Marketing/ Media Management - Essay Example

Review ……… College ………………….. s Review Business organizations are putting efforts to deliver a specific value proposition to its customers considering various marketing elements such as product or service, quality, price, utility, promotion, place etc. Consumers prefer some products or services to some others due to that they find more of quality or standard in them than others that they don’t prefer. It means that consumers have critical role in viewing a product or service in the market to be good or bad.

Consumers’ view about the quality, worth and other factors of a service may vary from one to another, but still, their views about the product or service can determine whether they are adequately good or not. From an interview with 25 customers of the three restaurants in London, and from the review of the interview results, the following facts can be summarized. The interview has been conducted among 25 people who are:     London Origin Immigrants from Japan Immigrants from Argentina Tourists to London 25 17 Men (68%) 4 (16%) 6 (24%) 0 7 (28%) 8 Women (32%) 2 (8%) 3 (12%) 2 (85) 1 (4%) 1- More consumers tend to approach Nozomi It has been found that 11 customers, representing 44 % percent, prefer Nozomi for small and big-treat needs.

As depicted above, 11 customers like to visit Nozomi, where as only 8 and 5 customers like to go to Roka and Gaucho respectively. Though it was not very clear from the detailed answering of the customers, most of them are sought to be attracted to Nozomi due to the extensive advertising through television, newspaper and website etc. Out of the 11 customers who preferred Nozomi, 7 are immigrants from Japan, 3 are London origin and 1 is a tourist who came from Japan. 2- A higher price seems to be more worth the service in Nozomi as compared to that of others.

Now, a pizza box is priced differently by the three restaurants, but between £ 25 and £30. Which of the restaurants you will visit if the pizza price is £50? From the answers, it was observed that more numbers of customers will be able to pay more to Roka for food, if the price is increased to £50. It is because, the quality and standard of the goods in Roka seem to be higher than that in other restaurants. Good service can contribute to the values, and this must be a reason why more customers may afford a higher price in Roka.

The reception and service in Roka are far better than that in other restaurants. 3- Valuing the Quality If you are offered a free party with dinner in any of the three restaurants, which one you will choose? Out of the 25 customers, 11 customers preferred Roka if there is an offer of free dinner, may be because they are near to Charlotte Street. But, from a marketing perspective, the service quality, high valued reception (Kerin, Hartleyand Berkowitz, 2005) and online booking facilities etc in Roka restaurant may be the reason why more of them like Roka when they are offered a free dinner.

Reference Kerin, RA, Hartley, SW and Berkowitz, EN 2005, Marketing, Eighth edition, The McGraw Hill Companies