report
8 pages (2401 words) , Download 0 , Report
Free
It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs.  According to Kaplan and Michael (2010), customers are no longer viewed as members of passive audiences rather they are now active participants in marketing processes.
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Marketing Strategies Marketing Essay
8 pages (2207 words) , Download 0 , Essay
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The entire business community has stepped into the race of competition where the enterprises yearn for providing their customers with the unsurpassed and preeminent products and services in order to have an edge over their competitors. However, in this chase of competition, the approaches and methods with which the organizations loom or come within reach of their customers play a significant part.
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Simple Market research /Survey pilot data analysis Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Introduction Social media giant, YouTube, started operating in 2005 and went on to become one of the most visited websites of all time, with close to 20 million visitors per month. According to USA today, more than 100 million videos are viewed on
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Efficient Market Hypothesis and Market Behaviour Marketing Essay
7 pages (1869 words) , Download 0 , Essay
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The paper "Efficient Market Hypothesis and Market Behaviour" is an outstanding example of a marketing essay. The financial market is usually affected by a number of factors. One main factor that impacts decisions made by investors relates to the availability of information regarding certain businesses or securities.
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The Different Categories of the Targeted Market Marketing Essay
5 pages (1208 words) , Download 0 , Essay
Free
The endeavors to introduce this brand are likely to be hampered by stiff competition in this industry which is characterized by wine and other strong stuff. It is anticipated that annual revenue of about €5 million can be realized if various marketing concepts such as advertising, personal selling as well as publicity are carefully implemented.
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Marketing Approaches and Market Segmentation Marketing Coursework
8 pages (2378 words) , Download 0 , Coursework
Free
During the past few years due to intense competitive rivalry, it has become challenging for organizations to sustain a strong position in the industry for a long time. Certain organizations have prospered in implementing new marketing practices which have empowered them to accomplish astonishing development while others have succeeded in generating high volumes of sales.
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Exhibition Planning for Ocean Spray Product Re-Launch Marketing Case Study
9 pages (2468 words) , Download 0 , Case Study
Free
Part of this innovation strategy is its plan to widen market presence by tapping other nontraditional marketing channels to get its marketing message across a captive market. An example of this is by joining trade events and exhibits, such as the Taste of Christmas in London, to be able to reach potential clients on a personal level.
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Vieja Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Client’s 23 November After having read the case study it is very conspicuous that Vieja need to rework their advertisements, the advertisements look very unattractive and insipid. The case study does not talk anything about the participation of the
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Margeting Campaign/Target - Transporter Headwear/Hat Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Marketing Campaign [N a m e] TRANSPORTER HAT PRODUCT The new sensational Transportation Hat has beenintroduced in the market just recently which allows people to go from one place to another in just few seconds. With the introduction of this new
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Social Media Marketing of Burberry Marketing Research Paper
10 pages (2500 words) , Download 6 , Research Paper
Free
There has been an explosion of information on the internet with the coming of social media (OUP, 881). Before the advent of social media, the content was produced by ‘creative’ people working in various industries. But now anyone can display one’s skill (if there are any!!) through the use of Facebook and Youtube (Bonk, 281).  
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Costumer trageting and market segmentation Marketing Coursework
2 pages (500 words) , Download 0 , Coursework
Free
MARKETING Targeting and Market Segmentation …………………. and Number …………….. …………. Words-count: 524 Customer Targeting and Market Segmentation The contemporary business environments are highly dynamic and complex and marketers therefore look at most
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The Efficient Market Hypothesis Marketing Case Study
8 pages (2384 words) , Download 2 , Case Study
Free
According to him, in an efficient market, any new information would be immediately and fully reflected in equity prices. Consequently, a financial market quickly, if not instantaneously, discounts all available information. Therefore, in an efficient market, investors should expect an asset price to reflect its true fundamental value at all times.
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Car Chassis Research Marketing Essay
5 pages (1250 words) , Download 1 , Essay
Free
Car Chassis Research 0 Introduction about Car chassis Car chassis is a component, which supports the car body and the suspension system. This component is very essential in a motor car since it dictates the design of the car. Many car manufacturers
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