Vieja - Essay Example

Client’s 23 November After having read the case study it is very conspicuous that Vieja need to rework their advertisements, the advertisements look very unattractive and insipid. The case study does not talk anything about the participation of the company on social media platforms and this is another huge issue which needs to be addressed by the company. These days even the most popular of all companies are aggressively pushing their brands on social media websites like Facebook, Twitter and so on but Vieja have made no such initiatives.

Such initiatives can expose the brand to several new clients who can become potential customers in the future. Vieja needs to aggressively push their brands on websites so that they can get new customers and the brands become popular. The case study also points out that the company maintains no records of their customers, these days every company maintains records of their customers. It is high time for Vieja to start maintaining a database of their customers and not only this; the company should also start sending weekly updates to their customers.

These updates can help push sales up and these techniques have worked well in the past and should work well in the future as well. Everything comes down to aggressively pushing sales up, advertisement plays a pivotal role in this and Vieja need to work on their advertisement campaigns so that the sales can be propelled and the company can make profit, these changes must be incorporated immediately. The case study assumes the target audience which means no work has been done to identify the target audience.

It does not work well when no research is done on the target audience, demographics and other techniques should be considered when doing a comprehensive research on target audience, Vieja need to hire people who have experience in identifying target audience. It is always better to know target audience only then can sales go up and the company can make profits. The Carlsbad Premium Outlets located around the vicinity is said to be doing well, it can be assumed that their advertisements are perhaps better than Vieja this is why they are doing well, it is also said that the inventory is the more or less the same in both the stores.

With the same inventory there is no reason as to why Vieja cannot do well. Carlsbad advertisement is also seen in the case study and there is a lot of difference between the two advertisements. To conclude it is fair to say that in spite of having the same inventory as Carlsbad, Vieja is not doing well because they need to make their advertisements more attractive and they need to become active on social networking websites. Once these things are done Vieja will surely notice positive changes and the company will soon start making profits.

The sooner these changes are incorporated the better it will be for Vieja. The weak points must always be worked on and this is exactly what Vieja needs to do.